The Wind of China Entertainment 2005

Chapter 371 The King of Spies (-in-)

the next morning.

Mango TV, Deputy Director's Office.

Mu Yong knocked on the door and came in. He greeted the deputy director and asked hurriedly: "What's the rating?"

The deputy director glanced at him, slowly picked up the cup, lifted the lid, blew the tea leaves floating on the water, and took another sip.

The movements are neither urgent nor slow, just two words, elegant.

Mu Yong didn't think so. He was so anxious that he wanted to give the other party a kick. He stepped forward and grabbed the cup. If he wasn't careful, the hot tea would flow out.

He ignored his hot hands, wiped them casually, and urged: "Old Duan, don't be so pretentious, and hurry up and say it."

"8.3." There was unconcealable excitement in the deputy director's voice.

"hiss!"

Excluding the new version of "Dream of Red Mansions", "Before Dawn"'s performance last night will definitely lead the ratings this year.

If it doesn't work, we will tear up the agreement and end up causing trouble with the General Administration.

The position of deputy director is within reach!

In view of the tragedy of "Insidious" being aired.

That's right, Mango Channel has already been planned, so it's okay to have a little fuss.

Judging from the current trend of online public opinion, "Dream of Red Mansions" seems to be following in its footsteps.

"Before Dawn" is just the opposite, with good reviews and netizens praising it.

Mu Yong stretched his head forward and asked tentatively: "What are the arrangements for the station tonight? Or should it be scheduled as normal?"

But there are policies and countermeasures, and there are always more solutions than difficulties.

For the four satellite TV stations in the broadcasting team, this is a protracted battle.

五年以前应该是1：6到1：8之间，投资1000万电视剧，可以拿到6000万到8000万的广告费。

The corners of his mouth gradually opened, and he put his hands in his pockets and walked back and forth in the office.

Whenever a satellite TV station dares to touch their bottom line, Mango Channel will be the first to tear up the agreement.

He thought of something again, turned around suddenly, put his hands on the table, stretched his neck forward, and asked: "How are the ratings of "Dream of Red Mansions"?"

In this case, it is particularly important to increase the output of time resources for TV series that are relatively popular or have ratings appeal during such prime time periods.

Everyone is just messing around, just trying to use some crooked trick to gain ratings.

The data is really overwhelming.

Mu Yong swallowed. It seemed that the deep impression "Latent" left on the audience has continued to this day.

Ratings and market share are their goals.

But a drama can’t just watch its premiere, but also its subsequent trends.

Mu Yong was silent, as expected, the base of "Dream of Red Mansions" was too big, and it was reasonable for "Dawn" to lose the ratings in its premiere.

You can’t force them to spit out the money you get from advertisers.

"The ratings for the first broadcast are up to standard, and the reputation is online, then we will proceed according to the follow-up plan." The deputy director smiled.

As for where the bottom line is, let's see.

Lu Yuan is really a magic formula for ratings. When the General Administration held a meeting last year, he found the right person. He could already imagine the grand occasion when "Snow Leopard" starts airing.

"Haha." Mu Yong replied, his eyes narrowed slightly and he just smiled.

If you want to win completely and win for a long time, you can only use all your strength to cover each side and fight at all times.

According to data from CSM25 cities, "Before Dawn" occupied four of the top six spots in the country at the same time last night.

In addition, the General Administration of China issued a notice last year to strictly limit the advertising broadcast time during prime time in the evening, resulting in an increase in the value of this time period.

In the past, the investment returns of TV stations purchasing TV series were very good.

Last year, "My Leader, My Group" started with Tianhu, but ended up going high and going low, ending in a bloody collapse.

The deputy director took out a tissue, wiped the tea on the table, frowned, and said softly: "9.0."

"Isn't it higher than the data of "Latent"?"

After four TV stations, including Mango TV, announced the premiere ratings of the first two episodes of "Before Dawn", the Internet was in an uproar.

The difference is that "Leader" has received huge ratings and has a very high reputation, while "Dream of Red Mansions" has been controversial at best and criticized at worst.

In the past two or three years, it has been about 1:3 to 1:4, and the revenue ratio is much lower than in the past, so competition in this area has become increasingly fierce.

When the four satellite TV stations jointly purchased "Before Dawn", they signed a very strict broadcast agreement.

In addition to the requirement that only two episodes can be broadcast each night and no editing is allowed, it is also required that no reruns are allowed before the first round is completed.

The deputy director stood up and took the cup to refill the water. When he passed by, he stopped, pursed his lips toward the window, and asked, "What do you think the people from those three families are thinking about now?"

Mu Yong was stunned. He had guessed it would be good before the show started, but the result still far exceeded his expectation.

"Yes, last year's "Latent" on Beijing TV opened at 8.01, and "Before Dawn" was nearly 0.3 points higher than it. Lu Yuan is indeed well-deserved."

They are, second, third, fifth and sixth. The other two are "Dream of Red Mansions".

Netizens' praise for "Before Dawn" is even more embarrassing.

The popularity of "Latent" last year made the voice of passwords all over the country. I wish I had to check my password before talking to my colleagues and friends.

Immediately afterwards, a large number of follow-up spy war dramas appeared on the market, with uneven quality, causing headaches for the audience.

When everyone thought that the market for spy dramas was heading towards erosion and was beginning to "break down".

Lu Yuan appears again with "Before Dawn".

With only two episodes airing, it proves one thing to everyone: it's not that the market for spy dramas is dead, but that the dramas on the market are not good enough.

It’s even more because the lead actor in the play is not named Lu Yuan!

That morning, "A Dream of Red Mansions" immediately announced its premiere viewing figures.

Netizens inevitably compared the two and greeted each other in an elegant and easy-going manner.

Except for some Red Mansion fans who are still struggling, anyone with a discerning eye can see that "Before Dawn" is inevitable.

Although "Dream of Red Mansions" premiered with a ratings of 9.0, its decline was already evident, but it was short-lived.

At the same time, TV stations that did not get the first-round broadcast rights of "Before Dawn" started rebroadcasting "Insidious" one after another.

For a time, the market once again set off a craze for spy dramas.

Lu Yuan transformed into Yu Zecheng and Liu Xinjie, acting unscrupulously on the small screen and killing everyone!

Spy war, spy war, spy war!

Many netizens also compared "Insidious" with "Before Dawn", trying to compete for first and second place, from the characters, to the plot, to the shots and pictures.

Wen Wu is the first, Wu Wu is the second, dramas of the same type are bound to be divided into good and bad.

In terms of plot, it is generally believed that Dawn looks more realistic. The protagonist group is basically wandering on the edge of life and death. Someone on our side died as soon as the show started.

On the other hand, when lurking, Yu Zecheng and his group appear to be more comfortable, which is abnormal.

The most controversial thing is the cast, several supporting actors, especially Feng Enhe and Lin Yongjian. Wu Jingzhong, the commander of Tianjin Station of the Military Command, and Tan Zhongshu, the director of the Eighth Military Intelligence Bureau, are both wily and veteran agents. In terms of ability and intelligence, the two should be on par.

But after two episodes, some netizens believe that Tan Zhongshu, played by Lin Yongjian, has a dull facial makeup and looks like a cunning person with squinted eyes and brown glasses, and does not look like a good person.

He is not as versatile as Wu Jingzhong, who has both sides.

And some netizens think Lin Yongjian's performance is not bad.

As the head of the Eighth Bureau, Tan Zhongshu is a true soldier. He adheres to his principles and sense of responsibility, and is loyal to the party, state and committee.

In contrast, Wu Jingzhong is a politician through and through.

The controversy about the supporting characters lasted for a while, and finally returned to the protagonist.

Which one is more brilliant, Yu Zecheng or Liu Xinjie, played by Lu Yuan?

Fans of "Latent" call Lu Yuan Emei Peak.

Fans of "Before Dawn" were originally called Lu Yuan 031, but later felt that a string of numbers wasn't cool enough, so they changed it to the emblem.

The full name is Military Intelligence Bureau 8 Bureau Hua Shi.

For a while, fans of the two dramas were tearing apart on Weibo and post bars.

From appearance, ability, and even attraction to the opposite sex, all aspects must be drawn out and analyzed.

"Yu Zecheng should be the one with the strongest personal ability. After all, he started with a pig teammate and later trained him into a qualified second-in-command. Liu Xinjie is more comfortable. Even if he was exposed, he was lifted up by his brothers."

"Yes, Yu Zecheng has always been on the offensive. Not only did he continuously obtain intelligence, but he also turned the Tianjin station upside down. Two operations captains and one intelligence director died in his hands. Finally, he took out the Tianjin city defense map. And destroying the Yellow Bird Plan can be said to be the first achievement in liberating Tianjin."

"If Liu Xinjie is replaced by Yu Zecheng, then Li Bohan has no chance to appear, because he has been killed by Yu long ago. Liu's strongest weapon is his relationship with Lao Tan."

"Don't even argue. Let's just go head-to-head. Yu Zecheng's force is definitely not as good as Liu Xinjie's."

"Yu Zecheng was born in the Qingpu squad and assassinated Li Haifeng alone. His career mainly focused on sneak attacks and assassinations, and his close-combat marksmanship was only at a passing level among agents. Liu Xinjie was different. He came from a field army and was a man who came back from the dead with outstanding achievements. One person shot multiple people in the new hotel, and the value of force is definitely superior."

"Nonsense, according to Yu Zecheng's temperament, he would not be stupid and head-on. He took a step back and hid in the crowd. He didn't even need to do anything himself. With the help of his own strength, the people around him could kill Liu Xinjie. "

"How to do it, please tell me carefully. Liu Xinjie has been lurking for many years and has a group of brothers. He is also very skilled and is not a fool."

"Stop, stop, everyone, what's the point of you arguing here? Just go to Weibo and ask Lu Yuan. He acted it all. Let's see what he says."

"Who do you want him to say is stronger?

"Forehead"

"Forget it, why are you asking? Lu Yuan knows nothing about "Latent"."

"Support, Lu Yuan knows nothing about "Before Dawn"."

"."

That night, the audience waiting in front of the TV discovered that the four satellite TV stations that broadcast "Before Dawn" had unanimously changed their broadcasting methods.

Compared with "Insidious", this time it is more restrained and the strategies adopted are relatively gentle.

As we all know, after each satellite TV station broadcasts CCTV's "News Network" every day, there will usually be about 5 minutes of advertisements.

As early as March, Mango Channel had already sold out the pre-sale of advertisements before and after the broadcast of "Before Dawn" as well as the advertisements in the middle, and not a second was left.

At noon on June 6, all advertising clients received phone calls from the business staff of the Mango TV Advertising Center.

Their statement is unified as follows: After receiving a notice from Taiwan, due to broadcast competition needs, during the broadcast of "Before Dawn", the advertising period between "Xinwen Lianbo" and Mango Channel's "Golden Eagle Theater" was canceled. "Xinwen Lianbo" later adopted In a seamless format, "Before Dawn" will be broadcast directly.

Yes, Mango Channel decided to play it five minutes early.

Whoever broadcasts it first will occupy the market, gain eyeballs, and receive advertising fees. There are benefits in all aspects, and the advertising investment will naturally agree to pay for it.

This move eliminated the 5-minute prime advertising period after "Xinwen Lianbo", and Mango Channel lost a total of 1000 million in advertising costs!

But as long as the ratings go up tomorrow, it will all be worth it.

1000 million, maybe 1 million can be exchanged for it!

The battlefield is fierce and the interests behind the small screen are surging. Now is an era of increasingly fierce competition in TV dramas.

In order to gain ratings, every broadcaster counts every minute of the broadcast.

Mango Satellite TV boasted that "it will broadcast seamlessly after "Xinwen Lianbo" and lose tens of millions of advertising dollars."

After seeing this, the other three satellite TV stations quickly learned from this practice. Southern TV also played the opening theme at 19:30, while Eastern TV was about 2 minutes behind.

The most honest one is Beijing Satellite TV, which starts playing the theme song at 19:35, but has a countdown sign at the top of the screen.

The next day, the ratings came out!

Mango Taiwan: 9.01%

Southern Satellite TV: 8.3%

Dragon TV: 8.5%

Beijing Satellite TV: 8.6%

Compared with yesterday, "Before Dawn" has increased significantly.

"Dream of Red Mansions" fell off a cliff, with a rating of only 5.2, which can be said to be cut in half.

"boom!"

Such dazzling ratings data brought the media to a complete climax.

Since the premiere of "Before Dawn", the ratings have been soaring, and the reputation is still rising. After "Insidious", it seems to be another spy classic on the rise.

The key is that the starring actors in the two dramas are the same person.

Lu Yuan, Lu Yuan, Lu Yuan!

Whether it is traditional paper media or new Internet media, they are all touting it at the moment.

""Before Dawn" became a hit in the ratings. On the second day after it was aired, it surpassed "Dream of Red Mansions"."

"From "Insidious" to "Before Dawn", every one of them is a classic, and Lu Yuan is called the uncrowned king of spy dramas!"

"The King of Spies!"

“As a TV series fan, it would be understandable if I didn’t know Lu Yuan’s name before 2009.

But to this day, if you still can't accurately match him on and off the screen, you are definitely falling behind.

The lingering power of "Latent" is still there, and "Before Dawn" follows one after another.

Many viewers have not yet been able to get over the decisive yet tender Yu Zecheng.

Yu Zecheng has transformed into the cynical Liu Xinjie who drinks all day long.

Since entering the entertainment industry in 2005, Lu Yuan has appeared in dramas such as "Soldier Assault", "Guandong", and "Dwelling".

In 09, he completely detonated the domestic spy drama market with "Insidious".

His acting skills are superb, and he vividly interprets the image of a cautious and secretive intelligence agent, which is highly sought after by many audiences.

With his unique charm, in just a few years, he has become one of the few actors on the small screen with ratings appeal.

Almost all the TV series he has participated in have achieved good ratings, and he has been rated as the uncrowned king of the new generation of ratings by industry insiders.

Nowadays, "Before Dawn" is broadcast on the four major TV stations.

It was he who returned again when the audience was tired of spy wars and started a spy war craze.

He is Yu Zecheng and Liu Xinjie.

It’s also Lu Yuan!

He is the number one spy!

He is the well-deserved king of spy wars! ! "

……

(End of this chapter)