The Wind of China Entertainment 2005

Chapter 427 Bringing Someone (-in-)

There are two soul figures in Zhouyi Film and Television.

The man's name is Zhou Ping, who is responsible for the company's operations, and the woman's name is Jiang Xueyuan, who is the drama producer.

These two are a couple.

Because of an affair with Yu Bo, the landlady is more famous than the boss.

It was first rumored that the two of them fed each other on the set, and later it was rumored that Jiang Xueyuan had been keeping Yu Bo for nearly 10 years.

For other film and television companies, this may be just a trivial event. If used properly, it can even bring a certain amount of popularity to the artist.

However, Zhou Yi's public relations skills were really poor. Faced with this situation, he was helpless and allowed the incident to ferment.

Suddenly, the reputations of Yu Bo and Jiang Xueyuan dropped sharply, and Zhou Yi was pushed to the forefront.

In addition, Jiang Xueyuan's strong support for Bo and his overwhelming favor undoubtedly confirmed the speculations of the outside world.

Jiang Xueyuan really couldn't understand.

For other contracted artists, they can only pick up supporting actors with few roles, such as Zhang Jin and Yang Junyi.

After establishing the company, her husband led a group of screenwriters, and she slowly trained a group of them herself.

In early 2011, Zhou Yi and Li Renxing lost their second lawsuit and faced poor capital turnover and a marital crisis.

Deer, lion, Lu Yuan, Liu Shishi, the meaning is too obvious.
She gradually became aware of the truth about the online scandal.

It also started out as a costume drama, and also pursues excellent production. Tangren Film and Television has become more and more prosperous. "Step by Step", which it participated in the investment, has received great ratings. The company has even won two first-line stars, and its career is booming.

Jiang Xueyuan had to come back again. Xu Zheng agreed to film "Li Wei Official 3" just to sell her face.

Peacock Ling Broadcasting finally got a little better, but the company also accumulated too much due to problems, and the conflicts between funds and management could not be reconciled, so it was completely shut down.

The studio was quiet, a little hot because of the heating, so she untied her down jacket.

Later, she took a back seat to raising her children and left the company to her husband to run.

Unfortunately, even so, Yu Bo's popularity has never surpassed Hu Jian and others.

However, Zhou Ping's ability is really average, and the quality of several dramas he produced is not very good, which eroded the company's foundation.

Who doesn't like to eat something? Liu Shishi is very popular during this period, and Lu Yuan has been rumored for the first time since his debut. Don't pay too much attention to it.

The most crucial reason is that the extremely lucky actress Liu Shishi, who suddenly rose to the top, is a contracted artist of the Tang Dynasty, so she couldn't help but pay attention.

Jiang Xueyuan followed Lu Yuan into the studio.

The scandal spread and everyone believed it to be true, including the boss Zhou Ping.

She calmly withdrew her gaze and stared at Lu Yuan's back.

Jiang Xueyuan is not tall, in her forties, has long hair, and looks average. She reads a newspaper, but her eyes are very bright, and she looks quite cool.

After much thought, Zhou Ping decided to divorce and run away with his team.

Last year, I personally wrote the script of Peacock Ling, invited Shi Xiaolong to come to the rescue, and made Mu Tingting the heroine.

Jiang Xueyuan looked at the mainland's most popular new-generation actor, who might also be her future partner, and forced a smile on her lips.

Lu Yuan glared at her vaguely and began to introduce.

"Hello, boss, hello, Sister Jiang." Lu Jing, the girl at the front desk, waved and said hello with a smile. This girl was so busy today that she insisted on coming over to play.

"Clap."

Strictly speaking, Zhouyi was already in decline in the first two years.

Distant studio.

Jiang Xueyuan's eyes stopped on her for a moment, responded with a smile, and then noticed the studio's logo.

Chen Manling chose to quit after writing her last book in 06 because of differences in creative ideas with Zhou Ping.

In addition to letting him play the leading role in most of Zhou Yi's works, the screenwriting team was also asked to tailor-make for him, basically upright martial arts characters.

Looking back at Zhouyi Film and Television, although there are many hit dramas, in the end, because of a small scandal, not only did the first brother fail to promote it, but now it is facing the predicament of company collapse.

"Sister Jiang, don't be so polite." Lu Yuan interrupted with a smile: "Just call me Lu Yuan."

All in all, Zhouyi Film and Television is about to fall apart at this stage.

"Of course it's your name as a gold medal producer." Lu Yuan understood the meaning of her words.

"Mr. Jiang, fame is worse than meeting." Lu Yuan extended his hand to Jiang Xueyuan who got out of the car.

Chen Manling and Jiang Xueyuan were in sync with each other, so they worked as a producer and a screenwriter, and together with their subordinates, they produced dramas of various themes, among which martial arts and ancient costumes were very popular.

She put down the tea cup, pursed her lips, and asked, "Mr. Lu, what do you think?"

Sitting in the office, Jiang Xueyuan was sipping tea and chatting with Lu Yuan.

She brushed the strands of hair from her forehead, with an indelible tiredness on her face. She stretched out her hand to shake his hand and said, "Mr. Lu, you are famous. What is your reputation?"

Jiang Xueyuan is a very capable person, equivalent to Cai Yinong in the Tang Dynasty, and is the core of Zhouyi.

She devoted all her resources to cultivating Bo.

On the wooden screen, there is a stag stepping on the river of stars, leaping up, with a pendant hanging around its neck. If you look closely, you can see that the pendant is shaped like a lion's head. Looking at the state of the hair, it looks like it is a female.

Jiang Xueyuan nodded and said: "Lu Yuan, what do you think is the difference between Zhouyi and Tang people?"

"They're all very good, each has its own merits." This guy doesn't fall for the trap, he just talks about the situation.

"The Book of Changes focuses on the story, and the script is even more brilliant. The Tang Dynasty focuses on freshness and romance, and the actors are all young and beautiful."

Although he said this, Lu Yuan knew in his heart that Zhou Yi's real problem was not the superficial differences.

Zhouyi's scripts are excellent, which is a good thing, but it focuses too much on the work itself, nourishes the drama rather than nourishing people, and ignores the cultivation and development of artists.

This is very different from the Tang Dynasty's strategy of using drama to educate people.

In addition, and the most important reason is that Zhou Yi's publicity ability is weak and his public relations methods are almost zero.

In the TV drama market in the early years, when the quality of the series was good and the ratings were high, publicity and distribution were unnecessary.

But things are different now, as capital begins to enter the circle and gradually takes a dominant position.

In today's era of rampant hype, the fragrance of wine is also afraid of the deep alley, and the lack of corresponding marketing methods is undoubtedly a fatal weakness.

Even if Lu Yuan himself stars in a drama, he would not dare to announce it without announcing it.

If the ideological concepts of Zhouyi management do not change, the living space will gradually shrink, and it is an inevitable result that it will eventually be eliminated by the times.

He didn't believe that Jiang Xueyuan really didn't understand the crux of Zhouyi.

Even if she really doesn't know, someone will remind her. It's just that she is unwilling to change or incapable.

After a while of pleasantries, the two got down to business.

Jiang Xueyuan looked at the string of numbers on the contract in front of her and said unwillingly: "Thirty million, this number is a bit too low. The Zhouyi brand is definitely not at this price."

Lu Yuan carried the teapot and refilled a glass of water for her, and said: "Sister Jiang, I don't need to say more about the situation inside Zhouyi. The capital chain is broken and there is a lawsuit. Although "Peacock Feather" has good ratings, its sales The income to CCTV must be very small. When Mr. Zhou left, he took away a group of key personnel. The current Zhouyi is full of holes and is no longer the same as before. "

"I heard that during this period, there were quite a few employees who resigned because they could not pay their wages."

He paused and saw the other person's expression change. He raised three fingers, leaned forward, lowered his voice and continued: "Thirty million is because of you. Otherwise, according to Zhou Yi's current situation, ten million would be enough."

Jiang Xueyuan frowned. She knew that Zhouyi Film and Television's problems could not be solved overnight. Poor capital turnover, management conflicts, and negative public opinion from the outside world were all constantly eroding the company's foundation.

The reason why she chose Lu Yuan was not because he offered the highest price, but because he offered the greatest freedom. In addition, the successful cases of Tangren Film and Television also gave her some inspiration.

In recent years, the Tang Dynasty has produced many dramas, such as the Liao Zhai series and "The Weaver Girl of the End of the World", but the ratings are not outstanding, with the exceptions of "Sword and Sword III" and "Bu Bu Jingxin", both of which happen to be Starring Lu Yuan.

Think of how this man has grown to where he is today in just a few years, and how much he has benefited from his investment in movies and TV series.

The combination of various factors made her realize Lu Yuan's strength and vision for the market.

Jiang Xueyuan loves the love and justice in martial arts, and she also believes in Buddhism, so there is nothing wrong with getting some luck.

She had figured this out before she came over, but when it came time to sign the contract, she was still a little hesitant.

Lu Yuan didn't rush her and only drank tea occasionally.

The office fell into silence, except for the sound of paper being turned.

After a long time, Jiang Xueyuan sighed and signed his name.

"Pleasant to work with."

"Welcome to join." Lu Yuan stood up and shook hands with her.

After a while, he took out a script from the desk drawer and handed it over.

"Zhou Yi's screenwriting team is strong and well-known in the industry. I'm going to trouble you to polish this script. I've found other screenwriters before, but I'm not very satisfied with the handling of some plots."

Jiang Xueyuan took it and turned it over in his hand, "Cohabitation in Time and Space", it's quite an imaginative book.

She became interested and asked curiously: "What is this?"

“The studio’s plans for next year.”

"Okay." She agreed. Writing scripts was Zhou Yi's specialty.

After chatting for another ten minutes, Jiang Xueyuan declined the invitation to have lunch together and prepared to go back.

Lu Yuan stood at the door of the studio and watched Jiang Xueyuan get into the car.

When the car came out of the corner, he asked Wu Lang: "Do you think she and Yu Bo are true or false?"

Wu Lang pinched his chin and said: "It's unlikely. After all, the age difference between the two is nearly five years. Jiang Xueyuan also has two children, the oldest is almost five years old."

He thought for a while and felt a little unsure: "However, Jiang Xueyuan keeps a close eye on Bo and provides him with various resources. Occasionally, his behavior on the set is indeed a bit intimate, which makes people suspicious."

Hearing this, Lu Yuan nodded.

Regarding the scandal, Zhou Yi was actually quite unlucky.

The reason why it caused such a big fuss and even put the company in jeopardy is actually another reason. The screenwriting team is really greedy.

Peers are enemies, and the market is just that big.

This has led to many film and television companies or competitors in the industry taking this opportunity to secretly work behind their backs to make things difficult, regardless of whether it is true or false, and throw all kinds of bloody plots at the two of them, causing the rhythm to of flying.

From word to word, even if it is false, it is regarded as true.

As another leading figure in Mainland costume dramas, Tsai Yinong often causes mischief in them.

"Would you like Lu Jing and Zhang Wenbo to help her once and lead public opinion in a good direction?" Wu Lang asked tentatively.

Lu Yuan frowned, weighing the pros and cons.

At this time, Lu Jing came bounding over, pushed Wu Lang away, hugged his arm, and shouted sweetly: "Brother, what are you calling me for?"

Wu Lang: "."

"I didn't call you, just go and play." Lu Yuan glanced at her with a look of disgust.

This girl is now fully grown. Her face is covered with plaster, white and tender, and she looks like a human. But if she comes close to her, it will definitely be bad, and she will cost him a lot of money.

"Brother, can I ask you one thing?"

Here, this sentence opens every time, Lu Yuan muttered in his heart.

"Tell me, what's the matter, the money has been spent again?"

"Yeah." Lu Jing blinked and started to act cute.

"Brother, just a little bit."

"No need to discuss." Lu Yuan refused without hesitation.

The salary and bonus he gave Lu Jingkai was quite large, but he spent it too aggressively and bought a lot of random famous brands.

Liu Shishi told him that when he went to Lu Jing's house to play, he found that this girl had more than a dozen bags in her cabinet, including Gucci, Hermès, Prada, and LV.
Lu Jing sighed, his shoulders slumped, and said, "Okay, let's change it."

"Brother, the Chinese New Year is coming soon. When I go home, my parents will definitely miss me when they see that I am coming back by myself again this year."

"Now that you have sister Shi Shi, I can't hold you in front. So, can you introduce me to a boyfriend? I won't pick one. It's your junior brother from Nortel, Zhu Yilong. He doesn't want to sign with us." As for the studio, it looks similar to him."

"Guo Jingfei also plans to sign with our studio. How about changing to his model?" Lu Yuan was quite speechless.

"Oh, brother, he is so ugly."

The corners of Lu Yuan's mouth twitched and he said, "Let's talk about money. How much do you want."

"10!" Lu Jing blurted out.

"I'll call you tonight."

"Hehe, thank you brother."

After Lu Jing patted his butt and left, Wu Lang came over and said, "Boss, Armani's endorsement deal has been concluded."

While Lu Yuan was filming "Flying Swords of Dragon Gate", Wu Lang didn't follow him there because he was busy with this matter.

The entertainment industry has always been known as the "Eight Red Bloods" and the "Six Blue Bloods", all of which are the world's top luxury brands.

Generally speaking, high-end luxury spokespersons will go through a long inspection period. Considering all aspects, they are worried that the spokesperson will be exposed and affect the brand image.

Last year, Zhang Ziyi was caught in a fraudulent donation scandal. Armani ended the cooperation that day and chose Shu Qi as his replacement.

Lu Yuan was not as grateful as other artists for signing the Armani Greater China endorsement contract.

Since China joined the WTO, the proportion of luxury goods in domestic sales has become higher and higher. Brands used to assume a condescending attitude, and even Chenglong and Jet Li were not invited.

Nowadays, the domestic market is opening up one after another, and the huge difference between before and after is nothing more than the prosperity of the national market. Brands are eager to radiate influence and get themselves into the eyes of more people, making it easier to harvest leeks, just for money.

The reason why I chose Lu Yuan is that, firstly, he is very popular and has strong appeal, which is unmatched by the new generation. His image and temperament are also consistent. He has a good reputation since his debut and has no negative materials.

The second reason is that Lu Yuan has very few endorsements. Compared with his peers in the industry who often have dozens or hundreds of endorsements, he only has three.

Things are rare.

If celebrity endorsements are compared to advertising spots on major TV stations, then Lu Yuan is undoubtedly in prime time slots on CCTV.

It's a bit expensive, but the effect is pretty good. The sales data of Longines, BYD, and Runtian are released to the public every quarter.

This is also the line that Lu Yuan has adhered to since he became famous. It is not about the number of endorsements, but the quality.

"By the way, they bought a few fashion magazine covers."

"There are five in the country. When other magazines heard that you were going to be featured, they were all rushing to contact Armani."

"Okay, let's mention it to those five families. I want to bring someone with me."

(End of this chapter)