The Wind of China Entertainment 2005

Chapter 550 Propaganda
"How did you send him down?"

After dinner, the two couldn't stand Liu's mother's ambiguous look and went downstairs for a walk.

After walking around downstairs for less than two minutes, Zhou Qi rushed out from the corridor, followed by a dog and the old woman.

Lu Jia was holding a red and white tricycle in her hand. She put it down and said, "He saw you two on the balcony and clamored to come down to play."

"Didn't Yaoyao come with us?" Liu Shishi glanced at the stairs.

"No, she's doing her homework upstairs." Lu Jia felt a headache when she thought of her daughter's grades. She rubbed her child's head and said, "I'll ask my uncle to take you upstairs later."

"Okay." Zhou Qi answered obediently.

Then he got on the bike, pushed hard with his two short legs, and the wheels rushed forward. The golden retriever stuck out his tongue, wagged his tail, and chased after him.

"Slow down, don't fall."

Lu Jia gave them some instructions, gestured to the two of them, and then turned and went upstairs.

"Qiqi, wait for me." Liu Shishi shook off her boyfriend's hand.

Lu Yuan found a chair and sat down, looking at the two people, one big and one small, and the dog in front of him, smiled, took out his cell phone and checked the latest entertainment news.

This year's summer season is particularly lively.

During the just-concluded May Day period, many Hollywood blockbusters such as "Titanic" and "The Avengers" were released one after another, putting domestic films collectively in trouble.

Cinemas had high hopes for "The Golden Robbery", but the box office did not meet expectations.

The coming summer vacation will undoubtedly be the best opportunity for domestic films to make a comeback.

从院线的排片表来看，有超过20部国产片，挤在6月21日至7月20日的前暑期档。

This period is called the Domestic Film Protection Month.

This means that for as long as 31 days, there will be no invasion of Hollywood blockbusters, and domestic films will be caught in a chaos.

While Lu Yuan was filming in Hong Kong last month, the promotion of several domestic films including "Black and White", "Painted Skin 2", "Lost in Thailand", "Search", "The Banquet" and "The Four" was in full swing.

"Black and White" is slightly weaker among them.

This is a Taiwanese movie. A TV series version was broadcast in 09. This time, old plots are used in new ways, with Huang Bo and Yang Ying as the main characters.

"Painted Skin 2" boasts of oriental magic.

Directed by Wu'er Lian, and invested in and produced by Huayi, the film has the success of the first film as a foundation and is a hot topic in itself. With the addition of Chen Kun, Zhou Xun, and Zhao Wei, it cannot be underestimated.

"The Four" is a martial arts drama produced by Guangguang and starring Deng Chao, Liu Yifei and others.

The director is Lin Jiashang, who directed the first "Painted Skin", and his performance with "Painted Skin 2" was quite different.

"The Banquet" is a costume historical theme, and it is also director Lu Chuan's first time to touch upon a costume blockbuster.

"Search" is even more amazing.

Chen Kaiquan has been famous for a long time. This is his first time trying a new subject. Although the audience was deeply hurt by "The Promise", the expectations for him are still high.

Plus the comedy "Lost in Thailand" starring Lu Yuan, Xu Zheng and Wang Baoqiang.

Among all the films, this one has the lowest investment, and it is Xu Zheng's first directorial debut after his transformation, but no one dares to underestimate it.

"Love Is Not Blind" and "Time Traveler" are both low-budget dark horses with dazzling results, and the latter even won the domestic box office championship.

The competition among movie stars in this year's summer vacation can be described as a fierce competition among many groups.

Lu Yuan was flipping through Weibo when his fingertips suddenly paused.

"It is rumored that during the filming of Painted Skin 2, Zhao Wei and Zhou Xun had a disagreement on the set and it was suspected that they were ripping off each other's roles."

"Sina reported that The Banquet of Kings announced that it would withdraw from the summer season. When asked about the reason, Director Lu Chuan looked embarrassed. Industry insiders revealed that it was related to the review."

These two pieces of news were the hottest on Weibo, especially the first one, which attracted a lot of discussion among netizens.

Female celebrities quarrel with each other every year, but many people did not expect that Zhao Wei and Zhou Xun could not avoid it.

"Did they really have a fight?" Liu Shishi came over at some point.

"Not really sure." Lu Yuan rarely paid attention to gossip in the circle.

Liu Shishi put her arm around her boyfriend's shoulder and said, "I heard that they had a quarrel during the filming because of the ranking and the salary. Zhao Wei kicked Zhou Xun's chair away, and Zhou Xun questioned her and retorted, kicking the chair in retaliation. They almost got into a fight, but luckily the staff separated the two in time."

Lu Yuan shook his head, pulled her to sit on his lap, and put his arm around her waist: "The news of a conflict over the role was revealed at this time before the release. Considering their status, there may be a conflict, but it is not ruled out that the film company intends to promote Painted Skin 2."

"But I think there's a good chance that they really broke up." Liu Shishi pressed her cheek against his chest.

"How are you sure?"

She straightened up and said, "When we were filming So Young, Chen Kun never came to visit us on set. They were classmates. It's Director Zhao's debut film, so it's not fair."

The relationship between Chen Kun and Zhou Xun is well known to everyone.

"What's wrong with my classmate? He might be busy with other things."

"No matter how busy he is, there will always be time to visit him. Does he have Brother Xiao Ming to be busy?"

"That's true." Lu Yuan pondered for a moment. What this girl said made sense.

In fact, Zhao Wei and Zhou Xun had a very good relationship during their co-starring period in Painted Skin.

They often ate together after work. Sometimes, after filming late at night, Zhao Wei would bring a bottle of wine to Zhou Xun to chat and sleep in the same bed.

But these days are different.

When filming Painted Skin, Zhao Wei was box office poison, and Zhou Xun had never starred in a real commercial blockbuster.

In addition, the Hong Kong circle is very powerful, so the two of them are united in the crew and belong to the same trench.

Now that mainland actors have proven themselves, the Hong Kong circle is losing ground.

As the external pressure dissipates, the internal centrifugal force naturally begins to strengthen.

Besides, the friendship between actors is quite fragile.

There can be no true friendship unless there is no competing interests.

Even if it existed before, it can easily be cut off by the outside world, the media, or fans.

The simplest example is that first-line actresses get together to take photos.

Even if the star himself has no objection to the standing order, the people around him will start a secret battle to prove the status of their star to the outside world.

Because it looks like a simple standing position, but it represents the person's status in the circle.

The entertainment industry is such a realistic place. The two of them sat on the chairs, hugged each other, and were very affectionate, oblivious to the people around them.

Zhou Qi was playing with a tricycle, humming "wooooo" sounds, and swaying in front of his uncle, aunt, and sister.

Seeing this, Liu Shishi became playful and encouraged him, "Brother, I want to sit for a while, too."

A nephew is naturally no match for a girlfriend. Lu Yuan coughed and said sternly, "Qiqi, come here and take a rest. If you sweat, be careful that your mother will beat you."

"No!" Zhou Qi hadn't had enough fun yet.

"Hiss." Lu Yuan bared his teeth. Hey, this little bastard.

Seeing Liu Shishi laughing in his arms, he began to fool people: "You have been playing for so long, do you feel that the car is not running as fast as before?"

"Yeah." Zhou Qi blinked, thought for a few seconds, and nodded slowly.

That’s right. I haven’t stopped since I went downstairs. The tricycle is not electric. I have to pedal hard with my legs. I will get tired after playing for a long time.

Lu Yuan said seriously, "That's because the car is tired. Come over and sit for a while. Let your aunt help you fix the car."

Zhou Qi stopped doubtfully and looked at Liu Shishi.

Miss Liu pinched his little face, sat on it with a smile, and kicked her feet.

Zhou Qi looked at the tricycle going farther and farther away, pouted, pointed with his finger, and said in a crying voice: "Uncle, that's my car."

Lu Yuan pretended not to see it.

Zhou Qi stared at Liu Shishi for a long time, turned his head, approached him pitifully, and pulled his hands a few times. Seeing that his uncle ignored him, he started howling.

But before she could make a sound, Lu Yuan covered her mouth: "Shh, there are people stealing children nearby, using sacks to cover them, and they like to steal crybabies like you."

Zhou Qi sobbed, looked around, and his voice became softer: "I want my mother."

"What do you want to see your mother for?"

"My uncle stole my car."

"Nonsense, it was obviously your aunt who stole it."

"My aunt stole my car."

In the next few days, the two men and women were busy making up for each other's shortcomings in the villa, and then they each started their own publicity tours.

Liu Shishi joined the "Search" crew, while Lu Yuan joined Xu Zheng and Wang Baoqiang.

After watching many movies, Lu Yuan became more and more certain that good movies are made, but successful movies are managed.

He has seen the finished film and there is no doubt that "Lost in Thailand" is a movie that can make the audience laugh, with dense jokes and one link after another.

Therefore, Lu Yuan added 2000 million yuan in publicity expenses on top of the original ones.

The distribution of "Lost in Thailand" was jointly completed by Guangguang Media and Yuanfang Media.

As always, Yuanfang Media focuses on online new media channels.

Zhang Bowen led the publicity team to produce a large number of short videos, using Weibo, Tieba and other social platforms as the main battlefield to release a series of materials related to "Lost in Thailand".

At the same time, we bundled advertisements on 360, Alipay, as well as major online TV and video websites such as PPTV, PPS, and Youku to promote the product.

Light is responsible for the traditional way.

Promote on people’s livelihood news on TV stations across the country.

It also includes subways, buses, airports, pharmacies, hospitals, university campuses, trains, and airplanes.

Not only that, Lu Yuan reached a cooperation with Wanda Cinema Line, integrating the power of film production and distribution with theaters, and shot a series of customized promotional videos, which were played in rotation on the small screen in the cinema.

Although Lost in Thailand was a low-budget film, with the support of Lu Yuan's fame and financial resources, its publicity campaign was one of the best among the summer movies.

The main creative team had a brief meeting and then split into two groups.

Xu Zheng and Wang Baoqiang were a team and appeared on TV shows such as "Happy Camp" and "Day Day Up" to increase their exposure.

Lu Yuan fought alone and accepted interviews.

Before that, he went to Shanghai to visit the crew of "See You Tomorrow".

"See You Tomorrow" is a road movie, and many important scenes were shot in Tinglin Town, JS District, Han Han's hometown, due to cost considerations.

When Lu Yuan arrived at the set, Liu Xinyu was wearing a tight cheongsam and high heels.

Yin Xiaotian was yelling and acting weird, Zhu Yawen had a rough look, scraggly beard, and wore ripped jeans.

As for the director behind the monitor.

Although this is Han Han's first time directing, it is easy to see that he has done solid preparation.

Moreover, this person is good at controlling the situation. He speaks in a soft voice, has a harmless smile, and looks completely non-aggressive.

But whenever he spoke, the crew members would look over first.

But I don't know where this person got this habit.

When discussing a play, he likes to whisper in the ears of the actors. In the words of the crew members, communicating with male actors is like being gay, while communicating with female actors is like picking up girls.

During the visit, Lu Yuan was asked to play a small role.

In the evening, we had a meal and talked about interesting things.

That night, Lu Yuan said goodbye to everyone and flew to Yunnan to visit the crew of "Border".

Cheng Er is different from Han Han. He has extremely high requirements for the camera image, loves symmetry, and is even a little obsessed with details.

I can't stand white spots on the walls or unflat sheets, and if possible, I even want to control the direction of the raindrops.

On the crew, Lu Yuan met a group of main creators, including Luo Jin, Chen Zhixi, Yuan Chen, singer Yang Kun, and Pan Yuemin.

Pan Yuemin was introduced into the crew by Chen Zhixi. The two have been friends for many years. Pan Yuemin plays a role that does not have too many lines in the film.

After the visit, there was a series of interviews. After everything was settled, the time moved to mid-June.

On June 6, the Magnolia Award ceremony of the Shanghai TV Festival was held at the Cultural Square.

On June 6, the 16th Shanghai International Film Festival was held.

On the 15th, Lu Yuan rushed to the Magic City.

(End of this chapter)