The Wind of China Entertainment 2005

Chapter 605 Praise and Killing
"Twenty days?"

"Other movies complained that there wasn't enough time after they were released, and they couldn't wait to get the extension key, but for 'New World', it's only going to be released for 20 days?"

"Oh my god, I'm so curious now. What on earth is this movie about? I can't wait any longer. I want to buy a ticket right now!"

"Buy tickets! Team up to buy tickets!"

"Brother, please tell me this isn't true. This isn't for publicity or hype. Please say something!"

As soon as Lu Yuan announced the news, the audience in the PPS live broadcast room was instantly excited.

The same was true for my colleagues sitting in the guest seats and the thousands of spectators in the back.

Most people had a look of surprise on their faces. There was silence for a moment, and then they started whispering to each other and talking.

Han Sanping's gaze lingered on Lu Yuanwen, Muye, Kelan and others.

There are indeed rumors online that "New World" will be removed from the shelves due to reports, but in fact this possibility is not very high.

After all, his daughter was one of the screenwriters, and the final edited version successfully passed the review, and he contributed a lot to it.

What’s more, there is a man with a powerful background in the cast, Colan.

So why was it only released for twenty days?

He thought for a moment and then had the answer.

Hunger Marketing Wang Changtian, who was sitting next to him, silently read the word in his heart.

"New World" is jointly released by Yuanfang Media and Guangguang Media.

He already knew the news that Lu Yuan was going to announce today.

Compared with Han Sanping, Wang Changtian, who started his career as a securities investor, is more sensitive to the market.

What is distribution?
It is like a kettle. The inside of the kettle is filled with contents, and the outside of the kettle faces the market. Only through the spout can water flow out.

The issuing company is the key link in controlling the water output and directly faces the market.

Therefore, Wang Changtian attaches great importance to marketing and has a lot of experience in it.

Lu Yuan starred in and invested in several movies, including "Love Is Not Blind", "Time Traveler", and "Lost in Thailand".

Each one is a marketing model.

"Love Is Not Blind" was marketed on Singles' Day on November 3000. With a cost of million, it earned nearly million at the box office and became the dark horse of the year.

"Time Raiders" was a film that featured cheesy love words during Valentine's Day and became popular on the entire Internet. It penetrated the market and won the box office championship for domestic films after its release.

"Lost in Thailand" used the topic of aesthetic elegance and vulgarity, successfully provoking emotional confrontation among different audience groups and becoming the first domestic film to break the 1 billion box office.

Therefore, when he first heard that the "New World" plan was being promoted step by step, he was quite surprised.

This is totally inconsistent with Yuanfang Media’s previous marketing style.

At that time, Lu Yuan’s reply to him was that if the Chinese film industry wants to develop healthily, it cannot become a vassal of marketing. Marketing must return to its essence and let content speak for itself.

He believed it.

Until the Film Bureau notified us that "New World" had been reported.

Lu Yuan's stroke of genius was to turn the tables and publicly report the incident. The related topic quickly topped the Weibo charts, and one thing led to another, paving the way for the ultimate marketing plan.

Wang Changtian narrowed his eyes.

So, how much box office revenue will "New World" earn this time?

Can it break the billion mark again?

Should the relationship between Enlight Media and Yuanfang Media be further developed?
#The premiere of "New World" in Beijing was unprecedented#
#《New World》 will be released on December 12st, shockingly#
#“New World” limited release for 20 days sparks heated discussion#
#The crew of "New World" responded to the report storm and admitted that it was facing the risk of being removed from the shelves#
#Who is the whistleblower in "New World"#
#The scale of "New World" is shocking#
#The premiere was full of excitement among fans, Huang Bo and other big names said that "New World" was extremely exciting and their adrenaline levels soared#
"."

"Brothers, I just came out of the premiere of "New World". I can rush in without thinking. It's not inferior to "Infernal Affairs"!"

"I can testify that it is a good film, and its scale is relatively rare in domestic films, but it may be removed from the shelves at any time, so I want to watch it as soon as possible."

"Lu Yuan and Liang Jiahui's ultimate showdown is really immersive, both in terms of plot and acting."

Cheng Long held his phone tightly, his eyes fixed on the Weibo hot search list and netizens' comments.

After a long time, he slowly rubbed his sore eyes.

The premiere of "The Chinese Zodiac" was held a few days ago at the National Stadium, and the scene was grand.

The feedback on site was very good, the word of mouth was overwhelming, and the laughter was overwhelming.

Netizens expressed on Weibo that "The Chinese Zodiac" is suitable for all ages and is bound to be a big hit. It is such a pleasant experience to laugh together with thousands of people in the audience!

The Beijing News published an article comparing the Twelve Chinese Zodiac Signs to the famous dish grouper, which is colorful, fragrant and nutritious.

The premiere ceremony ended and the film is scheduled to be released on December 12.

Tonight is the midnight show.

This morning, the crew member in charge of publicity created a topic for "The Chinese Zodiac" on Weibo.

#Cheng Long's "Chinese Zodiac" sets a Guinness record#
During the filming of "The Chinese Zodiac", Cheng Long took on 15 positions including producer, supervisor, director, leading actor, screenwriter, martial arts instructor, and art director.

As a result, he won the Guinness World Record for "Filmmaker holding the most positions in one film".

After the topic came up, fans were extremely enthusiastic and the comment section was bustling with people leaving messages praising his professionalism.

But in a blink of an eye, the popularity of "The Chinese Zodiac" was completely suppressed by "New World", and the Weibo list was full of news related to "New World".

As Cheng Long was checking the news, Dong Yunshi, the publicity director of "The Chinese Zodiac", approached.

She handed over the unopened bottle of mineral water in her hand and said, "Brother, have a drink of water."

Cheng Long looked up, took the mineral water, thanked him softly, and asked with a frown, "Did you know that the crew of New World announced that it would only be shown for 20 days?"

"Yeah." Dong Yunshi looked solemn and nodded slightly: "I watched the live broadcast."

"What do you think?" Cheng Long asked.

He really felt helpless. He had said everything he could, and his son, daughter-in-law and wife were all implicated.

Similar publicity methods have always worked in the past, but now they suddenly fail. Is it really necessary to expose industry secrets in order to reverse the situation?
Dong Yunshi sighed and said, "This is actually a hunger marketing strategy."

"Hunger marketing?" Cheng Long seemed to be thinking about it.

"That's right, hunger marketing." Dong Yunshi sat down next to him and began to analyze it in detail.

“At its core, it’s about building a sense of urgency by leveraging the human instinct for scarce resources and fear of missing out.

When a film is portrayed as limited supply, consumers are prone to the mentality of missing out if they don’t act now, given information asymmetry.
This leads to more aggressive and even blind buying, which drives sales up.”

“This is just like the real estate market. Before a property is launched, various advertisements are used to warm up the market, attracting buyers to visit, register, pay the principal, become VIP customers, etc.

They even fabricated sales data to create an atmosphere of tight housing supply and imminent rush to buy, causing panic buying... The same goes for Apple's mobile phone sales strategy..."

Dong Yunshi cited several examples and concluded: "This is exactly the strategy adopted by New World."

Cheng Long slapped her thigh and said, "Amazing! Young people nowadays are really like an old sow wearing a bra, one set after another when it comes to publicity."

"Hahaha, brother, you..." Dong Yunshi was amused by him.

Cheng Long smiled and asked, "Then how should we deal with it?"

Dong Yunshi was silent for a moment: "Wait and see what happens!"

"You mean we just sit there and wait?"

Cheng Long is confident that his appeal, which he has built up over decades of acting career, is real no matter how the other party promotes him, but sitting back and waiting for death is not his style.

Dong Yunshi smiled bitterly, "Brother, the news of New World being reported broke on the 17th, and today, on the 19th, Lu Yuan announced that the movie would only be released for 20 days, and only three days have passed. New World was released on the 3st, which is a total of four days. The timing they chose is too subtle, and we really don't have enough time to plan a counterattack."

She paused for a moment and then said, "However, the hunger marketing of "New World" also has its drawbacks."

Cheng Long looked over curiously.

Dong Yunshi further explained: "From a marketing perspective, whether a product can really sell well depends on its cost-effectiveness. All other marketing strategies are nothing more than strengthening the message of cost-effectiveness, which plays a supporting role, even if it can increase added value in the short term.

"New World" has created a huge sense of expectation for the audience through hunger marketing, but if the quality of the film does not meet expectations after its premiere, the audience's disappointment will be greatly amplified, which is tantamount to digging its own grave."

"So we still have to wait?"

Dong Yunshi looked at him, hesitated for a moment and said, "It's not that there is no solution at all, but there are risks."

"How to say?"

“We can do the opposite, help them with marketing and push audience expectations even higher.

For example, "New World" could originally score 80 points, but we promoted it as an excellent work with 90 points or even 95 points.

Didn’t the fans in the live broadcast say that it was comparable to Infernal Affairs? So we declared that it surpassed Infernal Affairs. "

"You mean the flattery?" Cheng Long understood immediately.

Dong Yunshi nodded, but she had one more thing to say. If the quality of "New World" is good enough, then the party that helps with marketing will lose more than it gains.

Cheng Long smiled and said, "Some people are probably too anxious to sleep right now."

"New World" will be released on December 12st and will only be shown for 21 days.

There are many smart people in the industry, and everyone can figure out what the intention of "New World" is.

Some people are watching the show, while others are anxious.

For example, "The Great Devil" was released on the same day as "New World".

Wang Jing held a meeting with Zhou Runfa and the publicity director of the crew, and no one knew what they talked about.

In addition, there is iQiyi, which has been doing small things behind the scenes.

iQiyi, CEO's office.

"boom!"

Gong Yu angrily slammed the table, furious and helpless: "Lu Jing, are you sick?"

The employee on the opposite side who was in charge of the acquisition of Fengxing.com shuddered with fear.

The major shareholder of Fengxing.com is Luo Jiangchun, who founded the company in 2005.

At first, when iQiyi expressed its intention to acquire the company, Luo Jiangchun was reluctant to let go, but under the temptation of iQiyi's generous offer, the balance in his heart began to sway.

Just when the contract was about to be signed, someone unexpectedly showed up.

After PPS Xu Weifeng appeared, he deliberately disrupted the situation and maliciously raised prices.

Faced with this scene, Luo Jiangchun naturally adopted an attitude of "the highest bidder wins".

IQIYI has the backing of Baidu and is well-funded, and PPS simply wants to interfere and make Baidu bleed more.

Seeing that iQiyi was willing to spend a lot of money, PPS wisely chose to withdraw.

As a result, iQiyi and Luo Jiangchun reached a preliminary acquisition intention.

But who would have thought that Luo Jiangchun had such an immoral private life that he even had a mistress outside.

Just keep someone as a mistress. It is common in the industry. Somehow, Lu Jing got to know this news.

Lu Jing acted unscrupulously and shamelessly, and directly reported the matter to Luo Jiangchun's original wife.

When Mrs. Luo received the news, she rushed to the company and made a scene that day, demanding a divorce and the division of property.

Luo Jiangchun is now preoccupied with how to deal with his wife, so he has no time to discuss the contract.

This undoubtedly casts a shadow on iQiyi's plan to acquire Fengxing.com.

Gong Yu was having a headache. If he couldn't take over Fengxing.com, who else could he acquire? Would he choose Kuaibo?

The thought of this made him furious.

"boom!"

"No one with the surname Lu is a good person!!"

After venting his anger, he took out his mobile phone and happened to see a piece of entertainment news, which made him even angrier.

#Wanda and other cinemas announced that pre-sale tickets for "New World" are sold out#
Gong Yu became increasingly depressed.

He originally wanted to suppress "New World" by reporting it, but he didn't expect that it would boost the other party's momentum.

Just at this moment, the mobile phone pushed another piece of entertainment news.

#New World VS Infernal Affairs#
The article quoted comments from netizens who participated in the preview and premiere, praising "New World" for its high quality and being comparable to the classic "Infernal Affairs".

Gong Yu laughed out of anger.

He didn't know what Lu Yuan was thinking. He was not satisfied with the hunger marketing. Didn't he know that everything would turn into the opposite when it reached its extreme?

Okay, in that case, I'll help you.

You'll die of stuffing.

On December 12, "The Chinese Zodiac" was officially released.

Early in the morning, the box office for the midnight show was released, which was 260 million.

With an average of 87 people per show, the average attendance rate was as high as 80%, making it the box office champion for midnight shows during this year's Lunar New Year holiday and also setting a record for the highest attendance rate for midnight shows.

The age range of the moviegoers is extremely wide, from young couples to couples with children, and from mature middle-aged to elderly audiences.

It also proves that Cheng Long's popularity has remained the same for decades.

But many people inside and outside the industry are waiting for the arrival of midnight on the 21st.

The time came to December 12th, 20 pm, at Wanda Cinema in Beijing.

There were crowds of people in front of the cinema, and promotional posters for several movies were placed on both sides.

In front of the poster of "New World" stood a tall young female student. She took out her mobile phone to take a few photos, then looked back at the dense crowd in front of her, with a look of confusion in her eyes.

Her name is Chen Yao, she is from Sichuan and is a senior in high school this year.

Before her second year of high school, she was in a daze until a teacher at an art exam training class saw her potential and encouraged her to apply to an art school.

After fully understanding the relevant information about the art examination, she resolutely chose to apply for the Beijing Film Academy.

The art examination will be held in February next year, and during this time she is studying in a professional training class in Beijing.

She chose Beijing Film Academy because she was well aware of the high requirements of the Central Academy of Drama, and also because of another little secret: she is a die-hard fan of Lu Yuan.

Unfortunately, she was not selected for the premiere, so she bought tickets without hesitation to support the release of "New World".

"There are too many people here."

Chen Yao was wearing a white down jacket, with his hands in his pockets, tapping his feet on the ground and muttering to himself.

At this time, a girl's voice came from behind: "That's right, the place is almost full."

Chen Yao turned her head and looked. She looked bitchy and had a bit of a green tea scent, but she was quite rich, at least richer than her. Well, she didn't look like a good person.

Out of politeness, she nodded and said, "I was worried that there would be more people tomorrow, so I chose the midnight show. I didn't expect there would still be so many people!"

She was a little frustrated.

The bitchy girl also noticed her appearance at this time.

She has a very small face, as if she hasn't grown up yet, a bit of a lolita look, and a quiet temperament. Overall, she gives people a cool feeling, but her height of over 1.7 meters makes people feel a little pressured.

Her eyes flickered as she smiled and said, "Of course, this is a movie starring Senior Brother Lu, and everyone is rushing to watch it."

"Senior Brother Lu?" Chen Yao wanted to turn around.

After hearing this address, she stopped abruptly and asked in confusion: "Are you also a student of Beijing Film Academy?"

"Yes!" the bitchy girl answered readily.

Upon hearing this, Chen Yao's expression immediately became much more respectful: "Hello, Senior Sister. My name is Chen Yao. I'm from Sichuan. I plan to apply for the Beijing Film Academy this year."

The girl was stunned for a moment, then pursed her lips and patted her shoulder seriously: "Hello, junior sister, my name is Meng Ziyi, and I plan to apply for the Beijing Film Academy this year."

After saying this, she couldn't hold it back any longer and doubled over with laughter.

Chen Yao was stunned. This bitch was really not a good person.

The two girls, who claimed to be freshmen of the 13th grade who were about to enter the gate of Beijing Film Academy, naturally drew closer to each other.

"Ziyi, why did you choose to apply to Beijing Film Academy?"

"I think the examiners at the Central Academy of Drama will look at my appearance and find it difficult to discover my talent. After all, even someone like Senior Brother Lu missed out on admission to the Central Academy of Drama."

Upon hearing this, Chen Yao resisted the urge to roll his eyes. How shameless! How dare you be compared with Senior Brother Lu? As expected, his little trick was discovered.

Meng Ziyi pretended to be displeased: "Hey, what's that expression on your face?"

"Well, actually what you said makes sense. I envy your confidence." Chen Yao pretended to be serious.

"Okay, you are mocking me in disguise!" Meng Ziyi was furious.

The two of them then started laughing and joking, attracting the attention of the boys around them, who were afraid of missing any details.

In the end, Meng Ziyi was defeated by Chen Yao's "offensive" and begged for mercy repeatedly.

The topic also turned to the movie "New World".

"Let me tell you, Senior Brother Lu is so handsome in the movie! There's a promotional video. I don't know if you remember it. He leads a group of younger brothers in suits into the office. His nonchalant boss demeanor is simply irresistible. I'm completely attracted to him. I'm excited just thinking about it."

"Not only that, there is also..." Chen Yao blushed and added excitedly like a fangirl.

(End of this chapter)