The Wind of China Entertainment 2005

Chapter 607: Breaking million on the first day
"On the first day of release, the box office of "Chinese Zodiac" raked in 4680 million!"

"The midnight screening of New World grossed 1150 million, setting a new record for the box office of a Chinese-language film premiere at midnight!"

"The midnight screenings of New World were extremely popular, with 2500 screenings nationwide and more than 30 people watching. Some theaters even added extra screenings due to the large number of viewers, and the film ultimately grossed 1150 million at the box office."

"The police and gangster film "New World" starring the powerful superstar Lu Yuan will be released nationwide on the 21st. Cinemas in Beijing and other places are packed with people!"

"'22' was released for 3.65 days, with a cumulative box office of over 80 million, with a daily revenue of 7657. The cumulative box office of 'The Banquet' was 2 million, with a daily revenue of only !"

"."

When Lu Yuan and his girlfriend were affectionate and the friction was generating heat.

However, the outside world was shocked by the dazzling box office data of the midnight show of "New World".

"Fuck, this is too fierce, it has to be Lu Yuan!"

"Oh my god, the midnight show grossed 1150 million. I can't imagine how high the first day box office was!"

"The midnight show was so popular, I finally understood that my peers are all idiots! The previous few movies that were released were all good ones.

Let the audience suffer first, let them wait for the end of "New World" with hunger and pent-up anxiety. Wen Muye should probably thank those other directors who paved the way for "New World", such as Feng Xiaogang and Lu Chuan.

"It's over, it's over. I unconditionally agree that the latter is bad, but there's no need to generalize about 1942. This film has its own unique features and cannot be generalized."

There is a lot of heated discussion on the Internet.

A topic appeared on the Zhihu list: Can the box office of "New World" exceed 100 million on the first day?
After all, the box office achievement of 1150 million for a domestic film at the midnight show is simply unprecedented!

Some netizens joked that "New World" was an accurate copy of the 2012 Lunar New Year box office.

After being bombarded by films like "1942", "The Banquet", and "Life of Pi", the audience felt depressed and miserable for nearly a month.

Finally, the police and gangster film "New World" is here.

And this film, in which an undercover agent becomes a gangster boss, had a thrilling plot, so many people flocked to the theaters.

The discussions among netizens put pressure on "Chinese Zodiac" and "The Great Devil" which were released at the same time.

Although they had expected that "New World" would be strong on its first day of release, the 1150 million at the midnight show still far exceeded their imagination.

In comparison, the 260 million at the midnight show of "The Chinese Zodiac" and the 120 million at the box office of "The Great Devil" seem to pale in comparison.

Everyone is waiting.

The success of the film is not only due to its marketing, but also its quality.

The early promotion of "New World" was a great success, but whether it can continue to attract audiences and avoid the backlash caused by marketing is the key to determining its box office performance.

As for the film's rave reviews online, for its competitors, they are just temporary clouds.

After all, this thing can be brushed!

On December 12, the front pages of major entertainment media were all dominated by "New World".

Pictures speak louder than words. The cinema was packed with people and tickets were hard to come by, all testifying to how popular this film is.

The main creative staff of the "New World" crew frequently appeared in the public eye, and all the background information was dug out.

New director Wen Muye has become the focus of media attention.

He accepted many interviews and gained a large number of fans.

This group of people just wanted to watch the fun and didn't mind making trouble. They went to Lu Chuan's Weibo to tease and add fuel to the fire.

Most of them use the same rhetoric as "Thirty years in the east, thirty years in the west, don't bully the young and poor."

Lu Chuan was so angry that she went crazy and accused these people of being water armies and black fans.

He also claimed that he had offended certain interest groups by exposing industry secrets and was facing suppression and exclusion.

He later posted on Weibo that he would devote his entire life to the Chinese film industry and use his works to help his fans grow.

In a flash, it was December 12, Saturday, 22 o'clock in the morning.

Under the attention of the public, the crew of "New World" announced the first day box office data on Weibo.

On the day of its release on the 21st, the box office grossed 11278 million. Including the 1150 million from the midnight show, the cumulative box office reached an astonishing 1.2428 million!
1.2428 billion! ! !
This data left the entire film industry speechless.

It is understandable that "New World" had a single-day box office of over 100 million yuan. After all, after "Lost in Thailand" was released in July, it also had a single-day box office of over 100 million yuan in its first weekend.

But this is the first day.

The box office exceeding 100 million yuan after word-of-mouth fermentation of a film’s release and the box office exceeding 100 million yuan on the day of its premiere are two completely different concepts.

The previous first-day box office record was set by "Transformers 11" released in 3, which was 1.1 million.

"New World" breaks records again!
In just one day, "New World" broke four records in mainland film history: midnight screenings, first day, Friday opening, and single-day box office.

And it is conceivable that this achievement will be difficult to break in a short period of time.

Lu Chuan looked at the movie "The Banquet" which was about to be released, and the total box office was less than 80 million, which was not even as good as other people's one-day data. She felt like crying but had no tears.

Feng Xiaogang felt similarly. He sighed several times and silently forwarded the positive reviews for "1942".

After a brief silence, the industry began to discuss the issue.

"This must be fake. Maybe the statistics are wrong? It exceeded 100 million on the first day!"

“Is it really over 100 million?”

"No, can anyone tell me what time it is now? Am I still asleep?"

Exclamations continued one after another, but these did not affect the continued popularity of "New World" at all!

On Sunday, December 12, the crew of "New World" released the data again.

9078 million!
The whole network was boiling with excitement, and after two days of release, the total box office reached 2.15 million!
Noticing the decline in the single-day box office of "New World", colleagues began to analyze the reasons.

Normally, on Saturdays, workers don't have to work and moviegoers have time to go to the cinema, so the box office will be higher than on Fridays. This is called a reversal.

This law does not apply in The New World.

"The box office started to drop the next day, and it was a Saturday, but the first-day box office was a full 3000 million. It was indeed abnormal."

"Nonsense. On the first day, the audience came because of the reports against New World and the topic of 20 days of release. After the long-suppressed enthusiasm for watching movies was released, the box office naturally fell on the second day. This is normal."

"Yesterday's box office of 'Chinese Zodiac' was 5414 million, a reversal of 800 million, while 'New World' fell by 3000 million. Is it possible that this is the beginning of the collapse of word of mouth?!"

"."

The promotional site for the film "The Chinese Zodiac".

Inside the hotel's conference room, the windows were closed and the place was filled with smoke.

Faced with the box office data achieved by "New World", Dong Yunshi and others fell silent with serious expressions.

Although the box office of "New World" dropped by 3000 million on the second day, it still stood out from the crowd with an astonishing box office of 9078 million.

This number is nearly twice that of "The Chinese Zodiac".

Dong Yunshi coughed, breaking the stagnant atmosphere, and suggested: "Everyone, I think we need to take some measures to deal with this situation."

Everyone's eyes turned to Cheng Long who was sitting on the other side.

"call!"

Cheng Long took a deep puff of the cigar, held the smoke in his mouth for a few seconds, and then slowly exhaled.

Since he announced to the media that he would quit smoking, cigars have become his new favorite.

Looking at the entertainment media reports on his mobile phone, Cheng Long couldn't help but feel a lot of emotion and felt that he might really be old.

On the eve of the release of "Zodiac", he was brimming with confidence as he returned to the familiar territory of action films.

So when faced with the vigorous publicity campaign for "New World", he just waved and smiled, as if he was an elder watching his juniors having fun.

After all, he is Cheng Long, an international kung fu superstar and a guarantee of box office success in the 1980s, 1990s and 2000s.

Countless Hollywood stars and directors admire him.

As a family movie, "The Chinese Zodiac" has a wide audience base and the original box office target was 1 billion!

However, after three days of release, the box office results were not as ideal as expected.

He devoted countless efforts to filming "The Chinese Zodiac". Cheng Long was born in Hong Kong in 1954 and started learning Kung Fu from Yu Zhanyuan at the age of six.

In 1971, at the age of seventeen, he entered the showbiz industry as a minor martial artist.

He has lived for 41 years and filmed countless classics. "The Chinese Zodiac" is his 101st film.

In two years, he will be sixty years old.

Although he doesn't want to admit it, he is really old.

He knows very well that as an action star, if he does not seek transformation, the only outcome he will face is to gradually fade out of the audience's sight. If he stays put, perhaps even the reputation he has accumulated in his early years will be ruined.

He has also tried to transform into the big screen, shooting films such as "Project A" and "Shinjuku Incident".

But the audience's expectation of him is always his action scenes. No matter how hard he tries, in the eyes of others, he will always be that Kung Fu Dragon, Jacky Cheung.

The film set became his stage for most of his life, and filming was a part of his life.

I guess I won’t be willing to leave in the future.

Therefore, while he was still able to fight and was still relatively agile, he decided to make another kung fu film.

He placed his hopes on "The Chinese Zodiac", but reality poured cold water on him.

The market was almost drained by "New World", and the young man named Lu Yuan had such a strong momentum that it was astonishing.

He had met Lu Yuan several times, when the other party was still a newcomer on the big screen.

Cheng Long took another puff of his cigar irritably.

Not only that, he was also troubled by some of the comments on the Internet.

Some netizens said that he looked old and no longer had the energy, drive and comedy effect of his youth, while others criticized the film for its poor plot.
These are all understandable and make sense.

He knows very well why movie fans come to watch his movies. It's simply because of his signature action scenes. The plot has never been the focus.

The only thing that made him depressed was that so many people accused him of putting on a show, exploiting national sentiment to make money, using animal heads for marketing, and playing the patriotism card.

"Brother!" Dong Yunshi shouted.

Cheng Long withdrew his thoughts and asked, "What's wrong?"

"We're discussing whether to use some."

After she finished speaking, Cheng Long fell silent. The cinema chain doesn't care who the leading actor is when scheduling films; they only look at who can bring the most profit.

After a long while, he said vaguely: "You decide for yourselves. I am not good at this."

After saying that, he stood up and walked out.

Dong Yunshi stared at his back and nodded.

Coincidentally, Wang Jing, the director of "The Devil City", was also in a bad mood at the moment.

There are many Hong Kong directors who go to the mainland to make films, and there are also many who make bad films. He is one of them.

This year during the Lunar New Year holiday, he wanted to make a comeback with "The Great Devil", but unexpectedly, he failed miserably!
On-site interview with the crew of "The Great Devil City".

The reporter from NetEase started by praising him against his will: "Director Wang, the movie is great, but it feels completely different from the movies you've made in recent years."

Wang Jing smiled and replied: "My works in the mainland are basically groping in the front, that is, to find a way that everyone will like. I have filmed all kinds of genres, trying them one by one. To be honest, I prefer the kind like "The Great Devil"

The reporter pointed at the corner of his mouth, pretending to be puzzled: "Director Wang, the competition in the Lunar New Year period is quite fierce. Is it because of the pressure that you are getting irritated recently?"

Wang Jing shook his head: "I have been filming for 32 years and have never felt any pressure."

“Many works are called bad movies, but don’t you feel any pressure?”

"I've been criticized since I was 29, and I've been criticized for 28 years. I'm still alive and well, and I'm still making the biggest movies. What's wrong with that? If I were that bad, how come I have so many movies that gross over million yuan, and how come so many bosses give me such big investments?"

The reporter changed the question: "The growth of Cheng Daqi in the movie seems to lack details. Is his sudden success abrupt?"

Wang Jing defended: "If there were details, it would take three hours. Actually, we filmed it, but later we thought it was unnecessary. Some people are born smart.

Some directors studied film in the United States for 10 years, but failed after making one movie when they came back. They have been deceiving people with their master's and doctoral degrees all their lives. I have never been an assistant director. I studied Chinese and wrote scripts part-time. I became famous in the third month.

"So you are also a genius?"

Wang Jing pulled the corner of his mouth and said confidently: "Yes, I am, in this aspect."

The reporter complained madly in his heart, but asked: "Can you tell me about "New World"?"

Wang Jing was slightly stunned and frowned: "Sorry, time is up."

The reporter chased after him, but was pushed away by the other party's assistant.

Back in the car, Wang Jing stopped pretending and put on a sullen face, noticing that Zhou Runfa was staring at his phone in a daze.

He took a closer look and saw that it was a review of "New World" on Douban.

Looking at the 8.9 rating of "New World", 6.1 of "Zodiac", and 5.3 of "The Devil's City", he fell into deep thought.

Then he took out his cell phone and dialed a number.

December 12, Yuanfang Media.

"Boss Lu, I have to thank you. I am really honored this time. Boss Wang even asked about matters related to New World during the group meeting. Hahahaha."

"congratulations!"

"Whether there are plans for the next film or not, Wanda will invest in it no matter how much."

“We are still considering it.”

"duo~"

After ending the call, Lu Yuan cleaned his ears. Song Ge's voice was really loud and noisy.

Because "New World" grossed over 100 million yuan on the first day, breaking multiple records, it caused a sensation in the media.

Wanda Chairman Wang Jianlin may have heard about this and specifically asked about it during the group meeting.

After learning that Wanda Film and Television invested in this film, he praised Song Ge for the first time.

Mr. Wang, the rich man, seldom praises others.

Song Ge was so excited that he vowed to him that the group would increase its investment in Wanda Films next year.

The future is expected!

Lu Yuan stood up from behind his desk and took the cup to refill the water.

Liu Shishi, who was sitting nearby, suddenly laughed.

He was used to it. Her mood had been a little abnormal these past two days, and she would laugh foolishly at any time.

"What are you laughing at?"

"IU said she helped you promote New World in Korea, and it received very good reviews. Many people wanted to ask you for your autograph."

"Is it?"

Lu Yuan didn't pay much attention to that area. The market was too small and there wasn't much publicity. Whether it could take off depended entirely on word of mouth.

"Boom boom boom!"

"Enter."

Wu Lang pushed the door open and walked in, his face full of joy, saying, "Boss, the box office on Sunday was 1.35 million, and the three-day box office of New World was 3.52 million!"

Lu Yuan heaved a sigh of relief when he heard this. The decline in box office the next day was expected.

On the first day of release, publicity is used to attract audiences to buy tickets. On the second day, audiences who have not watched the movie will hesitate and wait for feedback. From the third day, word of mouth will begin to ferment.

Before the release, other film companies intentionally or unintentionally raised the audience's expectations for "New World". Fortunately, the quality of the film was good enough and it was smoothly taken over.

Before Wu Lang could say something else, Lu Jing rushed in from outside.

"Brother, someone is helping us get good reviews on Douban."

PS: I worked overtime a little late, so the writing is a little rough, I will revise it. Besides, this data is theoretically achievable. After the release of "Journey to the West: Conquering the Demons", the highest single-day revenue was 1.22 million.

(End of this chapter)