King of Rolls' China Entertainment Tour

Chapter 258 The movie announcement and the million dollar award

A few days later, Yu Hao received a call, and the other person said expectantly: "Hello, Director Yu, I am the second-in-command of Tongcheng. I heard that you plan to build a film and television city here?"

Yu Hao smiled and said: "Hello, I have this plan, do you have your support?"

The person on the other side laughed and said: "Of course we welcome your arrival, we have discussed it in a meeting,

If according to Director Yu's original plan, we plan to jointly operate this film and television city with you, and we will hold 20% of the shares, what does Director Yu think? "

Yu Hao raised his eyebrows and said with great interest: "The support is so strong? Are you not afraid of compensation?"

The person on the other side laughed and said: "We believe in Director Yu's ability. You can definitely give us a huge surprise and we won't pay for it."

Yu Hao shook his head and said with a smile: "Since you are so supportive, I can't help but give you face. Let's do it like this, it's 50-50 between us.

After the shooting is completed, I will arrange for my people to go over and manage the finances, and I will leave the rest to you. What do you think? "

The person on the other side was stunned for a moment, then shook his head and said, "That's not okay. We have already taken advantage of it. How can we do this?"

In the end, the two bargained and finally decided: Yu Hao would invest 65 million, and both parties would send people to negotiate on all aspects of construction. Yu Hao would take % of the shares and supervise the finances, and the other party would be responsible for the follow-up.

After the chat, Yu Hao invited several history professors and designers again to redo the design plan.

He didn't care about the follow-up matters anymore and gave Xu Qing full responsibility.

Because the follow-up to "My Sassy Girl" has been completed, all I have to do is wait for the Dragon Label to be purchased and submitted for review.

Because there was no 404 content and due to expedited processing, it didn’t take long for the review results to come out without any suggestions for modification.

On this day, Yu Hao brought the film to China Film and Television and met Mr. Han again. After some pleasantries, they began to discuss the announcement.

Mr. Han said with a smile: "Wait a minute. We will go to the screening room to watch your film later. This will also give everyone a sense of security."

Yu Hao immediately patted his chest and said, "I am still very confident in my film. I believe you will never regret it after watching it."

Mr. Han raised his eyebrows and laughed, "That's good."

Not long after, several important people in charge of China Film also came over after hearing the news, wanting to see what Yu Hao's first movie was like.

Not long after, the movie officially started showing.

As they watched, Mr. Han's eyes became brighter and brighter. The complex in this movie was indeed novel and better than what they had seen before.

There were some amazing scenes and funny moments in the play, as well as the "sweet" daily love life. They couldn't help laughing after watching it. After laughing, they felt that this kind of love is indeed good.

After watching it, Mr. Han put his hands on his hands and smiled and said: "Director Yu, this movie is really good. The explanation of the love story is very heart-warming.

If nothing else, it will be a hit movie again. Let’s talk about the announcement. This is the recent film schedule. Take a look at it. Is there anything you can avoid if necessary? "

Yu Hao glanced at it. In June, there was a Hong Kong film "New Humanity", in July "Lotus Lantern" and "That Summer Day",

In August, "The Northern Hero Ouyang Chun" and "Dragon Flying Phoenix", in September, "My 8", "New Family Law", "Yin Yang Road Six", and "Red Rock".

After watching it, Yu Hao's eyes lit up. There seemed to be no blockbuster movies, so he seemed to have a good chance.

Yu Hao thought for a moment and said, "It's not a big problem. Let's just release it in August. I don't know what the promotion of other films is like."

Mr. Han thought for a while and said: "Domestic publicity ranges from 10% to 50% of the shooting cost, but I heard that the publicity cost of some foreign films is even higher than the shooting cost.

Although you are very popular in the TV drama industry, you are still a newcomer in the film industry, and there are no actors who can handle the box office. Therefore, if your film is to be successful, you have to increase the cost of publicity and distribution. "

Yu Hao nodded and said: "Indeed, according to my estimates, the total box office should not be less than 50 million. According to one-tenth of the publicity cost, that is 5 million, but will it be too much? My shooting The cost is only five million.”

Mr. Han said dumbfounded: "Mr. Yu, do you really not know how Xuanfa came to be?"

Yu Hao shook his head and said, "I really don't know."

I am relatively familiar with the later generations, but I really don’t know much about it at the moment and I don’t pay much attention to it.

Mr. Han smiled and said: "Looking at you, you really don't know. Let me talk about publicity first. It is nothing more than interviews and programs, as well as advertisements, mainly in subways, stations, bus stops, elevators and other places.

Distribution means taking out copies and sending them to theaters in each city. A sample costs 10,000. Our domestic theaters are around 500, so about 50 copies are enough. "

Yu Hao thought for a while and said: "Let's issue a hundred copies, it's just one million, it's not that much money short, and I guess it won't cost that much for publicity.

Can Japan, South Korea, Hong Kong and Taiwan make some splash with two million? By the way, do we have channels in Southeast Asia? I want to test the waters. "

Mr. Han pondered for a while and said: "That's almost it. Any more would be too much. I think there will be no less cooperation between us in the future, so I won't talk about that. These are completely enough.

As for Southeast Asia, there is cooperation, but not too much. If you want to spend money, you have to spend more on publicity. After all, if you are not familiar with the place, you will have to take responsibility from the bank. "

Yu Hao said thoughtfully: "Then let's do it at 10 million. As for the contract, it should be based on the standard, or our company can bear the publicity and distribution costs."

Mr. Han smiled and said: "Mr. Yu, you are not funny enough. This is the money we should earn, so of course we have to bear it. We can still afford this amount of money."

Yu Hao slapped his forehead and said sheepishly: "Yes, I forgot."

Mr. Han smiled and said, "It's okay. We'll know after we work together for a long time."

Yu Hao had an idea and said with a smile: "Uncle Han, I have an idea. There is a hidden plot in my movie. Do you think it will be effective if I spend one million as a gimmick?"

Mr. Han was stunned for a moment, and after thinking for a moment he laughed and said, "Okay, I don't think many people would be willing to take this kind of opportunity, but you have to grasp the scale."

Yu Hao smiled and said: "This is natural."

Then the two discussed the details of the announcement, and then Yu Hao dragged his tired body back home.

Time flies to the end of July, and the release of Yu Hao's new film "My Sassy Girl" has begun to be promoted nationwide.

Yu Hao received a notice from Mr. Han’s movie channel for promotion.

At the recording site of "China Film Report", the host Pan Yilin said to the audience in front of the TV: "Director Yu Hao's first film "My Sassy Girl" will be released nationwide in early August.

Director Yu's promotional video has been made. Let's watch the highlights of this film and see if what Director Yu said is true? "       Then the most classic building blocks in the film appeared, especially the scene where Yu Hao wore high heels, which made many viewers laugh.

Then, the host released a big news: "Today we are fortunate to invite Director Yu and Gao Yuanyuan to the scene together. It is reported that Director Yu has prepared a surprise for us, allowing us to invite Director Yu and Gao Yuanyuan to appear."

Yu Hao and Gao Yuanyuan appeared in front of the camera. The host smiled and said: "Director Yu, I can see that this film tells a different love story. What is your explanation of this love story?"

Yu Hao said with a smile: "As the name says, My Sassy Girl, in our inherent impression, girlfriends are generally docile and lovely, but this one tells a different story."

The host smiled and said: "Similar to our girlfriends from Sichuan, Chongqing and Northeast China?"

Yu Hao was stunned for a moment, then smiled and said: "It's a bit similar."

The host then asked: "Director Yu, it was said that your expected box office for this film is 300 million. Is this true or false?"

Yu Hao smiled and said: "I originally said it as a joke, but someone took it seriously, so I'll give it a try. Anyway, I think my story is not that bad."

The host was stunned for a moment, then looked at Gao Yuanyuan and asked: "Yuanyuan, you are the heroine of this movie. Do you think you yearn for the love in this movie?"

Gao Yuanyuan said without hesitation: "Longing, this love story is very different from what we remember.

Although it is named Sassy Girl, if you have read it, you will find that this is a particularly romantic love story. I recommend all lovers to read it, you will not regret it. "

The host smiled and said: "It seems that you are very satisfied with this story. By the way, Director Yu, is the one million grand prize true?"

Yu Hao nodded and said: "It is indeed true. This story also hides a more touching story. If someone can find out the hidden plot, I think you will believe in the love story even more."

The host said in shock: "Director Yu, are you serious?"

Yu Hao nodded and said: "Of course, I will work with China Film Group to set up a question and answer session at a certain forum to break down this hidden plot into details.

There are ten hidden details in total. If anyone can find them all, they will get 100 million in cash, after tax. We will find a professional notary and look forward to everyone's participation. "

The host asked doubtfully: "Director Yu, what if someone really guesses it and doesn't get the money?"

Yu Hao smiled and said: "I have thought about this. No one will believe it with empty words. I will contact China Film Group and Shuguang Company to organize it. When the time comes, banks, lawyers, and third-party trust institutions will complete it together to ensure the greatest fairness.

Of course, it's only during the movie's release. In addition, in order to prevent anyone from saying that I am left-handed and right-handed, I will prohibit people around me from participating in this matter, and prohibit everyone in our company from participating. "

Not surprisingly, this incident became the hottest entertainment news of the day. Yu Hao was woken up by the sound of a phone call as soon as he fell asleep.

After the call was connected, Yu Hao asked in a daze: "Who is it?"

Mr. Han laughed and said, "It's me, Xiao Yu, are you a little anxious about this?"

Yu Hao smiled meaningfully and said, "What do you think the effect will be, Mr. Han?"

Mr. Han was stunned for a while and then said with a wry smile: "You young people still have ideas. I will let others take responsibility to ensure the greatest fairness. However, is there really any hidden plot? Don't make a joke, that would be bad ”

Yu Hao chuckled and said: "That's natural. It can even be said that if the hidden plot is revealed, the love meaning of this film will be raised to a higher level.

But it’s not good to say it directly. This looming feeling of holding the pipa half-hidden is the most attractive. Moreover, with a million-dollar grand prize, I think it will definitely set off a storm of viewing. "

Mr. Han laughed and said: "That's natural, but this matter must be implemented as soon as possible, and it cannot be ignored."

Yu Hao smiled and said: "I will pay for it, and leave the other matters to China Film. Uncle Han won't refuse, right?"

Mr. Han laughed and said: "This is natural. I hope it will cause a bigger storm this time."

Therefore, in the next period of time, this incident aroused national expectations.

After all, a movie ticket costs 20 yuan. As long as the hidden plot can be analyzed, a million-dollar prize is waiting for you. Why not do this kind of thing?

Yu Hao and others also appeared on several TV stations to start publicity. Posters of "My Sassy Girl" were posted on subways, bus stations, station entrances, and elevators in large commercial centers.

After seeing the content on the poster and several promotional videos, many people showed interest, especially since the promotional advertisement also said - a different love movie.

Especially the million-dollar jackpot is even more interesting.

Some people even formed a small group to solve this problem together.

Meanwhile, the media is hyping the story.

Some are good and some are bad, some are supportive and some are negative.

For example: a million-dollar jackpot? Some directors have really spent a lot of money on their films, probably because they are not confident in the content of their films.

: For movies, it still depends on the content and quality. These fancy things can only be the icing on the cake. If you want to use these to boost the box office, it is impossible.

Lao Yu also called Yu Hao: "Yu Hao, I see the media is making a fuss. How is your movie going? Are you aware of it?"

Yu Hao smiled and said: "Of course, these are just publicity methods. Do you think, by doing this, will everyone know that my movie is about to be released?

Although one million is too much, is it more effective than other publicity methods? Besides, I have confidence in my movie and it won’t let me down. "

Lao Yu said earnestly: "Yu Hao, you still have to look at the content of a movie. These are really the icing on the cake.

Also, for a director, reputation is very important. Don’t say that if a movie makes money, but if the reputation is ruined, it will be difficult to get it back in the future. "

Yu Hao recognized this very much, and the figure of "Pancake Man" appeared in his mind. This film could be regarded as ruining the reputation that Dapeng had accumulated with great difficulty. Although he made several good films in the future, his reputation was still a problem.

Yu Hao said very confidently: "Lao Yu, don't worry, it's still possible, you have to believe me."

(End of this chapter)