King of Rolls' China Entertainment Tour

Chapter 79 The Propaganda Power of the Shocking Body (First Order)

After signing the contract, Yu Hao immediately changed into a smiling face, and said with a smile: "Director, Director Zheng, I just had an idea at the time, and I will tell you two about it, and you two should listen and see if there are any shortcomings."

The director put his arms around his chest and said with great interest: "I'd like to see what ideas you have that can make you so confident?"

Yu Hao laughed and said: "My personal understanding of publicity is very simple, that is to clearly convey the message to the public, as for how to be clear? Or to arouse the curiosity of the audience?

Let me keep a close eye on the specific method. For example, the headline of the newspaper: Shocked!The director of Yanjing Satellite TV has such a relationship with the director of the production center. What do you two think of this effect after listening to it? "

Hearing this, the director and Zheng Xiaolong were immediately numb, and they immediately had an urge to explain to others.

But then he couldn't help but froze and frowned. Even people like them who have experienced big storms would have such thoughts, let alone ordinary people?

But then he frowned, feeling that he had heard these words somewhere before, and then suddenly realized, isn't this just the media's way of attracting attention.

Although the vulgarity is a bit vulgar, let alone the effect is obvious, it immediately attracted their attention.

Seeing this, the director couldn't help raising his brows and asked: "But, will this mislead the audience? False propaganda is a big thing, and it's a small thing. If the guidance is not good, accidents will happen."

Yu Hao laughed and said: "This requires a little skill and a grasp of the scale. Soldiers are cunning, real and false, false and real, true and false, false and real,
Our main purpose is to pass on the news we want to spread. As for the specific reaction of the public?I think curiosity is an addiction that human beings can never quit, and there is also the mentality of following the crowd to join in the fun,
As long as we grasp the scale well, there won't be any major problems in the future. After all, who doesn't like to watch the excitement? "

This statement sounds absurd at first glance, but upon closer examination, it does make some sense. As long as you don't spread any special news, it's okay to use it for publicity in the entertainment industry.

Thinking of this, the director laughed and said: "You little guy, you have a lot of crazy ideas, tell us about your ideas, you must be unprepared, you little slicker?"

Yu Hao's eyes suddenly became a little serious, and he said solemnly: "It is now June 6th, and the college entrance examination will be on July 20th. I know the audience of this show very well. It is aimed at young men and women or people who are not that old at heart.
I'm not sure if it will affect the study of high school students, so I ask you to let this drama be broadcast after the college entrance examination is over, and everything will be discussed after the college entrance examination is over,
During this period of time, we can advertise, and we can advertise this drama in different ways every day. I can’t think of half a month, and the possibility of the information of this drama being known to the public is very high. "

Hearing this, Zheng Xiaolong was a little confused about Yu Hao's way.

Originally, he thought that because of the purchase of the director of the film, he must have the idea of ​​becoming famous, but now, he can calmly consider these things under such circumstances, which is rare and precious.

The director also clapped his palms and laughed, "The little guy has a good sense of consciousness. I wanted to mention something to you.

After all, our Yanjing TV station is different from ordinary provincial satellite TV stations. We need to pay attention to influence and correctly guide the audience's perception. "

Yu Hao laughed and said, "I really want to become famous as soon as possible. I don't want to ruin a family or even many families because of my personal desires. Once I do this kind of thing, sooner or later someone will poke my spine.

In addition, commercials also need a certain amount of fermentation time, don’t worry, there is plenty of time, I believe in my drama, and I believe in the influence of Yanjing Satellite TV. "

Hearing this, everyone in the room looked at Yu Hao with admiration.

This guy really has a real temperament, he is greedy for money, cunning, but he is also a very principled person. This kind of person is very interesting.

The director looked at Zheng Xiaolong, Zheng Xiaolong smiled and asked: "Yu Hao, what do you think, tell me in detail."

After pondering for a moment, Yu Hao smiled and said, "I'd better write it down. How to polish the pen and how to implement it, you need to find relevant talents. I'm only suitable for talking on paper."

To these words, several people laughed without saying a word. Whoever believes what you say is a fool. This guy is definitely a qualified director. First of all, he is a qualified fool.

Not long after, someone handed him a pen and paper, and Yu Hao picked up the pen and began to write.

It didn't take long for Yu Hao to write a whole page full.

The director picked it up and took a look. After reading it, the corner of his mouth twitched, and he was immediately numb. How could there be such a shameless person in the world?In my heart, my estimate of Yu Hao's morality has dropped a bit.

I saw the following lines written on the paper flying like a phoenix:

Shock! 99.9% of people haven't watched a new type of drama. After watching it, men are silent and women cry.

Shock!The most handsome and beautiful crew in history!

Shock!The story that the most handsome director and the most beautiful high school student in history have to tell.

Shock!The most versatile director in history, he actually did these things alone.

Shock!The originator of the new drama that is most popular among young men and women is just an 18-year-old boy!

Shock!The younger sister actually did this kind of thing to her elder brother. Is this a loss of morality or a distortion of human nature? ? ?

…………

The more the director looked at it, the corners of his mouth twitched, his eyelids twitched, and his fists were clenched.

After reading it, he handed the paper to Zheng Xiaolong. The director closed his eyes and took a few deep breaths before letting out a long breath.

Not long after, Zheng Xiaolong also stepped into the footsteps of the director, and he handed the paper to others silently.

…………

The atmosphere fell silent for a moment, and everyone looked at Yu Hao with complicated eyes.

Yu Hao coughed and asked: "Director, Director Zheng, what do you two think of my propaganda method? Is it more effective than conventional propaganda? Is it more efficient than those?
Moreover, as long as the newspaper is enough, the cost is also very low. If I guess correctly, our TV station can do it. "

The director let out a heavy breath, and then laughed loudly, and this atmosphere also infected other people.

In an instant, the scene turned into a scene of joy.

After a long time, the director said earnestly: "Yu Hao, your approach is really good. As long as you promote it according to this plan, it will be unforgettable for the audience. That is, I'm afraid, I'm afraid you will be beaten in the future."

Zheng Xiaolong also looked at Yu Hao with a complicated expression, he didn't expect that a person who looked very cold would be so cheap.

Yu Hao waved his hands and smiled indifferently: "It's okay, when we make money in the future, we will hire a team of bodyguards to protect me in all directions, just to make them unhappy with me, but they can't do anything about it."

Hearing such cheap words, no matter what, everyone couldn't associate the bitch in front of them with the handsome and warm man in the TV series.

Instead, several people from the marketing department went directly to Yu Hao's side and asked curiously, "Director Yu, what other ideas do you have? Tell us. I'm curious about how your brain grows and why you have such weird ideas?"

Yu Hao spread his hands and said, "I only have these three tricks, and I don't know much about the others."

He secretly said in his heart, shocked his body, it was the existence of UC that was ignited by this hand, its power can be seen.

The director pinched his brows and said: "Okay, you can arrange someone to retouch the pen, but the theme of the promotion should still be according to this, don't reverse the priority,
In addition, this piece of paper must not be leaked out. This will be our short-term magic weapon and save a lot of publicity costs. "

A few people from the marketing department patted their chests and said, "Director, you and I know everything. If we don't have these, why don't we spend more money?"

After several people left happily, the director looked at Yu Hao curiously, and couldn't help teasing: "You little guy, it's really interesting. By the way, I'll ask someone to arrange a few promotional programs for you."

Yu Hao nodded and said, "No problem, just let me know when the time comes."

That night, Yu Hao called Zhang Shao and talked about it.

Young Master Zhang hesitantly said: "Director Yu, 270 million. After paying 25% tax, it's only a little over 200 million. Isn't this equivalent to no profit?"

Yu Hao laughed and said, "Young Master Zhang, that's not how the accounts are calculated. TV dramas are not a one-off deal. There are two rounds, three rounds, four rounds, remake rights, and overseas broadcasting rights.

You don't think that the price of the two-wheel, three-wheel, and four-wheel front is the same?No way?No way?No way? "

Hearing this, Young Master Zhang was taken aback for a moment, and asked puzzledly: "Isn't it?"

Yu Hao laughed and said, "It's more than that. If our show becomes a big hit, it won't be difficult to sell 2000 million in the second round. The third and fourth rounds are similar to this.
There will be no shortage of remake rights, at least it can pay back. As for overseas copyrights, I don’t know much about this. "

Zhang Shao was stunned for a moment, then took a breath, and asked in surprise: "It's so profitable? Then should we close the VCD side and specialize in this?"

Yu Hao said meaningfully: "Young Master Zhang, vcd is not just about making money. If you say to close the door now, I can guarantee that uncle will break your leg immediately. Do you believe it?"

When Young Master Zhang heard this, his thinking returned to normal, and he said helplessly, "I'm just a little surprised, tsk tsk, I didn't expect this industry to make money so much faster than stealing money."

Yu Hao shook his head and laughed: "This is a gamble, there is no complete industry standard, and how many people are involved in it, who knows? Moreover, even if it is shot, who can guarantee that it will definitely make money?"

Hearing this, Zhang Shao couldn't help but sighed, and then said with emotion: "As expected of you, you can make people look at you with admiration every time, and you have never failed in what you do. I really don't know how smart you are?"

Yu Hao laughed and said, "It's just from different angles, you can figure it out if you think about it."

After hanging up the phone, Yu Hao drove around the capital. Although the weather was very hot, Yu Hao was in a good mood. Today is a very memorable day.

(End of this chapter)