Year: I had a good time when I was young

Chapter 238 The newspaper office is actually very profitable

The operation of the newspaper office is actually nothing to listen to. If the development direction of the newspaper office is correct, it will not be my turn to invest in it.

Moreover, the newspaper has been losing money for 14 consecutive months, and the losses are getting bigger and bigger. This is the main reason why Xiaoma originally wanted to hand over 70% of its shares.

After Chu Xiangqian heard He Yisheng say that he lost more than [-] yuan last month and that sales were on the decline.

Glancing at Da Ma who was sitting aside, the fat man was so embarrassed that he could only smoke a cigar to cover up his uneasiness.

Chu Xiangqian didn't care, and while motioning He Yisheng to continue, he took the newspaper's various expense reports to look at it.

Hundreds of people spend 2 yuan on salary every month.

But although the per capita salary is 2, in fact the bottom salary is only 150.

That is to say, the nine newspaper executives who accounted for only 9% of the people took away 9 yuan.

But there is no way to solve this problem. Those who can be editor-in-chief are naturally considered senior practitioners. I don’t know how strong their abilities are, but they are also considered talents.

If it still doesn't work after two or three months of trial, then replace it immediately.

On this point, Chu Xiangqian would not hesitate at all.

Later, He Yisheng said that the reason for the decline in newspaper sales was mostly due to the decrease in interest in newspapers among target customers.

Chu Xiangqian immediately asked, "Why?"

He Yisheng looked at the big and small horses in embarrassment, and Chu Xiangqian immediately knew that something was wrong.

Staring at He Yisheng, he asked, "I am the major shareholder of the newspaper, do you understand?"

He Yisheng hesitated for a few seconds. Seeing that Da Ma didn't say anything, he could only bite the bullet and said, "Boss, 5% of the target group of the newspaper this year are those gamblers who buy word money."

Chu Qianqian was startled. Seeing this, Baifanyu pulled him aside with a smile and explained in a low voice.

After listening to Chu Xiangqian, he understood that this thing is similar to lottery tickets.

The original purpose of running a newspaper in Malaysia was to attract customers to its own Zihua stalls.

The so-called Zihua stalls are just a kind of spinach popular among the people.

Choose one of 36 personal names or 36 items, and hang it in a clay pot.

When drawing a lottery, smash the clay pot with a stick, and if the name of the person or item you buy is the same as that in the pot, the guest will win.

The announcement of the results of the lottery in newspapers has indeed improved the business of the Chinese characters and flower stalls in Dama and Ma.

But after a long time, many customers who still went to their Zihua stall at the beginning, felt that there was nothing new, and naturally returned to the nearest Zihua stall.

In the final analysis, the gambling industry does not rely on soliciting customers, but on honesty. Even if a big lottery is offered, it has to be courteously lost.

This will keep attracting customers.

But if this is done, the gaming industry may lose all its pants one day.

The so-called fairness is just deceptive.

But this can be regarded as a pioneering work. The two Ma brothers are indeed smarter than other stall owners.

Chu stared forward, not daring to look at his big horse.

They probably understood in their hearts that the two brothers thought of closing the newspaper office because they saw that the newspaper office was of no benefit to the word flower business.

Da Ma saw Chu Xiangqian's complexion was not good, and there was Baifanyu watching the fun.

I know that if I don't give an explanation, a good thing will turn into a bad thing.

"Chu Sheng, I didn't fool you. It cost 20 yuan just to buy the small building where the newspaper office is located. Including equipment and office supplies, it cost [-] to [-] yuan."

Chu Xiangqian interrupted the fat man, looked at He Yisheng and said, "I don't care what happened in the past. From now on, if Zihua stall wants to be published in the newspaper, it will have to spend money to buy advertising space.

Also, from now on the newspaper office will have to go out and find news by itself.

For field reporters who go out to collect news, if their articles or interviews are adopted, they will be rewarded with 10 to 20 yuan. "

He Yisheng hesitated for a few seconds and then nodded. As for Malaysia, he and this fat man had already had quite a dispute over the concept of blackboard newspapers.

Now that the big boss has changed, it seems that even if the big boss doesn't understand blackboard newspapers, he understands people's hearts.

Without looking at Da Ma's face at all, he said directly to Chu Xiangqian, "Chu Sheng, do you think our newspaper's future focus should be on people's livelihood, finance, or other aspects?"

Chu Xiangqian doesn't even need to think about it, just copy the rise of Dongfang Daily in the real world.

"Social news requires fast timeliness and wide coverage. By the way, it focuses on celebrity gossip and mass entertainment. So 20 editors are not enough.

Summon 50 as soon as possible, and you will be responsible for it for the time being. "

After finishing speaking, Chu Qianqian pointed to He Yisheng, "Tell these editors and editors that after three months, when the results are effective, their team leaders, deputies and other managers will be selected from their teams.

Moreover, for every 1 copies of the newspaper’s sales increase, the salary of editorial management will increase by 10%, and you, the editor-in-chief, will also increase by 5%. "

He Yisheng was ecstatic. With a small reward, there must be a brave man who comes out to work, isn't it just for money?
Now as soon as the new boss comes up, he will first determine the reward mechanism for the excepted editorial staff.

If 5 articles are accepted every month, at least 50 yuan will be rewarded.

而且报纸双开两面，少说也有20多篇文章，篇幅长的5到8篇就是100到160块钱分给编采人员。

There are more than 100 other dozen articles.

The people below will definitely try their best to catch the news, and even take the initiative to seek out the gossip and strange stories in society.

After the management of the editorial group appeared, the salary started at 300, and for every 10 copies sold, the salary increased by [-]%, so the management should desperately ask their subordinates to find news?

Other departments will also see their rewards increase as sales increase.

It can be said that the new boss is throwing money at sales.

When everyone saw this, they began to regret keeping 30% of the shares.

Chu Xiangqian took the opportunity to say, "Dama, why don't you sell me 3% of your brother's shares right now?"

Da Ma was moved, but Xiao Ma said unexpectedly, "Chu Sheng, our brothers have always spit and nailed. If we want to pay in the future, we will follow you to pay."

Chu Xiangqian couldn't help but look at the reckless and thoughtless Xiao Ma in surprise.

Da Ma also reacted, although the newspaper selling agency did exist, it meant to find someone to take over.

But at the same time, he also has the idea of ​​doing business with Chu Xiangqian.

If all the newspaper's shares were sold at this time, it would be a trap.

Chu looked forward and knew that he seemed to be in a hurry.

But if they don't try it this time, when the newspaper's sales increase, the brothers will not be able to sell it.

Moreover, during the most chaotic years in Hong Kong from the 60s to the early 70s, it was beneficial for the newspaper to be shareholders of the newspaper.

Anyone who has watched the movie Young and Dangerous knows that Chen Haonan took the pheasant and other brothers to burn down the newspaper office run by the same family.

And the owner of that newspaper is also Hong Xing's hall master.

This is also the reason why Baifanyu repeatedly persuaded himself that if he wants to do business, he cannot do without dealing with associations.

But Chu Xiangqian was also determined to eliminate Da Ma's influence in the newspaper.

As for the matter of letting Malaysia become the president of some newspaper, it is natural to let him continue to show off and attract the attention of other newspapers to him.

From now on, he will be the boss of a flower stall, and the biggest flour merchant in the future will get too much limelight, so he is courting death.

Moreover, Chu Xiangqian is not a saint, he knows very well in his heart, judging from the fact that he killed Pohao, it is impossible for the sales of flour in Hong Kong Island to disappear completely because of the absence of Pohao, or the big and small horses.

In this case, of course, choose the path that is beneficial to you.

But He Yisheng was thinking silently, the words above are celebrity gossip and mass entertainment.

The more I think about it, the more I think it's a trick.

Everyone has a curiosity-seeking mentality, and exploring celebrity gossip and even scandals is, for ordinary people, entertainment after dinner.

Although it is very likely that you will not care after reading it, this kind of curiosity will always exist.

That is to say, the customer group of the newspaper office will change from the customers of Zihua stalls to the citizens of Hong Kong all at once.

Just thinking about the 300 million people who are all potential customers, He Yi became excited.

Once the daily sales volume of the newspaper office exceeds 3, the newspaper office can not only stop losses, but also make money.

At this time, the selling price of a newspaper was only 2 to 3 cents.

2 cents basically have no supplements, and newspapers only have one or two.

The cost of printing a newspaper is 1 cents, which means that a newspaper only earns 3 cents.

With sales exceeding 700, I can only earn [-] yuan a day.This money is just enough to pay the salaries of hundreds of people in the newspaper office.

For other expenses, the big and small horses have to pay for themselves.

As for advertising, it has always been occupied by the word-flower stall.

So don't expect the current big horses to give newspapers advertising fees.

Of course, this alone is enough to show that this Malaysian has a brain.

It can be said that if the big and small horses did not pay advertising fees, the newspaper would lose 1 yuan a month, which is not really a loss of money.

If the daily sales of the newspaper reaches 2 copies, the daily income is 1400, and the monthly income is 4, it has already stopped losses and made money.

After thinking for a while, He Yisheng looked at Chu Xiangqian and asked, "Boss, how do you think celebrity gossip should be reported?"

Chu Xiangqian smiled at the corner of his mouth, looked at Da Ma, saw the fat man dodging his eyes, and showed a flattering smile.

He turned to look at Baifanyu again, indicating that he had to avoid it.

But Baifanyu smiled, pretending to be confused and planning to eavesdrop.

Chu Xiangqian was helpless, after all, Baifanyu had taken the initiative to stand on his side just now.

Finally looking at Xiao Ma, he said with a smile, "I heard that Brother Xiao Ma is willing to spend 10,000+ in order to chase a female celebrity.

If I were the editor-in-chief of the newspaper, it would be for the sake of Xiao Ma being one of my own.

Will praise him for his generosity and heroic spirit just for his beauty.

By the way, let me praise how beautiful and charming that female star is.

The audience must be very curious about this kind of news that spends a lot of money to win the favor of an actress.

If Xiao Ma is not one of our own, then he is said to be extravagant and wasteful, and ignorant of the hardships of the people.

Then scold the actress for worshiping money, depraved, and willing to be a plaything of the rich.

When the audience saw this report, they would scold and envy Xiao Ma at the same time.

And the more you curse, the more you want to see follow-up reports.

When there are more readers, the newspaper will benefit.Although the actress's reputation is not good, among other rich people, there is a high probability that someone will like to come to her because of her fame.

Xiao Ma seems to be the worst, but from now on when he goes to pick up girls, do you think those money-worshiping women will pounce on him like honey? "

He Yisheng's eyes lit up, and he secretly thought that the boss is really a genius.

But Da Ma and Bai Fan Yu swallowed their saliva, secretly thinking that Chu Qiangqian is really a damn shameless guy.

And after this kid owns a newspaper, if he is offended, won't he be a black opponent who will die?

Even Xiao Ma knows that the reputation of attracting bees and butterflies is not worth mentioning.

One is not good, and that is to leave a bad reputation for thousands of years.

Besides, those women who pounced on them because of money are all troubles, even disasters.

If Chu Xiangqian really lets the newspaper report him like this, he will have no idea how much trouble he will have in the future.

"Chu Sheng, please don't report me in the future."

When Dama heard what his brother said, he nodded quickly, "Chu Sheng, we brothers are not famous and we just like to keep a low profile."

Baifanyu rolled his eyes, you fat guy likes to be in the limelight, and if you say this now, it is simply telling lies.

Chu Xiangqian took the opportunity to say, "What about the newspaper advertisements?"

"Withdrawn, withdrawn", Malaysia said this without the slightest hesitation. Besides, the effect of newspapers on cursive files is not as good as it used to be.

Chu Qianqian smiled and looked at He Yisheng, and the corners of his mouth couldn't help but turn up.

"There is no need to withdraw it. Otherwise, based on the sales volume of 2, after the newspaper sells 200 a day, how about 3 million. If it is 400, it will be 4, and if it is 600, it will be [-]?"

Da Ma swallowed her saliva. If the sales volume of the newspaper can really reach 4 copies, even if the newspaper is paid 1 per month, nearly 8 per year, it seems that it will not be a loss.

Just thinking that in the future, the newspaper company would basically cover the salary expenses by relying on the advertising fees of the two brothers, and the two of them suddenly felt as uncomfortable as eating flies.

Da Ma almost slapped himself in the face. Not only did he give away his golden rice bowl to others, he also had to give money to someone else's rice bowl.

He Yisheng admired Chu Xiangqian more and more, and he also had confidence in the future development direction of the newspaper.

But after a while, he said in embarrassment, "Boss, the funds in the newspaper's account are running out. Would you like to transfer some funds?"

Chu looked forward to Da Ma.

The fat man hurriedly said, "Chu Sheng, how about our brother giving 3, and you paying 7. With this 10, it is enough to support the newspaper for 3 to 5 months."

Chu Xiangqian shook his head, "You pay 9, and I pay 21. The focus of the 30 is to recruit manpower, increase office supplies, increase the printing volume of newspapers, and purchase 100 bicycles and 2 vans.

By the way, find someone to talk to a printing equipment dealer and find out how much it costs to print 10 copies per day.

If you have extra money, then buy the small building next door. "

After finishing speaking, Chu Qianqian looked at He Yisheng and said, "Give me to spend all of the 30 yuan within one month, but if the daily sales of the newspaper cannot be doubled after one month..."

He Yisheng hurriedly answered, "Boss, let alone doubling, if the daily sales volume of the newspaper does not reach 3 copies, I will jump into the sea by myself from the tidal flat [-] meters in front of the office building."

Da Ma and Bai Fanyu were taken aback for a moment, and secretly scolded He Yisheng for bullying their brothers for being uneducated.

As soon as the new boss came, Nima said that the sales volume doubled in a month, and if it was replaced by the previous one, someone would definitely find someone to hack you to death.

But look at Chu Xiangqian, the two brothers who haven't really made a fortune yet, are starting to coax again.

After all, the one who can really talk is the godfather of the two brothers, Wang Laoji.

But the old man was getting old, and he was staring at the Zihua stall again, and he was unwilling to switch to other businesses.

Seeing that the money their brothers earned in other areas was no less than that of Zihuatang, they had no choice but to delegate their powers.

Afterwards, Malaysia silently calculated that if the daily sales of the newspaper exceeded 3, the daily income would be 2100, which would be 6 a month.

More than 70 yuan a year, excluding expenses, the annual income is almost 40 yuan.

Damn it, it means that I made back all the money I invested in less than a year.

At this moment, Da Ma began to regret selling 70% of the shares to Chu Xiangqian.

Chu Xiangqian could naturally see the expressions of regret on Da Ma's face, and said with a smile, "Da Ma, how about you spend 90 to buy back the 70% shares you sold to me this morning?"

Da Ma was stunned, and cursed Chu Xiangqian in his heart, making twice as much money in less than a day.

Where in the world is there such a good business.

Moreover, if Chu Xiangqian withdraws, he will publish his own newspaper tomorrow.

Da Ma doesn't feel at all now that he can play better than Chu Qianqian in the newspaper business.

(End of this chapter)