China Entertainment has been a director since 08

Chapter 132 Theater Planning
As the box office of "囧囧" is booming, theaters have also temporarily increased their lineup.

The shows that did not sell tickets for other movies were replaced by "Thailand". Even if one or two tickets were sold, the theater would try their best to refund them.

Although it's a bit outrageous, if the audience bought a ticket, you have to refund it.

But there is no way, movie theaters have to make money, and if they sell only one or two tickets in one hall, they will not be able to get back their money.

The reason why literary and artistic films are not popular is because there are too few audiences for literary and artistic films, and the movie halls that play literary and artistic films often lose money.

Losing business, who will do it?

Coupled with the release of "Zodiac", the two films accounted for more than 80% of the film schedule!

It's a pity that "Lost in Thailand" has already become a trend. Even with Cheng Long's appeal, the number of films in "Zodiac" has not surpassed "Lost in Thailand", which is a few percentage points lower than "Lost in Thailand".

However, relying on the appeal of Cheng Long and Jing Tian, ​​"Zodiac" managed to surpass "Tai囧" at the weekly box office and won the box office champion of this week!

It's just two hot-selling movies, but they still have some influence after all.

And this is because of the agreement with Cheng Long at the beginning, Wanda Cinemas gave "Zodiac" more than 50% of the film schedule, otherwise, it would be very difficult to surpass "Tai囧".

And this also reflects the importance of theaters!
Many film and television companies are aware of the importance of theater chains, but theater chains are not so easy.

These large theater chains in China are either backed by radio and television broadcasts from all over the country, or there are big groups behind them.

Now, rents are rising, labor costs, and equipment are also rising. Even if a small movie theater has a 1.3K 100-person hall, a 100-seat hall, and a 2K 200-seat hall, just three halls, if it is placed in a relatively prosperous place in a second-tier city, the initial capital plus operating capital must be 200 million less.

There is also local fire protection, which is a troublesome thing. Few of the vast majority of movie theaters in China can meet the fire protection standards required by the state.

Li Hao has a deep understanding of the operation of theater chains. It is constantly throwing money, a lot of money. Sometimes Li Hao feels that the speed of making money is not as fast as spending on the construction and renovation of movie theaters.

Billions of funds continue to be poured into it, and there is no end in sight!
It has to rely on Haotian Media, the parent company, for blood transfusions. As for the profit turned over, it has not been seen in the past few years.

And this is because there is a contract with Wanda Group, the theater only needs the cost price, otherwise, according to the current growth rate of housing prices, Wanda Cinemas would have to spend much more money.

If it weren't for Wanda Cinemas' fast cash flow and a buffer, Li Hao probably wouldn't be able to sleep.

Not long after New Year's Day, Wanda Cinemas' financial report had already arrived on Li Hao's desk.

Because they all have a unified ticketing system, and the ticketing system does not use a "dual system" to sell tickets, the box office of each movie comes out quickly.

Li Hao disdains to engage in 'dual system' ticket sales.

The so-called dual-system ticketing means that in addition to a system that is connected to the Internet, there is also a system that is not connected to the Internet.The system on the external network will upload data before selling a ticket, and the system not connected to the Internet will naturally not be able to upload, and will not be counted in the box office.

This is also the most important method used by various movie theaters to illegally conceal the box office, in addition to artificial tickets!

And these things don’t exist in Wanda Cinemas, and even Haotian Media sends people to run across the country from time to time, as soon as a case is found, it will be dealt with.

Therefore, these data are real.

In 2012, Wanda Cinemas opened 120 movie theaters across the country, with 1100 screens, and a box office revenue of 45.62 billion yuan. The box office belonged to the theater chain for 25.2 billion yuan. In addition, popcorn, cola and other products sold a total revenue of 5.4 million yuan, of which popcorn was the most important, and the revenue was as high as 3.9 million yuan!

The profit of popcorn is as high as 60%~70%, which means that the profit of popcorn alone is about 2.5 million.

As for the box office, although the income is a large part, after deducting various taxes and costs, it is actually not much.

Li Hao looked at the financial statement carefully, and couldn't help shaking his head. Theoretically, the profit is about one billion, but after deducting bank interest, repayment of bank due money, previous debts, and including the money invested in the construction of the theater and renovation, the profit is so negative that it can't be seen.

But it's normal to think about it. If the theater chain made so much money, Wanda would not have sold it to him so readily.

After putting down the financial statement, Li Hao also approved this year's bonus!

After all, when it is the busiest time, it is always necessary to keep employees motivated and happy.

Later, Li Hao picked up the future construction plan of Wanda Cinemas, 120 movie theaters, and it didn't stop there.

In the next two years, Wanda Cinemas will add 30 theaters, and by 2014 there will be 150 theaters with 1316 screens.

By 2015, 200 cinemas will be opened, with 2000 screens.

As for 2016, 260 cinemas will be opened, with 2300 screens!
This is the future plan of Wanda Cinemas, which also means that in just four years, the size of Wanda Cinemas will more than double.

And the money invested here is in the billions!

This is the case with theaters. Once it starts, it cannot be stopped easily, because other theaters are also building frantically. If you stop or hesitate for a while, you will be overtaken.

It is precisely because of the need to continue to invest heavily in Wanda Cinemas in the next few years that Li Hao started the film and television adaptation of online literature!
He needs to make more money, and if he can't make it fast enough by himself, he has to ask other people to help him make it together.

It was already late at night after Li Hao finished handling the matter.

Li Hao left and returned to Qingcui Garden.

Jing Tian's role in "Looking for the Dragon" has come to an end, "Zodiac" has also come to an end, and his role in "New Police Story 2013" has been completed.

Next year, Jingtian will have three plays, starring in the heroine of the TV series "The Nine Cauldrons", and the heroine of the movie, participating in a supporting role in "Interstellar".

When Li Hao came back, Jing Tian was sitting leisurely in the hanging basket.

"Oh, I can't tell, you're quite serious!" Li Hao was surprised to see the script next to Jingtian.

You must know that the TV series "Jiu Ding Ji" will not start until after the Spring Festival, and now Wu Jing is busy leading people to do action design.

After Wu Zhi is busy with this TV series and movie, Wu Jing will start filming the movie "Wolf Warrior"!
As for "Bullet Scars", it will be CCTV's new year drama, but the price of the first round of broadcasting rights is a fracture compared to Li Hao's TV series!
"If you don't hurry up to get acquainted, you'll be scolded and cry again!" Jing Tian said with a curled lip.

Li Hao smiled, "The Story of the Nine Cauldrons" does not have a long description of the heroine, which is also a major feature of Tomato's novels.

So the role of the scene will increase, and the relationship will increase a lot.

The TV series has a total of 120 episodes, which are divided into three seasons, with 40 episodes per season. There are many characters involved, and there are also many schools. For this reason, Wu Jing recruited more than 20 people to design. After all, the exercises are different and the movements are different.

(End of this chapter)