China Entertainment has been a director since 08

Chapter 297 Start with LeTV Pictures and LeTV Network
Originally, Li Hao planned to celebrate the New Year together this year and have a happy reunion.

Then enjoy the blessings of everyone from now on, and live happily, instead of stealing every time.

After experiencing such a twists and turns, I completely lost my mind.

If the two women are together this Chinese New Year, it is estimated that they will not be able to celebrate the New Year.

On the second day of the party, Tong Liya and Jing Tian both went to the CCTV building to participate in the last CCTV Spring Festival Gala rehearsal.

Li Hao went to participate in the equity auction of LeTV.com.

Last year, LeTV was also heavily fined, and Boss Jia was abroad, so LeTV couldn't afford to pay the fine.

Sun Hongbin ignored it even more.

So there was this foreclosure.

Li Hao participated in this foreclosure meeting, naturally hoping to win LeTV and LeTV Pictures, just for the copyright in the hands of LeTV Pictures and the film library resources of LeTV.

In 2010, LeTV was listed on the Growth Enterprise Market, becoming the only domestically listed video website and the world’s first IPO-listed video website. The market value of LeTV quickly grew from 30 billion at the beginning of listing to more than 400 billion. At the later peak, it reached 800 billion. At that time, many people optimistically estimated that LeTV would soon break through the [-] billion mark and become a large listed company with [-] billion.

It's a pity that this scene did not appear, but continued to go downhill.

Then Boss Jia patted his ass and left, making countless investors cry.

In this foreclosure, in addition to Boss Jia's more than 5000 million shares, there are also a large number of other shareholders' shares.

In 2018, LeTV and its subsidiaries achieved a cumulative operating income of 15.58 billion yuan, a year-on-year decrease of 77.83%, with a net loss of 40.96 billion yuan, compared with a net loss of 2017 billion yuan in 138.8.

In addition, there is a fine of up to 500 billion yuan.

Now LeTV's net assets are -643.29 billion yuan!

Already insolvent.

The current foreclosure is actually a bankruptcy liquidation, and the amount that can be obtained is calculated as the amount.

Of course, neither the stockholders nor the shareholders will get any money, because the first is to repay the fine.

This foreclosure auction is actually another kind of bankruptcy liquidation.

As for the stock price of LeTV, it has already fallen badly, and trading has been suspended for several months.

Hundreds of thousands of shareholders are scolding Boss Jia.

Those who came to participate in this foreclosure were not ordinary people. After all, they had to get a deposit of [-] million first, and most of them were excluded.

In the Beijing Dinghai Court, the foreclosure session started at 10:[-] p.m. Li Hao entered the arena [-] minutes earlier, sitting in his seat and looking at the auction manual in his hand.

A foreclosure will naturally not just be a foreclosure of LeTV.

This time, LeTV Pictures is also among them, and there are other things besides this.

According to the brochure, apart from LeTV and LeTV Pictures, there are a dozen or so things for auction, the most expensive of which is the house, and then there are some calligraphy and paintings, antiques, watches, cars and other things, all of which are confiscated illegal gains.

Li Hao closed his eyes slightly. There was nothing in front of him that could tempt him. He was not interested in taking pictures of cars.

Even the watch, he has no interest in it.

Li Hao was interested in calligraphy, paintings and antiques, and took pictures of a calligraphy, a painting and a Song porcelain, which cost more than 2000 million in total.

This kind of calligraphy, paintings and antiques have been appraised by experts, it is almost impossible to be fake, and the price will be much lower than the market.

One by one things were taken away or failed to be auctioned. When the time came to 05:30, Li Hao straightened himself up from the chair and cheered up.

Because judging from the brochure, the next item to be auctioned is LeTV Pictures.

Li Hao is not interested in the film and television IPs owned by LeTV, such as "Assassin", "Qin Ming: The Whisperer of Life and Death", "Grand Trail", "Qi Men Dun Jia", etc. After all, these films are not as valuable as the IP value of one of his films .

However, LeTV Pictures owns the film and animation copyrights of dozens of online articles such as "Swallowing the Starry Sky", "Reckless Desolation", "Flying Sword Questions", "Ever Night", "Covering the Sky", "School Flowers and Experts" and so on. .

At the beginning, Boss Jia was ambitious and spent huge sums of money hoarding copyrights.

According to the market valuation of these IPs, it would be worth 70 billion!
Of course, this kind of valuation is often unreliable, and there are companies behind it to speculate on IP.

For example, this time LeTV Pictures, the auction price is 13 billion!
The starting price is 13 million!
After some bidding, Li Hao auctioned off LeTV Pictures at a price of 18 billion.

Then, the last lot was LeTV.

Like LeTV Pictures, at the foreclosure stage, all debts are stripped, the price at auction, the fines are paid first, and if there is any surplus, it is the pledge of the bank and so on.

Compared with LeTV Pictures, LeTV is undoubtedly more popular, and people from major video sites have participated in it.

After all, after stripping off the debt, LeTV is still quite valuable.

The starting price is 20 billion!
The previous market value of LeTV was still 67 billion.

During the bidding, the auction price climbed steadily.

In the end, when Li Hao's bid reached 59 billion, he stopped following.

After participating in this auction, other handover work and processing work will naturally be done by other staff.

For example, LeTV Pictures, these copyrights will be transferred to Haotian Media, and then LeTV Pictures will be completely and truly over.

As for LeTV, in addition to the transfer of copyright to the video website of Haotian Media, it is natural to go public through a backdoor.

After Haotian Media's video website is integrated, it will be 100% owned and will be listed independently.

With the addition of LeTV's copyright, Haotian Media's video website has suddenly reached the top of the first echelon.

Back then, LeTV spent a lot of money on copyright.

Except for Haotian Media's film and television copyrights, which are all short-term, the others are almost permanent exclusive broadcasting rights on the Internet.

Soon, with the announcement of ForePay.com, everyone knew that Haotian Media had photographed LeTV Pictures and LeTV.com.

Immediately, many experts jumped out one after another, repeating the old tune again, saying that LeTV should be saved in the first place, that LeTV is still very valuable, and so on.

These bricks are like this, always showing off their unique insights.

They never cared about the investors who were cheated by Boss Jia.

Boss Jia, when Sun Hongbin entered the game, called Boss Sun a 'good friend' and 'good brother' in the media. As a result, Sunac lost money to his grandma's family.

Li Hao admits that Boss Jia’s strategy is correct, but Boss Jia does not have cash cows that can continuously generate profits like other people. Baidu!

Behind these video site giants, there are even bigger Internet giants supporting them, so even if they are burning money on hoarding copyrights, they can sustain it.

But LeTV couldn't hold on!

Haotian Media's acquisition of LeTV Films and LeTV Network has also become the biggest news before the Spring Festival.

Everyone is discussing whether Haotian Media has made a profit or a loss in this business.

Why does Haotian Media want to take pictures of LeTV Pictures and LeTV!
(End of this chapter)