China Entertainment has been a director since 08

Chapter 348 Award Ceremony
Enter the venue.

In the buffet area, there are some pastries here.

After all, the red carpet show is too long, many people come in early, and they have to stay in the venue for three hours.

Always need something to eat, pad stomach.

Li Hao saw that Zhao Jinzhong was talking and laughing with the person in charge of Ali Pictures.

With a sneer in his heart, Li Hao didn't make do with it either.

Ali Pictures is planning to order movie tickets from the ticket booking platform, and charge a handling fee of 5 yuan for a movie ticket, so as to increase the income of the ticket booking platform and reduce the loss of these ticket booking platforms.

In this regard, Li Hao has never planned to cooperate.

After all, the current movie ticket prices are already good.

IMAX movie tickets often reach 120 yuan, or even 150 yuan, which is almost 18 to 22 dollars per movie ticket in US dollars.

3D电影票30~80块钱，也就是差不多3~12美元！

Although, from the average movie ticket price, the average movie ticket price in China is $5.74, the average ticket price in the United States is $8.13, and the average movie ticket price in Japan is $12.77.

According to them, China's movie ticket prices still have a lot of room for growth, and they must be on par with the United States and Japan.

But you must know that the average annual income in China is far lower than others.

From the perspective of annual income, movie ticket prices in China are already very high.

Look at the average ticket price in India, which is only one-seventh of that in China!

Just talking about the average ticket price, not the average income, is all hooliganism.

I don't know how these people got through Zhao Jinzhong's work, so that Zhao Jinzhong wanted to persuade the two platforms of Haotian Media to increase the ticket service fee.

Without Li Hao's cooperation in this matter, these booking platforms would never have succeeded.

At present, Li Hao has never let go, and even backed a group of self-media, criticized these booking platforms, and made various analyzes with great fanfare. The average movie ticket price in China is already very high, and it is not suitable for further growth.

There are even some scholars and graduate students in the film industry who are writing papers and analyzing them.

What Li Hao pursues is the healthy development of the entire industry, rather than treating the audience as sheep and trying to squeeze the wool as much as possible.

You must know that until now, the number of moviegoers in China is about 19 billion a year, and the average number of people is less than 1.4, which means that one person only enters the cinema 1.4 times a year on average.

This is based on the fact that several major state-owned theaters under the China Film Group have continuously established movie theaters in counties and towns.

To increase ticket prices without increasing the number of moviegoers is simply killing chickens to get eggs.

If Li Hao agrees, it's hell.

After all, his ticket booking platform is really just a support, and he does not rely on ticket booking service fees to live, and even relies on advertising fees to make the ticket booking platform live well.

It is in the best interest of movies to keep ticket prices at a relatively stable level that is generally affordable for everyone.

Once the ticket price increases, Li Hao estimates that many people who originally wanted to go to the cinema will probably choose to watch the movie on-demand at home after the popular release date.

Sometimes this is the case. It seems that only 5 yuan is added, but 5 yuan can change some choices.

And now, Li Hao actually pays more attention to the number of moviegoers, because Wanda Cinemas, in fact, is now making a part of its profits from non-movie income, such as popcorn, cola, milk tea, sausages, massage chairs, etc.

If this part is lost, the profit data of Wanda Cinemas will not be so good.

So even after several months, Li Hao never let go of the ticket service fee.

And as long as Li Hao didn't let go, these booking platforms would not dare to act rashly.

The ticket booking platform of the Haotian department occupies 48% of the market share, and several other companies jointly occupy 52% of the market share. As long as they add service fees, the ticket booking platform of the Haotian department has no service fee, so it is very Soon their users will abandon them.

No way, the Chinese are completely immune to free things.

Soon, Li Hao and Jing Tian went to the front seats.

Tonight, there was no one who quietly changed seats in order to improve his status.

Peng Yuyan's lessons are still widely circulated in the entertainment industry.

On the surface, the two had already reached a reconciliation, but Peng Yuyan's popularity was greatly reduced. There were various rumors that he was invited to star in "Wolf Warrior 3", but it turned out that "Wolf Warrior 3" was released without him at all.

The current news about him is mainly about his various PS pictures, starring in "The Romance of the Dragon and Snake", but anyone who knows the inside story knows that this is nothing at all.

No one went out of their way to explain or criticize, just hype if they love to hype.

A fake is a fake, it can't be true!
And that time also became an impressive lesson for the star.

Originally, some people wanted to learn it, but now they have all stopped thinking about it.

A row of seats, the seat position of each star reflects the star's position in the entertainment industry.

It is usually noisy, no matter how popular it is, no matter how high the traffic is, it is useless at this moment.

The hosts of the red carpet ceremony were Guo Wei, Ying Ling, Li Dan, and Luo Man, while the hosts of the awards ceremony were Huang Bo, Deng Chao, and Lan Yu.

As a combination of two men and one woman, Huang Bo and Deng Chao are known for being funny and lively, while Lan Yu started his career as a host on a movie channel after graduation and has rich experience in hosting.

At the awards ceremony, each award was announced one by one.

The Dou Po series of films won three small awards for best art, best music, and best photography.

Wen Muye won the director's debut award for "I'm Not the God of Medicine", and then only Xu Zheng won the best actor for "I'm Not the God of Medicine", and there were no other awards.

"The Wandering Earth 2" won two awards for Best Feature Film and Best Director!
The best graphic film was won by "White Snake: Origin".

In this awards ceremony, the most surprising thing about the awards is the best actress and the best actor. They didn't even fall on "Everlasting and Everlasting". You must know that "Everlasting and Everlasting" won the main competition unit - Silver Bear Award this year Two awards for Best Actor and Best Actress.

Before, many people were analyzing that these two awards will probably be awarded to two people this time. After all, they have already won Cannes Best Actor and Best Actress. If you don’t give them two awards, it will appear Are your own awards unprofessional?

To be honest, Li Hao was also quite surprised.

But I am more happy to see the results. Although "Everlasting and Everlasting" won an award in Cannes and was advocating in the media, in fact, when it was released in March in China, it only won a total of 3 million yuan at the box office.

But the investment is 6000 million. It can be said that no matter how much you brag, this movie cannot recover the cost only by relying on box office revenue.

No matter how good a movie is, if the audience doesn't like it or buy it, it's useless.

(End of this chapter)