Chapter 369
"Ghost Blowing Lantern: Yunnan Insect Valley" has become the biggest winner of this year's Lunar New Year file, and it is a foregone conclusion.

It was released for 11 days in two weeks, and the box office exceeded 25 billion. It is expected that the box office will exceed 40 billion!
After New Year's Day, the total box office of the Lunar New Year stalls in December exceeded 12 billion.

The total annual box office in Mainland China in 2019 is also fixed at the figure of 812.55 billion yuan.

The total annual box office in Mainland China exceeded the 800 billion mark for the first time.

Calculated based on the annual average exchange rate between the U.S. dollar and the renminbi, it is equivalent to 121.55 billion U.S. dollars, and the box office in the three places across the Taiwan Strait is equivalent to 127.55 billion U.S. dollars.

At the same time, the total annual box office in North America has also come out. The box office in North America was 119 billion U.S. dollars, of which the U.S. film market was 114 billion U.S. dollars.

This also means that, in terms of the film market, China has surpassed the United States and become the world's largest single film market.

Although the Chinese film industry still has this and that deficiency, in terms of the total film market, it has surpassed the American film market.

This is also the first time since the birth of the film that the US film market has been overtaken by other countries' film markets at the box office.

And more importantly, although the U.S. film market has occasionally increased slightly in recent years, it has remained flat or even declined on the whole. Mention again.

However, the Chinese film market still has great growth potential!
Even with the current movie ticket prices, as long as the per capita movie viewing can reach the level of the United States, it means that the Chinese movie market still has almost five times the room for growth.

Li Hao also showed joy. 2019 is definitely a year for domestic films to explode, breaking through the 800 billion box office mark for the first time, and becoming the world's largest single film market for the first time.

This is definitely good for the entire film industry.

However, after Li Hao was overjoyed, he focused his energy on channel expansion.

The AMC theater chain is already very mature, and it would cost too much to rebuild it, but the benefits would be negligible, and the risks would be great.Therefore, Li Hao's focus is mainly on the Nanyang Theater Alliance.

After New Year's Day, Li Hao will go to the Hong Kong Stock Exchange to participate in the listing ceremony of the Nanyang Theater Alliance.

Since the beginning of last month, the Nanyang Theater Alliance has been conducting roadshows in Xiangjiang and the mainland.

Over the past few years, the Nanyang Cinema Chain Alliance has owned 1300 screens, accounting for 65% of the Nanyang film market. It is not an exaggeration to say that it monopolizes the Nanyang film market.

Of course, 1300 screens are placed in the whole mainland, which is nothing.

After all, the number of movie theaters in the Mainland alone exceeds 1.3!
As for the number of screens, it has reached 7.5 screens.

Even Wanda Cinemas now has 700 cinemas, and the number of screens it owns far exceeds that of the Nanyang Cinemas Alliance.

But in Nanyang, this is already a very large scale!
In the past few years, under the leadership of Haotian Media, the box office of the Nanyang Cinema Alliance has grown rapidly, and with this channel, the proportion of Chinese-language movies in this market has grown rapidly.

Nanyang Cinemas issued 10 million shares this time, planning to raise [-] billion Hong Kong dollars, which will be used for the digital transformation of Nanyang Cinemas Alliance and the reconstruction of cinemas.

Naturally, Li Hao does not need to go to the road show in person. Li Hao only needs to attend the listing ceremony on the day of listing.

For Nanyang Cinemas, Li Hao attaches great importance to it.

Because here will be the back garden of Chinese movies.

On this point, it can be seen from the development of each star in Nanyang.

Chinese films will play an inverted siphon role, continuously absorbing film talents from Nanyang.

In fact, not only Nanyang, Japan and South Korea are also experiencing the same situation.

Although Hollywood is more attractive, the United States is too far away, but China is close at hand.

Film talents from Japan and South Korea are also constantly coming to China.

Japanese and Korean stars, especially Japanese and Korean female stars, come to China to show their faces every now and then, hoping to develop in China.

Variety shows, whether it's a reality show or a singing show, have no foreigners in the first episode, and they always seem to be unique.

Even Haotian Media has more than ten foreign artists.

However, there are only a few who can receive key training.

Unless they are extremely talented and extremely beautiful, otherwise, there is no need to focus on training them.

As for Hollywood today, a movie must have black people or people of other genders, which is totally unworkable in the Chinese movie market.

Li Hao didn't think about this kind of thing either. Looking at Hollywood new stars and some Hollywood movies now, Li Hao felt his eyes were hot.

After New Year's Day.

Li Hao took Jing Tian to Xiangjiang on a special trip to attend the listing ceremony of the Nanyang Theater Alliance.

By the way, deal with the TVB matter.

TVB has benefited from live broadcast sales and the increase in TV station business. TVB's revenue has increased significantly, and its market value has exceeded 2800 billion Hong Kong dollars.

Now the TVB TV station business covers the three places on both sides of the strait, and the entire Southeast Asia. Even in other places such as Australia, there are still many viewers.

Now TVB has two pillars, one is the TV business, and the other is the live broadcast sales business.

At seven o'clock every day, it is the same news at seven o'clock in the mainland.

The entire TVB management, the original management accounted for half, and the mainland accounted for half.

When Li Hao came to the TVB headquarters again, he could no longer feel the decline of TVB in the past, but was full of vitality.

During his visit to Xiangjiang this time, Li Hao will also hold TVB's board meeting.

Li Hao did not purchase real estate in Xiangjiang, and the two directly stayed in a hotel suite.

Looking down from the floor-to-ceiling windows, you can have a panoramic view of the entire TV broadcasting city.

TVB's new TV city in Tseung Kwan O has a total area of ​​11 square meters, or 150 acres of land, which is 30% larger than the previous Clear Water Bay, and the broadcasting of the new TV city is all digital.The entire TV broadcasting city is mainly composed of 6 production and administrative buildings: the 1st-floor broadcasting building, the variety show studio building, the drama video studio building, the news and parking lot building, the workshop building and the joint exchange building.

In addition, the TV Broadcasting City also has a satellite ground station and an outdoor shooting site covering an area of ​​about 12 square meters (mainly the ancient costume street and the early Ming Dynasty street).

This year, there are only three TV series produced by TVB, which is much less than in previous years.

More TV series are purchased.

Various types of variety shows, as well as travel programs and current affairs programs have been added.

Li Hao is very satisfied with the current development of TVB.

Except for a small number of people who are dissatisfied, most people are satisfied.

Moreover, what is practiced here is capitalism, and wealth is the reason. Li Hao happens to be a super rich man.

And TVB has also begun to subtly affect the entire Xiangjiang, and the public opinion and propaganda have been greatly reversed.

This change is quite obvious. The mainland knows more about Xiangjiang, and Xiangjiang also knows more about the mainland.

A lot of historical aspects are beginning to form a resonance, reversing some cognitive aspects.

Many Xiangjiang people suddenly discovered that the mainland is no longer a poor relative, but has become stronger and richer.

(End of this chapter)

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