China Entertainment has been a director since 08

Chapter 394 The dawn of the end of winter?
In the past, the film and television industry developed rapidly, and related industries made money with their eyes closed.

Cinema is no exception!

Although the investment in theaters is huge, a movie theater can always get 50% of the box office of the distributable account. If the movie rebate is added, this proportion will be even greater.

And which cinema doesn't have Coke popcorn, and even game consoles and other items.

Therefore, often the profits are considerable.

Coupled with reasonable tax avoidance, a movie theater can make money every year, which is equivalent to a golden chicken that can lay golden eggs.

But this cold winter of film and television has changed everything.

After all, movie theaters cannot operate, and most movie theaters are rented, and rents need to be paid as usual.

Ordinary staff may not be paid, but those management and technical workers have to be paid as usual.

In this case, the loss is not a little bit.

There are even movie theaters that even rent the projection equipment, and they also have to pay the rent.

Because of this, some pessimistic movie theaters made a move to stop losses in time.

Wanda Cinemas, on the other hand, bucked the trend and made mergers and acquisitions at this time.

As long as the price is negotiated and signed, the payment is often made in time.

Li Hao is still optimistic about the future development of Chinese films.

After all, this cold winter is not because everyone really doesn't like watching movies, but because it is a last resort.

Once the situation recovers, then everything will be very different.

Therefore, at this time, for Li Hao, it is a low-price bargain hunting.

Soon, an agreement was reached with Huayi.

Huayi urgently needs funds to survive this cold winter, so even if it is a high-quality asset, it has to sell it.

What's more, movie theaters are not high-quality assets for Huayi.

Otherwise, after ten years, Huayi will not only have 21 movie theaters.

When Li Hao was filming "The Great Desolation: Hou Yi Shoots the Sun", a month passed before he knew it.

The form began to gradually become clear.

This year's college entrance examination time has been postponed by one month. The national college entrance examination time has been finalized from July 7 to 7. The number of applicants for the national college entrance examination has reached 8 million. Senior high school students are preparing for the college entrance examination in this state of tension and fear.

And the film industry has also ushered in good news. After research and research, it was initially decided to resume business in an orderly manner on July 7 in most areas!
This means that the cold winter of film and television has begun to usher in the dawn.

Although there are still some cities that are still closed for business, after all, this represents the gradual recovery of the film market.

Of course, even if it resumes business on July 7, it will be different from the past.

For example, the seats have to be separated from each other, which means that the original movie theater, even if the movie tickets are sold out, only half of the box office.

This means that if this is the case throughout the year, it is a foregone conclusion that movie theaters will lose money.

But under such circumstances, the cinema is still actively preparing to open.

If you can reduce the loss, reduce the loss. As long as there is a steady stream of cash flow, then you can continue to persist.

For film and television production companies, this is also great news.

This means that previously postponed movies can be released this year.

Maybe the box office will not be as good as before, but in any case, as long as the investment can be recovered, it is a big victory.

Although the sale of "囧Mom" to Douyin has created a new model, it does not mean that Douyin will buy movie copyrights at will, and it is also carefully selected.

The most important channel for movies is still movie theaters!
Only by getting a good box office can the Internet's on-demand income be high.

This year is definitely a subversive year for the film industry!
The most obvious is that with the help of the cold winter of film and television, streaming media is speeding up the business of robbing theaters.

In North America, Netflix (Netflix) is taking advantage of this opportunity to attack cities and territories.

In the Chinese market, Douyin, Haoshi.com, Toutiao, Xigua Video, iQiyi, Tencent Video, etc. are all accelerating their strategies and burning money crazily.

TV dramas and movies are the focus of their respective competitions.

The major video sites in the Chinese market are competing fiercely, and North America is even more terrifying. Universal Pictures has compressed the window to 17 days. In other words, the window period has been reduced to zero. This decision has been criticized by Hollywood. Not only the screening industry, but also those who have stood in line with new technologies and platforms in the past find it incredible.

Before, Douyin won the copyright of "囧Mom", Xu Zheng was almost sprayed to death by saliva, and Douyin was also criticized.

But compared with it, it's not even a star.

This cold winter of film and television has directly and greatly intensified the contradiction between streaming media and theaters.

Before the cold winter of film and television, the contradiction between streaming media and theaters had already existed. The main flashpoints were the dispute between Netflix and Cannes about the qualifications of the works, and the dispute between Netflix and North American theaters about the window period for release and launch.

Since the popularization of television in North America in the 50s, theaters have ceased to be the only display platform for movies. Technological products such as video tapes and DVDs once threatened theaters, but they were all resolved in the end.The chain of movie consumption is getting longer and longer, but the leading position of theaters has remained unchanged.

From the film industry as a whole—especially the production industry, the emergence of new platforms often means that the long tail effect of products can be fully utilized.

And this time, streaming media is coming!
It makes people have to face a reality-streaming media is not a platform downstream of theaters at all, it has become a subversive of the industry structure.

Li Hao also didn't know what the final outcome of the battle between streaming media and theaters would be.

But no matter which side wins or loses, he is already invincible.

Stimulated by this good news, the morale of the crew has taken on a new look, and everyone is no longer worrying about gains and losses as before.

In the past, I don't know how many people in the circle were worried that they would not be able to survive this cold winter and would freeze to death in the cold winter.

But now, it is for everyone to see the dawn of the end of the cold winter.

At least, you can keep them going.

But Li Hao knows that this film and television winter will last for three years, and it's only now!

It is too early to say that the film and television winter is over!

"Prehistoric: Hou Yi Shoots the Sun" continues to be filmed, involving thousands of people!
The special effects are all in progress at the same time.

This movie is not an artistic movie, but a commercial blockbuster with proper special effects.

There are a lot of special effects involved, no less than "The Wandering Earth 2", but the types are different.

But the difficulty of shooting is even worse than that!

Although there were few sci-fi movies in China before, Hollywood movies have existed for 30 years, and they actually have experience to learn from.

However, there is nothing to learn from the special effects commercial blockbusters of ancient myths in China, which are completely different from any previous special effects commercial blockbusters.

You have to move forward step by step, there is no chance of trickery.

You have to cross the river by feeling the stones by yourself, and do it steadily. If you are not careful, you may fail.

(End of this chapter)