China Entertainment has been a director since 08

Chapter 406

The ratings field is like a battlefield, and the satellite TV fight is like a palace fight!
Satellite TV scuffles are not new. There have been reports of spending money to grab stars in the newspapers. It was you who attacked me for falsifying ratings, and the news that I complained about your vulgar programs was circulated in the market.

These open and covert fights have long been deduced into a real palace fight, and behind every melee incident, there is no one fighting alone.

Mango TV, which had been sitting firmly on the "leading" throne for more than ten years, was also strongly impacted by other satellite TVs due to the "restriction on entertainment", and its position as the "boss" in the mainland was already on the verge of collapse.

Just like this year, a woman highly praised by Mango TV revealed in the live broadcast that she deliberately changed her student status in order to be admitted to Chinese opera. After this incident came out, it triggered a lot of discussions and directly lost her future. , It can be regarded as being in vain, and was criticized by the way.

Known as the hottest variety show this year, Mango Channel invested a lot of manpower, material and financial resources in "Sister Riding the Wind and Waves", because of the performance of the aging female stars on stage and the true temperament of the people, it has attracted many fans. , but after the middle and late stages of the show, the show was full of slots because of the open and secret struggles among the artists.

As you can imagine, the focus is on sisterly love, but the result is fighting openly and secretly.

And behind this, if there were no other satellite TV to help and kill Li Hao, Li Hao would not believe it.

The second season of "Romance of the Dragon and Snake" was on the "summer file" before. This "summer file" is a battleground for all satellite TV's military strategists.

The second season of "The Romance of the Dragon and Snake" did not disappoint Mango Channel and Zhejiang Satellite TV, and the ratings hit a new high.

This time, the third season of "The Romance of the Dragon and Snake" is aimed at the winter vacation, and it is also aimed at the student party group.

Because of this, as a big winter vacation drama, the high-level satellite TV executives and website executives present all looked at it with a look of covetousness.

The competition was fierce, and finally Mango Channel and Zhejiang Satellite TV jointly purchased and won the competition.It's not that they didn't bid higher than them, but because there was a priority clause in the first and second seasons, as long as other TV stations didn't bid 5% higher than them, then they had the right to buy.

Mango Channel and Zhejiang Satellite TV each purchased it at a price of 900 million yuan per episode, 50 million yuan in total for 9 episodes!

In terms of online videos, Haoshi.com, Tencent, iQiyi, and Youku jointly purchased 3200 million yuan per episode, a total of 50 billion yuan for 16 episodes!

The reporters who had been waiting for a long time felt that their blood was boiling after the negotiation was confirmed.

Sky-level, sky-high price, sky-high price again!
Satellite TV plus the Internet, the single episode of "The Romance of the Dragon and Snake" reached 5000 million yuan, breaking the industry record again!

The media likes this kind of news the most, okay?
This thing can be on the headlines of the entertainment section if you write it casually!

Li Hao once again proved to everyone that a good TV series can also make a lot of money, even more stable and more profitable than movies!

In the past, no matter whether it was a film and television company, a director, or a star artist, they would not make TV series after making a movie. They felt that the B rating of the big screen was much higher than that of the small screen, and movies were more profitable.

However, Li Hao and Haotian Media have always told everyone that whether it is a TV series or a movie, it is actually the same, as long as you do it with your heart, you can also make money, a lot of money!
Because of this, most actors now make both movies and TV series, and film and television production companies also walk on two legs.

Although everyone still thinks that movies are on the big screen, and the big screen is good, it is no longer what it used to be.

After signing the contract of intent to purchase the film, everyone joined hands together, while the media reporters pointed their cameras at the camera, and the clicking sound kept ringing.

Immediately, an entertainment headline attracted the public's attention to the third season of "The Romance of the Dragon and Snake".

Penguin Entertainment News reported: "A sky-high price, another sky-high price!"

"Yesterday, the third season of the classic Chinese martial arts drama "Romance of the Dragon and Snake" directed by the famous director Li Hao sold the first-round broadcast rights in Beijing, and was jointly purchased by Mango TV and Zhejiang Satellite TV. The price of a single episode is 1800 million yuan. And the network of the drama The right to broadcast was purchased by Haoshi, Penguin, iQiyi, and Youku at a sky-high price of 3200 million yuan per episode."

"The price of a single episode in the third season of "The Romance of the Dragon and Snake" reached 5000 million yuan, a record high for domestic TV dramas. It is worth mentioning that the previous record was set by the second season of "The Romance of the Dragon and Snake", with a single episode price of 4500 million yuan, only separated by In a few months, this record has increased by a full 500 million yuan."

In addition to Penguin.com, Sohu, Sina, Entertainment Live and many other media also broke the news that the third season of "Dragon and Snake Romance" was sold at a sky-high price, which aroused heated discussions among the public.For a while, it seemed that the whole society was discussing the phenomenon of high-priced film and television dramas.

In contrast, news such as Doupa Movie, Li Hao and Jing Tian's marriage news monopolized the top five in the hot search list, which was broken.

After the implementation of "One Drama, Two Stars", the increase in the unit price of TV dramas purchased by TV stations has been very limited. TV stations are very cautious in this regard. There will be huge losses.

The third season of "Romance of the Dragon and Snake" TV station purchased a single episode priced at 1800 million yuan, Mango Channel and Zhejiang Satellite TV each paid 900 million yuan, which is already a terrifyingly sky-high price.

This means that each TV station has to pay 4.5 million RMB!

You know, the cost of "Sister Riding the Wind and Waves", which has aroused great popularity and topicality this year, is far lower than that, but "Sister Riding the Wind and Waves" has caused the market value of Mango TV to skyrocket by tens of billions.

Previously, the price of a single episode of the second season of "Dragon Snake" was 4500 million, which was already shocking.Unexpectedly, the third season of "Romance of the Dragon and Snake" has broken the record of the second season, even surpassing the record of the second season by 500 million. What's wrong with this world?How can the price rise so fast?

Many netizens started a heated discussion on this. Some people think that the sky-high price of film and television dramas is not good. After all, the audience must pay for it.However, some people think that this is a market behavior, and selling at a high price shows that it is unanimously optimistic and the quality is guaranteed.If you want the film to be bad, no one is willing to broadcast it if you pay for it!Some people also called for whether the state is in charge of this matter, and there is no such way to increase prices!
But more people, especially the original student party, were completely excited.The first and second seasons made them very addicted, and they wished that the third season would be broadcast immediately. Now there is finally new news about the third season of "Romance of the Dragon and Snake". What does it mean, it means that everyone is optimistic about the third season!

Soon, Mango Channel, Zhejiang Satellite TV, and four online video companies began to carry out preliminary publicity, and even began to arrange for the crew members of "The Romance of the Dragon and Snake" to appear on variety shows.

TV dramas are updated too fast now, even if it is a hit drama, it can only be popular for three months, no longer like before, a hit drama can last for ten years!
Therefore, after two months, the crew members also need exposure, so as to awaken people's memory of the characters in the play and the memory of the TV series.

(End of this chapter)