China Entertainment has been a director since 08

Chapter 537 Anger

With only two weeks left until the Spring Festival, the seven films announced for release have already entered an intensive promotion period.

A marketing war for the Spring Festival movie has begun, and promotional materials released by the creative team can be seen on various social platforms.

Film critics analyzed the films based on their genres and lamented that the overall feeling this year was that of gods fighting and evenly matched. Such a Spring Festival battle is rare in recent years.

The movie that has attracted the most continuous attention is undoubtedly "The Wandering Earth 3". With "The Wandering Earth 1" and "The Wandering Earth 2", this is already a very hot IP and has accumulated a large number of fans.

This time "The Wandering Earth 3" is very strong and high-profile in tone. It was released simultaneously around the world. In addition to the Chinese market, it dominates the movie screens in Southeast Asia. No movie can compete with it.Overseas, AMC Cinemas has arranged a total of tens of thousands of screens for "The Wandering Earth 3", covering the North American market, European market, South American market, Japan and South Korea, etc., covering the world.

Now that several relatively large-scale materials have been released, everyone can immediately and seamlessly connect to the shocking feeling of watching "The Wandering Earth 1" and "The Wandering Earth 2" at that time.

In the past few years, "The Wandering Earth 1" and "The Wandering Earth 2" have not only stayed in movie theaters, but also operated very well in peripheral copyrights. They have achieved very good results in DVD sales and rentals and online video screenings, cultivating a A large number of movie fans.

Thanks to the market cultivated by Hollywood, there is a high market for hard science fiction movies around the world.

This time is no exception. "The Wandering Earth 3" has launched a grand global promotion. In addition to the starring cast of Wu Jing, Andy Lau, and Zhou Jie, there are also Lin Yoona, Scarlett, etc., and there are seven overseas stars. This one is completely heading towards the international market.

Although "Man Jiang Hong" is also said to be released globally, it is actually mainly for the mainland market. After all, this subject matter is destined to have no market overseas. After all, neither Yue Fei nor Qin Hui, no one overseas knows about it. That kind of comedy and script are killer. It is estimated that overseas I can’t appreciate it either.

Because the news of "Unknown"'s release is relatively recent, more emphasis is placed on actors, such as Best Actor Liang, Wang Xiaoxianrou, etc.

"Bear Bears: Come with Me Bear Core" itself is a particularly influential IP. Last year's "Bear Bears: Return to Earth" earned nearly [-] billion in box office during the Spring Festival, setting a new historical record for the series. This year there are It may set a new record. This series of movies is a golden brand. It is criticized every year, there are not many movies scheduled every year, and then it silently makes a lot of money every year.

The key is that one animated movie of this kind can be released every year, and it doesn’t require much investment.

For an animated film of this caliber, a promotional investment of 5000 million is already an exaggeration. No one would believe it no matter how much it was.

The audience of "Deep Sea" is relatively special and fixed. It is basically marketing among fans in its own circle.

"Exchange Life" focuses on marketing actors Lei Jiayin and Zhang Xiaofei. It is Zhang Xiaofei's second feature film. People in "Hello Li Huanying" have not forgotten Zhang Xiaofei.

Everyone wants to eat as much cake as possible during this Spring Festival.

Especially in January, the film market is recovering rapidly.

On average, the annual box office output exceeds [-] million.

This makes each movie vigorously promote and invest more publicity funds.

By January 1, the cumulative box office for the entire month of January had reached 20 billion!
Li Hao and others still did not appear at the premiere of "The Wandering Earth 3", but they made a video connection to add fuel to the fire of "The Wandering Earth 3".

One by one, he recommended the movie "The Wandering Earth 3" to his fans.

At this time, the pre-sale box office of "The Wandering Earth 3" has exceeded 3 million, far ahead of other movies.

Finally, the Spring Festival war is here!
The Spring Festival movie market is off to a great start.

Cinemas across the country welcomed a long-awaited wave of moviegoers.

The second day of the new year.

Siheyuan.

It was snowing lightly.

Li Hao seemed very angry because he did not expect that those capitals would be so shameless.After many years, the 'ghost field', 'buying box office' and 'stealing box office' are reproduced!
Since monitoring was tightened a few years ago, this phenomenon has almost disappeared.

The result is good now, this method is used again.

"Director Li, if our movie is not shot well, the actors' performances are not good, and the special effects are not good, we will admit it, but if we do this, isn't this bullying!" Guo Fan called Li Hao to complain. .

I can't help it, I'm really disgusted.

It is a hard-working sci-fi movie that is full of sincerity and has a good reputation. Every movie theater is sold out. The result is good, the box office is about the same as a movie with a script in a small courtyard.

It's okay to bully people, but how can you bully people like this?

I have a good temper, but people with a good temper should be bullied!
"Director Guo, you can rest assured and promote without worrying about other things." Although he was very angry, Li Hao endured his anger and comforted Guo Fan.

"This matter will never be settled like this."

After hanging up the phone with Guo Fan, Li Hao called the person in charge of Wanda Cinema and scolded him severely.

It's a big joke that this happened in my own movie theater.

"Zhang Feng, if you don't want to do it, get out of here. If you don't want to do it, there are plenty of people who want to do it!" Li Hao was very angry.

Zhang Feng, who was trained by himself, was appointed as the head of Wanda Cinemas. Although he is young, he is very capable and stands out, otherwise he would not be entrusted with the important task.

Li Hao did not expect that such a big thing would happen to Zhang Feng and Wanda Cinema.

"Director Li, please give me some time. I will give an explanation to Director Li and the group." Zhang Feng's face turned red at this time.

Seeing yesterday's revenue today, Zhang Feng was in a pretty good mood.

Last year, the theater chain expanded a bit, and although revenue dropped a bit, it was still profitable.

Get ready for the new year and do something big.

The result was not good, as Li Hao scolded him directly on the phone, and his good mood suddenly disappeared.

But what happened was because of his mistakes at work.

"Zhang Feng, no matter who is involved in this matter or how high the level is, I will not let it go!"

Li Hao's words showed his determination to handle this matter to the end.

He didn't expect that the remuneration was top-notch in the industry. Even when the movie theater was closed, wages were still paid and no payment was owed. Yet there would be people who dared to risk their lives.

And this kind of food is simply eaten inside and outside.

Li Hao would never let go of this kind of moth.

"Director Li, please rest assured. I will definitely handle this matter well. If I don't handle it well, I won't have the shame to stay in the group without you removing me." Zhang Feng blushed and promised again and again.

This is slapping him in the face!

This is against him!
Zhang Feng only felt his face burning.

(End of this chapter)