China Entertainment has been a director since 08

Chapter 66 Industry Shock (1) (Monthly Pass for Collection)
Huayi went public and raised a large amount of money, a full 12 billion yuan.

Huayi raised money, not to expand its film and television business.

Just at the beginning of this year, Wang Zhongjun started a drastic "de-filmization"!
Everyone knows that among the Wang brothers, Wang Zhonglei is the general and Wang Zhongjun is the commander. The real caller is Wang Zhongjun!
It's funny to think about it. The first listed company of a film and television company, and the first private film and television company in China, "de-filmization" is going to engage in real estate.

Sometimes thinking about it makes me speechless.

And look at Li Hao, who is very courageous and dares to spend a lot of money to acquire Wanda Cinemas. It is not an exaggeration to say that he is a snake.

But it can also be seen from it that Li Hao's confidence in the future of Chinese films, otherwise he would not have invested a lot of money, and he would have been burdened with debts.

For a while, Han Sanping felt that it was really right to support Haotian Media.

As the head of China Film Group, Han Sanping is very clear that the purpose of China Film Group is not to make money, but to promote the development of Chinese films.

Think about ten years ago, the box office of the Chinese film market was only a pitiful 9 million yuan. I don’t know how many people shouted that Chinese films are dead.

In the past ten years, Han Sanping has been trying every means to lead China Film to lead the development of Chinese movies, build theaters, update movie theater equipment and environment, and promote the arrival of Chinese movie blockbusters to attract people into movie theaters.

The box office of the Chinese film market has increased from 9 million to 66 billion last year, and this year is even faster. The movie box office has reached 96 billion, and it is a certainty that the annual box office will exceed [-] billion.

Han Sanping couldn't figure out whether the Wang brothers were crazy or something, and they started "de-filmization" when the situation was so good. However, Haotian Media made a big bet on the future of Chinese movies, which made him feel relieved.

Compared with Huayi, there is no doubt that Haotian Media is more in line with the future development of Chinese films.

This is exactly the case, today's press conference, Han Sanping and many leaders from radio and television, culture, etc. were present in person.

This is equivalent to officially recognizing Haotian Media as a film and television giant.

"A new film and television giant was born. Haotian Media acquired Wanda Cinemas with a huge sum of 20 billion yuan. 70 movie theaters with 600 screens controlled more than 10% of the box office of movies!"

"Film and television production, film distribution, Haotian Media has officially become a film and television giant!"

"20 billion to acquire Wanda Cinemas, Haotian Media is not short of money!"

There are almost overwhelming reports in the media about Haotian Media's acquisition of Wanda Cinemas.

Everyone has to re-examine Haotian Media.

In the past, Haotian Media was just a start-up company. Although it produced three popular TV series and two popular movies, it lacked foundation and obvious shortcomings. It could not be compared with Huayi, Bona, and Guangguang.

But at this moment, the acquisition of Wanda Cinemas has made up for the biggest shortcoming of Haotian Media, and has made Haotian Media a film and television giant that cannot be ignored.

In terms of theaters, it was even more shocking.

In the minds of the public, China Film, XMI, Shanghai Film, United and other established theater chains should be stronger.

But everyone didn't realize that since 2003 when private companies were officially allowed to operate movie theaters, the theater industry has already begun to reshuffle.

Several state-run giants, due to heavy debt burdens, bloated staff establishment, and lack of wolf spirit, have slowed down their development.

Even though many theaters of China Film Group have adopted joint ventures with private companies, but the number of shareholders is too large, and everyone’s interests may not be completely aligned, which will affect the development of the theaters to some extent.

At the same time, many purely private enterprises are developing very rapidly, such as Wanda Cinemas!

Moreover, compared with those theaters of state-run theaters, theaters of private theaters have better decoration, more advanced equipment, and a better viewing experience.

In the past, Wanda Cinemas, everyone could pretend to be invisible with their eyes closed. After all, Wanda Group is a real estate company, not a film and television company, and does not have the ability to make movies.
But now it is different. Haotian Media acquired Wanda Cinemas, which means that the entire ecological chain has been opened up, and the effect is definitely that 1+1 is far greater than 2!

Of course, it is not that no one has a bad opinion of Haotian Media.

For example, an article introduced: "This time Haotian Media acquired Wanda Cinemas for 20 billion yuan, and assumed Wanda Cinemas' 7 million debts. For this reason, Haotian Media borrowed 15.5 billion yuan, and its total debt exceeded 25 billion yuan. It can be said that Haotian Media seems to be doing well now, but in fact it is in dire straits, and may go bankrupt at any time."

"I really don't understand why Haotian Media would do this. Film and TV productions are the most profitable, so why do they want to operate theater chains, which are heavy assets."

"Li Hao is a young man, after several successes, he floated away!"

No matter how it is reported, Haotian Media's acquisition of Wanda Cinemas is a shocking event in the entire film and television industry!
Huayi headquarters, the Wang brothers are together.

"Damn, Li Hao, a young man, really dares to do it. He dares to spend so much money." Wang Zhonglei's heart was still not calm.

You know, since Huayi went public, it raised 12 billion in financing, and the wealth of the two brothers increased dramatically, and each of them became a billionaire with a net worth of more than one billion.

12 billion, they have to make dozens of movies that sell well at the box office to earn. As for their two brothers who are now worth more than 50 billion, they have to make hundreds of movies that sell well at the box office.

Realizing the benefits of skyrocketing wealth brought about by the operation of capital, the two brothers no longer want to make movies and TV series, because they will not be able to earn that much money for a lifetime.

In other words, they no longer look down on the little money they make from making movies and TV shows.

Therefore, at the beginning of the year, Wang Zhongjun proposed Huayi's "de-filmization". Films are only operated as concepts and in name, and their eyes are on real estate.

The cultural value of TV movies is difficult to quantify, but real estate can be quantified.

Now the real estate is recovering, and now it has recovered the lost ground, and the house price has reached the highest point before 2009.

The most important thing is that real estate can be highly leveraged, but film and television cannot.

In terms of film and television, all kinds of expenses are so big, no matter how you do it, it is nothing more than that. After the filming, the actors' salaries have to be paid, and the behind-the-scenes staff have to be paid.

But real estate is different. Which real estate company’s debt ratio is not 80% or 90%. For 1 million yuan, the film and television industry can play at most 2 million.

Even if the house has not yet started construction, you can buy a house in advance to withdraw funds.

"Zhong Lei, this young man doesn't know the heights of the sky and the depths of the earth, and our strategy cannot be changed!" Wang Zhongjun said calmly.

In terms of film and television, it is enough to talk to female stars to make friends, but the real money has to be real estate.

Wang Zhongjun is very clear about this!
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(End of this chapter)