Chapter 663 Return to Art
On November 2024, 11, the weather was sunny and windy.

The Golden Rooster Awards ceremony is approaching.

In the past, the entire Ludao Island would have been star-studded, and it was easy to meet celebrities at major attractions. You could take photos with them and get their autographs.

But this year, Ludao’s stars seem dim.

None of the stars from the Haotian system appeared on Ludao.

Ludao Airport does not have the four nationally known private jets.

Of course, when these celebrities were interviewed, they naturally expressed tactfully that they happened to be filming or performing in commercials and could not make it to the award ceremony.

But everyone knows that this is like the golden rooster expressing dissatisfaction.

Because this time, it was too much.

Isn't it insulting that some movies with less than 5 points were nominated?

For best picture, two films scored less than six points.

Simply outrageous.

At first, there were still a few star-chasers, but now, no one goes to the train station or the airport.

This time the Golden Rooster Awards is destined to be a dimly lit and controversial one.

The jury was also tough enough. In the end, it only awarded one Lifetime Achievement Award to Zhang Yimou. As for the other nominees in the Haotian Department, they didn't get any awards.

Everyone who won the award was elated, and many celebrities and actors were so excited that they cried.

It's not easy!

It's not easy!
It’s not easy to win a Golden Rooster Award!

The judging panel is indeed our own people, I have to give them a thumbs up.

When you win an award, you naturally have to express your gratitude.

"We at the Golden Rooster Awards do not chase traffic or box office performance, but only look at the movies themselves. Returning to art is our eternal pursuit at the Golden Rooster Awards!" During an interview, the person in charge of this year's Golden Rooster Awards emphasized righteously.

"You mean, there is no art in "Galaxy Expedition" and "Three-Body Problem"?" the reporter quickly asked.

The person in charge cursed secretly in his mind, wondering if this reporter was new to the industry and didn't understand the rules.

But he still said: ""Galaxy Expedition" and "Three-Body" are movies that the audience likes very much, but obviously, the jury prefers movies that can reflect human nature and vulnerable groups in society, which can bring more thoughts to people. .”

"'Feng Shen 2' won four awards for Best Picture, Best Director, Best Art, and Best Music. Could it be that it also embodies human nature and disadvantaged groups in society?" the reporter asked with a puzzled look.

"Well, the jury has its own considerations when making selections." The person in charge already looked very ugly.

Originally, they were thinking of awarding the Best Director and Lifetime Achievement Awards to Zhang Yimou, while "The Three-Body Problem" would win the Best Music. In this way, everyone would have awards and the balance could be maintained.

After all, there are many people who need film awards and need film awards to prove themselves.

As a result, the Haotian team dared to be so stiff, and they didn't even come to participate in the film award ceremony. They didn't even come, so naturally they couldn't give out the award.

After all, this problem cannot be tolerated.

From the very beginning of the nomination list, this Golden Rooster Awards has been full of controversies, and when each award comes out, it is even more laughed at.

The overwhelming criticism on the Internet is that this golden chicken is really disappointing.

The golden rooster is independent!

But the real problem lies in being truly independent.

The result was that it was not three-dimensional or four-dimensional, but something completely different.Regardless of traffic, the Best Actor was awarded to a traffic star.

Amidst the scolding, the Golden Rooster Awards came to an end.

Li Hao didn't pay much attention to the Golden Rooster Award. It was the Golden Rooster Award that needed them, not them.

The two sides are now at odds with each other, and Li Hao's attitude is very clear.

Since the Golden Rooster Award is going to run all the way on the road to death, then let’s run.

People can still live if they do evil, but you can't live if you do evil!
Sooner or later, you will pay the price.

His attention was already focused on the upcoming Lunar New Year.

November is already the beginning of the Lunar New Year holiday.

Excluding the entire National Day holiday, October is actually relatively cold.

"Nuwa Mends the Sky" is still some distance away from breaking the box office record. It is hard to say whether it can break the box office record. As for the world box office record, it can be said to be hopeless.

Cultural differences have become the key to victory in the European and American markets, and their stamina is weak.

As for the Japanese film market, it failed to win the box office championship. According to comments in the Japanese media, if Nuwa Butian dies, then the entire movie can be sublimated.

On the other hand, South Korea, if nothing else, can be regarded as the box office champion. The box office of movies in Southeast Asia, South Korea, and Japan has surpassed "Galaxy Expedition".

Throughout the month of November, a total of 11 new movies were released, and Tiangong Animation Group also released an animated movie.

"The Three-Body Problem" is scheduled to be officially released on December 12, and the premiere will be held on December 20.

Now, China's movie box office has once again ranked first in the world. The overall situation has basically been decided. The total box office of the national movie market has reached 900 billion yuan, which is already 138.46 billion US dollars. Unless there is a sudden big outbreak in North America, otherwise It is no longer possible to achieve transcendence.

This year's domestic box office, if nothing unexpected happens, will surely exceed [-] billion.

This is a huge market with a huge population base.

There is no need for per capita movie consumption to reach the level of the United States. It only needs to be one-third of that of the United States, and the size of the film market can exceed that of the United States.

What is needed now is nothing more than to open up overseas markets, compete with Hollywood movies for the market, and increase copyright income from other channels.

Competing for the market cannot be accomplished overnight. It took Hollywood decades to complete the construction of the throne.

As for the increase in other copyright income, this is obvious. Since the National Film Work Conference, unprecedented efforts have been made to combat piracy on the Internet. In the past six months, the income from this part of the channel has increased significantly, and has doubled so far.

Of course, wool appears on sheep, that is, many people no longer need money to watch movies, but need to pay. It costs 9.9, 19.9 or even 29.9 yuan to watch a movie, and the time limit may be one week, one month or more. One year.

It doesn’t look like much per person, but you can’t help but eat a lot.

Haotian Media Group has also increased the overseas distribution of Chinese-language films, lowered distribution costs, and passed on more profits to producers.

This makes the financial statements of film and television companies this year look better, and film and television stocks have also risen a lot in the past six months.

After being indifferent in the past few years, in the second half of this year, a lot of hot money from society poured into the film and television industry.

Haotian Media Group, Li Hao and others own shares in various star film and television companies, and now all of them have been reduced to less than 10%.

It can even be said that they are no longer the major shareholders of these star film and television companies.

Theoretically, even if these celebrity film and television companies want to go independent, Li Hao can't stop them.

Every star film and television company has 100% outstanding shares now.

Even now, in theory, if someone takes a fancy to these star film and television companies, they can purchase stocks from the market and control any star film and television company.

(End of this chapter)

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