Actor: My Entertainment Era

The promotion of "Her" is very relaxed, one city a day, there are only 3 theaters in a city, and only 5 theaters in a city.

A crew like "Her" can't be promoted on a large-scale entertainment show, and they won't accept a crew for a literary film.

Therefore, "She" mostly accepts interview programs or video interviews on portal websites. This kind of publicity can be done very quickly. One issue can be done in ten to twenty minutes at the fastest, and only one hour at the slowest.

Regarding the box office of "Her", the producer does not have high hopes. Zhang Yuanjun and Liu Yifei also do not dare to have extravagant expectations. They only hope to have a figure of [-] to [-] million, and then they can issue a press release to make up for their losses.

"Painted Skin 28" will be released on the 2th! Is the crew of "Her" crazy and trying to steal the box office from "Painted Skin 2"?

However, in the face of "Her"'s first-day box office revenue of 660.7 million, which broke through to 900 million on the second day of Friday, with a two-day weekend revenue of 1788 million, and a box office of 3300 million in the first four days of the weekend, the creators were not surprised!
  But after the surprise, you also need to face reality.

Many theater managers and film scholars have commented on the box office trend of "Her":

""Her" is bound to have a climax in the first week, because the appeal of Zhang Yuanjun and Liu Yifei is here, coupled with the blessing of the Cannes award, the film's first week results are not beyond our expectations. But as a film After all, the subject matter of literary and artistic films is not popular with mainstream audiences. After the first week, the film schedule will plummet. Coupled with the release of the year's hit "Painted Skin 2", "Her" will not do well entering the summer."

As a literary film, "Her" has won awards and its copyrights have been sold well. It can be said that the investors behind "Her" do not have a lot of profit pressure, and the crew and creators are worthy of their bosses.

"Her" is a very pleasant project for investors and creators to collaborate on.

Therefore, Zhang Yuanjun will not say that we also need box office because "Her" has been cut in half after entering the working day, and the box office has dropped sharply, and it has sold miserably at the road show. We want more people to see what Chinese movies should be like today. Look, if you love art, I hope you can support it.

Only actors who have never proven themselves at the box office would sell out like this and beg the audience to buy tickets.

Zhang Yuanjun's box office appeal goes without saying. His blood is thicker than that of Huang Bo. Even if a literary film does not do well at the box office, it will not have any impact on him. Investors still like him.

On the 28th, "Painted Skin 2" was released. On the first day, it accounted for 40.6% of the film schedule and grossed a combined box office of over 7000 million, creating the best first-day and single-day box office results in the history of Chinese-language films.

"Her" was really unable to cope with "Painted Skin 2", but the creators still chose to stand on the last duty.

Zhang Yuanjun has already booked the tickets for the two of them and is waiting for the promotional activities of "Her" to end.

So much so that many film premieres in the summer wanted to invite the two of them as guests, but they were told that there was no schedule.

But everyone in the industry knows that the two have to prepare for their wedding in the second half of the year, and their schedule is very empty.

Just come and sit there for a few dozen minutes at the premiere, and you won't miss anything. These two couples are really hard to take care of.

Guangxian, who has always had a good relationship with the two, couldn't find a date for the two of them. "The Famous Four" will be released on July 7th, and the premiere will be on the 12th. I want to invite them to the premiere stage on this day.

Li Xiaoping didn't know the reason, but Tang Yan, as the bridesmaid, knew it best. She told Li Xiaoping that the two of them were going to travel around the world to take wedding photos, and at least they shouldn't get any dates during July.

And it is very likely that most of August will not be able to make an appointment for two people.

Finally, "Her" was released for 10 days and the box office exceeded 4500 million. The main creators completed their promotional tasks, Xu Anhua returned to the preparation team for the new drama, and Zhang and Liu returned to the capital.

After the two returned to Beijing, they stayed with Liu Xiaoli for two days before packing their luggage and preparing to set off.

"Where is the first stop?" Before changing her boarding pass, Liu Yifei didn't even know where her trip's destination was.

"First stop, Paris."

Liu Yifei lost interest immediately. She was too familiar with Paris. "Hey, what's your expression?" Zhang Yuanjun said, "We used to work in Paris, but this time we went to take wedding photos and travel. Our mentality is different."

"It's not just those scenic spots." Liu Yifei said with a smile.

"What about Provence?"

"I haven't been to Provence yet." Liu Yifei was very satisfied with the arrangements in Provence.

"Then what?" Liu Yifei also wanted to know Zhang Yuanjun's subsequent arrangements.

She knew that this trip was a photo shoot and their honeymoon trip, so she paid special attention to this trip.

"I will keep it a secret from now on, and I will tell you when I get to France." Zhang Yuanjun pretended to be secretive.

…………

When their plane passed through Finnish airspace, "Search", the first modern urban film directed by Chen Kaige, held its premiere in Beijing.

A very important card in the marketing of "Search" is that Zhao Youting and Gao Yuanyuan fell in love because of the drama.

The premiere on that day was the first time that Zhao Youting and Gao Yuanyuan were on the same stage since their relationship was exposed due to the drama. The audience at the premiere was very excited.

Chen Kaige talked about their relationship at the scene: "While the film was still being filmed, I made a bet with Chen Hong that they would definitely get together after filming. Sure enough, now Chen Hong owes me a meal."

The media booed and urged the marriage on the spot. Wang Luodan said that it would be done on the spot today. Wang Xueqi suggested forming a "honeymoon tour group". Even the director said, "We must get married."

Zhao Youting was slightly embarrassed about getting married. He first said that they would refer to the relationship between Chen Kaige and Chen Hong because they could feel the happiness of the director and his wife on the set. Then he said, "(the two) won't be so fast."

"Search" is about online violence, and director Chen Kaige himself is probably the first director to suffer from online violence. A reporter at the scene boldly questioned that "Search" may be reflecting the director's own experience, with Chen Kaige's My emotions.

However, Chen Kaige denied this statement and said that he would not use the movie to avenge "private revenge."

However, after the film was screened for the first time, some professional film critics and reporters present began to wonder whether the theme of Chen Kaige's film was cyber violence.

It is true that "Search" is Chen Kaige's most down-to-earth and smoothest film in recent years, but senior movie fans and film critics still discovered director Chen Kaige's old problem in it, which caused him to say too much. The theme of the movie is not outstanding.

On the surface, the movie is about online violence, and Ye Lanqiu, played by Gao Yuanyuan, is the heroine, but in fact, "Search" is about the relationship between Mo Xiaoyu, played by Chen Hong, and Shen Liushu, played by Wang Xueqi.

Internet violence is only the skin of "Search"; its bones and soul are the unequal status between husband and wife in family life due to unequal economic power.

Although "Search" is a commercial film, it did not do a good enough job in using "cyber violence" to arouse the audience's emotions, and the audience's anger was not aroused.

Some filmmakers even asked themselves: "Does Director Kai Ge go online himself?"

If Zhang Yuanjun had watched this film at the premiere, he would have discovered that there was still a huge bug that had not been fixed. As the first secretary to the chairman of a listed company, Ye Lanqiu did not have a car!
  Do the author of the novel and the director himself know what the position of the first secretary to the chairman is?
  He is a proper company executive, the boss's confidant, and the first secretary. As long as he doesn't mess up, he will be a business vice president in the future, and it is not impossible to train him to become a CEO.

But in other words, if it were shot realistically, this story would not hold true. (End of chapter)