Actor: My Entertainment Era

Chapter 554 Cooperation

"The Master of Hypnosis" is a low-budget production, with a total production cost of just over 3000 million and less than 4000 million.

Therefore, Wanda is unlikely to approve another 3000 million yuan announcement. Even if they know to switch to another crew, with Zhang Yuanjun and Liu Yifei in hand, even if they invest 1 million in promotion, it is still worth it.

However, Wanda does not want to invest too much in publicity and distribution, which will only increase risks.

Therefore, in the promotion of "The Master of Hypnosis", except for the two premieres in Beijing and Shanghai, there were no road shows and no campus tours. A total of 10 million in publicity funds were partly invested in theaters to make posters and roll-up banners. Part of it was voted online, and a small part was voted for media interviews.

It can be seen that although Wanda is new to production, it is not as wealthy as LeTV. It throws money at it when it comes to blockbuster movies such as "The Secret of the Dragon". 》, even if there are superstars joining, but they are determined not to spend a penny more.

Even though Ye Ning is talking about 4 million yuan, if he really wants to spend 4 million in publicity funds to match the 4 million box office - 1 million box office, according to the principle of triple return, he will have to spend at least million for publicity - he is still reluctant to part with it. .

The movie "The Master of Hypnosis" will be produced by Ahli Entertainment with a production cost of 3000 million yuan. If he dares to spend 1 million yuan on promotion, he will bet on the appeal of Zhang Yuanjun and Liu Yifei.

The online promotion of over 10,000 yuan is still in the May 1st period. This amount of money is only enough to buy a few hot searches.

Naturally, it is a must-buy for the hot search on the day of the release, and Wanda will not deduct the money no matter how much it is deducted.

Two terms, #六伊菲综合竞技# and #hypnotist#, were placed on the hot search list.

"How is Yifei's craftsmanship?"

During the break, Zhang Yuanjun checked his cell phone.

"Who can do more?"

After answering questions related to the movie, the reporter asked: "Yesterday, there was a hot search on Weibo called #六伊飞精品 cooking#. Have you watched it?"

"I wasn't very good at cooking when I first learned to cook, but my skills have gotten better and better in the past two years." Zhang Yuanjun praised his wife.

Zhang Yuanjun said: "Most of the time I do it myself."

"#六伊菲综合艺# I hate Zhang Laosan. Why are you willing to let the fairy sister cook for you!"

Zhang Yuanjun thought for a while and said, "Yifei is more knowledgeable. She likes to study new dishes and then try them on me."

As for what Liu Yifei cooks and how well she cooks, netizens don't seem to care.

But in order to match this hot search, an interview with Zhang Yuanjun quickly appeared on the Internet. The interview I just did in the hotel this morning was an interview for the promotion of "The Master of Hypnosis".

Moreover, although the blockbuster "The Legend of the White-Haired Witch" has been adjusted, no one expected that a new director named Guo Fan could come out. The pretentious "My Deskmate" exceeded 100 million in the first three days in its first weekend, tying with " "To Youth", the threat is great.

"#六伊菲综合艺# This is Xiao Liu, the cook from ten years ago." The picture posted is a behind-the-scenes photo of Liu Yifei cooking on the set of "Sword and Fairy" 10 years ago - standing by the stove, with a shovel in one hand and a bowl in the other. Grinning, next to him was Liu Pinyan who was also laughing.

“#六伊菲综合艺# It’s so sweet for the two of them to make a meal.” This is specifically for knocking CP.

It would be false to say that they were not worried about the results on the first day, but they were worried anyway. Zhang Yuanjun and Liu Yifei still rehearsed intensively on the crew of "Pieces of a Woman" in Shanghai, not daring to be distracted in the slightest.

The reporter told him: "Yifei posted a short video of her cooking for you at home on Weibo. Netizens liked it very much and said that it was so sweet for you to cook. Do you usually cook at home?"

After this interview was posted online, it cooperated with the previous hot searches, and the effect was quite good.

But no one knows what impact such hot search promotion will have on the actual film schedule and box office.

"Not yet." Zhang Yuanjun pretended not to know at this time, "What are the hot searches about?"

Ding dong.

A WeChat message from Huang Xiaoming:

"I watched "The Master of Hypnosis". It's really good-looking and such a creative idea."

Zhang Yuanjun replied to him: "Do you still have time to watch movies?" Huang Xiaoming's message came quickly: "I'm done with my work, let's take a break." Then he added: "The subject matter is not popular, but the acting is good and the overall completion level is high. Plus Together, you and Yifei will definitely get a good box office."

Zhang Yuanjun lowered his head while typing, and Liu Yifei came over with a cup: "Who are you talking to? You're smiling." She looked over and saw Huang Xiaoming, and she smiled again, "Who did I expect?"

Zhang Yuanjun smiled and said: "I want to chat with others and have a laugh. Are you willing?"

"Is there anything I don't want to do?" Liu Yifei refused to admit it.

Zhang Yuanjun took Liu Yifei's thermos cup and took a sip. It was sweet.

"I soaked two jujubes." Liu Yifei said.

Zhang Yuanjun said: "Xiao Ming went to see "The Master of Hypnosis" and said it was very good. I can't give it back to others."

Zhang Yuanjun replied: "I bet four to five billion, it's a lot of pressure."

Huang Xiaoming actually didn’t believe that this film could earn 400 to 500 million yuan, because the film’s visible low cost and a yield of more than ten times were too exaggerated, but he still said: “You and your wife work together, and you will definitely win. I will win tomorrow.” Let’s book another one to help you.”

When someone offered to book the venue, Zhang Yuanjun couldn't say anything, so he just wanted to refuse: "You just have to see it, there's no need to go to the trouble of booking the venue."

Booking the theater is considered a good favor to repay. At worst, "The Legend of the White-Haired Witch" will be released during the summer vacation, Zhang Yuanjun will just repay him a favor.

If Lord Zhang Yuan doesn’t want to trouble others so much.

This is why Zhang Yuanjun and Liu Yifei rarely mobilize their relatives and friends to support their movies, except for giving away a few tickets.

Otherwise, it would be very simple to rely on their connections in the circle to mobilize their friends to forward movie promotional materials to them, but it would be difficult to repay the debt of gratitude owed.

Of course, it’s a separate matter for some friends who have a particularly good relationship and volunteer to help.

Besides, why should I use my favor to make money for the film company?

Huang Xiaoming said: "It's okay, no trouble. There are many fans of yours in my studio. In the past few days, they have said that they want to watch "The Master of Hypnosis". I will book a show for our team building."

Having said this, Zhang Yuanjun had no choice but to say: "Thank you then. I'm still out of town. Let's find time to have a drink after this busy period is over."

After finishing the communication with Huang Xiaoming, Liu Yifei said: "Brother Xiaoming is really enthusiastic."

Zhang Yuanjun smiled and said: "You think you are calling me the most popular person in the entertainment industry for nothing."

Liu Yifei smiled: "So you are talking about people like this behind their backs."

Zhang Yuanjun said: "We said the same thing to him in person."

This is an important reason for Huang Xiaoming's success. He is very enthusiastic towards everyone and is willing to help others, so he has made a wide range of contacts.

But also because of this, he didn't know how to refuse others, and he got into a lot of trouble for himself.

"Are the results on the first day out?" Zhang Yuanjun asked Liu Yifei.

"I didn't pay attention. Look in the WeChat group." Liu Yifei said.

Zhang Yuanjun clicked on the "Hypnotist" creative group with Ye Ning and others, and saw that Ye Ning posted a news link in the group ten minutes ago: ""Hypnotist" grossed 7100 million on its first day! It is the highest-grossing domestic suspense film. Good results!"

(End of this chapter)