Actor: My Entertainment Era

People in the industry knew that Liu Yifei was not planning to join the group for the time being and had more free time, so many invitations to shows came to her.

It doesn’t matter if I’m not filming. Being a guest on a show won’t waste much time.

It’s not that Liu Yifei refuses all jobs, she will still do some suitable activities that she wants to take on.

But the outdoor reality show was really not accepted. The coordinator of "Running Man" asked her to participate in the recording of the new season. Her team considered it for a few days but still refused.

This is not the first time that the "Running Man" program team has come to invite her. They have been rejected before, but they just don't give up and have always wanted to win Liu Yifei's last episode.

The recent rise in variety shows allows celebrities to serve as mentors. Liu Yifei also received an invitation to be a mentor, but of course she was rejected.

She still prefers to do more traditional talk shows.

At the beginning of the month, she flew to Shanghai to record an episode of "Jin Xin Show", which will be broadcast next month.

After returning from Shanghai, Liu Yifei devoted herself to theater rehearsals.

Liu Yifei concentrates on working in the theater. Although she doesn't pay much attention to the film market after the new year, some news still reached her.

Starting from "Hero" in 02, the Chinese commercial film market has never seen a situation like "Ip Man 14" in 3 years.

It’s not that there was no money to be made at the box office. “Monster Hunt” made so much noise at the box office, but in the end, Landai and Anle Pictures took control.

Because "Monster Hunt" was shouldering the historical and political mission of hitting the number one spot in film history at the time, the relevant departments turned a blind eye.

It can be said that the box office of the current big-selling movies is more or less watery.

But there are some things that can be done once but not the second time.

"Ip Man 3" was hit hard, and the public opinion fermented so fast that no one could react.

As soon as it was released on the 4th, the next day the well-known film media "Movie Box Office" issued an article questioning box office fraud.

The announcement that it had grossed 4.7 million in the first three days of the first weekend was posted all over the Internet.

This is March after the new year! The coldest period of the year.

This result is even better than the Spring Festival releases of "Macau 3" and "Three Fighters"!

But what followed was overwhelming condemnation of the distributor’s box office water injection, and the evidence was very complete:

I bought a ticket to watch "Zootopia", but the ticket I bought was for "Ip Man 3". This is suspected of stealing box office.

The same movie hall takes 10 minutes to watch, and the ticket price is as high as 203 yuan. At one or two o'clock in the morning, every movie is full. This is false pomp.

At 6:6 in the morning on a weekday, the theater was full. Not to mention that the theater was not open at :, the shopping mall where the theater was located was not open either. Where are they going to watch movies?
The producers of "Ip Man 3" estimate that the General Administration will turn a blind eye and let them go, just like in "Monster Hunt".

On the evening of the 6th, the Film Bureau made a clear statement: "The National Movie Ticketing Comprehensive Information System and various ticketing platforms will not count or recognize the box office obtained through illegal means, and the box office data that has been included in the platform will be excluded; The producers, distributors, ticketing companies, theater chains and cinemas involved in this behavior will immediately stop their unfair marketing practices and will deal with them in accordance with the law and regulations depending on the severity of the case."

Zhang Hongsen, director of the Film Bureau, said in a circle of friends: "The development of film is hard-won and must be cherished."

After the film bureau expressed its stance, things continued to deteriorate the next day.

Kuailu Group, the largest investor in "Ip Man 3" and also the mainland publisher, an internal employee broke the news to the media:

"After releasing "Ip Man 3", I have to leave this place quickly. It's too scary!" "Now I will wonder whether I am making a movie or laundering gold coins for a group of loan sharks."

"I want to make movies my career, but many of Kuailu's current practices have deviated from my career ideals."

In the evening of the same day, the Film Bureau took action again, requiring Maoyan, Weying Times, Guevara, and Nuomi to provide the relevant contracts signed with the distributors of "Ip Man 3" as the General Administration wanted to check the box office.

The General Administration of Customs checked the box office of a movie within four days of its release, which has never happened before.

After the General Administration took action, "Ip Man 3" appeared to be rejected by everyone.

All kinds of negative reports came out.

Many theater managers admitted in interviews that they were involved in the "box office buying" incident of "Ip Man 3".

"There are many companies that we have never heard of. They come directly and tell you how much money I will give you to help me enter the box office. The money was given to the cinema, but after buying the tickets, no one came to watch the movie." The manager of a cinema said, "In my place, they specialize in buying expensive ones and pay as much as possible. You see some tickets costing more than 200 yuan a piece, that's why."

A theater manager also said: "We are actually very grateful to this film company. March is the off-season for movies, so the money delivered to your door should not be wasted."

It is unusual for the General Administration to react so quickly.

Kuailu is rarely seen in the media, but within the industry, Kuailu is quite a well-known distributor, and many movies will use them for distribution and distribution.

Liu Yifei and Zhang Yuanjun knew several of their bosses and managers.

Kuailu is also considered a relatively qualified and experienced publisher in the industry. How could it make such a low-level and stupid mistake on "Ip Man 3"?
Liu Yifei couldn't understand.

She and her husband's family financial manager gave her the answer: "Kailu Group is playing financial derivatives in this movie."

Then he broke down the P3P, packaging, crowdfunding, subscription and other operations involved in "Ip Man 2" and told Liu Yifei.

"They also involve over-guarantees, repeated fund-raising, and repeated mortgages. The core is the asset securitization of movie box office. A movie with an estimated box office of 10 billion can leverage tens or tens of billions of funds."

Liu Yifei didn't understand. The financial manager told her: "Kuailu must hit the box office early in the film's release, otherwise people who subscribe to their packaged financial products will bear greater risks. He invested 10 million to million yuan in a movie and received million yuan." He made a profit of million, but by packaging it like this, he had to make the box office reach billion or even higher. Once the box office failed, it would trigger a collapse of tens or tens of billions of funds."

This is the real reason why the General Administration so quickly stopped checking the box office of "Ip Man 3".

It is basically a consensus in the industry to buy box office. As long as it is not excessive, the General Administration will not bother to take care of it. However, securitization of box office assets is not allowed.

This matter really has nothing to do with Huang Baiming. When the filming of "Ip Man 3" was set up, Huang Baiming sold the film at a price of 2 million for the mainland proceeds. He took the money and left the scene early.

"Ip Man 3" is now a broken drum that everyone is beating, and this huge wealth has been taken over by "Zootopia".

This movie is of high quality and was released on the same day as "Ip Man 3". In the early stage of its release, "Ip Man 3" suppressed the film schedule. After the first weekend, "Zootopia" began to kill people.

Those who don't make movies may not realize how powerful this cartoon is.

The 88th Oscars ended just a few days ago, and now some people are saying that next year’s Oscar winner for Best Animated Feature Film has already been born.

"It would be a shame for the Academy not to give the Oscar to 'Zootopia' next year."

Zhang Yuanjun watched it in the United States. After watching it, he took the initiative to shout for "Zootopia" on Weibo: "The best animated movie this year! The Academy can put the trophy into the Disney office in advance." (End of Chapter)