Actor: My Entertainment Era

Chapter 692 July

Liu Yifei stayed in Rome for a full 10 days, and she did not return to China until after the May Day holiday in China.

The theater arranged an event for theater to be brought to campus, and it needed to take advantage of Liu Yifei's appeal among the student community to organize it well, and Liu Yifei responded naturally.

However, when Liu Yifei got off the plane, what she got was not the performance schedule, but a summary of the May Day schedule.

Very unsatisfactory.

The schedule champion is the domestic film "Northwest 2", which earned 3 million in three days during the holiday. It looks good, but the runner-up is "The Jungle Book", which will be released on April 3.29 and has been released for half a month during the holiday. It has earned 4 million in three days. , the third place is actually a domestic horror film called "Phantom of the Devil".

The national box office in the three days was 6.55 million, a slight increase of 5% year-on-year. The average daily box office was only 2.2 million. "Northwest 2" alone ate up nearly half of the market.

The reality reflected by this data is very bad.

The audience's demand for blockbusters is still strong, but there are no blockbusters available in the market, especially for domestic films.

In order to promote domestic films, "The Jungle Book" was moved forward, "London Has Fallen" was moved forward, and "Captain America 3" was delayed after the holidays.

Experts, scholars and relevant departments have not yet realized that "the market is cooling down, and audience demand is indeed still there, but the growth rate is slowing down, indicating that audiences are staying away from cinemas." This is what Zhang Yuanjun concluded when he held a work meeting with the studio in the second half of the year. .

After the schedule ended, the academic community was reflecting on this phenomenon, and finally came to the conclusion that there was no problem with the film and the market, but there was a problem with the schedule.

After Liu Yifei returned to China, she gradually became busy.

The three-day holiday is too short, and domestic blockbusters are reluctant to enter, but the audience's demand is there, so the current situation is created.

The film will be released domestically on July 7, opening the summer season.

After the May 3st round, everyone in the industry knew that the market was going to be handed over to "Captain America 2", and even the big winner of the May st round, "Northwest ", was no longer struggling.

"Redemption" can't make it to Cannes, and I'm considering whether to go to Venice or another film festival.

This film is called "A Hundred Birds Pay Attention to the Phoenix", a posthumous film directed by Wu Tianming.

Zhang Yuanjun did not give a specific explanation.

Zhang Yuanjun will not have much work in the second half of the year. "The Invisible Guest" is confirmed to participate in the Shanghai International Film Festival. The film copy has been submitted to the official, but before the Shanghai International Film Festival, he will go to the Cannes Market to sell it.

…………

These words were scary, so everyone thought Zhang Yuanjun was being alarmist.

There is some truth in saying this, but the actual situation may be even worse.

Zhang Yuanjun is a direct descendant of Cannes. Going to Venice may not be a bargain, but if you go to Venice not to win awards, it can be regarded as an official debut in the world of film. Zhang Yuanjun has no objection to which film festival he goes to. He is not very enthusiastic about awards now. .

Three days after Liu Yifei left Rome, the crew of "John Wick 2" finished filming in Rome and moved to Canada.

But this year, there are still no domestic films willing to enter the May Day slot, and only one "Northwest 2" is supporting it alone.

I won’t go into details about other activities and invitations.

However, the 5% growth in box office obviously cannot keep up with the growth rate of these infrastructures.

But some people want to move forward.

The number of films produced is growing every year, and the number of theaters and screens being built is also increasing with each passing day.

In the second half of the year, Zhang Yuanjun had two plays in the theater, a classic play and a new play. He was also invited to rehearse a play from an outside folk theater troupe.

This film had a fateful life. After the director passed away, there was no company to take over the film. From editing to publicity and then to theaters, it all relied on the support of private volunteers.

It was decided in January that the film would be released on May 5th. At that time, I didn’t expect that it would be filmed together with “Captain America 6.”

As a result, once it opened, only 3% of the film schedule was eliminated by "Captain America 1.9", with a box office of 27 on the first day. On the evening of the 12th, Fang Li, a well-known producer in the industry, knelt down on a live broadcast platform and begged to arrange a film: "As long as you (the theater manager) can arrange a golden show for us this weekend, I am willing to kneel down for you. "

"I hope everyone can recommend "A Hundred Birds Pay Attendance to the Phoenix" on Weibo and Moments."

This kneeling caused an uproar in the circle!
The effect is also remarkable. The film schedule of "A Hundred Birds Pay Attendance to the Phoenix" has increased accordingly, and its performance has gradually improved.

The day after this kneeling, half of the entertainment industry spontaneously promoted "A Hundred Birds Pay Attendance to the Phoenix" in various ways.

Xu Zheng posted two consecutive Weibo posts at 8pm, one calling for the establishment of an art theater chain and the other cheering for "A Hundred Birds Pay Attention to the Phoenix".

Fan Bingbing also said, "Do what you can for the filmmakers you respect in your heart." He asked viewers on Weibo to watch "A Hundred Birds Pay Attendance to the Phoenix."

Zhang Yuanjun and Liu Yifei also responded quickly. They also appealed to netizens on Weibo to support "A Hundred Birds Worship the Phoenix" and each contributed 100 movie tickets.

Zhang Yuanjun and Liu Yifei both knew Fang Li. This old man had a bit of a temper and would not deliberately engage in dirty marketing tactics like kneeling down.

It must be that I got too carried away during the live broadcast and couldn't control myself.

Moreover, he is not the producer or investor of "A Hundred Birds Pay Attendance to the Phoenix". He is the person in charge of the voluntary publicity and distribution of the film. Wu Tianming's daughter handed the film into his hands. In other words, he is not Profit from "A Hundred Birds Pay Attention to the Phoenix".

Liu Yifei has made several literary films in the past few years and has a deep understanding of the dilemma of literary films.

Very difficult.

If Liu Yifei's literary film sells over 60 million, it will be considered a success, and if it exceeds 100 million, it will be worthy of good news.

"Pieces of a Woman" took advantage of the right time, place and people, and it only reached over 2 million but less than 3 million.

Sometimes I really rely on my passion to make a movie.

The latest "Wang Xiaofang", if it weren't for the starring role of Liu Yifei, and Ning Ying's reputation, it would be difficult for the industry to find a distributor to take over the film without signing a distribution company in advance.

Liu Yifei and Chen Zhixi have been focusing on the later stage of "Wang Xiaofang". They should complete all the work this month and send it to Venice.

I just gave you a Best Actress trophy last year, but this year you go somewhere else with your new film. It’s a bit unreasonable.

After Liu Yifei returned to China, her life was very comfortable and her work was not very intensive. Her good neighbor and good sister Tang Yan devoted herself to preparing "East Palace" and stayed in the capital. The two met from time to time, and they were like the best in the world.

On this day, Liu Yifei came back from a performance out of town and asked Tang Yan to come home for afternoon tea.

Tang Yan complained as soon as he saw her: "It's different after you get married."

"what?"

"After I got married, the number of scripts handed to me suddenly dropped by 2/3."

This is the difficult thing about being an actress.

"Now I finally understand why you started making movies for yourself so early." In the past, Tang Yan really didn't understand why people like Liu Yifei, who were often asked to film movies, turned to producers to make movies for themselves in their 20s. Only now did she realize the different treatment of actresses before and after marriage.

However, Tang Yan does not regret getting married. She has the "Famous Four" series and two "Northwest" movies, and is somewhat famous in the film industry. Although she has few books after marriage, she still has many challenges.

In addition, she is not as ambitious as she was in the past few years. If she has less notebooks, she will have less. Family is still more important. She is not like someone who gets panicked and anxious if she does not join the group for more than half a month.

Liu Yifei said with a smile: "I was too young, people who wanted to film didn't come to me, and those who came to me didn't really want to act, so I did it myself."

After chatting for a long time, Liu Yifei asked Tang Yan: "When are you going to have children?"

"We all want to ask for it sooner, but we have to wait until the filming of "East Palace" is completed. We have been pressed for so many years and can't delay it any longer." Tang Yan said, "You should also ask for it."

Liu Yifei was stunned, as if something was wrong.

(End of this chapter)