Actor: My Entertainment Era

At the movie market in early July, we mainly watched three movies, namely "The Invisible Guest", "Chilling 7" and "Rock Tibetan Mastiff" that reporters mentioned before.

Let’s talk about the movie “Rock Tibetan Mastiff” in particular. This animated film is Huayi’s key project overseas. It was the first to be screened at the Cannes Film Festival and was said to have “zero negative reviews”.

When Chinese film companies go overseas, the past strategy is usually to invest in Hollywood projects or sign cooperation agreements with Hollywood film companies. However, "Rock Tibetan Mastiff" innovates the gameplay. Huayi adopts the approach of Chinese investment + Chinese IP + Hollywood production.

The film director is the director of "Finding Nemo 2", and the image design team comes from "Ice Age". Zheng Jun worked hard for six years to create it.

Before the release, it was very popular on the Internet and in the media.

But judging from the pre-sales data, "Rock Tibetan Mastiff" did not sell very well.

Not to mention the two summer hits "The Invisible Guest" and "Chilling 2", the "number of people who want to see it" is even far lower than "Big Fish and Begonia", which has a less luxurious lineup.

Needless to say, "Chilling 2" has the foundation of its predecessor, and the market is very optimistic about the performance of this year's sequel.

In the promotion of the sequel, it is obvious that Peng Yuyan is playing the card. Although he is a supporting role in the film, in the early promotional activities, the crew was praising him intentionally or unintentionally.

For example, Liang Jiahui praised "Cold War 2" at the Bay Island press conference as "Peng Yuyan's best performance."

It was also said that Peng is "very charming and sinister in "Cold War 2"."

""Cold War 2" makes a comeback, Peng Yu banquets to compete with the 'Three Best Actors'."

""Chill 2" Peng Yuyan steals the spotlight with the best actor and shows off his acting skills."

In fact, all these are understandable. Peng Yuyan is now very popular, so it is not surprising to use his promotional card.

Marketing acting is also normal.

But the mistake lies in not knowing whether it was Peng's team's signal or Peng's fans' initiative. Manuscripts about Peng Yuyan "squeezing" Zhang Yuanjun began to appear on the Internet.

It is said that Peng Yuyan is the representative of young Chinese-speaking actors. In the summer competition, "Cold War 2" will definitely win and beat Zhang Yuanjun.

"Gong Li's appeal in commercial films has never been very good." This is true. "The threshold for viewing suspense films is relatively high, and "The Invisible Guest" has a low chance of winning." In fact, this analysis is indeed certain. reason.

"Zhang Yuanjun? I feel that he is an old artist from the last century. Does he still have appeal?" This is a bit unreasonable. You can't say that Zhang Yuanjun is not young just because he has won too many awards. He is an artist and is not old. .

"I still like actors like Peng Yuyan. His strong muscles and size make people drool."

Some extreme fans went to Zhang Yuanjun and his studio's Weibo and said: "We are all old actors, so stop occupying the seats and give way to the young people."

Didn't you check Zhang Yuanjun's information before posting this comment? He is 3 years younger than Peng Yuyan.

It is true that the two films are competitors, but there is no need to publish such a manuscript, right?
All in all, Peng Yuyan has been tying up Zhang Yuanjun for marketing since he became famous.

At the very beginning, his marketing team said that his strength and development prospects were greater than Zhang Yuanjun.

Because the titles of Hong Kong and Taiwan were very useful at that time, Hong Kong and Taiwan actors automatically ranked higher than mainland actors. Later, Zhang Yuanjun's performance soared like a rocket, leaving everyone behind. From 09 to 12, Zhang Yuanjun won three gold medals in Cannes and Chinese, and his popularity reached its peak. However, Peng Yuyan's development in those years was not good, so he did not touch Zhang Yuanjun again.

In the past two years, he has gained momentum. Zhang Yuanjun's popularity and traffic have stabilized. Coupled with the advent of the Internet era, Peng's team has similar thoughts.

Of course, they changed the approach. No actor in the Chinese film industry could "overwhelm" Zhang Yuanjun, so they began to build Peng Yuyan into "Wandao Zhang Yuanjun" or "the next Zhang Yuanjun in the Chinese film industry."

Peng Yuyan has cue Zhang Yuanjun on many occasions, saying that he likes watching Zhang Yuanjun's plays and hopes to cooperate with Zhang Yuanjun, etc.

But artist image marketing is like Pandora's box. Once it starts, it will be difficult for things to develop in the direction set by the team.

If you want to make Peng Yuyan a "national male god", his fans will play tricks on him - he is the best in the world, and no one else can compare with him.

That's why Peng Yuyan's fans started to bully Zhang Yuanjun.

But apart from being nominated for the Golden Horse Best Newcomer together when they first debuted, the two have nothing to do with each other. They don't even have each other's contact information.

Zhang Yuanjun has indeed become more and more Buddhist in the past two years. During the years when his popularity was at the peak of his popularity, his fans were really strong, but they have declined in the past two years.

There are many people who want to take advantage of Zhang Yuanjun’s huge WiFi network. If a newbie with a little bit of ability comes out, they say he is the “next Zhang Yuanjun.”

He himself, or his fans, don't care much about this behavior these days.

But he doesn't care, the crew of "The Invisible Guest" does.

If "Cold War 2" is marketed with the two protagonists Aaron Kwok and Leung Jiahui, "The Invisible Guest" will be ignored. After all, the two are well-known seniors in the industry and have a good personal relationship with Zhang Yuanjun.

But why should you, a supporting character, be pitted against my protagonist?

The distribution director of "The Invisible Guest" said in an interview on the first day of the film's release: "Some actors are not very good, as if they can't get ahead if they don't step on others. In fact, that's not necessary, just do your job well. We have never thought about fighting to the death with anyone. This market is huge and can accommodate you and me. "

I didn’t mention anyone by name, but everyone in the fandom knows who I’m talking about.

Zhang Yuanjun's fan circle is still quiet, but the fan circle and some marketing accounts have begun to catch the rumors and post news.

"Brother Qi Li was criticized by the other team's senior management this time, but it actually has no real impact. Anyway, the draft has been published, so he just didn't publish it if he was criticized. But his team's goal has been achieved, which is to make fans feel that he is at the level of an actor." actor."

"The Sanjin Best Actor has achieved very good results in the past two years, but his team does not play with traffic, which makes his various data unsightly. He personally dislikes and even resents the Internet. He is relatively conservative in this regard."

"Brother Li Li's success in winning the three-time best actor award this time is not entirely due to movie marketing, but mainly because of the capital behind him. The best actor is one of the few actors in the industry who has never acted in a bad movie. Even Qingdao noble ladies have In "101 Proposals", people in the industry often have to make romantic films, but the actor cherishes feathers very much. Many bosses come to ask for help. He would rather offend people than accept. At most, he can help his friends make a cameo for a minute or two. It’s just to test his tone. If the actor doesn’t respond, the capital behind the actor will go out of his way to smear the actor. However, the actor is a role model actor set by the government, so capital must think twice before attacking him.”

"Brother Li Li has hit a brick wall this time. The actor himself doesn't care about this kind of gossip, but the intricate relationships behind him don't allow others to touch him like this. You can say you like him, admire him, want to be an actor like him, or even You can indulge in his popularity, but you are not allowed to suppress him. Just wait and see, there will be action on the Internet soon.”

I don’t know what the action is, but it sounds like it’s true. (End of chapter)