Actor: My Entertainment Era

Chapter 708 Marketing
The importance of the summer season cannot be overemphasized. Most of the most important works of the year are aired at this time, and many blockbuster products from merchants will also be released during the summer.

The hottest time for artist marketing is summer. No matter what, many artists will choose to make more appearances and more exposure during these months.

For example, Liu Yifei was kicked out of the 85-flower ranks.

Zhao Liying's marketing is very normal, because in the three months from July to September, she will appear in 7 TV series and 9 movie.

Ni Ni's marketing is also normal. "The Invisible Guest" is currently being released, and she is paired with Gong Li and Zhang Yuanjun. How long will it be without marketing at this time?

But why do other people market?

Yang, Tang, and Liu all have no works to publish in the summer season.

Especially Tang Yan, the sister of her studio and station, after entering the summer vacation, frantically sent her articles, praising her achievements in the past two years, praising her and Luo Jin's love as a couple, and praising her for her dedication and hard work.

I also bought her a variety of trending items.

She even released a behind-the-scenes video of her training on the set of "Eastern Palace" to show her dedication.

On the other hand, Yang Mi, a senior Weibo annual user, is no less generous. She does beauty marketing, work marketing, and professional marketing, all of which she does.

Of course, the good friendship was not spared either.

I booked a performance of "The Invisible Guest" and asked the crew to watch it. I posted on Weibo @张元君 and said, "It's very interesting. I support it!"

Fans of Yang Mi know that Zhang Yuanjun and his wife have known Yang Mi for a long time, and they know that the relationship between the three is not bad.

They all posted friendly posts on Zhang Yuanjun and Liu Yifei’s Weibo, talking about childhood acquaintance, ten years of friends, fairy friendship, the test of time...

He also posted a picture to comment, a photo of Yang Mi and the two of them on the set of "The Condor".

They were all old photos. Even Zhang Yuanjun and Liu Yifei didn't necessarily have them, but they were able to find them.

A bit sensational and a bit blunt.

It's just not normal.

Of course, the two people's marketing was more exaggerated than this when they were at their most aggressive, but this year it's very abnormal.

I didn't hear anything happened, why did you suddenly publish so many articles?

Zhang Yuanjun didn't know, but Liu Yifei did. She told her husband: "These are the little thoughts between women. Even if you tell me, you won't understand."

Zhang Yuanjun was still dissatisfied: "What don't I understand? Isn't it just intrigue and jealousy? There are five groups in the dormitory of six people."

Liu Yifei chuckled: "Six people forming five groups is not as exaggerated as you said." There was no such thing as dormitory groups when they were studying.

However, Zhang Yuanjun did know that the feelings between girls would be more subtle and difficult to deal with, so he didn't bother to care about his own affairs.

But Liu Yifei still told him: "The Golden Eagle Awards are about to start, and both of them are fighting for the Golden Eagle Goddess."

"It's only July! There are still three months left!" What Zhang Yuanjun didn't understand was that the Golden Eagle Awards only started in October, so it would be too early to start marketing now.

"I told you you don't understand. This kind of thing should be done sooner rather than later. Make preparations early and mobilize fans." Liu Yifei doesn't play this trick, but it doesn't mean she doesn't understand.

The two Golden Eagle Goddess were the favorites in the last edition, but Zhao Liying came out of nowhere and picked the peach. After two years, the relationship between the two has become more subtle, and the competition for the Golden Eagle Goddess has become more interesting.

"It's boring." Zhang Yuanjun was not interested in what was going on here, so he slapped his ass and left.

Liu Yifei adheres to the principle of not helping each other. I couldn't help, and it would be trouble for anyone who didn't help. I just stood on the dry bank and watched the show.

…………

"The Invisible Guest" earned over 1.2 million yuan on Saturday, reaching 8000 million yuan, and more than million yuan on Sunday.

So far, "The Invisible Guest" has grossed 2.97 million in the first three days of the weekend, successfully launching the first shot of the summer season.

"China Film Report" praised "The Invisible Guest" in its Sunday program:
"Recently, the summer season has officially started. "The Invisible Guest", directed by new director Xin Yukun and starring Gong Li, Zhang Yuanjun, Ni Ni, Li Jianyi and other powerful actors, is highly anticipated as the vanguard. The film will be officially released on the 1st of this month. It has already received more than 2 million in box office in the two days since its release. The reporter came to a theater in Beijing for an on-site interview. It was noon, and the heat could not stop the audience's enthusiasm for watching the movie. "

Then I interviewed several audiences waiting in the theater.

"This is the second time I've read it. I didn't understand it the first time, so I'll look at it again."

"I heard from my friends that this movie is very good."

"Our whole family is here today, and we were introduced by friends."

The review of the program said: ""The Invisible Guest" has triggered a movie-watching frenzy since its release, with good reputation and box office success. It is the first choice for summer movie viewing."

On the evening of the 3rd, the performance of "Camel Xiangzi" ended, and "The Invisible Guest" ended its first weekend journey, which also means that the film's creators are about to start a new round of roadshow promotion.

At 10 a.m. the next day, Douban unlocked the rating of "The Invisible Guest", which opened with a score of 8.5, making it the highest-rated domestic film this year.

The comment section was full of praise!
"It's not difficult to guess that the lawyer is pretending to be a lawyer. The beauty of this movie lies in the relationship between 'narration' and 'truth'. In the absence of a chain of physical evidence, each of the male protagonist's narrations is actually self-consistent and established, but perhaps Neither is true. This is really thought-provoking.”

"Suspense films with multiple twists and turns are prone to bugs, but this film is so well done, with both texture and detail. It's really rare for a new director Xin Yukun to be able to do this."

The biggest stars in this drama are of course Zhang Yuanjun and Gong Li, but neither of them had any intention of competing for exposure. In addition, Zhang Yuanjun wanted to promote Xin Yukun, and the investors were happy to do so. Therefore, in the second round of promotion, Xin Yukun accepted more interview.

Xin Yukun is not just a tool director. He really put his thought and effort into this movie. In front of the media, he talked eloquently, answered many hard-core questions, and also revealed his plans for the new film:
"The new film has been conceived and we are still writing the script. It is still a suspense genre." Xin Yukun did not reveal anything else.

There are not many actors in "The Invisible Guest", but they are divided into two groups, Zhang Yuanjun and Ni Ni, and Gong Li and the director.

Two people, one city per day, 4-5 theaters in each city.

At the promotional site in Hongdu, Zhang Yuanjun was asked this question: "Why is the title of the film called "The Invisible Guest"? Everyone in the movie clearly knows it, and the film seems to have nothing to do with seeing or not seeing."

Zhang Yuanjun replied: "Because our entire film begins with a secret room murder case, which is the resort hotel room where Liu Ming killed Han Yin. Liu Ming made up a murderer to the lawyer, saying that there was something unknown in the room." The third person. That’s why we call it ‘The Invisible Guest’.”

Asked Ni Ni: "The movie advances through layers of Liu Ming's narrative. Sometimes you are an innocent person, and sometimes you are a ruthless person. How do you handle these scenes in performance?"

Ni Ni said: "The movie is shot one scene at a time, and I am a person who lives in Liu Ming's narration, so I often have to play two states of a person in the same scene within one day. The emotional and psychological changes were huge and difficult, but luckily I managed to overcome them. ”

Zhang Yuanjun also praised Ni Ni. After all, he no longer needed to prove his acting skills to anyone, but Ni Ni needed praise.

(End of this chapter)