Actor: My Entertainment Era

Chapter 728 The storm is coming

Capital can do many things, and it is not impossible to even control public opinion and call a deer a horse.

But once public opinion reaches a certain level, it represents the public opinion. If there are people who are interested in promoting it, the power of capital may not be useful in this case.

Before the release of "Operation Mekong", the second male lead Peng Yuyan was attacked online. Netizens mainly questioned his lines, eating food from the mainland, flaunting hard work and self-discipline, but he still can't speak Mandarin well after so many years.

Some netizens made this analysis: "It's not that he can't practice Mandarin well, it's that he can't practice Mandarin well. He is from the Bay Island. Once he changes his accent, the audience on the island will think that he is a traitor, so he cannot and dare not change it. Bay Island Accent.”

At first, Bernard didn't pay much attention to it, thinking it was just a common black public relations incident. It was disgusting and disgusting, and the crew of "Operation Mekong" faced it as usual.

For the first two days, Bernard could still control the public opinion, but after two days, it became clear that the film crew could no longer control it.

The controversy over online criticism of Peng is getting more intense!

The hostility of netizens has even affected other young actors from Bay Island who are developing in the mainland.

Some netizens published a long article on a certain platform, explaining in detail how Bay Island Capital used various means to promote its artists after the decline of local films in Bay Island.

The 08 movie "Red Cliff" is the master of this method. At that time, it would be no exaggeration to say that Zhao Yanzi was the most popular actress in the mainland, but she could only play the role of Lin Zhiling, who was still a newcomer at the time and was only acting for the first time at the age of 30. supporting role!

If the means are bright, there is nothing much to say, but the article uses the "Heavenly Banquet Plan" as an example, and takes Lin Zhiling to explain clearly the means used by Bay Island Capital to promote artists.

Xiao Songjia was somewhat famous at that time, but she could only play an anonymous maid in "Red Cliff".

Therefore, they regard ranking ranking as a tool to promote their own artists and suppress mainland artists.

Giving nominations and awards to their own people is nothing. They use awards to lure mainland actors, allowing Hong Kong and Taiwan artists to step on mainland actors to become more popular.

The article starts from the 1980s and 1990s and starts with Fan Wei.

Another method is to gild awards. By nominating young Hong Kong and Taiwan artists for awards, they can raise the status of young artists, so that Hong Kong and Taiwan artists can be ranked higher than mainland artists.

The worst one is Ruan Jingtian. He was still a newcomer in 10 years and defeated many powerful actors to take the throne of Golden Horse Best Actor. He was jokingly called the most popular Golden Horse Best Actor.

But the Hong Kong and Taiwan film and television circles are different. They inherited from the old Shanghai school and have not experienced transformation or movement. The convention is a "star-centered system". Whoever is the most powerful can make money, whoever is the boss of the crew, and whoever's name is ranked. in front of.

After the 90s, film and television exchanges between the two sides of the Taiwan Strait and the three regions increased. Teams from Hong Kong and Taiwan who went north to make money brought advanced technologies and concepts, as well as rankings. They were pleasantly surprised to find that the mainland did not talk about this, not only for young actors, but also for young actors. Even many old artists don’t care about rankings.

Even if they can't take the top spot, as they are both nominees, they become "equally outstanding actors."

The author said that in the 1980s and 1990s, the mainland film and television industry adhered to the traditional academic and collectivist spirit. At that time, everyone was working hard to act seriously and become people's artists. They did not care, and there was no such thing as fan status and celebrity status. Plant something.

Take Peng Yuyan as an example. In the early days, through several action films, he received numerous nominations for the Academy Awards and Golden Horse Awards, gilding his personal acting skills and raising his status as a celebrity.

Lin Zhiling is like stepping on Zhao Yanzi's ascension to the top, reaching the top ranks in one step, with a steady stream of top-notch resources.

The main planners of this plan are Wu Yusen and Zhu Yanping. Both of them talked at a joint opening about how to use mainland capital to support Hong Kong and Taiwan artists so that Hong Kong and Taiwan can continue to be the boss of the Chinese film and television industry.

Wu Yusen even privately complained that Chen Jiashang's "Painted Skin" used an all-mainland cast, which made mainland audiences think that the film could be a hit without Hong Kong and Taiwan artists. Next is the heavenly banquet plan.

Ruan Jingtian was awarded the title of Emperor of the Golden Horse in 10, and in "Blood Drop" in 12, two mainland students, Huang Xiaoming and Wen Zhang, acted as his co-stars.

In the end, the movie failed miserably at the box office, and Ruan Jingtian failed to succeed.

Zhao Youting, "Search", "Youth", "The Dragon King of Shendu" and "Nine-Storey Demon Tower" are all top domestic entertainment resources. Feng Shaofeng, a mainland first-line niche, can only play the second male lead for him in "The Dragon King of Shendu".

The development momentum is very strong now.

Peng Yuyan's development in the past two years has not been as good as Zhao Youting's, but the momentum has picked up.

The author specifically pointed out in the article that the marketing of Bay Island artists has a distinctive feature. They will infinitely amplify a certain characteristic of the artist, and even bind the artist to a very beautiful adjective.

For example, what Peng Yuyan is marketing is his hard work and self-discipline, and the Wandao marketing team will infinitely amplify this point of effort. Making a movie and learning a skill is a typical example of this kind of marketing.

His team even tied Peng Yuyan and the beautiful adjective "male god" together.

Everyone turned to netizens for help and called girls "everyone Liu Yifei" because Liu Yifei's beauty is universally recognized.

Now the title "Dear Peng Yuyan" appears, which is the result of their team's marketing. They hope to bind the three words Peng Yuyan with the male god to deepen the audience's impression.

The article is very long, nearly 10,000 words.

The first half of the article talks about actors from Hong Kong and Taiwan, and the second half talks about the game of film and television capital between the two sides of the Taiwan Strait and the three places.

Special mention was made of Bernard.

It is said that Bernard started his career by distributing Hong Kong and Taiwan films in the mainland in his early years. Bernard has a very deep relationship with Taiwan and Hong Kong. The author suggested that Yu Dongduo use mainland funds to make more mainland films.

The couple Zhang Yuanjun and Liu Yifei were also mentioned here. It was said that Bernard ignored the couple's objections and played the emotional card in the promotion of "Flying Swords of Dragon Gate", which made them dissatisfied. After ending the promotional tasks agreed in the contract, the two collectively Disappeared, "Dragon Gate" was doing well at the box office, and Bernard wanted to extend the promotion period, but neither of them agreed.

The author said in the article: "The couple's career has been on a higher level in the past two years. They need box office and awards, and Wanda and Huayi have made enough. Fatty Yu can only stare from the side."

"It has been a few years since the incident, and the couple no longer care about it, but the market structure has changed. Zhang Yuanjun does not cooperate with Bernard, and there are many film companies to choose from, unlike before. The two parties can only drift apart. "

The author also revealed some dirty information about Yu Dong, saying that in his early years, he ran for distribution, begged Hong Kong and Taiwan film companies for films, talked down to him, drank until he vomited, and almost died at the wine table, just like his grandson.

This 10,000-word long article quickly spread in the circle.

There are some truths and some lies in this article, but it is very emotional and can easily arouse passers-by.

Bernard clearly felt that someone was behind this matter and that a big company was behind the scenes.

(End of this chapter)