Actor: My Entertainment Era

There has always been a very strange phenomenon in the film industry: pre-campus marketing is everywhere, but the quality of most of them is not very reliable. There are bad movies, but there are more mediocre works that are not worthy of such large-scale marketing.

Crazy marketing coupled with mediocre quality will result in the audience feeling that they have been fooled by the crew after they realize what is happening, and they will curse back even more harshly, criticizing the movie as a bad one even if it is not already one.

Some high-quality movies, on the other hand, performed rather poorly in pre-release marketing. Last year, the premiere of Wolf Warrior 2 in Beijing was shabby, with seven or eight main creators crammed onto a small stage. There was basically no online marketing budget, and the subsequent promotion was done offline by Wu Jingyi alone.

This rule also applies to this year's Spring Festival period. "Monster Hunt 2" and "Journey to the West: The Women Kingdom", which had the strongest pre-marketing, lost their reputation after the fourth day of the Lunar New Year.

The former was accused of excessive marketing by the audience, and many netizens expressed their disgust at such overwhelming publicity. From the plot to the special effects, "Monster Hunt 2" was criticized to pieces, and the lead actor Tony Leung Chiu-wai was criticized for his lack of integrity, saying that he was "scamming money" and even saying that he "saw the huge success of "Monster Hunt 1" and rushed to pick peaches to increase his box office performance."

The box office of "Monster Hunt 2" is also declining every day and cannot be stopped.

The negative reviews of "Journey to the West: The Women Kingdom" focused on the collapse of the plot and Zhao Liying's performance. Who told you to market Gong Huangying beforehand?

The film's art and special effects were recognized by the audience, but the plot "couldn't be contained in the second half," and some said "the screenwriter himself hadn't figured out how to wrap up the story."

Zhao Liying's performance was not recognized by the audience other than her fans: "She turned the Queen of the Kingdom of Women into a crazy female lead in an idol drama."

"I have acting skills, but I can't support the role of the King of the Kingdom of Women."

"Teacher Zhu Lin's King of the Kingdom of Daughters is not only gentle in the face of love, but also has the means and ability to be a king, but Zhao Liying's King is basically just a little white flower."

But it is a bit unreasonable to blame Zhao Liying for the collapse of reputation of "The Monkey King 3". In terms of ranking, the first is Aaron Kwok's Monkey King, the second is Feng Shaofeng's Tang Monk, and Zhao Liying is the third female lead. But who told you to do such excessive marketing beforehand!

Gong Li played the White Bone Lady in the previous film. With that style, the audience, as long as they have eyes, can see that whenever Aaron Kwok acts opposite Gong Li, he is really outshined by Gong Li. Gong Li really performed the enchantment and evil charm of the White Bone Lady, and the powerful aura of a great demon.

The marketing after Gong Huangying began to backfire on Zhao Liying, and many people took the opportunity to mock Zhao Liying and her fans and team.

But it is said that the fans of top young actresses are powerful. At this time, Zhao Liying's fans began to distance themselves from her, saying that the previous Gong Huang and Ying Hou were fabricated by black fans and the media. Zhao Liying's fans never thought that the current Ying Bao could be compared with Gong Li, and that Zhao Liying and Gong Li are two different types of actors, so there is no need to market this.

However, the previously unpopular "Operation Red Sea" has been rising steadily and is showing signs of catching up.

The new year has not yet ended, and Zhang Yuanjun has already returned to the training team of "John Wick 3" to continue training.

When Zhang Yuanjun has time, he also has to take care of the preparations for "Swan Elegy", and Kong Dashan is still in his hometown for the New Year and has not returned.

But Kong Dashan did a lot of work after joining the crew. At least the location scouting was completed. The shooting of the studio, special effects and some street scenes was done in Qingdao. I don’t know how he did it, but he was able to get a carriage from Guo Fan for "Swan Elegy".

For real scenery, Kong Dashan decided to go to Lushan. He visited places such as the Three Gorges Dam area, Zhangjiajie, Qiandao Lake and even Kanas. These scenic spots are beautiful, but some of them are not allowed to be used by the crew, and some have too high color saturation, which does not meet the crew's shooting requirements. In the end, Lushan was chosen mainly for cost considerations. In other places, Zhang Yuanjun's words may not be effective, but in Jiangxi Province, Zhang Yuanjun can still provide the crew with more cost-effective and thoughtful shooting services.

Zhang Yuanjun goes to check on the preparations for Swan Elegy every two days. The art design has already begun, and the special effects have been handed over to Mojing Tianhe, which was responsible for the production of The Wandering Earth, and three other domestic production companies.

At 10 o'clock in the evening on the eighth day of the Lunar New Year, Zhang Yuanjun returned from the preparatory group of "Swan Elegy". The two children were still awake and running around the house.

"Why haven't you slept yet? Did you sleep too long at noon?"

"No," Liu Yifei was also distressed, "I only slept for an hour and a half at noon, and have been playing until now. Sister, come, dance the dance you learned today for Daddy."

She didn't know how to dance at all. She just stood there with her knees slightly bent and stamped her feet back and forth.

The younger sister was very obedient and actually "danced" in front of her father, jumping back and forth on her feet, which made Zhang Yuanjun laugh: "You should be careful."

Zhang Yufei didn't care and continued jumping. He looked back to see his parents' reactions. He was also very happy and giggled.

"Okay, okay, stop jumping." Zhang Yuanjun said with a smile.

Zhang Yufei accidentally fell down. "Haha, oops." Zhang Yuanjun laughed.

Zhang Yufei didn't cry either. She got up and called out, "Mom."

Liu Yifei hugged her daughter and said with a smile, "Okay, I know you dance well. Are you tired? Do you want to drink some water?" Liu Yifei stuffed the water bottle into her daughter's arms. The daughter held the bottle and took two sips, then sighed softly twice.

Zhang Yuanjun smiled and said, "I really tired you out.

"Hey!"

Zhang Yuanjun cried out.

I saw my son reaching out to the socket of the humidifier.

Zhang Yuanjun quickly took two steps, pulled his son back, and then taught him a lesson: "You can't touch this, understand?"

Zhang Yuyi stood there pitifully as he was scolded.

"This is electricity. You will be beaten if you touch it, understand?" Zhang Yuanjun said as he patted his son's hand.

"Remember this next time. You can't touch this. If you touch it, you will be beaten." Zhang Yuanjun said as he spanked his son's butt again.

Liu Yifei watched from the side and had no intention of coaxing her son at this time.

Even if Liu Yifei doesn't care, someone else will!
Zhang Yufei decided to stand up and help her brother quarrel with her father.

"Ahhhhhhh!" Zhang Yufei pulled his brother and stood beside Zhang Yuanjun, cursing.

"What did you say."

"Ahhhhhhh!"

Zhang Yuanjun also quarreled with her: "Ah, ah, ah."

"Ah, hh, hh!" the little girl became more and more excited as she spoke.

Liu Yifei and Liu Xiaoli, who were watching the fun, were so amused that they had stomachaches.

Liu Yifei quickly pulled the two children apart. Her son was still feeling aggrieved. Liu Yifei smiled and said, "Remember this in the future. Don't touch that. It's electric and dangerous. Daddy said this for your own good. You have to listen to him, okay?"

My son didn't say anything, but he didn't cry either.

"Okay, let's wash our faces and go to bed, okay?" Liu Yifei said.

Turning to his daughter, he said, "You are really good. You even know how to help your brother."

"Ah, ah."

"But you also have to remember that you can't touch that thing, okay?"

"Hey."

"Okay, let's go, mom will wash your faces and feet, and we'll go to bed." Liu Yifei took the two children to wash up. (End of this chapter)