Actor: My Entertainment Era

Penguin originally planned to send "The Witch" to a fantasy film festival for promotion, but later thought it would be a pity to use Liu Yifei as a card and send it to a fantasy film festival, so Penguin's producer sent the film to Cannes.

I didn't want to enter the competition unit, Penguin wanted the screening unit.

Fumao was also very considerate and gave "The Witch" a screening qualification.

Compared to this year's Oscars, which were dominated by political correctness and handed in a report card on their 90th anniversary that made movie fans all over the world sigh, this year's Cannes can be said to be a real big year with many excellent films.

New Wave flag bearer Godard came to Cannes again with his experimental film "The Image Book".

Hirokazu Koreeda once again entered the main competition with "Shoplifters".

Eight years later, "Burning" by Korean director Lee Chang-dong also arrived in the small town of Cannes.

Film masters such as Ryusuke Hamaguchi, Spike Lee, and Ceylan all have new works released.

Of course, Chinese directors were not absent from this year's main competition. Who else could it be? Of course, it was Jia Zhangke and his Qiaoqiao.

Bigan, who is highly expected by the industry, was also shortlisted for the Un Certain Regard unit with "The Last Night on Earth".

It can be seen from this list that Cannes is indeed more valuable than Berlin and Venice.

The other two companies often cannot attract so many masters to compete.

Jia Zhangke and Qiaoqiao were once again shortlisted for the main competition, but it seems that still no one is paying attention to them.

Bi Gan was shortlisted for the Un Certain Regard category, but not many people spoke out.

Liu Yifei's movie was shortlisted for screening, and neither she nor the penguins did anything yet, but her fans were already excited, praising her for being so great and inviting her to go to Cannes again.

It's just a screening, and neither Liu Yifei nor Penguin thinks it's something to brag about.

Fans are sometimes really out of control and easily get excited, exaggerating even the smallest things that their idols do.

Just like "The Sauce Garden", it was only shortlisted for screening, and it was promoted and marketed domestically. People who didn't know would have thought it won the Palme d'Or.

Due to the cold treatment from Liu Yifei and Penguin, the popularity of "The Witch" being shortlisted for the Cannes screening disappeared in just two days.

On Saturday, the crew of "The Witch" released the release poster.

Liu Yifei, Kara Hui, Zu Feng and Huang Xuan are on the poster, with Liu Yifei having the largest space. The poster reads: Liu Yifei returns with super powers!
"The Witch", coming on July 7th!

Liu Yifei was the main person in charge of promoting this movie from the beginning to the end.

After the weekend, "Dying to Survive" also released a release poster and a set of stills, announcing that it will be released on July 7th.

This is going to be interesting, a confrontation between husband and wife.

This seems to be the first time the couple met in the same schedule.

Weibo was eager to watch the fun and created a hot search #Zhang Yuanjun and Liu Yifei couple showdown#.

The funniest thing is that Zhang Yuanjun, who was filming in New York, spent 12 hours surfing in China and forwarded a fan's Weibo about the couple's competition in the same schedule this year and said, "I'm not afraid, I'm so strong now!"

Liu Yifei also responded on Weibo, reposting Zhang Yuanjun's Weibo and sending a small emoticon showing off her muscles.

This should be considered the earliest marketing of this summer season. At the end of the month, Liu Yifei went to Qingdao to attend the National Cinema Domestic Film Promotion Conference. At the conference, he and director Lu Yang promoted "The Witch" to the guests, hoping that the managers of various cinemas would schedule more screenings for him.

After the promotion meeting, the hot May Day period naturally comes.

The value of small periods such as the May Day period is declining year by year. More and more films are targeting the four periods of summer vacation, National Day, New Year's Day and Spring Festival. It seems that no one is willing to record the May Day period for a while.

There were not many films released during the May Day holiday last year, but they won good reputation. For this reason, Director Zhang even posted a long article on his WeChat Moments to perform several plays.

But this year, as the saying goes, the smaller the temple, the more evil spirits there are, and the shallower the pond, the more turtles there are. Once the heat of the May Day period died down, the turtles in the pond revealed their true colors.

Liu Nai Cha brought her directorial debut "Us and Them" into the May Day schedule. The popularity of youth films has passed, and people are thinking about making youth films now.

It earned a whopping 2.8 million yuan at the box office on the first day.

But the next day, he was reported by netizens for stealing box office revenue, and by the cinema manager for locking theaters. His specific operation was to buy tickets on a large scale in advance to attract passers-by to enter the theater, and then return the tickets before the movie started. In this way, passers-by were deceived into entering the theater, and the cinema had to schedule films for itself.

The large-scale ticket refunds have attracted the attention of theater chains. Managers of various theater chains almost cursed in interviews: "My theater has refunded more than 200 tickets, and there are a lot of empty seats in many shows. The loss is very huge."

According to statistics, the first day of ticket refunds for "Us and Them" involved more than 4000 cinemas across the country, with the total refund amount ranging from 1500 million to 2000 million.

This time, the General Administration took unusually quick action, issuing a statement confirming that there were indeed abnormalities in the ticket refunds for "Us and Them".

Liu Nai Cha also had to respond, saying that she would cooperate with the relevant departments to investigate thoroughly.

However, there is a certain lag in investigation and law enforcement. "Us and Them" is still being shown on screens across the country. Liu Nai Cha made 4 million yuan in the four days of May Day, which is considered a huge profit.

As for the future? Once the money is in their pockets, it will be difficult for them to take it out again.

After May Day, the crew of "The Witch" began preparing for the trip to Cannes, and Liu Yifei will go a few days later.

She also has a movie called "Now on My Way to See You" which will start filming next month, so she has a lot of work to do.

Taking advantage of the fact that Nan'ao Island had just entered the off-season just after the May Day holiday, Liu Yifei took her mother and two children there to play for a few days in advance, and also took the opportunity to visit several of the filming locations that Han Yan had visited.

The set design team has already moved into Nan'ao Island and started to build some additional scenery.

After returning from Nan'ao Island, Zhang Yuanjun told Liu Yifei that he and the crew of John Wick: Chapter 3 were filming in Paris during the Cannes Film Festival, and he could go to support The Witch: "I want to see how you perform in action movies again."

Speaking of this, Liu Yifei was a little embarrassed because she played a young girl who had just graduated from college in "The Witch".

Zhang Yuanjun said: "Why should I be embarrassed? I know exactly what you were like in college."

Liu Yifei laughed and said, "I was worried that the audience wouldn't be able to get into the show. I'm already married and have kids, and I'm still playing this kind of girl."

"It's okay. The audience sees that you are beautiful and will forgive you for anything." Zhang Yuanjun always manages to praise Liu Yifei to the core.

After exchanging a few sweet words, Zhang Yuanjun started to make arrangements to look after the child. Liu Yifei said, "He's asleep. He's tired after playing outside all day." As she spoke, she pointed the camera of her mobile phone at the lying child.

"Look, the eldest is still smiling. He must have dreamed about his father." Zhang Yuanjun said narcissistically, but still said, "You are taking care of the child alone. It's hard."

"It's not hard at all," Liu Yifei said with a smile, "I'll start filming in June, and I'll be too busy by then, so you should finish filming as soon as possible and come back." She would never admit that she missed her husband. (End of this chapter)