My black material shocked the whole network

Chapter 134 Sky-high advertising fee (seeking monthly ticket for subscription)

Soon, there was an airborne hot topic on the Internet #陈少荣喜中三千万#
A self-media account first issued, the content is: According to the internal staff of Huaxing, Chen Shaorong often buys lottery tickets, and then wins [-] million, and the winner of the [-] million mysterious grand prize is Chen Shaorong himself.

Sure enough, this hot search attracted tens of thousands of attention, because no winner has ever come forward to admit that he has won the lottery, but Chen Shaorong actually came out, and Chen Shaorong is considered a celebrity, and Chen Shaorong connected his name with the lottery winner.

When mentioning [-] million, Chen Shaorong came to mind. This bonus is astronomical for ordinary people.

This is unbelievable. More people are envious and jealous. Chen Shaorong is so rich, yet he won another [-] million.

Most of the netizens said that the sky is unfair, Chen Shaorong actually won the lottery, what kind of lucky boy is Chen Shaorong.

This topic became more and more evil. For example, Chen Shaorong won several awards, and some people said that Chen Shaorong's ancestral grave was good, so he was so lucky.

Someone even gave a detailed description: Chen Shaorong buys lottery tickets all the year round, and you insist on buying a number every time, and you play 99 times every time. It is said that this number is the birthday number of the girl he had a crush on in high school. He insisted on buying it for three years, rain or shine.

There is also a version that Chen Shaorong randomly buys 1000 numbers each time, and plays [-] times each. He needs to buy [-] million lottery tickets to fulfill his promise to a girl. He used to like a girl, but that girl has actually left this world long ago.

But she lied to Chen Shaorong, saying that as long as she buys 1000 lottery tickets each time, buy [-] times each bet, and when she buys [-] million, she will appear.

These versions are not bad. Some self-media said that Chen Shaorong's father entrusted him with a dream and asked him to buy this residential number. It was a gift from his father when he was 20 years old.

Now everyone thinks that the [-] million yuan is definitely won by Chen Shaorong. From the grand prize to the discussion of him, the topic rate remains high, and the number of views on the topic has exceeded [-] million.

Chen Shaorong kept neither admitting nor denying, but just sent out a draft, and he became the spokesperson of Xiaomian Mobile.

After Xiaomian Mobile saw Chen Shaorong's draft, it knew that the brand had asked for a spokesperson this time. It is really commendable to be able to help Xiaomian Mobile to promote at this time.

The Xiaomian mobile phone also officially announced Chen Shaorong as the brand spokesperson. The Xiaomian mobile phone itself has been sprayed by people.

Fans of Wang Kun and Wu Mengqi even complained: The taste of the diaosi brand has always been low, and I found an artist who is full of negativity to endorse it. It depends on whether this brand will die first or Chen Shaorong will die first. I will never buy this brand in my life. I feel ashamed to use it.

Chen Shaorong reposted another Weibo, which was a song [Youth and Promise] made by Chen Shaorong for Xiaomian Mobile officially released by Xiaomian Mobile.

This song is a perfect match for Xiaomian's mobile phone, especially in the lyrics:

If I'm young and capable and don't feel inferior
know what is precious
those sweet dreams
I am ashamed for not giving you

If I was young, I would advance and retreat
I won't let you suffer for me

……

The small phone has always been ridiculed as a poor phone, and to put it bluntly, it is a special phone for the poor.

In fact, most of the users of small-faced mobile phones are mostly old, middle-aged and young people who are not very well-off. After all, the best-selling small-faced mobile phone is still the thousand-yuan phone, followed by the 3000-yuan price. Users under this large base have more or less regrets. This song sings the helplessness of the young group and the regret of the middle-aged group.

If you are young and promising, maybe you don’t need a small phone. Most of them are young and inactive, because you have missed too much. What if you are young and promising?
Are you young and promising or have no regrets?This song is called Young and Promising, but it sings about youth and inaction and regret, and it expresses the aspirations of a group of young people.

This song quickly became a popular song among young people, and many young people were playing it on a loop, as if this song sang their regret and helplessness.

The more I listened to it, the more I listened to it, Xiaomian mobile phone felt that this time I really made money. The boss reposted this song mv and commented: Everyone said that I was young and promising, but who knew that I was afraid of inaction before I was successful. I am a person with a strong sense of crisis, and I am also a very sensitive person.

I have experienced a lot of setbacks over the years. Maybe everyone has their own stories. I hope that all young people will be young and promising, so that I can reduce my regrets, but sometimes regrets may also be a kind of perfection in life.

Immediately afterwards, he forwarded Chen Shaorong's Weibo with their brand mobile phone and commented: Thank you Chen Shaorong for making songs for Xiaomian, and I am very happy to be able to cooperate with such an excellent musician. I hope that Xiaomian's mobile phone can be as invincible as Chen Shaorong's music in the future!
This CM song makes the brands seem to have discovered some treasure. Chen Shaorong can actually produce such an awesome song for the advertisement. This is so amazing. Every brand also wants their own CM song, which is easy to increase brand memory and publicity.

Soon, Huaxing received brand endorsement invitations from dozens of companies. Xiaodu and Xiaogang were the first to send brand invitations, but were directly rejected by Huaxing. How can they endorse?Let Chen Shaorong say to the camera: "I always want to come several times a day. With it, I am no longer afraid of bearing the consequences."

This kind of product can't be endorsed by Chen Shaorong for the sky-high price. What do these two brands think, and let Chen Shaorong write commercial songs for them.

Chen Shaorong doesn't even know what to write, should he write a song about stopping the elves?
Manufacturers of food, clothing, automobiles, beverages, dairy products, alcohol, financial management, games, etc. also sent invitations, and the ones who gave the most money were games, alcohol, and financial management.

This price is simply sky-high. The only requirement is to write commercial songs, which must belong to the brand's songs.

Hua Xing sorted it out. If Chen Shaorong accepted all the advertisements, at least he could earn [-] million in the remaining few months of this year, but it is impossible to accept all of them, and some can be eliminated directly.

The high-risk ones were excluded first, and there were still a dozen or so left. Li Dong chose a brand for Chen Shaorong, a blue can beverage brand. This brand has a long history and is low-risk. The other party offered 200 million yuan in endorsement fees and asked for a commercial song.

There is also a mobile communication company that paid 500 million yuan for advertising, and also asked to write a commercial song.

Li Dong told Chen Shaorong, don't be in a hurry to accept advertisements, you must choose carefully, because an advertisement may ruin a star, the first thing to consider is the harmfulness and risk of the product, not the endorsement fee.

For example, the category of health care products is easy to touch, so don’t endorse them lightly. Wealth management products are given the highest rewards. Although they are paid 3000 million in advertising fees, this is directly excluded.

Apparel can be endorsed. This type of risk is small, but the priority is to consider large companies. If the company has a lifespan of more than ten years and still insists on doing it, this type of failure is rare.

Li Dong helped Chen Shaorong start from the maximization of commercial interests. The first thing to consider is the value that the brand brings to the spokesperson. For those luxury brands of big brands, the endorsement fees for celebrities are not low, but the commercial value is actually not high.

What business value is high?There are a lot of brand advertisements, such as the blue-packaged beverage, such as the mobile communication company, such as some mass consumer brands, such as electric vehicles, potato chips, toothpaste and other mass consumer goods. These brands will spend crazily on online and offline advertisements.

The brand side will place advertisements in various variety shows, in TV dramas, movies, TV stations and online advertising time slots, offline subway billboards, bus stop signs, large screens in shopping malls, in front of shops, in supermarkets, etc.

These placements are all about bringing value to the spokesperson and increasing their popularity. Everyone has seen it too much and it is everywhere, so they will naturally remember it and have a deep memory.

Therefore, there are several requirements for the brand premise that Li Dong chose for Chen Shaorong. The brand has a life span of at least ten years, has offline channels, and has low risk.

This is what Chen Shaorong needs. These brands can attract Chen Shaorong. Music drainage is a limitation, and it needs to be overwhelming.

In the end, Chen Shaorong finalized several brands, namely beverages, milk, mobile communication providers, electric vehicles, jelly, milk tea, toothpaste and an offline phenomenal mobile game.

It includes the commonly used products of three generations of old, middle-aged and young people, and these brands have a unified style, and they like to place advertisements overwhelmingly.

Chen Shaorong has become the darling of advertisers, and now he is choosing the brand. 0 Of course, it is impossible for all brands to write songs, it depends on the price, and now they are all intentional cooperation, which needs to be negotiated.

What Chen Shaorong is currently going to do is to participate in a variety show sponsored by Xiaomian's mobile phone.

Chen Shaorong was invited to participate in a variety show called "Dream Life", but this show is not just on the go.

Either it was arranged by the investor, such as Xiaomian Mobile, or it has a good relationship with the program group. After all, this program is very popular.

Chen Shaorong packed up, went to Shencheng Airport to take a plane, and flew to Yun Province to participate in the program recording.

The guest of this episode, Chen Shaorong, watched it. He didn't like many people. Of course, the other party didn't necessarily like him. It's best not to mess with him, otherwise...

(End of this chapter)