My black material shocked the whole network

Chapter 164 Starting Globalization from Panlong
Chen Shaorong stood in front of a huge whiteboard, holding a whiteboard marker to write some key information. He was in operation before crossing, so he knew some market rules very well.

The first point of this rule is to escape the thinking of ordinary people. If it is the same as that of ordinary people, Chen Shaorong will definitely not go far in the next step, because the thinking of most ordinary people may be guided by public opinion, not necessarily his own thoughts and identities. We know that Chen Shaorong's plan must be globalization, not regionalization.

To put it simply, Chen Shaorong needs to have self-awareness and global awareness. If he doesn't have these two, he will stop here and never become an international superstar.

The first is self-awareness. Chen Shaorong's acting skills are not good. This is not what he wants to shoot. He can do whatever he wants. He has a good script, and if he doesn't have acting skills, he will ruin a good script.

How to describe it?The role of Xiaolongnu is very good, but what if Xiaolongnu has a meaty bun face?
Music is fine, but drama is not necessarily good. This is not an equal sign. The premise of music is that Chen Shaorong in this world has a very strong musical talent and has learned music since he was a child. This is an innate advantage, so Chen Shaorong's music It's very smooth, and you will get this innate advantage when you travel through time.

But in drama, Chen Shaorong's acting skills are comparable to those idols who cut out pictures and memorize numbers. Now that he is acting, there is a high probability that fans will chase after him, and then it will be over, so he has to play some tricks to learn from each other's strengths.

Global cognition, this one is a key, it is not only the global fire that the audience of domestic entertainment thinks is a big fire, but also according to the times and the environment.

Just like domestic basketball is very popular, many people think that the top basketball superstars and football top superstars should have similar popularity and income.

But the reality is that the pre-tax annual salary of the top basketball players is as high as 4000 million US dollars. This price is not necessarily stable. The difference is more than a billion dollars, and this gap does not include the income outside the stadium. Basketball stars are rarely investigated for tax evasion, but football stars are always targeted because they really earn too much and their private income is too high.

In fact, the influence of football and basketball is very different, but many people think that the difference between the two is negligible. Chen Shaorong can't have such thoughts, because the world is big, and he has to take the whole world into his plan. .

Chen Shaorong made a past life market analysis template, which is real data that has been verified by the market.

He wrote some key information on the whiteboard and sorted it out.

In the 70s and 80s of the previous life, Hong Kong dramas swept across Asia and even some European and American regions, relying on martial arts movies. In the martial arts area of ​​China, no one dared to say that they were number one. Just like the western cowboy series, they are all unique cultures in the region.

Because of the powerful material library, the works of writers such as Jin Gu Liang Wen in that era could provide a large amount of texts to Hong Kong film and television creators.

In the mid-to-late 80s, the screenwriters of Hong Kong Island extended the themes such as science fiction, magic, and ghosts that were more suitable for oriental babies from European and American plots.

At that time, most of the Japanese and Korean areas were dominated by Hong Kong Island's film and television dramas, TV dramas and movies. This is why Japanese and Korean people from the 50s to the 70s were so familiar with Hong Kong stars. It is a film and television drama on Hong Kong Island.

From the end of the 80s to the beginning of the 90s, Japanese and Korean film and television dramas found their own way. Idol dramas, this part of Hong Kong Island has been filmed very little, but during this period, there are new content coming out from Baodao, which still occupies most of Asia. market.

There is a character that cannot be avoided, Aunt Joan. Her book is a true idol drama heroine abuse. shadow.

At that time, the TV series adapted from Aunt Joan’s works were the most popular, such as Meihualuo, Yilianyoumeng, etc. Huanzhu was popular overseas at that time, but the millennium seemed to be a fault for China Entertainment, a complete fault, Japanese and Korean dramas spring is coming.

Korean dramas basically extend more cruel things from Aunt Joan. The male protagonist gets into a car accident and the female protagonist gets sick. Anyway, there will be no happy ending. Japanese dramas have begun to follow the style of youth idol dramas, and they have turned some previous Hong Kong movies into TV dramas. , or remake European and American hits.

In fact, in the final analysis, it is a big question. Hong Kong and Taiwan were the core of film and television output at that time, but what is the premise of this core?There are a large number of literary creators providing materials.

And in this period, if you study carefully, you will find that a large number of youth literature appeared in Han Country after the millennium. Although the writing style and content are also very general, there are many advantages. Japanese comics, Japanese comics are the material library for creation.

Because of the severe capitalization in Hong Kong and Taiwan, in order to make money and pursue a fast pace, most ordinary people have also begun to reduce their literary works. Many top screenwriters have gone to Hollywood to make a living. There are not many outstanding writers in the new generation of writers, and they have directly fallen through the fault line.

In the 90s, mainland authors sprung up like mushrooms. During this period, major domestic entertainment directors basically remade best-selling books, and the films that domestic directors won international awards in the early days were basically popular because of the works of this author. Changed the name of the novel.

Commercial films are also looking for well-known writers as screenwriters. During this period, domestic entertainment film and television dramas began to rise, but domestic entertainment lacked overseas operation experience, and most of them were localized operations.

Domestic entertainment flourished for a while, a very short period of time, because domestic entertainment literature also entered a fault after the millennium, and after that, Japanese and Korean film and television dramas swept over, one after another.

During this period, domestic entertainment was really similar to Hong Kong entertainment, and after the millennium, the literature of domestic entertainment took a turn for the better, online literature.

This is also a kind of poor cognition. Many people think that online literature is different from traditional literature, but they are actually the same. The difference is that it has changed from paper to electronic, and it is more mature than in the past, because commercialization is more mature and more suitable. Marketization, especially suitable for film and television adaptation.

But web articles are like newborns. It breaks the traditional reading mode and has a daily serialization mode. It needs to adapt. This cycle lasts for more than ten years.

When the web articles are fully mature, each work has been repeatedly verified by readers for several years and more than ten years, and there are a large number of high-quality articles verified by the market. This is the content library. The market has changed again. entertainment turning point.

14 years later, various film and television platforms began to adapt online novels. This is also a year of discontinuity in Korean dramas, because Korean dramas are going downhill after 14 years, and they have to rely on overseas screenwriters or buy various copyrights.

There are various web adaptations here, including urban, suspenseful, palace fighting, scheming, historical, supernatural, fairy tale, fantasy, etc.

These contents quickly took up market share, and one of the categories directly swept the Asian market, that is Xianxia dramas. In fact, returning to the martial arts dramas of the 70s and 80s, Xianxia seems to be something that can only be played by China.

But Xianxia dramas are not Xianxia dramas anymore. They are divided into two categories, male and female frequency Xianxia, ​​and female Xianxia are popular overseas.

The core selling point is procrastination culture. For example, a fairy tale drama made two little-known male stars become top-notch in an instant, and gained high popularity overseas. Afterwards, you may have discovered that many male stars gathered together to film Xianxia and Fantasy drama, because this can go out of the circle.

However, the domestic response to this kind of drama is polarized. Most male audiences don’t like to watch female fairy tales, and few girls watch male fairy tales. She is a girl, and she is popular overseas, just like Korean dramas are popular in China.

I have to say that Dan Wenhua is very popular in the markets of Japan, South Korea, Singapore, Malaysia and Thailand, which is why the male stars who make this kind of film and television dramas are so popular. There are a number of female fans in China and more overseas female fans.

Even a hopeless illiterate can be liked by others. If you don’t look at the global data, it’s hard to find out what you like in overseas markets, and costume dramas are also brilliant. Here is a Gongdou drama that has been sold to dozens of countries for distribution rights. , that is Legend of Zhen Huan.

If it comes to out-of-the-circle dramas, there is no more out-of-the-circle drama than that drama. A drama with two male protagonists is bound to be popular. Even if it is not a drama, the female-frequency Xianxia drama is more popular in overseas markets, because the core selling point is not to fall in love. Xiu Xian.

Therefore, the major capitals are desperately investing in this kind of fairy tale love drama. A little share in the domestic market is enough. The main market is overseas profits. Movies and television dramas adapted from domestic web sites with good reputation, but the foreign market does not respond very well.

Domestic entertainment audiences seldom pay attention to these things. Why are all of them suddenly rushing to film romance dramas? How did those idols become popular, and where did they become popular?Overseas fire.

Love Xianxia drama is just a face, and the rest can be special effects and doubles. As long as the show goes beyond brotherhood, or the hero and heroine fight every day, people will watch it.

This is suitable for Chen Shaorong to act in, but it is not a last resort. Chen Shaorong at most accepts the leading hero in Xianxia dramas, and he does not want to act in the kind of brotherhood.

Although he knew that he didn't need to do anything but look at each other affectionately to please some female audiences, and he didn't even need to look at each other.

Let’s talk about Japanese and Korean dramas. Among Japanese and Korean dramas, there are actually not many blockbusters. In the early years, Blue Life and Death Love was very popular in the domestic market, but it was not as popular as the second sister series Winter Sonata, which sold as many copyrights around the world. Here There is another thing that many people may overlook.

That is, the people who purchased it at the beginning liked to watch this kind of drama, so most of them are their preferences. In recent years, the dramas that everyone thought were hits may only be hits for internal entertainment, and most of the fans are female. Most of them are fans, just like the overseas Xianxia dramas going overseas.

There are two ways to calculate the real blockbusters overseas. This is very convenient for statistics. The first is the total playback time, which does not count the number of clicks. Account activity, if it is a zombie account, it will be banned.

The second type is calculated based on the number of searches on a certain search engine. Among them, many people think that the blockbuster dramas are not blockbusters, including what everyone thinks should be world-class stars, but in fact they are not.

Most of the results of some domestic entertainment search engines are carried from some marketing accounts. For example, the most handsome in Asia, a ship is basically Chinese, which is basically impossible, and the most famous ones are also Chinese, which is also impossible. Most of these rankings are not based on surveys, and marketing accounts are written according to their own preferences, so many people will be misled.

Those who engage in financial investment and operations must refer to real data. Misjudgments will result in heavy losses.

So Chen Shaorong had to get out of this framework and not be misled by the marketing account. With so many male stars in Hanguo, why did many domestic entertainment only become popular for a year or two before disappearing and being quickly replaced?Because this group of people is basically only making money in domestic entertainment, and the popularity of domestic entertainment idols is too fast, this group of people is not well-known in their own countries and overseas markets.

For example, Xiaomei, a female singer in R book who participated in an internal entertainment competition, is very popular in China, but if she goes to the street for interviews in R book, one out of ten people may know this kind of popularity, or even one does not. This may make the internal entertainment audience Surprisingly, internal entertainment audiences may think that Xiaomei is considered to be the first-line in the R book.

There are also a large number of Korean stars who only eat the Huaxia market, and they don't have much income in Han Country.

You can’t limit your thinking, just like many celebrities are very popular overseas, but domestic entertainment is not popular. It’s not that they are not acclimatized, but that they didn’t give money to these marketing accounts for promotion. Most people get information from these marketing accounts. .

The probability of Zhang Xiaomei's sudden internal entertainment becoming popular is still very low. As for whether there is a driving force behind it, it is unknown.

If Chen Shaorong was misled by this group of marketing accounts and misjudged the information, then he would have spent his entire life doing operations for nothing.

To put it simply, many of the well-known Asians in the world may not be familiar with them. There is a Hanguo boy group that is not very famous in China. It is more popular internationally than Bieber and the others. Now, Hanguo is popular in Europe and the United States. This has also led to many European and American girls ignorantly liking Eastern boys, and even treating Chinese people as people from the cold country, and directly confessing their love. Is this kind of thinking difficult to understand?
There is only one most well-known Asian in the world, ranking first, and that is indeed from China. Although he was hacked miserably in China, the most famous Asian is C Long. It's just that many people in the entertainment industry hate him, especially girls. He is too carefree.

Followed by a member of Hanguo FD Boys Group and a Chinese actress, but the actress is basically not known in domestic entertainment.

However, many people who are so-called popular all over the world in domestic entertainment are not very popular when they leave domestic entertainment. On the contrary, some small fresh meats have become popular overseas because of filming a fairy tale drama.

This kind of information barrier gives the marketing account some space to write some content, and it is difficult to determine the authenticity of the content information data that is searched.

Internal entertainment brokerage companies are very clear about the real data, so internal entertainment companies basically have two departments. One company is divided into two tracks, the overseas track and the internal entertainment track. The models of the two tracks are completely different. It's something most viewers don't understand.

If Chen Shaorong wants to make a film and television drama, he must shoot some real hits, which are global hits, such as a certain fish game. This drama is considered a real hit in Korean dramas and has become a hit in the global market. Completely transforming and following this route, the so-called explosive models before have basically not gone out of Asia.

Chen Shaorong's acting skills are not very good and need to be polished, so he can't act in these by himself.

There is also a third way, which is currently unique to Neiyu and pioneered by Neiyu film and television drama company. This is indeed far ahead of global entertainment.

What is inside entertainment?Why have Hollywood movies gone downhill these years?Hollywood movies are going downhill all over the world, not just for domestic entertainment. The reason is very simple. The previous Hollywood movies had an inherent advantage, that is, the world’s top creators ran to them. Later, the content library was insufficient, and many creators couldn’t make it. Hollywood I got my money's worth, and made some repetitive shots over and over again.

You have seen a lot of cold country film and television dramas have a phenomenon in recent years. If you study carefully, you will find out why some film and television dramas in cold country are so similar to some content of domestic entertainment Internet articles?
This is the key point. Over the years, web articles have been very successful in going overseas, and many of the web articles have been sold with 404 book copyrights. Who are they sold to?Have you thought about it?

Domestic 404, but overseas may not necessarily be 404 or even change the background and name to be able to appear on the big screen.

What's more, Hanguo directly copied domestic Internet articles, even saving the copyright, changing the background and changing the names of the characters, it is original.

Over the years, domestic web platforms have filed a lot of lawsuits overseas, mostly suing some overseas film and television dramas for plagiarism.

As for Hollywood, those big directors come directly to buy the copyright of web articles, but the bids are limited. It was bought by them, and the price of many online articles may be higher than everyone's imagination.

Moufei bought the copyrights of many domestic online articles, and they were all S-level projects. They can shoot content that cannot be filmed in China.

Web texts are the output machine of internal entertainment, so major entertainment companies have bought a lot of copyrights and sold them overseas as middlemen, because they have channels, but what about the artists of their own companies?
The entertainment company chose another path that is very suitable for artists without acting skills, and found someone to write a custom article. Simply put, the prototype of the protagonist is this idol, and the work is written around the behavior of this idol, and the written work is directly shot. It is enough for idols to play themselves, there is no sense of disobedience.

Chen Shaorong finally wrote two words on the blackboard: forceful.

That's right, what he wants to enter the film and television industry is force, that is, the kind that hugs Xiao Lizi and asks the other party to light a cigarette for him, teaches Quentin to say NB, stands in the C position everywhere, and the stars take the initiative to make room for him. C position, this is called force.

So he decided that there is no rush to be an actor, and to be a director first, because as a director, he can find a few assistant directors to help him film, and the films produced will not be too bad.

What do you have?You have money, what can you do with money?Can I find a great director to teach me, I will give you money, and you will teach me how to film. In the end, there is only one small request, just write Chen Shaorong after the director.

When I have figured out the way of acting, I will get myself a small supporting role. As long as the acting skills are not too bad, I can still play a role for one or two minutes. If I come to a few more of this kind, I will play a cameo role. Who can say? Can't act by yourself?

How many people found out that they were parallel importers?Chen Shaorong can't directly become a director. If he is a director, he will be questioned, so he needs another identity to transition.

Chen Shaorong wrote a writer on the whiteboard, that's right, he must be a writer, and his literary works go out of the circle quickly overseas, and then directing and acting his own works will not bring too many doubts to himself.

Chen Shaorong knew that there were four major entertainment fields in his previous life, Hollywood movies, R-book anime, cold country TV dramas, and Huaxia web articles.

The British Museum has collected [-] Chinese web texts, which shows how popular web texts are abroad.

And Chen Shaorong also remembers the first Internet novel that became popular all over the world. It was "Panlong". The automatic translation of this book in English was too hot, and some people paid for overseas students to translate it into English. Some netizens compiled the relationship diagram.

In his previous life, Chen Shaorong knew that many online articles in China had a high number of foreign fans, so he planned to write online articles instead of youth literature. He was a bloody youth. It was okay to make some money and popularity in China, but Chen Shaorong wanted to be famous all over the world. So he doesn't have much choice.

Many domestic online writers have no social experience, have never participated in work, and even have a small social circle, with zero social interaction. Most of their social interaction is on the Internet, and offline communication is typical of social fear.

Especially for the wave of top masters, most of them are used to staying at home, and they are serialized, and they have a habit of working and resting.

I don’t know some business operations myself, and the commercial value is not lower than that of Harry Potter, but most of the authors don’t like to be on camera, they don’t like to run publicity, and they think that the second part will be written after the first part is finished. Part three.

The platform's overseas commercial promotion operation is very general, even in the domestic one. Later, the platform wanted to do it, but it didn't work.

The correct approach is for the author to write a book. If the overseas market is good, then don’t write it for the time being. One to two years will be dedicated to attending events around the world, publicizing, letting people know who the author is, lectures, maximizing copyright IP, from games to movies , TV dramas, anime, and even fandom culture.

In this previous life, there were indeed two authors who did it. They only operated one of their own books. In the end, the IP value of those two books was very high. A small card started at five yuan like Ultraman, and even sold better than Ultraman. high.

The role of Xiao Wu has already become popular in primary and secondary school circles, even college students, how terrible is this value?Some people's childhood is Ultraman, some people's childhood is Dragon Ball, and after that book is adapted into manga, many people's childhood is Tangmen in the future.

Some people's childhood is Tianlong Babu and Xiao Li Feidao, while some people's childhood future is Xiaowu and Tangmen.

The youth memories of another group of people are the younger brother and Wu Xie. The younger brother has a lot of female fans. This book has theme parks and drama performances, and even has various joint names.

This is the realization of commercial IP. The premise is that this thing must be a mature commercial operation, and the author must participate. Many people think that the two authors still rely on their income from online articles. In fact, the income from online articles may be less than a few tenths of the total income.

The biggest difference between these two authors and other authors is the work they did before writing. One is in business and the other is in the media. They both know how to operate and make money.

However, if the book Panlong had been well-run in the first place, its value would not be lower than that of Harry Potter. Many foreign readers would not be able to see the author, let alone promote it. In the end, it would all be handed over to some companies for sporadic operation. If you miss the outlet, you will miss this once-in-a-lifetime opportunity.

As for the author of Harry Potter, after the book became popular, the first thing the company and the author did was to place advertisements around the world to let people know who the author was, and then held lectures, meetings, and signings around the world. The promotion model was based on The business star has come to operate, and the operation of Europe and the United States is indeed good at marketing.

Most authors, especially well-known ones, must show up and participate in some interviews and lectures non-stop to create fan culture, which is to truly realize personal IP, and even participate in the casting of film and television adaptations, character paintings for animation productions, who is the author compared to? They all know what readers want, and most of these things are directly handed over to the operating company by the author. In the end, the readers are not satisfied, and the market is not satisfied.

Experience from previous life told Chen Shaorong that the book Panlong is very suitable for overseas children to read, so Chen Shaorong will write Panlong for the first time.

And he wants to give Panlong a brand-new position, first of all, film and television adaptation, this person participates in the casting, and secondly, animation production, which should be aimed at students and become their childhood, so that the realization of IP can be maximized, and there will still be income in the next few decades. One is to get joint names, sell small cards, and enter the global elementary and middle school students' canteens.

Chen Shaorong will not write all kinds of books desperately, just come up with this one, and then spend a few years working on it, wait until this book is mature, and then make the next one, and the book Panlong is 300 million words, Harry Porter has just over 290 million words and made seven volumes.

It is not too much for Chen Shaorong to come up with eight parts.First find multiple translators to translate different language versions, so as to maximize the value.

First, three volumes will be published at one time, and then the electronic version of the three volumes will be sold directly on the Internet, and the fourth volume will be released in the second year, and animation and film and television dramas will be produced in the second year after the book is released.

In this life, Chen Shaorong will not miss this opportunity, because this is really a great opportunity. In his previous life, he did not manage this book very well. The number of overseas readers reached 1.5 million. This is really terrifying.

There were many online literature works that went overseas, but foreigners chose Panlong and read this book on their own initiative, which proves that this book must have overseas value.

Mainly, the response of this book in China was good at that time, but there were too many online articles in China, wave after wave, but this book was one of the best in overseas.

The first book I made out of the circle started with Panlong. I can go to all over the world to promote it. If the promotion is good and the operation is good, the value of this book will not be lower than that of Harry Potter.

At that time, I am a well-known singer, a well-known writer, and my talent is deeply bound to me. Then it will be more logical to make movies. When Panlong wins the market reputation after the release, I can start to make movies.

Chen Shaorong's ambition is not to make a love idol drama that becomes popular in Asia and it's over. If it is going to be popular all over the world, foreigners actually love Panlong so much, then let them love it to the end, and make an eight-part Panlong movie, a big Hollywood production, Panlong. After the filming of the dragon, there are still girlfriends. If you don’t mind, my brother and Xiao Wu are also mine...

Things that have been verified by the market must be used directly.

Chen Shaorong picked up the eraser and erased the content on the whiteboard. His next step is to become a world-renowned writer and singer. Chen Shaorong also wanted to try what it was like for Bob Dylan to win the Nobel Prize for Literature as a singer.

(End of this chapter)