My black material shocked the whole network

Chapter 251
There are a lot of musical instruments in front of the CSR store, such as guzheng, erhu, gong and other traditional Chinese musical instruments. These instruments are also available in R.com and are often used in many R.com movie soundtracks and animation game soundtracks, so most of R.com is familiar with Chinese musical instruments. It’s not unfamiliar at all. It can even be said that apart from Huaxia, the most popular Chinese ancient music is the R version.

Some of the majestic music that everyone has heard is thought to be produced in China, but in fact it is produced by Japanese musicians, so the acceptance of Chinese style is the highest here.

The key is that these things are very important and inseparable in the culture of R. The movies, TV series, animations and games of R. are basically full of Chinese elements.

Chen Shaorong played a blue and white porcelain song on a singing instrument, which attracted many people to watch.

After the performance, Chen Shaorong did a flash mob and left quickly.

Many people took this video and uploaded it. Chen Shaorong quickly edited the high-definition video into a video and put it online. He needed to be quick and find a place where people gathered to put it. Chen Shaorong spent a one-time promotion fee of [-] US dollars, which is [-] kilometers away. Li Nei will see his video.

The newly registered short video account is RONG!Very easy to remember, only one video.

In the video, Chen Shaorong was wearing ancient costume and playing with a folding fan as he shuttled through the streets of the Eastern Jin Dynasty. The scenes of many people turning their heads to watch were recorded and edited, giving people a very head-turning feeling.

In fact, anyone who wears this outfit on the street will turn heads. After all, the streets are full of modern clothes.

Chen Shaorong waved his fan and then did a somersault and then made flying movements with a sword, quickly shuttled through the crowd, and the scene was very strong.

He plays a variety of musical instruments, which makes people immediately know that he is a musician, and the music he plays is very special and very pleasant to the ears.

Chen Shaorong asked everyone in the company to join in commenting and retweeting. Each person registered fifteen or six accounts, and first liked the comment and retweeted it over [-] times.

Then the rest is the traffic obtained from promotion, and the rhythm must be brought up in the early stage.

For example: This is the music of the East, this is our Eastern culture, these things Western foreigners cannot learn in their lifetime...

In a specific area, the word "ethnic" can quickly unite a group of people, and in a larger area, it can be bound by culture and skin color.

It’s nothing more than getting a group of people to recognize something. Hundreds of comments basically focus on this point, and people who see it later will follow up and assimilate.

For example, this is our Eastern culture. Western foreigners will never understand it, and it quickly makes netizens divide it into East and West.

Then there is the comparison method. The team recruited by Chen Shaorong released many videos of Eastern instruments compared with Western instruments. Eastern instruments are the ancestors of Western instruments. The sense of pride should be found first.

For business traders, this is a common occurrence and there are routines and formulas.

Just like domestic traders, they are divided into three factions, divided into north, south, middle, and southern traders represented by Lao Guang. The Pearl River Delta area mainly focuses on knowledge payment, such as business courses, business incubation, and financial fields. Yes, some noble vocabulary makes people just want to spend money to start a business.

Traders represented by the Imperial Capital in the north are playing in the field of Chinese studies and education, focusing on rich resources and innate advantages. That area is incomparable to other places in the area of ​​Chinese studies. It has a very clear market positioning, from medicine to literary, calligraphy and painting to Metaphysics is clearly arranged for you, and then the innate resources of Qingbei are used to popularize education and how to educate you.

This section is about the Yangtze River Delta, or Hangzhou to be precise. Traders in this area are engaged in resource integration, mainly in e-commerce business and product marketing. They are the best in the country, and there is no one else who focuses on e-commerce. Training base, e-commerce commercial operation.

These three seem to be three fields, from which thousands of marketing techniques can be hatched.

Chen Shaorong is now using the imperial capital marketing method, and I will give you a inheritance first.

Then there will be BGM, some R-book local costume dramas and animations, and two-dimensional cross-dressing by some bloggers.

Together with ancient music, there is a picture.

Chen Shaorong’s second move was to increase the spread of ancient style, so he shot a set of short videos in an antique courtyard the next day.

The BGM of the video is the preface of Lanting. The BGM of this song is said to match the ancient style video, which makes it popular.

Chen Shaorong is wearing an ancient white gown with long hair. He is standing in front of a desk in the courtyard, grinding a pen and writing the preface to Orchid Pavilion. There are two sets of shots, one is for Chen Shaorong's face and hands, and the other is for Chen Shaorong. A picture of an old man writing next to him.

When the two are combined, it feels like Chen Shaorong is writing, and every word he writes is so pleasing to the eye.

Outside the camera, Chen Shaorong and the old man are in the same frame, and there are several boys and girls beside him writing together. This is a rising pattern, a kind of inheritance of words and culture. In the video, several children are wearing T-shirts from Japan, South Korea and other places. For clothing, use a large frame to frame these together.

Oriental culture, Oriental beauty, everyone should understand and inherit these, which belong to the romance of the Orientals. Then they released a well-filmed MV. Binding this with love makes it easier to get out of the circle.

In the video, Chen Shaorong is wearing a modern suit, a straight suit, glasses, and standing in a subway car with a briefcase, very much like an ordinary office worker.

And when he stepped out of the subway car, it was snowing all over the sky. He was wearing an ancient costume and met Su Qingzhu, who was wearing an ancient costume.

Su Qingzhu's costume-style appearance is so beautiful that it makes people's hearts beat. The two have experienced the glory and snow in the ancient background, from falling in love in winter to spring, from galloping horses to enjoying the autumn moon together, and from love to marriage.

But on the night of their wedding day, Chen Shaorong wore armor and went to join the army. He died on the battlefield with a letter home written by Su Qingzhu in his hand.

Su Qingzhu was waiting at home. She hadn't seen Chen Shaorong's return for a long time. She chose to wear a suit of armor, ride a horse and hold a spear and rush to the battlefield to find Chen Shaorong. This scene made people want to cry.

But after arriving at the battlefield, she still couldn't find Chen Shaorong. In the end, she only found the letter from home, with the words "Farewell" written in blood on it.

Su Qingzhu was distraught and took up arms to avenge her husband, but eventually fell into a pool of blood.

The scene changed again, it was the moment when Chen Shaorong got out of the car. When he walked out of the car, he passed a woman. The camera showed the woman, it was Su Qingzhu who was wearing a white professional suit.

The moment the car door closed, the two of them turned around at the same time and looked at each other. Everything was in their eyes. They saw each other again as passers-by.

This scene, coupled with the BGM of Lantingxu, instantly made the scene stand out, and Chen Shaorong also asked the team to send out all the cross-dressing styles. This was shot with Su Qingzhu before.

There are also dozens of materials, all of which were taken by some artists in the company in a watch style with the background music of Lanting Xu.

Chen Shaorong asked people to use different accounts to post it here, and asked the Internet celebrities here to follow the trend. As long as they follow the trend, this BGM will quickly become popular.

The music column of Chen Shaorong's personal account is full of his songs, and his fan base is also growing rapidly. It is difficult for more people to know him as a star, but it is much easier to let people know that he is an interesting blogger through the Internet. .

This is also the foreshadowing made by Chen Shaorong. In another month, The Untold Secret will be released here.

Chen Shaorong must warm up in advance during this period. Many fans who follow him are local in R. He did not use the previous foreign social account, but registered a new one in order to distinguish his new style.

This new account has also attracted the attention of many fans from other regions in Asia, especially many fans from the Han Kingdom. Chen Shaorong's short video account instantly exceeded one million fans, and two videos reached 500 million fans.

Mainly due to the influx of fans from places such as Singapore and Taiguo, as well as the addition of local fans from R, this account has become popular.

Chen Shaorong did not use a rich second-generation persona to attract traffic here. The main reason is that this persona is not popular here. What is popular here is literary, fresh or novel and interesting.

This cross-dressing BGM has been followed by many local Internet celebrities, and some people have paired it with anime. Everyone found that this BGM paired with some anime characters is a stroke of genius.

Many animation authors also joined in and praised Chen Shaorong’s style for being great.

In the past, the soundtracks were all simple Western music, which always felt like something was missing, but Chen Shaorong’s current wave has indeed given animation more possibilities.

Chen Shaorong once again played flashback. This time he dressed up as a royal guard and played the violin. This mix was so brilliant that he played the Lanting sequence.

It strengthens the last wave of memory and lets more people know that the music is good and sounds good no matter how you play it.

The most important thing is to flash the ancient style and let people see the national trend. For example, the costumes of Jin Yiwei make Japanese and Korean fans feel that these clothes are very bitter.

If we just talk about clothing matching, which is more suitable for modern people's aesthetics, then the costumes of the knights in costume dramas have indeed done it. This is actually secondary processing and color matching. However, at that time, the comic circle culture had not become popular in China and it was a niche. There are few exhibitions.

Jin Yiwei's makeup makes it obvious at a glance that this is oriental clothing. Chen Shaorong brought the Hanfu trend. Many local stores have put women's Hanfu on the shelves. This is really good-looking, much better than any kimono, especially the variety.

In fact, most locals in Japan may not really like this type of clothing, but following the trend forces people to turn their dislike into likement.

CSR directly launched a bunch of Chinese-style clothing, and also launched co-branded shoes with anime.

The pricing is even ridiculously high, basically starting at US$299. Chen Shaorong knows that this price is not a small sum of money, even in a country with high consumption power and high per capita income, and most people are reluctant to buy it.

A free lunch in this world will always attract a group of people, regardless of national boundaries. Chen Shaorong has set the price so high. Co-branded models can be higher, such as some sports brands, but the price is basically 199 US dollars. Chen Shaorong's is directly 299. U.S. knives are indeed beyond the spending power of most people.

Even if the United States competes for US dollars to earn US dollars, 80.00% of people are reluctant to buy such expensive clothes. Most people spend less than fifty US dollars and one hundred US dollars to buy clothes that suit them.

The price of Adidas Nike in American supermarkets is basically less than one hundred US dollars, and most of them are thirty or fifty US dollars.

Chen Shaorong’s pricing is to let people know that the CSR brand is higher than Adidas Nike and higher than most brands on the market.Most people wouldn't buy it if it was so expensive. Chen Shaorong just used this price to position it and then give it away.

The method of giving away this time is special. The first wave of giving is to use blue and white porcelain or Orchid Pavilion sequence background music to shoot a video of Aite Chen Shaorong. If the user likes it 99 times, he will receive a piece of T blood worth 299 US dollars. Like it. If you spend [-], you will get co-branded clothes and shoes worth [-].

In fact, the threshold for this is very low. Just ask relatives and friends to like it. For example, if a class in a school likes each other, everyone can get a piece of clothing.

But everyone in this class must take a video and use this background music to publish the work, and Aite Chen Shaorong.

Chen Shaorong's name and songs will quickly dominate Rben's short video platform, and the activity period is only one week.

This week, Chen Shaorong will circulate these two songs endlessly on the Internet, so that these two songs can be found in every street.

As for the clothes, Chen Shaorong knew that they were all priced at 99 U.S. dollars a piece, which cost less than 9.9 U.S. dollars a piece. With so many trolls helping him promote them for free, this group of people didn’t realize they were being used as trolls, so they would feel that Taking advantage of Chen Shaorong is a waste of money.

If Chen Shaorong's cost of operating this place to cover such a large area would be at least US$200 million to start with, it would still not be able to achieve this effect. Students would want to take advantage of it, and their parents would also take advantage of it.

How do you get them to maximize their profits and make them feel like they are making a cheap profit?Chen Shaorong issued an announcement, saying that the assistant entered the wrong information. If you like it for [-] times, you will get a piece of clothing, and if you like it for [-] times, you will get a pair of shoes.

Then you set your own pace, why adults should bear the responsibility for mistakes, stop playing if you can't afford it, etc., attack yourself.

When there were more people in the comment area, Chen Shaorong compromised again and made the mistake of footing the bill himself. Then, he bought a hot search item #超 Popular Asian Superstar Lost Hundreds of Millions of Dollars Due to Assistant’s Negligence#
An unexpected mistake became a hot search topic, coupled with the provocative words about hundreds of millions of dollars, it was a hot search topic. People who knew it and didn't know it all paid attention to it.

Netizens are all talking about gathering wool together. Some people who can't bear to do so have gone online to advise everyone not to do so. And those who have gathered wool and sympathetic people have started scoldings and debates.

The name Chen Shaorong cannot be avoided at the core. Chen Shaorong instantly became famous here.

Those who get the prizes will wear clothes. When the streets of Dongjin are filled with CSR clothes, Chen Shaorong's goal will be achieved.

The information of these people and the information of registered members can be used to increase financing at high prices.

With increased visibility comes endorsement. The capital market is very realistic, and anyone with traffic will invest.

Chen Shaorong soon received an invitation from a world-class game company to participate in the launch of a new 3C masterpiece and promote the game.

The endorsement fee was US$300 million. The other party calculated Chen Shaorong's popularity in Asia. He is very well-known in China, Hanguo, Singapore and other places, and now he is well-known in the Japanese market.

Chen Shaorong has to use the remaining US$300 million after paying taxes to subsidize some money for publicity. Most people don't dare to think about it and can't understand the fact that the artist may not make any money, but the capital will understand and open up the market first to provide subsidies.Then it’s time to harvest the leeks.

In order to promote the game, Chen Shaorong got the game as soon as possible and tested it in-house to get familiar with it first. This kind of 3A game endorsement is not like making a promotional video as everyone thinks, but it is soft advertising, that is, Chen Shaorong Go play this game and promote it.

Let more people know about this game. The profit of PC games is very long-term. A game may take many years to develop a new one. Based on the game, more peripherals can be promoted, such as film and television dramas, comics and peripheral co-branding. .

The cost of producing a game is sometimes much higher than that of a movie. Chen Shaorong will help promote the game this time. When there are media interviews, Chen Shaorong will try out the game himself.

Many celebrity endorsement games fail because they haven't done their homework. If they don't know how to play and still endorse, it will only be counterproductive.

Chen Shaorong also started to try this game in order to endorse the game. To be honest, artists play a lot of games because it is a way to relieve stress, but they can also be used for leisure. How can you have time to play when you are popular? Go out and run the press release unless you have financial freedom.

Chen Shaorong asked Qin Doudou to play with him. After playing the game for a while, Chen Shaorong felt like throwing down the controller and quit playing.

People who have never played AAA games do not understand the fun and difficulty of AAA games. This game may be stuck at one level for months.

However, the gaming experience of 3A masterpieces is unmatched by online and mobile games. The gap is like the gap between Porsche and Porsche in terms of graphics, sound effects, and game integrity. 3A games have a sense of immersion into a virtual world.

But it is indeed very difficult to clear this game. Chen Shaorong wanted to go online to find cheats or something, but this game has not been released yet. Chen Shaorong signed a confidentiality agreement and tried it, but the game was not open to players.

Some closed beta slots will be given to players on the day of the press conference. It will take several months before the actual release, so Chen Shaorong can't find any plug-ins.

But I have to say that this game does have a very oriental background. It should be said that the reason why R version of the game is loved by the Asian market, especially by Chinese server players, is mainly because of the sense of game substitution. Too many elements of R version were originally brought from China. past.

The biggest difference between R's country and Han's country is that they believe that R's country recognizes the Chinese culture very much, and he also tries to trace his roots, that is, what his surname is, and he insists on finding a descendant of a famous person.

Many R people come to China every year to recognize their ancestors. For example, Confucius, Sun Tzu, Lao Tzu, etc. are all recognized as ancestors, and princes, generals, and ministers are recognized as ancestors.

In fact, many surnames of the R origin are passed down from the Huaxia Qianjia surname. For example, the surname Xinyuan, many people think that it is of the R origin, but in fact it was originally one of the Huaxia Qianjia surnames.

Another point that many people pay little attention to is that the area in Japan is limited. Many people in Japan are also doing archaeology, but there is nothing to test. Many archaeologists in Japan have participated in archaeology in China for decades. The only thing is to understand the deeper culture.

Therefore, whether it is animation or games, there are a lot of Chinese elements, and after they are produced, many Chinese people don’t even seem to have any discomfort, and even think that the filming is very appropriate, such as the Chinese Little Master.

Chen Shaorong came to R knowing that Chinese-style music could definitely spread here, but it was really difficult to break into it.

Chen Shaorong suddenly thought of something. Music can be embedded in this game. The spread of the game is world-class. His music can be spread through the game.

After Chen Shaorong thought about it, he quickly put down the game controller and contacted the game company, agreeing to meet tomorrow for a detailed discussion.

The next day, Chen Shaorong came to the game company to discuss with several of their department heads. Chen Shaorong showed that he liked the game very much.

He loved it so much that he decided to give them two of his Chinese-style songs for free, and also give them two world-first songs when the game was launched.

These two songs had to match the game MV. When the game company heard about it, it was a good thing. Chen Shaorong composed songs for the game.

In fact, what Chen Shaorong wants is the global publicity and distribution capabilities of this game company. The global users of PS game consoles are very large.

Their user base is spread all over the world. Music by singers is rarely used in games. Chen Shaorong also knows that music in the game is uncoordinated, but accompaniment is very good.

Generally, game companies make games by hiring some musicians to make pure music. Chen Shaorong’s Blue and White Porcelain and Orchid Pavilion Preface can both be made into pure music, and are very suitable for use in some scenes of this game. But giving away two more songs is something that the game company did not expect. .

"Mr. Chen, can you listen to your music? We can sign a confidentiality agreement." The vice president of the game company, Chen Shaorong, said. They are not stupid. Some concerts are counterproductive. The production cost of a AAA masterpiece is too high to tolerate any wrong.

The background music of some scenes is related to the theme. It’s not that the game company cannot afford the singer’s music, but that the music of most singers does not match the theme.

Especially for the selection of background music, the R game company used some modern music before, which caused dissatisfaction among players. Later, they found some musicians to make customized game background music, but it did not meet expectations.

They have heard the pure music of "Blue and White Porcelain" and "Lanting Preface", especially the background music of "Lanting Preface". They think it is acceptable and can be used for a short plot. They don't know what Chen Shaorong's other two songs are.

Chen Shaorong played a short piece of rhythm for everyone present. The game planner present liked it very much after hearing it, because the melody of this song is really suitable for this game.

"What are these two songs called?" the game planner looked at Chen Shaorong and asked.

"One is called Chrysanthemum Terrace, and the other is called Dongfeng Po."

"Can you sing the full versions of these two songs? I'd like to hear them."

"It will take a few days. This is just a sample. There are still many areas for improvement," Chen Shaorong said.

After leaving the game company, Chen Shaorong hurried home and continued to play games. This time he took a piece of paper and pen to record what music was used for which section. Just because he was playing the game, it didn't mean he couldn't hire outside help.

There were such masters in the CSR game team established by Chen Shaorong before. Chen Shaorong invited the other party over and signed a confidentiality agreement, asking him to help him play the levels. He would give Chen Shaorong the simple levels and play the difficult levels several times. Then write a message to Chen Shaorong. gaming strategy.

Chen Shaorong wants to perfectly integrate his songs into some aspects of the game, so that the national style can truly spread around the world quickly.

Because Chen Shaorong knew that this game company was very confident in this game, and combined with the previous game sales, Chen Shaorong could probably calculate that the genuine sales were about 500 million copies, and the pirated copies were estimated to exceed 2000 million, which is almost 500. The spread rate is [-] copies, or even higher.

PC game players play games in an immersive way. After playing a game, the main storyline, architecture, and music will have very high memory points due to long-term investment.

Chen Shaorong knows that it is difficult for his music to be praised by the Western mainstream market. There is no opportunity, but if it is through games, the spread will be accelerated.

Therefore, he integrated Chinese style with games to let foreigners have a prior familiarity with this music. When the time comes to sing, many game players will be familiar with the songs.

After sorting out the annotated text, take it to the game company. This is what Chen Shaorong needs, to help him develop some regional markets.

After handing these things over to the game company, Chen Shaorong prepared for the second round and changed his marketing style. The movie premiere was getting closer and closer, and he wanted to show his traffic, personal traffic.

(End of this chapter)