Chapter 272

The Chinese version of the song "Little Apple" has been heard by as many as 28 million people overseas, and the number translated into various languages ​​is [-] billion. Chen Shaorong remembers this song very clearly. At the time, it was more popular than the horse riding dance.

That’s why Chen Shaorong chose this song to enter the European and American music circles. In fact, this song is not complicated, but it has the necessary factors for a global hit song. The melody is easy to remember quickly and lingers in the mind. There are one or two sentences that are very easy to learn.

Most of the world's most popular songs, except for rare lyrical songs, are very melodic. Repeated melodies are easy to catch. Songs like baby~baby~ basically have one melody that people can remember. .

Although I don’t understand what the whole song means, it is a melody that will be instantly remembered and lingering.

But this type of song has a very big bug, which is that in the Internet era, it is very obsolete. Because everyone does it, the songs will become repetitive. It is rare for them to last more than ten years, or even five years. Basically Even in the one or two years when it became popular, it was enough to last a lifetime.

Because in a short period of time, it is being played in streets and alleys, played in shopping malls, played on video platforms, played on audio platforms, and the copyright fees can easily exceed tens of millions of dollars.

Many musicians in Europe and the United States can enjoy one song for a lifetime, and even unknown ones can have millions of royalties. The main reason is that the penalties for piracy here are too severe, and you have to pay to use the copyright.

Chen Shaorong took out a million-dollar reward, and then they could work as a team to complete the task. Each time they sang, they could get a puzzle piece, a total of eighteen puzzle pieces, but many people could get repeated puzzle pieces dozens of times.

Therefore, in this game, the larger the team size, the easier it is to obtain rewards. This is what Chen Shaorong wants.

The slums have the largest concentration of people. This group of people want to get rich, and they all have a dream of getting rich overnight. Now that dream has a chance to come true, it is possible that dozens of people will complete a task together, and one person will get tens of thousands of dollars.

There are often homeless people begging on the streets in the United States. If they can get two dollars, they will be very happy, because two dollars is enough for them to eat a meal and buy a bottle of milk and a good-tasting bread.

Or go to the supermarket and buy a hot dog and a drink with free refills. This is why most homeless people will be very happy if someone gives them a dollar or two, because most people will only give a few dollars. point.

The main reason is that the purchasing power of money is very high. Tens of thousands of dollars are enough for people living in these slums to have food and drink for a year.

It is this group of people that Chen Shaorong is targeting. There are also a lot of black households living in slums. This group of people is commonly known as those who come here through illegal immigration.

As Chen Shaorong expected, some people are recruiting people online to play in groups, and there are also groups of hundreds or even thousands of people. This way, the chance of winning is greater, and everyone can share the money together.

Chen Shaorong adjusted the winning rate in the background of the lottery. The winning rate can be set in the background of this type of lottery. For example, Chen Shaorong set a 95% probability of appearance for a puzzle, and another 70%. Of course, there are a group of Chen Shaorong who only set 1% and 0.0001%. Such.

The advertising benefits that $100 million can bring have long exceeded this value. Never invest money in the high-end market and high-end consumer groups. It is best to invest money in the lowest market, which will get the greatest return ratio.

Because investing 100 million US dollars in the high-end market will not attract much attention at all. Many people may have assets of tens or hundreds of millions of dollars.

If this reward is put into the high-end market, there will be basically no market response, because this group of people will basically not invite people to join a group. They use favors very carefully, because they know that the value of favors is more than a million dollars, especially Dozens or hundreds of people are invited to join a group.

But if it is put into the lower-level market, this may be a sum of money that changes lives, or even changes destiny. Many people will desperately want to get this money. When Chen Shaorong saw the rankings, there was a person who sang Little Apple more than 100 times a day. This kind of people just don’t want to If you share the prize with others and want to get it yourself, the probability of winning is basically zero.

There is also a team of ten people who sang Little Apple a thousand times a day, which would have a higher chance of winning, but in the end it was a group of ten thousand people who won the prize, and one person who sang ten times would have won the prize one hundred thousand times.

It's just that the bonus that everyone can share is extremely low, but a thousand dollars is enough to make many people happy for a long time. This is obtained for free. This is a passive trap.

They think this is free and ignore their own contribution, and they will also thank Chen Shaorong.

Chen Shaorong’s second wave is here again, this time with a thousand job opportunities and a guaranteed salary of two thousand US dollars. This is what this group of people need most.

Everyone can get a job opportunity and a one-year contract. Regardless of performance, one year's salary will be paid as usual and will not be withheld.

This is too tempting. For these people, it is simply a life-saving straw. The unemployment rate in the United States is very high. The main job opportunities are that you can get a work visa, which is very important to many people.

But this lottery has restrictions. What Chen Shaorong said to the outside world is that he wants to do something for the society, give back to the society, do something for young people, and give young people a chance.

Therefore, this opportunity is reserved for young people between the ages of 18 and 22. I hope that these people will have a stable job, so that they will not suffer from everyone's dislike and can earn a good reputation.

This time it is relatively simple. Everyone takes a video of singing Little Apple and posts it on social media. Whoever gets the most likes will get this opportunity.

There are one thousand places, and likes are based on user preferences and voluntary likes. Chen Shaorong did not guide this group of people to attract people to like. This is what they will do spontaneously, and in short videos Platform, these people help Chen Shaorong promote it for free.

What Chen Shaorong said to the outside world was to show himself and express himself, and he did not mention joining a group to get people to like him.

Some people who meet the conditions will definitely try their best to ask their relatives and friends, such as their seventh aunt and eighth aunt, to help them give likes.

They work hard to shoot short videos and upload them, and try their best to invite people to help like them. Many users will be forced to watch the accompaniment of this song.

The previous puzzles were nothing more than getting this group of people familiar with the songs and even able to sing them, and now is the main thing.

Many users are forced to watch this video and cannot stop listening to this song. Some people think that this is the most popular song at present. If you don't listen to it, you may fall behind and fail to keep up with the popularity.

Taking advantage of this wave of popularity, Chen Shaorong immediately opened four CSR stores in the United States. They were only opened in New York and Los Angeles. The stores were very large, with each store having two floors upstairs and downstairs. The total area is three to four hundred square meters.

Chen Shaorong also rented office buildings in these two places. They rented three floors in one breath, which is enough to accommodate 600 people.

Renting relatively cheap office buildings in New York and Los Angeles respectively, these one thousand lucky people are the tools that Chen Shaorong wants to use to make money.

The basic salary of the 1000 people Chen Shaorong recruited will not be less. However, they will be provided with an online store, as well as online multi-channel operations and sales training, allowing them to sell goods and giving them a 30.00% commission on the goods. The commission is extremely high.

It will encourage a person to think of ways to sell products and earn high commissions.

For example, if a pair of short-sleeved shirts cost [-] US dollars, they can get [-] US dollars. First of all, the first thing they think of is the people around them. Earning money from trusting relationships can develop their own downlines and give to their downlines. Ten to fifteen percent commission.The United States is a vast country with a sparse population. It is basically difficult for CSR to rely on offline stores to increase sales. It is also difficult for a new brand to gain a foothold here.

Chen Shaorong has placed an advertisement on the search engine here. As long as he searches for high-end luxury products, he will find CSR. Chen Shaorong’s next step is to order a minimum order of $[-], but the thousands of people recruited can allow them to lower the price in the store. Selling at [-] to [-] percent.

This is more conducive to their shipments. The store is just there to show off, so that people can see the physical store, and people from all over Asia can see that this brand is also available in the United States, and it is not some other brand.

Finally, a year later, this group of people helped Chen Shaorong open up online channels, and an assessment system was used to eliminate a group of people. The contract was only for one year, and only a few who could pass the assessment would get a three-year contract.

These thousand pawns are needed in the early stage. Without this group of people, how could Chen Shaorong make a lot of money.

Chen Shaorong's overseas account following has exceeded 4000 million, making him an absolute big V. Recently, millions of European and American users have followed him.

Because Chen Shaorong insists on drawing 888 users every day, and each person will receive [-] US dollars. You need to follow him and forward comments to be eligible to win.

Those who follow the lottery on the first day need to wait for the lottery draw a week later, and so on the second day. The lottery draw is once every seven days, but as long as you participate every day, it is equivalent to having the possibility of winning every day in the next week.

The user stickiness has increased and they have been tied up. They have to pay attention to it for at least two weeks. There are hundreds of thousands of comments and reposts every day. Chen Shaorong has no purpose and looks like a rich man simply giving away money.

In the next few days, Chen Shaorong would distribute money, and the rest of the time would be spent studying and making friends. As long as fans come, he can make money.

Several brands wanted Chen Shaorong to help post a tweet advertisement, and they would pay him 20 US dollars for each retweet, and 50 US dollars for recording video promotions. This was because they wanted to promote global promotion at a low price, but Chen Shaorong refused directly.

Some advertisers even directly offered Chen Shaorong millions of dollars to post a post, which was equivalent to what he had done with those stars, but Chen Shaorong still refused.

Chen Shaorong's current persona is that of a rich second generation, a wealthy young man who is not short of money. He can only advertise for his own brand and refuses to accept anything else.

With the popularity of Little Apple, many companies came to buy the copyright, and more music companies wanted to cooperate with Chen Shaorong to help their artists make songs, focusing on this kind of melodic brainwashing songs.

Chen Shaorong's main idea is to spend money to create a market. The money must be spent just right. Because of the preliminary research, he can control how to operate here.

Chen Shaorong wants to take advantage of this wave of popularity and start a second wave of popularity. He is planning to release three songs in a row.

It is also a melody that has oriental characteristics and national characteristics, and is suitable for the preferences and needs of the market here, and has high acceptance.

Chen Shaorong released three songs on his personal social account, and these three songs instantly increased his fan base again.

Three songs are accompanied by MVs. When the video is clicked, it goes dark, and then a suona sound sounds, and a picture of Chen Shaorong appears. He is wearing a red and green two-person costume, a modified windbreaker, and smoky makeup as he sings. A song [Destiny].

This effect is directly confusing, especially the suona sound. The sound is so ear-catching. This is also what Chen Shaorong summarized based on his previous life experience. He has been debuting for many years, but was not popular in China. As a result, he became popular abroad, and then he was popular in China. Familiar.

This can be regarded as exporting to domestic sales. In fact, this type of makeup and music style is more suitable for the European and American markets. European and American aesthetics. To be precise, Western aesthetics and Eastern aesthetics are very different. Some things may not be aesthetically pleasing in China. Line, it may be very popular in Europe and the United States.

Many artists in Europe and the United States dress boldly and wear weird makeup, flaunting their uniqueness, which is also sought after by a group of people.

Many things may be unexpected. For example, a luxury store in Paris in country F actually plays domestic BGM.

For example: He’s coming, he’s coming, he’s coming with a gift, he’s coming, he’s coming, he’s coming in with his feet on the auspicious clouds...

This type of BGM would feel awkward and vulgar if played in ordinary stores, let alone high-end stores in China. Of course, English songs played in China overnight would feel social to locals.

Some of the lyrics are simply appalling when translated, and they just don’t make sense, which makes them unique.

This is the cultural difference. Don’t use a fixed mindset to operate something in the international market. It’s actually very simple in Europe and the United States. They just do something that they don’t have there, something novel, and something simple and direct, like something straightforward. thing.

In the second video, Chen Shaorong wore a long black leather coat and sunglasses and sang "Xian'er". In the third video, he wore a golden dragon robe and sang "Trick".

These three songs are all boring!The music is very boring!After all, once the suona sounds, there is no other music.

The suona is also called the king of destruction among musical instruments, because its sound can destroy the sound of all music.

Secondly, there is the weird pronunciation during singing and the beaming expression. This is a dressing style that has never been seen in Europe and America.

The visual impact of the combination of red and green is very great. Together with the songs themselves, these three songs quickly became popular among young people, making them easy to get bored.

The repertoire that Chen Shaorong sings in Asia and Europe and the United States are very different. He knows what to do in which market.

This quickly gave Chen Shaorong a group of European and American fans, and these people began to understand Chen Shaorong's music.

Chen Shaorong does not want to hold concerts overseas with only Chinese audiences, but with global audiences.

These three songs have indeed given Chen Shaorong a place in the European and American music circles.

It has also made more people aware of the musical instrument suona. The four songs released by Chen Shaorong in the United States are all on the list.

A music festival invited him to perform and gave him the finale. He is about to have his first overseas performance.

(End of this chapter)

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