Rebirth 1983

Chapter 171
half a month later.

On the second day of the second lunar month, the dragon raises its head!
The Duoduo Supermarket located diagonally opposite the Jiajiale Supermarket lifted the curtain of decoration, hung up the supermarket nameplate, and placed two rows of flowers at the door. The Duoduo Supermarket prepared by He Jiayou officially opened today.

The opening ceremony prepared by He Jiayou was very grand, and high-ranking officials from the county were invited to cut the ribbon, which earned a lot of attention. Coupled with the eye-catching lion dance at the entrance, more than half of the people in the county were attracted to come.

With the sound of gongs and drums, the lion dance team danced the body of the lion at the entrance of many supermarkets. After a round of applause, the sound of crackling firecrackers sounded, and it lasted for more than an hour. People in most of the city knew that there was a second supermarket here that was about to open today.

In fact, the publicity for the opening of many supermarkets has already started three days ago.

The opening notice of the supermarket was hung on the curtain when it was first renovated. The bright red and large banners and hangings are very conspicuous, hanging high in the air, and everyone who passes by the square these days can see it.

This method is obviously a copy of the previous promotional methods of Jiajiale Supermarket before it opened, and it has also done more activities, including lion dances and the like, which must attract more customers than the previous Jiajiale Supermarket.

The same method has been used twice, and it still works well.

Because in this era, there is a lack of entertainment activities, even if it is an old movie that has been watched countless times, ordinary people will flock to it, let alone this kind of lion dance and other various activities, which are naturally very popular for them.

Of course, in the face of He Jiayou's supermarket, Chen Song was not helpless.

Although we have discussed the exclusive supply with major local manufacturers and suppliers before, trying to make many of He Jiayou's supermarkets out of stock as much as possible, but this is still unrealistic. Why do those suppliers make money and not make money, and only supply to Jiajiale supermarkets according to Chen Song's words?
So although the discussion was good, but in private, when He Jiayou's people went to those suppliers to approve the goods, the suppliers wanted to let He Jiayou's people half-empty the warehouse!
Even if the purchase price of the two supermarkets is the same, the price is about to bottom out, but the quantity is large. After the quantity is sold, the supplier can make a lot of money. Naturally, it is impossible to refuse the purchase demand of many supermarkets.

Naturally, Chen Song's previous exclusive supply and supply boycott measures failed!

Although this measure was not achieved, Chen Song took out more means, fearing that the opponent would not be able to catch up!
In order to deal with so many supermarkets, Chen Song's method this time can be described as insane.

Chen Song even used a lot of publicity methods of later generations. To deal with the opening of a small supermarket in this era is simply a blow to reduce dimensionality.

First of all, Chen Song found Wang Yao and Daniu, asked them to go to the gates of two middle schools in the county, and frantically hired more than 200 junior high school students to do part-time jobs.

According to the requirements, more than 200 of them will be divided into several teams, uniformly dressed, put on clothes with Jiajiale supermarket printed on them, walk along the roads and alleys in the four directions of the county, holding a billboard saying that Jiajiale supermarket will hold activities and rewards on February [-] of the lunar calendar, and parade through the streets shouting loud slogans, and hand out flyers when they see anyone.

There are people arranged by Chen Song standing on the major traffic arteries holding billboards, plus the routes of the students, it can barely be regarded as achieving the effect of cross-covering the entire county.

This is not enough. Even the small TV stations and radio stations in the county were opened up by Chen Song with money. For nearly 12 hours a day, they repeated the news of Jiajiale Supermarket's reward activities in a loop.

At this time, Chen Song was the first client who was willing to advertise on the county's TV station, so the leaders above gave him great discounts and care.

Of course, it was mainly because of the cheapness. The leader of the broadcasting and TV side gave a discount, allowing Chen Song to pay less than 300 yuan for a quarterly advertisement.

As for why it is 12 hours, it is because apart from the news broadcasts that need to be broadcast, there are too few things that TV stations can broadcast now. Until the late 90s, many TV stations only broadcast from 12:12 noon to [-]:[-] p.m.

It is the colorful disc with grids on the periphery.

Even though there are so few TV channels now, and there are not many people in the county with TV sets, there are so many times that they can't stand the loop.

The news of the opening of a lot of supermarkets was caught off guard by Chen Song's exaggerated publicity tactics. The whole county knew about it.
Such a scene was too exaggerated. Fortunately, Chen Song stuffed enough money for the various departments in advance, and even reported it with Zhou Jinyan's relationship. Otherwise, if he made such a big move all of a sudden, even if he was a star entrepreneur in the county, he might have to be invited into the bureau for tea.

Of course, all the hard work paid off!

This terrifying publicity directly confused the opening ceremonies of many supermarkets!
Chen Song had arranged everything in advance, and when he came here now, he found that there were quite a few people in the supermarket.

It's rare to have big news in this quiet small county town. A new supermarket opened, and a supermarket held an event. Many people came to visit. Whether it was shopping or joining in the fun, no matter which supermarket they were in, the popularity was good.

However, the reality may make He Jiayou a little upset!
Standing at the door with everyone, Chen Song could clearly see the entrance of the opposite supermarket. A large number of people flowed back towards their own supermarket, and countless customers entered many supermarkets. After finding that there was not much difference from the Jiajiale supermarket, they ran out directly and came to the Jiajiale supermarket.

After all, today's Jiajiale Supermarket is holding activities, big bargains, not only the price is lower, once the consumption reaches a certain amount, there will be more discounts, and you can participate in the lucky draw.

For this event, Chen Song prepared a TV, two bicycles, and many small appliances, quilts, towels, washing powder and other small commodities as prizes.

Televisions, bicycles!
These are all things that even the rich can't buy in this era, and they were presented as prizes in such a bright way, which is enough to foresee the enthusiasm of the guests at that time.

Obviously, the moment the customer sees the prize, the desire to buy it increases countless times.

Originally, it was just for fun, but when I saw a discount, I would buy it involuntarily.And those who originally only wanted to buy some small things, saw that they could get a lucky draw after spending a certain amount, and immediately bought a lot of other things just to participate in the lucky draw.

What if, what if these prizes can be drawn!

Wouldn't it be that hundreds of dollars were recorded in the account!

This is a good thing that you can't even think about, who wants to miss this lucky draw!
Although the grand prize has been announced, the probability of being drawn is definitely very low. Most people can only get towels and washing powder, and occasionally some people get quilts and the like.

Even so, the customer's consumption passion is completely opened!

The purchase desires of the guests were completely beyond Chen Song's expectations. Regardless of the follow-up accounting inventory, you can feel that Chen Song's Jiajiale Supermarket held an event and suppressed the opening rewards of many supermarkets across the street.

A lot of supermarkets have opened a bargain, and naturally they have also organized some small activities, but how could the intensity of the activities be as exaggerated as that of Jiajiale Supermarket!

Leaving aside product prices and discounts, the lucky draw alone has completely mobilized the enthusiasm of the entire county!

At the entrance of many supermarkets, He Jiayou's face was livid. Seeing that there were obviously fewer than half of the customers in the supermarket, countless anger flashed in his eyes, and the leader who cut the ribbon next to him was also very embarrassed.

I thought it was for the He family's sake, I came here to cut the ribbon to make a bright appearance, but I didn't expect the other side to be so ruthless, and directly suppressed him.

The leaders naturally didn't dare to hate Jiajiale Supermarket. Let's not say that Jiajiale Supermarket is already a star enterprise in the county and has paid a lot of taxes to the county. What's more, there is a Mr. Zhou's over there?
They were involved in the confrontation between two third-generation disciples, so their expressions were rather ugly!

"Zhou Jinyan absolutely has no such means, Chen Song, you did it!"

He Jiayou turned his head with a cold face and told the middle-aged man standing behind him: "Let the Huang family go to the opposite side to do something. Now I am very unhappy, and I hope the other side is not too happy, otherwise I will be even more unhappy!"

"Okay, young master!"

(End of this chapter)