Rebirth 1983

Chapter 262 The Protruding Tathagata's Opponent, Mika
Instead of going to Jiajiale Supermarket, Chen Song went to a state-run store in the special zone.

He is very clear that there is no such high-end goods in the branch in the special zone. It's not that he doesn't want to sell them, but he can't get them now.There are only state-owned stores that have the strength to get goods.

If these Motorola or Panasonic electronic products want to enter the country through formal channels, they must first deal with state-owned factories and enterprises, and they will definitely not choose the private enterprises founded by Chen Song and the others.

No matter how large their private enterprises are, these foreigners will not feel relieved and only choose to deal with people from state-owned enterprises.

Chen Song had no other choice. If he wanted to buy a few BP machines, he could only go to the state-run store.

The two spent a lot of money to buy four BP machines, two Motorolas, and two Panasonics.

After completing the task, the two found that the sky had darkened, and the setting sun in the sky seemed to be urging them to go home quickly.

……

Guancheng.

Ye Zhijian is a native of Guancheng. Now he has just been promoted to be the general manager of a wine company. There are more than a dozen stores under his banner, but the business volume of each store is very small, accounting for only a small part.

After he became the general manager, he discovered the problem.He thinks that this kind of business volume alone is not enough. Under the Spring Breeze Policy, he doesn’t even know how long he will fall down. Moreover, the economy is developing so fast now. If the current scale is not changed, it will be eliminated sooner or later.

With such worries, Ye Zhijian has always wanted to go to the headquarters to express his views, and he has made several proposals, but the liquor company he works in is a state-owned enterprise. Although the chairman agrees with his statement, there has been no good solution.

Of course, the few plans he brought did not satisfy the chairman.

Coincidentally, Ye Zhijian saw the internal reference newspaper in the chairman's office.

Because it was an old newspaper, the chairman didn't take it seriously. When Ye Zhijian was worried about the company's development, he saw an article in this newspaper about "Looking at the Spring Breeze Policy from the Chain Operation Model of Jiajiale Supermarket".

He knew that Jiajiale Supermarket suddenly appeared in the special zone at the beginning of the year, and then opened a store in Guancheng, and it was in the city center.

Commodities from all over the country, all kinds of novelty gadgets, and the optional purchase mode undoubtedly attracted the hearts of old ladies, women, and young men in Guancheng.

Ye Zhijian was also pulled in by his mother-in-law. Instead of looking at the products, he saw the novelty and convenience of the supermarket model.

At that time, he admired the owner of Jiajiale Supermarket who came up with this method, but before he had time to worship, he was woken up by his mother-in-law and shouted to grab the things.

Looking down at the article again, Ye Zhijian became interested.

I didn't feel anything after reading it, but the more I read it, the ideas in it made him quite agree with it, and he didn't even think that he could do it himself.

Therefore, this article attracted him in this way. He fixed his eyes on every word in the newspaper, and when he saw the business model described in it, he pointed and read each word carefully.

After reading it, he sank his head in thought. After a while, he raised his eyes, his eyes lit up, and his expression improved a lot.

"I know, this is the way out, I can definitely find a suitable store path!"

The ideas in the internal reference newspaper just now kept appearing in his mind. Combined with the business of his own store, he continued to search for many foreign business models, and finally formed a good plan in his mind.

So he went to the chairman again.

Guancheng Sugar and Wine Company, like most commodity wholesalers at that time, was an administrative enterprise under the planned economic system, except that they mainly dealt in drinks.In this era, under the impact of the direct sales of products by production enterprises and the rapid development of individual and collective retail enterprises, the market share of sugar and wine companies has dropped sharply. Not only is there no hope for development, but even food has become a problem.

Ye Zhijian's plan is to first follow the Western countries, and at the same time also follow the Jiajiale supermarket, transform the similarities between the two, consider the differences, learn from their business models, and develop localized chain operations.

In this day and age, it is clear that this business model is novel.Otherwise, Chen Song's simple franchise store model would not have been highlighted by the provincial party committee, and Uncle Zhou's report was included in the internal reference, which shows the cross-generational nature of this model.

This plan was just proposed by Ye Zhijian at the board meeting, and many people were puzzled.Everyone agrees with Ye Zhijian's eagerness to change the company, but they have different opinions on the plan Ye Zhijian thought of.

Even the chairman, because of Ye Zhijian's character and ability, decided to let him do it with the attitude of giving it a try, but he had to stop if there was a problem.

Ye Zhijian believed that this method would definitely work, so he took up the burden.

Therefore, under the request of Ye Zhijian, the sugar and wine company began to learn to imitate the chain operation of Jiajiale Supermarket.

At that time, department stores were a retail business model, with a unified store name, unified decoration style, and unified service standards as the dominant form. Chain stores were only an isolated phenomenon and had no universal significance.

Referring to the franchise store model of Jiajiale Supermarket, Ye Zhijian launched the chain store model.The so-called chain store model is a highly centralized headquarters management system with unified standards, unified pricing, unified purchase, unified accounting, unified management, and unified distribution. In particular, the centralized management of purchasing rights reduces the cost of purchasing goods and reduces the entry of fake and shoddy goods.

This model was born out of the franchise store model proposed by Chen Song in this era, but it is completely different from it.

Because Chen Song's reputation is greater than his strength, he can only launch a franchise store, and let the brand spread all over the country as soon as possible, and blossom everywhere.However, many Jiajiale supermarkets across the country are not owned by Chen Song and the others in terms of sovereignty.

There are only a dozen or so supermarkets that are really counted as them.

But chain stores are different. Relatively speaking, the ownership of chain stores still belongs to the company to which they belong.

Next, follow Ye Zhijian's request.

The first trial store, named "Meijia Supermarket", opened in a certain historical city in Guancheng.In history, there were officials with a whip to sell cigarettes here, so it has special significance.

Under the strong request of Ye Zhijian, this store has achieved excellence in decoration. After all, consumers like shopping in clean and hygienic places.Local people like the comfortable shopping environment of Meijia Supermarket and the model that allows consumers to choose products freely.

People in the small town found a store with bright colors and novel styles appeared here.The store deals in small daily necessities, personal care products, household items, food, non-staple food, etc. The layout of the store and the clothing of the salesperson are quite different from other stores.

On the opening day, this small supermarket, which embodies the expectations of the sugar and wine company and Ye Zhijian's hard work, welcomed a lot of customers in the morning.Many people in small towns who don’t know Jiajiale supermarket are full of praise for the novel experience of choosing and consuming in the supermarket.

Moreover, because the store is located in a small town, there is no need to compete with Jiajiale Supermarket. Even those who know Jiajiale Supermarket will come directly to Meijia Supermarket to shop because of the distance.

The small shop was crowded with customers, Ye Zhijian hurriedly called in two salespersons to help, and only then managed to make this trial store run normally.Such good results gave Ye Zhijian a firmer determination, and he decided to do it well and make it bigger.

One month later, the sales of Meijia Supermarket soared more than ten times, and the business volume doubled. The report of this store left the executives of the sugar and wine company speechless.

With a wave of his hand, the chairman directly approved Ye Zhijian's next plan.

So, without Chen Song noticing it, Ye Zhijian seemed to have secretly planned Chen Cang's strategy, and quickly opened Meijia supermarkets all over the country towns, spreading from Guancheng to other cities...

(End of this chapter)