Rebirth 1983

Ready to go to South Island

"Then what should we do? That's Nintendo, an international game giant, why did it suddenly decide to enter the mainland market? There's no preparation at all!" Xu Dongmei was dumbfounded and asked in surprise.

Her thoughts are also the thoughts of most people.

Nintendo has always believed that the standard of living in mainland China is not high, and it takes several months of salary to afford a Famicom. Under such circumstances, Nintendo people naturally think that the mainland market does not need to be taken seriously, and even if they enter the mainland market, they will only waste the promotional funds in the early stage, but they will not be able to sell a few products.

It was this kind of thinking that allowed Chen Song and the others to seize this gap, instantly branded Xiaobawang Electronics Factory, and seized the market that should have been originally a red and white machine.

It is because of the sales of Xiaobawang that the Nintendo people realized their previous misunderstanding of the mainland consumer market. Now that they see the booming game market, they will inevitably come to grab food and beat Xiaobawang to the ground. Isn't the money just like picking up money?

"Don't be nervous." Chen Song reassured many anxious employees like Xu Dongmei: "We don't need to be anxious. Shouldn't it be Nintendo who should be anxious now? We have occupied a large market half a year in advance, and our price, as you know, is still a bit high for most people, but it will definitely not be unattainable and desperate like Nintendo's red and white machines."

"Yes, I heard from inside that the price of the red and white machine will reach more than 300 yuan. The specific price has not been disclosed. Such a price is not in line with my country's national conditions. This is why I am not too nervous even though I know that Nintendo is going to enter the mainland."

Duan Yongping nodded, echoing Chen Song's words.

"Look, Director Duan has seen clearly for a long time, we Xiaobawang will not lose." Chen Song laughed and signaled everyone to relax.

As soon as these words came out, many employees breathed a sigh of relief. They all felt that the words of the factory manager and the boss were reasonable. Even for ordinary employees like them, the salary was considered good among the ordinary workers in the entire Guangdong Province.

"However, just in case. After all, this Nintendo is a big international company, and its brand effect is far stronger than ours. It will definitely seize part of our sales, and we can't do nothing." Zhou Wanyan saw that although Chen Song had relieved everyone, he was still frowning. She was smart and realized that Chen Song must still have some concerns, but he is a big boss, so he can't say too many frustrating words.

As soon as the words finished, Chen Song looked at Zhou Wanyan and smiled.Zhou Wanyan smiled, knowing that she was right.

"That's true. Do you have any ideas? It's not my style to do nothing." Zhou Jinyan also thinks this makes sense.

"Boss, what do you think?" Duan Yongping saw that the bosses, big and small, all agreed, and immediately understood everyone's thoughts.

"Director Duan, what do you think of our advertisement on CCTV last time? How effective is it?" Chen Song did not answer Duan Yongping's question, but asked another question.

Duan Yongping was slightly taken aback, his thoughts changed, and he instantly understood Chen Song's thoughts: "Boss, what you mean is that we continue to strengthen the brand promotion and maximize the reputation of our Little Overlord. In this way, even if Nintendo's machine comes in, for ordinary people, whoever is famous may be determined."

"That's right, that's not right." Chen Song smiled slightly: "To promote the brand and make the people familiar with it, advertising alone is not enough."

"Huh?" Duan Yongping was puzzled.

"We have to do both advertising and a campaign. It is best to heat up the domestic market. I suggest that we do an advertisement for a prize-winning sales event, put 30 yuan on CCTV, and launch a Xiaobawang competition of 'Own a Xiaobawang, and create a million-dollar household'. As long as this competition is carried out, the future domestic market will definitely be decided by the Xiaobawang."

"In addition, I would like to ask how many of you here can speak English?" Chen Song just halfway through the proposal, but asked something irrelevant, which immediately stunned everyone present.

"I understand, boss, you want to add the function of learning English to the Xiaobawang game console?" Duan Yongping is worthy of being a marketing boss in the future, and he immediately understood what Chen Song meant: "Our Xiaobawang game console is very similar to foreign personal computer keyboards. If, I mean, if, when we develop it, we add the function of learning English, then those parents who don't like games and only focus on their children's learning will also buy a copy of Xiaobawang for their children?"

"Director Duan, that's amazing. This is a good idea." Several middle-level sales backbones immediately clapped their hands excitedly.

They focus on sales. Of course, they know that in many shopping malls, many parents are actually disgusted with this kind of game console.Not only are there a lot of these parents, but they may be more than those parents who are willing to buy game consoles for their children.

These parents only want to make their children learn better. They not only work hard to study mathematics, physics and chemistry, but now the wave of going abroad is on the rise, and the wave of English learning is also on the rise.If these parents' impression of the bully can be reversed, this is not only a game console, but also an English learning machine, then these parents will definitely change from hating the bully to being surrounded by the bully in an instant.

"Director Duan is right, so let me add. In order to make the Xiaobawang game console more suitable for the National Day, in addition to the computer keyboard function, we can also use Tianjia mouse and joystick, so that children can not only play games, but also contact and type on it, do simple programming, and even learn English. As long as our development department implants corresponding program software, these are not difficult to achieve."

Chen Song continued to expand Duan Yongping's design, which instantly inspired the others.Everyone discussed one after another, the atmosphere was enthusiastic, and everyone's expressions were not as depressed as before.

"That's right, then we can even develop an English word master. Isn't this equivalent to having an extra dictionary?"

"You can also play some English songs to enrich the content of the product."

"Then let's develop this software first, and then take it to the State Education Commission to apply for an official certification? With official endorsement, our product is definitely more convincing, and it will make those swinging parents become our supporters."

Clap clap clap!

Chen Song applauded immediately, and everyone stopped discussing, but Peng Bai was still trendy. Just now, everyone brainstormed and came up with a lot of good ideas.

"Then let's do this first. For activities and commercials, a well-known celebrity is definitely needed to expand the influence. Who do you think is better?" Chen Song asked.

"Nowadays, if a celebrity wants to talk about popularity, it must be a Hong Kong and Taiwan star. Speaking of this, Big Brother deserves it, and the image is also in line with the positioning of our game console."

"That's right, big brother Cheng is my idol."

"I agree." Everyone agreed that the elder brother could do it, and then looked at Chen Song at the same time, wanting to see what Chen Song had to say.

"Since everyone thinks that the elder brother can do it, let's find him." Chen Song saw that everyone had unified opinions, so he naturally would not object.

And although later generations think that Big Brother Cheng is an advertising poison, and the products he endorses will die, but that can only be said to be limited. At this stage, Big Brother Cheng's influence is definitely the strongest, and he will never lose to Chow Yun-fat, Leslie Cheung and Alan Tam.As for Brigitte Lin, Anita Mui, and Teresa Teng because they are women, they don't quite fit the positioning of the bully.

"But the South Island hasn't returned yet, and the South Island is in a mess right now, how can we invite Big Brother Cheng?" someone asked.

"Well, to express my sincerity, let me go to the South Island myself." Chen Song stood up and said.

When he went to the South Island, he not only wanted to find his eldest brother Cheng as an endorsement, but also wanted to make a fortune in the South Island stock market.

(End of this chapter)