Rebirth 1983

Chapter 66 The Market in the Provincial City

Chen Song, who successfully avoided this big liquidation, was walking on the streets of the provincial capital, observing the living conditions of the people in the provincial capital.

The atmosphere of the south has already blown to many inland cities.

The clothes worn by the girls on the street are no longer limited to the three colors of gray, white and black, but have begun to have brighter colors.Bell-bottom pants, bat shirts, and all kinds of clothes made by Zhenliang can be seen everywhere on the street.

Occasionally, some young people can be seen, carrying a big radio and playing unknown songs on the tape, twisting their bodies in the streets or squares, venting their youthful power.

Chen Song even saw rudimentary electronic watches on the arms of some children. These electronic watches are from the Southern Special Economic Zone. The price there is not high, but in the inland area, they usually cost more than a dozen yuan.

It can be seen that the spring breeze of economic development in the south has begun to take root in the hearts of the people. Not only young people, but even children and the elderly have begun to accept the ever-changing life and tolerate the impact from the outside world.

Chen Song already has many plans in his heart, but he still hasn't decided on which plan to use the 50 in his hand.

In this era, no matter which way to go, it is much easier than the future, but there are many constraints in this era, and Chen Song is not sure about the current policy.

He couldn't cross the river by feeling the stones. After all, it was not easy for him to accumulate capital, and he was definitely not as good as those big shots.

Once you decide to enter a certain industry, you cannot expand with a small amount of capital, and you will be easily defeated by your peers under the big capital.

The company law in this era is not as standardized as in the future. I am afraid that Chen Song will not even have a place to cry.

Chen Song began to wander aimlessly, looking around, but he was constantly struggling with which plan to choose.

He visited some of the more prosperous places in several districts of the provincial capital, and unexpectedly found many problems.

The first is the current state-run supply and marketing cooperatives and large department stores. Even in the provincial capital, Chen Song only saw that there is only one supply and marketing cooperative in one or two streets, and the entire provincial capital has only one large department store.

The most important thing is that when Chen Song goes into the department store, those clerks ignore you and are very angry. The angry Chen Song can only go around by himself.

But even so, it also gave him some thoughts.

Now that the population is growing, these small supply and marketing cooperatives and a department store have begun to be unable to meet the shopping needs of urban residents.What's more, the attitude of those shop assistants makes customers feel uncomfortable, but there is no way, because there is only one store, whether you want to buy it or not.

Chen Song added a plan to open a supermarket in his heart. Once this plan entered the alternative, it grew wildly and kept circling in his mind, and he would come out from time to time to stimulate his thoughts.

As for the large supermarkets, which already exist in foreign countries, the reason why they have not entered the inland area is due to some unspeakable factors. Naturally, these industries cannot enter the country.

Chen Song clearly knew that the first large supermarket to enter the interior was Carrefour in country F, and that was in 1995.But Chen Song knows that this is not the first supermarket to appear in the mainland.

Just at the beginning of this year, that is, in January 1983, a large self-service shopping mall appeared in Haidian, the capital, which is the prototype of a supermarket. Although this self-service shopping mall is small and the prices are high, there is no doubt that some people have noticed the self-service retail market.

Retail itself is a big market. If Chen Song takes the road of self-selected supermarkets in the retail industry, he will undoubtedly be able to take a big bite of this big cake and achieve a great leap in his career.

More importantly, the retail industry has far more potential than the traditional manufacturing industry in the current mainland. It is unparalleled in terms of volume and growth rate of total trade volume.

In the original plan, Chen Song planned to open a small factory to work on instant noodles.

There is already an instant noodle factory in Zhuhai city, and it is controlled by an Indonesian Chinese. Many of the familiar Huafeng Sanxian Yi noodles born in the 80s and the magician crispy noodles familiar to the born in the 90s are produced by this factory.

Now the instant noodles of this factory are not as well-known as in the future, and its sales scope is only radiated in the local province, and there is no trend of spreading to the whole country.

If Chen Song enters this industry now, with an initial capital of 50 yuan, he can almost open a small factory.

But from Songsong, we know that food processing is difficult, not only in the food industry, but also in all industries that need to set up factories.

Although the current national policy supports individuals to start private enterprises, it is still in the exploratory stage. The number of workers recruited by each private enterprise cannot exceed seven.

Seven people, what can this factory do?Can't do anything!
And not only that, there are many other restrictions on setting up a factory at this stage. If Chen Song wants to completely clear each of the above levels, he still needs to spend a lot of resources.

These resources include contacts, funds, channels, grasp of the future direction of the industry, the country's ever-changing policies in accordance with the reform and opening up, etc., and these things are exactly what Chen Song lacks at this time.

He is just a farmer and doesn't have these things at all. Even if he has successful experience in the future, he already has a mature system, as well as good contacts and financial support. Unlike now, he only has 50 funds.

Of course, don’t think that Chen Song has 50 cash in his hands at the moment, which seems to be a lot in this era, but if he really wants to set up a factory, he has to go through all the checkpoints and get approvals, and invite people to eat and drink. There are so many checkpoints, no matter what, you have to clear 10,000+.

After you have the qualifications to set up a factory, do you have to buy land to build a factory?The price of this land is not cheap, and the factory must not be small, it costs at least 10 yuan.Then you have to introduce machinery and equipment and build production lines, which is another large sum of money. After this calculation, it is estimated that 50 yuan has just been completed, and there is nothing left.

Moreover, the sales of food processing is also a big problem. Even if the sales channels are good and the products are ideal, it is estimated that it will take two or three years to pay back.

In two or three years, Chen Song estimated that he would be able to make more money in other ways.

Of course, these problems are actually good, but I'm afraid that if you encounter some difficult little ghosts, that's really annoying.

Industry and Commerce Bureau, Taxation Bureau, Food Supervision Bureau, Market Supervision Bureau, Public Security Bureau, Fire Safety Brigade, Environmental Protection Bureau, Forestry Bureau, Sanitation Bureau, Power Supply Bureau, etc., as long as you fail the inspection in one place, you may get a sky-high fine.

They are responsible for the market and the people, so the inspection is very strict, but in this era of dry food processing, it is impossible to be as perfect as the future generations, so this thing cannot be avoided.

Calculated in this way, even if you have a good profit every month, you will have to pay more than half of it. Then you have to give up the remaining profit to those big distributors and give them rebates. Otherwise, why should they work so hard to sell you products? Your products are not unique.

The more he thought about it, the more he had a headache. Finally, Chen Song gave up on the opening path. Whether it was opening a factory for food processing or entering the manufacturing industry, it was not a good idea.

And today's investigation in the provincial capital found that the self-selected retail industry is definitely the most suitable line for Chen Song right now.

Chen Song walked around several other supply and marketing cooperatives, looked around, and strengthened his confidence even more.

(End of this chapter)