In 1983, a small island started from a large farmer
Chapter 191 Creating a Brand
Chapter 191 Creating a Brand (Subscribe)
After the two chatted.
An Yuliang said, "Director Li, let's go and see your oysters."
"Okay, I'll take you there."
Li Duoyu nodded.
The three of them came to the pier, boarded Li Duoyu's diesel sampan boat, and headed for the oyster field.
Lao Mi, the fishmonger who couldn't get in the way the whole time, couldn't help smoking a cigarette when he saw that Manager An had gone to Li Duoyu's oyster field.
Today at the pier, after seeing Manager An, I wanted to establish a relationship with him, but I didn't want to be interrupted by Wang Dapao who received the news and listened to him bragging for more than an hour.
Manager An made it clear that he came to look for Li Duoyu this time, but in fact he had been eyeing Li Duoyu's oysters for a long time.
When I wanted to get a share of the harvest, I didn't expect Manager An to come here directly. Depending on the situation, he probably didn't have a share.
Lao Mi couldn't help sighing again, he missed the opening just now, when no one competed with him, half of the island's seafood was purchased by himself.
Money is getting harder and harder to earn now.
After arriving at the oyster field.
An Yuliang looked at the [-]-acre oyster field in front of him, and said in surprise, "Your method of raising oysters is different from everyone else's. You actually raise oysters by hanging them. Where did you learn it?"
Li Duoyu smiled and said, "I learned from farmers in the next province, and they have been using it for several years."
An Yuliang picked up a bunch of oysters. The oysters were quite clean. There was not much sediment on the surface, and there were very few attachments.
Depending on the situation, it should be taken care of frequently, otherwise the oysters cannot be so clean, and this batch of oysters is really big.
Li Duoyu asked: "Manager An, are my oysters the same as the batch of oysters you received before?"
"That's right, the same." An Yuliang nodded.
In fact, even just now, he didn't particularly believe that the batch of oysters he bought were the ones that Li Duoyu was stolen.
Can be seen after these oysters.
He was 100% sure that the oysters he received a few days ago were dirty.
The ropes used to hang the oysters are all the same length, have the same cement blocks, and most importantly, the oysters are all the same clean.
Over the years he has been in aquaculture, the number of oysters he has purchased ranges from thousands to tens of thousands of tons. Most of the oyster shells are covered with a lot of barnacles and soil. This is the first time he has seen such clean oyster shells.
An Yuliang asked, "Director Li, how long will it take to raise the oysters to such a large size?"
Li Duoyu replied: "For almost three years, my batch of oysters was raised by Section Chief Zhang Qingyun of the Fisheries Research Institute before, and they have only been raised for about half a year in my hands."
An Yuliang frowned. In his impression, most oysters are about one year old, and farmers rarely keep oysters until the third year.
An Yuliang thought for a while.
If it takes three years to raise it to such a large size, the purchase price will definitely not be low.
Previously, there were mainly two types of oysters purchased by their company. One was dried oysters, but they were generally small and black in color.
The locals generally call it oyster dry.
In winter, the company will also collect some pried fresh oysters to make oyster sauce.
The purchase price of raw oysters is very cheap, with shells not exceeding two cents per catty, and pried wet oysters at about two cents per catty.
Dried oysters that have been sun-dried are a little more expensive, and can be sold for about one piece.
The raw oysters purchased by their company are mainly used to make dried oysters, because the shelf life of dried oysters is nearly one year, and they can be sold far to the mainland, and the profits will be relatively high.
Manager An couldn't help asking, "How much do you plan to sell oysters of this quality?"
Li Duoyu thought for a while, and said seriously: "If you sell it with the shell, it will be about ten cents per catty."
After hearing the price.
Manager An smiled wryly, it was five times more than they bought ordinary oysters, plus the transportation cost to sell them in the market.
At least [-] cents, which is almost the same price as sea fish. He originally expected the price to be about [-] cents, but he didn't expect it to be twice as high.
But think about it.
This oyster has been raised for three years, and the time and risk are also there. If it is five points, it is really difficult to buy.
In other words, he earned back the dirty goods he bought with five cents.
See Manager An's face showing embarrassment.
Li Duoyu directly cut two strings of oysters with a knife, and said, "Manager An, the quality of my oysters is guaranteed, why don't we try it."
An Yuliang nodded.
In fact, he had eaten the previous batch of oysters, and the taste was indeed much better than ordinary oysters.
After leaving the oyster field.
Li Duoyu brought Manager An and the two to the only restaurant on Dandan Island.
After Lao Yang from the restaurant saw Li Duoyu, he warmly greeted him: "Village Director, why are you free to come to my place today?"
Li Duoyu said with a smile: "Today, entertain the distinguished guests, Lao Yang, what seafood do you have here?"
"There are squid, eels, clams, and large yellow croakers." Lao Yang opened the freezer and said, "Why don't you come over and have a look."
The only freezer in the whole village is in this restaurant, and it was bought by the seller at that time. The price is very high, about the same as a color TV.
Li Duoyu took a look and found that there were not many seafood in this freezer, and most of them were game from the mountains.
What kind of porcupine, local pork, python, white pheasant, roe deer, etc., all kinds of smells are mixed together, and the smell is a bit pungent.
"I don't want the frozen ones. Is there any live seafood?"
Lao Yang came to the seawater pool behind the restaurant and said: "There are some alive, but not many. There are only some moray eels, flower clams, red snails, and some snappers."
Li Duoyu said directly:
"Fry a plate of flower clams, and a plate of red snails, and fry some squid rings."
Li Duoyu handed the two strings of oysters he was carrying to the boss: "Steam one string until it is half-cooked, and then grill the other string on charcoal. When it is almost cooked, sprinkle some oysters with sugar. Garlic sauce on top."
After Li Duoyu finished speaking, he asked, "Is there any problem?"
Lao Yang nodded: "Yes, no problem."
"That's good, by the way, I have another dish later, and I might borrow your kitchen for a while."
"it is good."
Seeing that Li Duoyu ordered other dishes, Manager An hurriedly said: "Director Li, we have already had lunch at noon, don't order too much, we can't finish it."
Li Duoyu smiled.
"It's okay, seafood doesn't take up your stomach, you wait for me for a while, and I'll bring you some dried oysters I dried."
After speaking, Li Duoyu returned home.
I checked the dried oysters on the dustpan. It has been in the sun for two days, and the color has turned yellow and the skin has hardened.
At this time, the oysters are half-cooked, but if you poke them with your fingers, you can still feel that the belly of the oysters is still soft.
In the previous life, they generally called this kind of dried oysters golden oysters, but not all oysters can be called golden oysters.
The first condition is to be fat enough.
Then the season must be right, preferably oysters after autumn and winter.
Finally, it must not have been oiled.
Li Duoyu returned to the restaurant after taking more than a dozen of them.
Because Lao Yang in the restaurant had never made this dish of dried golden oysters before, Li Duoyu simply cooked it by himself.
The method of dried golden oyster is very simple, just fry it.
You can also fry some garlic.
Perhaps because of occupational diseases, Li Duoyu still likes to cook by himself.
About half an hour later.
A table of seafood is ready, and three of the dishes are all oysters.
Steamed oysters, char-grilled garlic oysters, and pan-fried dried oysters.
In this era, oysters are not a particularly popular seafood. Except for people on the beach, very few people eat them.
Most people cook porridge and soup with dried oysters. I didn't expect Li Duoyu to come up with so many tricks.
An Yuliang had never eaten like this before, he tried a steamed oyster first, the taste was very good, probably because of its freshness.
The taste was actually much better than the batch of dirty goods he bought earlier, it was very sweet and smelled like the sea.
After An Yuliang finished eating, he said to his subordinate Xiao Lin, "You should also eat some and see, Director Li's oysters are really good."
Xiao Lin shook his head: "I'm a little afraid of the smell of raw oysters."
Li Duoyu said: "If you are afraid of the taste, you can try this garlic oyster, the taste will not be so strong."
Kobayashi wanted to refuse.
Unexpectedly, An Yuliang's eyes came over, Xiao Lin took a garlic oyster on the spot, and first took a small bite.
After eating.
Xiao Lin didn't feel that disgusting, but thought it was quite delicious, so he swallowed a whole oyster.
"Director Li, if I do this, I don't seem to be afraid of that smell anymore."
Li Duoyu nodded: "This method of mincing garlic is more suitable for the public, and many people who dare not eat oysters can also accept it."
"By the way, there is also this pan-fried dried oyster, you can try it too."
"Okay, let me try."
Xiao Lin picked up a dried oyster that was fried until golden, bit it, and found that the taste was very sweet, and it felt like eating seafood braised pork.
"Manager, this food is delicious."
Manager An gave him a disgusted look: "Director Li cooks the food himself, can the food you invite us to eat be delicious?"
After An Yuliang finished speaking, he also picked up a fried dried oyster and ate it. His originally squinted eyes instantly magnified.
After eating one, he picked up another and ate it, and then said: "The taste of your dried oysters is really amazing."
Li Duoyu smiled: "Eat more if it tastes good."
An Yuliang didn't intend to eat too much at first, his wife kept urging him to lose weight recently, and the doctor also said that he was too fat, so he should try to drink less and eat less.
But when he ate the garlic oysters, he forgot what his wife and doctor had said on the spot, and he even thought he could show off two bowls of rice.
After eating and drinking.
An Yuliang rubbed his belly and said, "Director Li, let's do this, then according to your price, our company will contract all your oysters."
Li Duoyu smiled and said, "Probably not, Manager An, if you really want it, I can give you half of it."
Hearing this, An Yuliang and his followers were stunned.
An Yuliang looked puzzled: "How to say?"
Li Duoyu replied: "That's right, some oysters have already been contracted out."
An Yuliang opened his mouth wide and said, "Why is there always someone with faster hands and feet than me? It can't be that bastard Chen Jiao again."
Li Duoyu smiled and shook his head.
He didn't give An Yuliang a clear answer. In fact, no one has ordered this batch of oysters yet, but Li Duoyu didn't want to sell all the oysters to the same buyer.
"By the way, Manager An, we can cooperate, but before we cooperate, I have a small request."
After Xiaolin heard this, he frowned on the spot. As a state-owned company, they have always been the ones who ask people, and others beg them to buy it.
I didn't expect that it would be the other way around today, and someone would ask for it. If Manager An hadn't been very polite to Director Li, he would have wanted to scold him on the spot.
"What request?" An Yuliang asked.
Li Duoyu said seriously: "Actually, it's just a trivial matter, that is, when you sell my oysters, you have to mark our brand."
Xiao Lin's eyes widened, and he felt that Director Li's request was a bit outrageous. The seafood purchased by their company was naturally the brand of their Rongcheng Commodity Distribution Company.
And this director Li sold the oysters, but he still wants to keep his own brand, how can such a good thing happen?
An Yuliang frowned slightly: "I don't think I can make a decision about the brand, but I can go back and fight for you."
"By the way, Director Li, can I ask, what is the name of your brand?"
Li Duoyu replied: "Minlong Food."
An Yuliang savored it carefully, always felt that these two words were very familiar, and suddenly remembered an ancient poem.
Compassionate farmers, Minlong.
"It's a good name indeed."
Ask for a monthly ticket, ask for a recommendation.
(End of this chapter)
After the two chatted.
An Yuliang said, "Director Li, let's go and see your oysters."
"Okay, I'll take you there."
Li Duoyu nodded.
The three of them came to the pier, boarded Li Duoyu's diesel sampan boat, and headed for the oyster field.
Lao Mi, the fishmonger who couldn't get in the way the whole time, couldn't help smoking a cigarette when he saw that Manager An had gone to Li Duoyu's oyster field.
Today at the pier, after seeing Manager An, I wanted to establish a relationship with him, but I didn't want to be interrupted by Wang Dapao who received the news and listened to him bragging for more than an hour.
Manager An made it clear that he came to look for Li Duoyu this time, but in fact he had been eyeing Li Duoyu's oysters for a long time.
When I wanted to get a share of the harvest, I didn't expect Manager An to come here directly. Depending on the situation, he probably didn't have a share.
Lao Mi couldn't help sighing again, he missed the opening just now, when no one competed with him, half of the island's seafood was purchased by himself.
Money is getting harder and harder to earn now.
After arriving at the oyster field.
An Yuliang looked at the [-]-acre oyster field in front of him, and said in surprise, "Your method of raising oysters is different from everyone else's. You actually raise oysters by hanging them. Where did you learn it?"
Li Duoyu smiled and said, "I learned from farmers in the next province, and they have been using it for several years."
An Yuliang picked up a bunch of oysters. The oysters were quite clean. There was not much sediment on the surface, and there were very few attachments.
Depending on the situation, it should be taken care of frequently, otherwise the oysters cannot be so clean, and this batch of oysters is really big.
Li Duoyu asked: "Manager An, are my oysters the same as the batch of oysters you received before?"
"That's right, the same." An Yuliang nodded.
In fact, even just now, he didn't particularly believe that the batch of oysters he bought were the ones that Li Duoyu was stolen.
Can be seen after these oysters.
He was 100% sure that the oysters he received a few days ago were dirty.
The ropes used to hang the oysters are all the same length, have the same cement blocks, and most importantly, the oysters are all the same clean.
Over the years he has been in aquaculture, the number of oysters he has purchased ranges from thousands to tens of thousands of tons. Most of the oyster shells are covered with a lot of barnacles and soil. This is the first time he has seen such clean oyster shells.
An Yuliang asked, "Director Li, how long will it take to raise the oysters to such a large size?"
Li Duoyu replied: "For almost three years, my batch of oysters was raised by Section Chief Zhang Qingyun of the Fisheries Research Institute before, and they have only been raised for about half a year in my hands."
An Yuliang frowned. In his impression, most oysters are about one year old, and farmers rarely keep oysters until the third year.
An Yuliang thought for a while.
If it takes three years to raise it to such a large size, the purchase price will definitely not be low.
Previously, there were mainly two types of oysters purchased by their company. One was dried oysters, but they were generally small and black in color.
The locals generally call it oyster dry.
In winter, the company will also collect some pried fresh oysters to make oyster sauce.
The purchase price of raw oysters is very cheap, with shells not exceeding two cents per catty, and pried wet oysters at about two cents per catty.
Dried oysters that have been sun-dried are a little more expensive, and can be sold for about one piece.
The raw oysters purchased by their company are mainly used to make dried oysters, because the shelf life of dried oysters is nearly one year, and they can be sold far to the mainland, and the profits will be relatively high.
Manager An couldn't help asking, "How much do you plan to sell oysters of this quality?"
Li Duoyu thought for a while, and said seriously: "If you sell it with the shell, it will be about ten cents per catty."
After hearing the price.
Manager An smiled wryly, it was five times more than they bought ordinary oysters, plus the transportation cost to sell them in the market.
At least [-] cents, which is almost the same price as sea fish. He originally expected the price to be about [-] cents, but he didn't expect it to be twice as high.
But think about it.
This oyster has been raised for three years, and the time and risk are also there. If it is five points, it is really difficult to buy.
In other words, he earned back the dirty goods he bought with five cents.
See Manager An's face showing embarrassment.
Li Duoyu directly cut two strings of oysters with a knife, and said, "Manager An, the quality of my oysters is guaranteed, why don't we try it."
An Yuliang nodded.
In fact, he had eaten the previous batch of oysters, and the taste was indeed much better than ordinary oysters.
After leaving the oyster field.
Li Duoyu brought Manager An and the two to the only restaurant on Dandan Island.
After Lao Yang from the restaurant saw Li Duoyu, he warmly greeted him: "Village Director, why are you free to come to my place today?"
Li Duoyu said with a smile: "Today, entertain the distinguished guests, Lao Yang, what seafood do you have here?"
"There are squid, eels, clams, and large yellow croakers." Lao Yang opened the freezer and said, "Why don't you come over and have a look."
The only freezer in the whole village is in this restaurant, and it was bought by the seller at that time. The price is very high, about the same as a color TV.
Li Duoyu took a look and found that there were not many seafood in this freezer, and most of them were game from the mountains.
What kind of porcupine, local pork, python, white pheasant, roe deer, etc., all kinds of smells are mixed together, and the smell is a bit pungent.
"I don't want the frozen ones. Is there any live seafood?"
Lao Yang came to the seawater pool behind the restaurant and said: "There are some alive, but not many. There are only some moray eels, flower clams, red snails, and some snappers."
Li Duoyu said directly:
"Fry a plate of flower clams, and a plate of red snails, and fry some squid rings."
Li Duoyu handed the two strings of oysters he was carrying to the boss: "Steam one string until it is half-cooked, and then grill the other string on charcoal. When it is almost cooked, sprinkle some oysters with sugar. Garlic sauce on top."
After Li Duoyu finished speaking, he asked, "Is there any problem?"
Lao Yang nodded: "Yes, no problem."
"That's good, by the way, I have another dish later, and I might borrow your kitchen for a while."
"it is good."
Seeing that Li Duoyu ordered other dishes, Manager An hurriedly said: "Director Li, we have already had lunch at noon, don't order too much, we can't finish it."
Li Duoyu smiled.
"It's okay, seafood doesn't take up your stomach, you wait for me for a while, and I'll bring you some dried oysters I dried."
After speaking, Li Duoyu returned home.
I checked the dried oysters on the dustpan. It has been in the sun for two days, and the color has turned yellow and the skin has hardened.
At this time, the oysters are half-cooked, but if you poke them with your fingers, you can still feel that the belly of the oysters is still soft.
In the previous life, they generally called this kind of dried oysters golden oysters, but not all oysters can be called golden oysters.
The first condition is to be fat enough.
Then the season must be right, preferably oysters after autumn and winter.
Finally, it must not have been oiled.
Li Duoyu returned to the restaurant after taking more than a dozen of them.
Because Lao Yang in the restaurant had never made this dish of dried golden oysters before, Li Duoyu simply cooked it by himself.
The method of dried golden oyster is very simple, just fry it.
You can also fry some garlic.
Perhaps because of occupational diseases, Li Duoyu still likes to cook by himself.
About half an hour later.
A table of seafood is ready, and three of the dishes are all oysters.
Steamed oysters, char-grilled garlic oysters, and pan-fried dried oysters.
In this era, oysters are not a particularly popular seafood. Except for people on the beach, very few people eat them.
Most people cook porridge and soup with dried oysters. I didn't expect Li Duoyu to come up with so many tricks.
An Yuliang had never eaten like this before, he tried a steamed oyster first, the taste was very good, probably because of its freshness.
The taste was actually much better than the batch of dirty goods he bought earlier, it was very sweet and smelled like the sea.
After An Yuliang finished eating, he said to his subordinate Xiao Lin, "You should also eat some and see, Director Li's oysters are really good."
Xiao Lin shook his head: "I'm a little afraid of the smell of raw oysters."
Li Duoyu said: "If you are afraid of the taste, you can try this garlic oyster, the taste will not be so strong."
Kobayashi wanted to refuse.
Unexpectedly, An Yuliang's eyes came over, Xiao Lin took a garlic oyster on the spot, and first took a small bite.
After eating.
Xiao Lin didn't feel that disgusting, but thought it was quite delicious, so he swallowed a whole oyster.
"Director Li, if I do this, I don't seem to be afraid of that smell anymore."
Li Duoyu nodded: "This method of mincing garlic is more suitable for the public, and many people who dare not eat oysters can also accept it."
"By the way, there is also this pan-fried dried oyster, you can try it too."
"Okay, let me try."
Xiao Lin picked up a dried oyster that was fried until golden, bit it, and found that the taste was very sweet, and it felt like eating seafood braised pork.
"Manager, this food is delicious."
Manager An gave him a disgusted look: "Director Li cooks the food himself, can the food you invite us to eat be delicious?"
After An Yuliang finished speaking, he also picked up a fried dried oyster and ate it. His originally squinted eyes instantly magnified.
After eating one, he picked up another and ate it, and then said: "The taste of your dried oysters is really amazing."
Li Duoyu smiled: "Eat more if it tastes good."
An Yuliang didn't intend to eat too much at first, his wife kept urging him to lose weight recently, and the doctor also said that he was too fat, so he should try to drink less and eat less.
But when he ate the garlic oysters, he forgot what his wife and doctor had said on the spot, and he even thought he could show off two bowls of rice.
After eating and drinking.
An Yuliang rubbed his belly and said, "Director Li, let's do this, then according to your price, our company will contract all your oysters."
Li Duoyu smiled and said, "Probably not, Manager An, if you really want it, I can give you half of it."
Hearing this, An Yuliang and his followers were stunned.
An Yuliang looked puzzled: "How to say?"
Li Duoyu replied: "That's right, some oysters have already been contracted out."
An Yuliang opened his mouth wide and said, "Why is there always someone with faster hands and feet than me? It can't be that bastard Chen Jiao again."
Li Duoyu smiled and shook his head.
He didn't give An Yuliang a clear answer. In fact, no one has ordered this batch of oysters yet, but Li Duoyu didn't want to sell all the oysters to the same buyer.
"By the way, Manager An, we can cooperate, but before we cooperate, I have a small request."
After Xiaolin heard this, he frowned on the spot. As a state-owned company, they have always been the ones who ask people, and others beg them to buy it.
I didn't expect that it would be the other way around today, and someone would ask for it. If Manager An hadn't been very polite to Director Li, he would have wanted to scold him on the spot.
"What request?" An Yuliang asked.
Li Duoyu said seriously: "Actually, it's just a trivial matter, that is, when you sell my oysters, you have to mark our brand."
Xiao Lin's eyes widened, and he felt that Director Li's request was a bit outrageous. The seafood purchased by their company was naturally the brand of their Rongcheng Commodity Distribution Company.
And this director Li sold the oysters, but he still wants to keep his own brand, how can such a good thing happen?
An Yuliang frowned slightly: "I don't think I can make a decision about the brand, but I can go back and fight for you."
"By the way, Director Li, can I ask, what is the name of your brand?"
Li Duoyu replied: "Minlong Food."
An Yuliang savored it carefully, always felt that these two words were very familiar, and suddenly remembered an ancient poem.
Compassionate farmers, Minlong.
"It's a good name indeed."
Ask for a monthly ticket, ask for a recommendation.
(End of this chapter)
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