In 1983, a small island started from a large farmer

The kelp had just been dried, and Dandan Island started drying cloves. The roof and stone slabs were all covered with those round winnowing baskets.

The wild cats in the village have become very angry these days. The dried fish are very delicious, but they dare not steal them at all.

Anyone who steals food will be caught and beaten.

The eyes of those villages in the town that are not near the sea are almost red with excitement. The fish dried on Dandan Island are clearly piles of "great unity".

Growing kelp made them rich.

Anchovy fishing was profitable again.

Besides, it is almost the season for small pipes again, and they can make a lot of money again. Some people have already started to complain about it.

"Damn it, it's easy to make money by the sea. You can make money by fishing in the sea."

Faced with such voices, Li Duoyu just smiled. In fact, the fishermen’s current situation is also related to the persistence of their ancestors.

Not to mention a few decades ago, the seaside was full of pirates and was often called the "Widow Village".

Even during the planned economy era, fishermen lived a very miserable life. Without white flour and rice to eat, they could only eat crabs and seafood that were not edible enough. As for fruits, they were luxury items.

When Li Duoyu was a child, he really wished he had a relative from the mountains who could bring them some game or something. But things have changed for the better and he finally got through it.

This time, not only other villages were anxious, but also the villagers on Dandan Island who didn't have any fishing boats began to get anxious.

Originally they didn't want to take out loans, thinking that it was a horrible thing, but now that everyone has made money, they can't hold back and have rushed to the town credit union to apply for loans.

In the past, if you wanted to get a loan, it was not easy. You needed a note from the village committee and a guarantor. But now, if the villagers of Dandan Island want to get a loan to buy a boat, they only need a letter of introduction stamped by the village committee.

If Li Duoyu signed it personally, Director Zhang of the town credit union would approve it immediately after seeing it, and he would even wish they could get a bigger loan.

When the fishermen on Dandan Island made money, they all went to buy boats, which in effect revitalized the entire industrial chain.

In fact, Changwei Shipyard also hopes that the fishermen can make more money so that their business will get better and better.

This time, there are 20 ships customized by Minlong Company, and the villagers of Dandan Island have also booked more than 40 ships.

Recently, all the employees in the shipyard have been working overtime to build ships. If they want to deliver all the ships, it will probably take until next year.

As for those larger ships, it is estimated that they may not be delivered until the year after next.

The leaders were naturally very happy to see this situation. Secretary Chen of the town committee and Mayor Gao even specially organized a lecture entitled "Learning from Xiasha Village".

During this period, under the leadership of An Yuliang, Li Duoyu visited several soy sauce factories in Rongcheng and ordered a batch of fermented black beans.

If you want to make canned anchovies, this thing is absolutely indispensable.

In coastal areas, fermented black beans are a very versatile ingredient. They can be used to cook canned dace with fermented black beans, steamed spare ribs with fermented black beans, steamed fish with fermented black beans, etc. Sometimes, fermented black beans can also be used to stir-fry dishes.

The dried anchovies made with fermented black beans are even more delicious, the kind you never get tired of eating.

When Li Duoyu lived alone, he often bought black bean clove fish as a side dish, which was delicious whether with porridge or rice.

At the Sansha Cannery, Li Duoyu tried the fermented black bean anchovies produced on the assembly line several times.

Finally, one version was finalized.

"Okay, let's follow this version of the recipe."

The price of canned anchovies is almost twice as expensive as that of canned kelp, and the current retail price is RMB 1.50.

But even though the price is relatively high, once this thing was launched, the sales volume was immediately maxed out, and it was completely in short supply.

First, the channels of Chen Yuansu and An Yuliang were really powerful, and they were able to distribute the goods in an instant.

Of course, a good product is the key. After all, even the fishermen love to eat canned anchovies. Little Tutu, who doesn't like to eat, can eat a whole bowl of white rice after having canned anchovies in fermented black beans.

Not to mention people who seldom eat seafood. Of course, there are other reasons. For example, this can of anchovies uses a lot of oil. If you spend one dollar and fifty cents to buy this can, you won’t lose much.

In addition, the Minlong brand is now well-known in Fujian Province, and everyone now has a subconscious belief that the products produced by Minlong are good.

And this time, Li Duoyu put in a little more effort and added an advertising slogan on the can's wrapping paper.

【Eat anchovies to supplement calcium. Eating anchovies will help you grow faster. 】

But just this simple slogan directly boosted the sales of canned anchovies.

This slogan is completely copied from the island country. Because of their traditional short genes, the island people have always been very inferior.

The [racial improvement plan] started a long time ago, which included the idea of ​​eating more meat and taking more calcium supplements.

It just so happens that anchovies contain a lot of calcium, so they are a very good calcium supplement, and they are really delicious.

It is listed as the main calcium supplement for children in the island country. The island country spends a lot of money every year to import anchovies from all over the world.

The anchovies exported to island countries are also used for this purpose.

After the reform and opening up, as the mainland began to integrate with the world, people also realized this problem when they came into contact with each other.

The height of Chinese people is indeed very short, especially those in the southern region. People in Fujian Province are generally short.

There are not many fishermen like Li Duoyu who are 1.8 meters tall among coastal fishermen. Most of them are around 1.7 meters or 1.6 meters tall.

Therefore, after integrating into society, Chinese people began to experience height anxiety and hope that the next generation can grow taller.

This is also the reason why many older generations have the responsibility to feed their children. Every time little Tutu refuses to eat, her mother gets angry and says:
"If you don't eat well, you won't grow tall. If you are short and fat, you will be bullied and no one will marry you."

If anchovies are just delicious, then they are at most just a delicious canned food, and people will get tired of it one day.

But if you add a label that it can supplement calcium, it will be completely different.

Calcium supplementation also hits everyone's pain point. After multiple layers of buffs are superimposed, it is hard for this product not to sell well.

If I remember correctly, it was around this time that various zinc and calcium supplements began to emerge in China.

It should be in 1988, when a boss named Zong from the neighboring province came out with a children's nutritional liquid called Wahaha.

It swept across the country directly, and in three years, it sold more than 100 million yuan, completing the company's initial accumulation.

Not long after Li Duoyu was released from prison, he went to give a gift to the snakehead in order to smuggle himself into the country, and the gift he gave was this thing.

But as a person who has seen the world, Li Duoyu certainly knows that these oral liquids are more than just gimmicks.

If you really want to supplement your nutrition, diet therapy is the most reliable. In terms of effectiveness alone, those nutritional supplements are not as good as the calcium supplement effect of this canned anchovy.

And this thing can be used as a normal side dish, but it is a bit expensive, and some greedy children might steal the whole can. Nowadays, Minlong has developed to its current scale and has reached a turning point. If it only wants to do business in Fujian Province.

That can really be a mess.

In the future it will at least be much stronger than Changzidao, but if it wants to go further, it will require a large amount of capital injection.

Li Duoyu didn’t understand one thing before, which is that when people reach a certain level, they can no longer control themselves.

In his previous life, he had no chance to comprehend the true meaning of this sentence, but now he finally understood it a little.

Once a company reaches a certain scale, it is no longer just yours, but an aircraft carrier on which a group of people depend for their survival.

The reason why employees are willing to work hard is because they see a bright future in the company's development prospects.

If Li Duoyu puts Minlong's development on hold, even if he holds 100% of the controlling power, many people will probably be unhappy.

Because this time, there were not only foreign trade orders, but also canned anchovies, Li Duoyu purchased a huge amount of dried anchovies.

And only a part of it is exported. Most of the anchovies are sold domestically. After all, after processing, the profits from exporting and selling domestically are similar.

Although it is indeed easier to do exports, it is not conducive to the development of the Minlong brand if we continue to do exports.

Li Duoyu believes that canned anchovies is a very good product. If it develops well, he might be able to rely on this product for retirement.

Just after Li Duoyu launched canned anchovies, the leader of a state-owned canning factory (the predecessor of Gulon Canning Factory) far away in Ludao was holding the Minlong brand canned anchovies.

They all looked worried because a few months ago, they actually planned to make anchovy products.

But they didn't expect that by the time they decided to make it, the Minlong canned anchovies had already come out.

It has taken over the market very quickly, and now even the grocery stores in the Ludao Farmer's Market are full of this can of anchovies.

"This kid is really fast. How did he steal our recipe? Why does it taste exactly the same?"

One of the middle-aged men snorted, "I know this recipe is not very normal. We have always eaten this way along the coast. Go back and ask your grandma to make it for you. Does it taste the same?"

Someone frowned and asked, "What should we do now? Should we do it or not?"

A group of people looked at each other in bewilderment, and then a middle-aged man said seriously: "Of course we have to do it. We have to thank Li Duoyu. We can also save the cost of publicity. The market is so big, I don't believe he can eat it all."

In a tall building in Rongcheng.

With a big smile on his face, An Yuliang was reporting to Li Duoyu on the distribution of two canned foods: kelp shreds and anchovies.

The canned kelp shreds have now been sold to neighboring provinces, and have achieved considerable success. Although the profit is a little less, the volume is large.

After all, Li Duoyu has a lot of cold storage for salted kelp. If it doesn't work, he can still make canned kelp shreds by soaking the dried kelp.

There is no need to worry about the kelp shreds being out of stock. What Li Duoyu is more worried about is whether the ingredients can be supplied.

Although the catch of anchovies this time is large, it is a seasonal aquatic product and cannot be caught after this month.

An Yuliang narrowed his eyes and said, "Boss Li, I think we can control the shipment volume of our cloves appropriately."

After hearing this, Li Duoyu suddenly became interested and asked, "What do you mean?"

An Yuliang said:
"The main reason is that our quantity is limited. If we continue to sell at this rate, we can indeed make a lot of money, but in three months, we will be out of stock."

Li Duoyu nodded.

An Yuliang went on to say: “But if our products are out of stock for too long, people might forget about it.

Also, this product is very easy to be copied, and if our competitors happen to have it in stock, we might help them promote it.”

After hearing what Manager An said, Li Duoyu's expression became serious, and he found that what Manager An said made a lot of sense.

As expected, I had never been a boss in my previous life, so I just thought about how to produce. I didn’t expect that the business competition was so fierce.

"I suggest slowing down the shipment volume. This product can be sold nationwide. We can learn from the Yanwu tape recorder and directly advertise it on TV to increase its popularity."

Li Duoyu looked at An Yuliang in surprise. Although he was a little old, many of his ideas were very advanced.

In this era, people prefer to advertise in newspapers, and few people would think of advertising on TV.

Even though it's already 1987, the number of serious TV commercials is still pitifully small. TV stations would rather turn into a ball than make more money.

It just so happened that Li Duoyu had wanted to advertise before, and the sooner he advertised, the better the effect would be.

Since Manager An has this idea, if we want to do it, we must make it bigger. Li Duoyu said: "Since we want to shoot a commercial, let's just invite a celebrity to shoot the commercial."

After hearing this, it was An Yuliang's turn to be stunned: "Are celebrities those popular actors?"

Li Duoyu laughed. In this era, the word "star" was indeed a bit ahead of their time.

People prefer to call them artists, comrades, and actors. Nowadays, actors in China are more like a profession and have not yet developed into idols.

"Yes, that's what celebrities mean. I also heard about it from Hong Kong Island. They usually invite some celebrities to shoot commercials, just like the Yanwu tape recorder."

The advertisement that An Yuliang originally wanted to shoot was the kind with white text on a blue background, with only sound and text.

XX Machinery Factory.

To buy a diesel engine, go to XX factory, call XXX, or telegram XXX.

Unexpectedly, Li Duoyu wanted to shoot this kind of thing. An Yuliang couldn't help but ask, "Mr. Li, who are you going to ask to shoot it?"

Li Duoyu thought about it for a while and personally, he liked Gong Xue more.

But it seems that because of a misunderstanding, her reputation is not very good now, and she is planning to go abroad.

At this time, due to the popularity of "Journey to the West", Zhu Lin, the Queen of the Kingdom of Women, seems to be particularly popular in the past two years.

It can be said that before Hong Kong stars became popular, the King of the Kingdom of Women was definitely the most capable.

Li Duoyu also wanted to invite Teacher Liu to be the spokesperson, but he is a monkey. If he were to be the spokesperson and eat anchovies, wouldn’t he have to eat them with his hands?

Li Duoyu said to An Yuliang: "Manager An, why don't we just invite the Queen of the Kingdom of Women to shoot the commercial."

An Yuliang was silent for a while, then he said, "If we hire her, the price won't be too low."

"If it's less than 50,000, you don't need to report to me." Li Duoyu said with a smile. After all, these stars don't make a lot of money these days.

They just filmed movies. There were no advertisements to take. They only received film remuneration. Some actors worked in government agencies and did not even receive film remuneration, only wages. (End of this chapter)