Reboot 2003

Chapter 110 017: Red Star Music Production Club
It seems that I have forgotten this important thing-although it may not be very convenient to use music to compose, learning software requires learning notation, and additionally learning software operation, which in a sense increases the cost of learning.

However, the composition software is very convenient to modify. It can be modified as it is played, and it can also directly combine audio tracks.

Not to mention rewriting a numbered musical notation, a demo is enough.

And our boss Chen didn't expect it at all before, it was because the lights were dark.

Fortunately, Xu Lingling reminded her in time. That night, Chen Qin ordered an innovative sound card, installed a set of professional microphones, found an online textbook, and started to compose music on the fruit software.

After the end of the sports meeting the next day, the May Day Golden Week began.

In order to learn to compose music, Chen Qin didn't go anywhere this golden week, and the life of elementary school students was as peaceful as before, and time flowed quietly like this.

But the tide of the times is churning.

The galaxy software is on the cusp of the wave of the times. As a matter of course, a series of turbulent changes have taken place in the galaxy software recently.

Of course, it’s not because of the company’s legal counsel who resigned and went to sea before. Galaxy Software has indeed undergone a series of huge changes in the management level recently. These changes are reflected in all aspects, but the core is very simple...

That is, Galaxy Software has money.

At the beginning, the boss Chen Qin said that he would put all the money into the company's operations. Now that the money is indeed there, let's start spending it directly.

First of all, the software aspect—there hasn’t been much change here, but after a series of wrangling negotiations, Zheng Nanling’s "Qianqian Jingting" was successfully acquired. It cost 40 yuan, and it was dug up together with the project... Although the actual money has not been reduced much, Galaxy Music has just launched on May 5, but the price has not been lowered much.

However, because the company has money, it has enough confidence, and considering that it will change later, it doesn't care much about this kind of small money.

For Galaxy Software, the most important thing at present is the recent CRBT business.

Originally, this year’s school recruitment plan was to recruit a dozen or so people, but because of the money recently, this number has been expanded to more than 30 people; originally planned to mainly recruit programmers and odd job interns, and now plans to recruit some other types of talents.

This time, some talents related to music, law and music business were also recruited, not only in Shencheng, but also in Yanjing.

Although Chen Qin is not actually planning to actually make records now, recruiting a few people from the traditional record industry is also an important way to know ourselves and the enemy. Since the record industry is generally in a downturn—the popularity of CRBT has not yet spread to the end of the industry, it is not difficult to recruit some mature talents in the record industry at this time.

Finally, recruiting artists.

The nature of this article is actually different—the relationship between the record company and the artist is not a direct subordinate, but rather a partnership. Although the record company usually occupies a strong position with the artist, signing a contract with the record company itself is a kind of commercial behavior. Only when both parties are sure that the business can bring them some kind of resources will the transaction take place.

So at this point, it seems that something went wrong... At the product meeting after the festival, Lu Rong and Chen Qin made a report——

"Mr. Daolang, we heard from the boss and talked to him at the beginning of the year. He hoped to sign with a more powerful record company. When we went this time, he had already signed with Yanjing's Taihe Wheatfield."

"Teacher Yang Chengang... He is willing to cooperate with us, and he is willing to transfer the copyright of "Mouse Loves Rice". However, I checked the copyright registration and found that the copyright management of this teacher is quite chaotic. Finally, we followed the boss's suggestion, and we paid 10000 yuan to buy the cover copyright and license of this song."

"And we found some individual singers from Yanjing and Shencheng. Some talented singers don't seem to trust the online publishers. The cover version of "Mouse Loves Rice" we bought this time, we asked Mr. Niu who just joined the sales department to sing..."

Because it was originally a bulk company, after the golden week, the programmers of the galaxy company returned to the office from the holiday and found that no one from the sales department came. After asking, they found out that they had gone to Yanjing.

The cultural and entertainment atmosphere in Shencheng is relatively... barren. Recently, Lu Rong's new color ring group rented an office in Yanjing, recruited some fresh graduates, and lived there directly.

However, at the regular product meeting, everyone still has to hold a video conference to discuss the business together. This is very familiar. The p2p technology development of the software department is still at a critical point, but the business department has been very popular recently. Today, the boss asked the business department to take the lead in making a report.

Lu Rong's report sounds like good news—CRBT is bringing the digital music industry to take off, Galaxy Software has already enjoyed the first wave of industry dividends, and the recent business is progressing smoothly, and even talked about many agency opportunities.

Although there were not many cases where the copyright of the CRBT was directly bought out for one or two thousand in the past, the buyout price has now risen to two to three thousand, and the better ones have directly increased to more than 5000, and most of them are not exclusive contracts.

But it can still be bought anyway. For example, the Red Star Records Club, which was dominant in the last century, has powerful singers such as Tian Zhen and Xu Wei, as well as the copyrights of many songs during the peak period of Beyond, with rich resources and strong strength.

When Galaxy Software came to the door before, their manager turned his nostrils to the sky.

But since they fell out with beyond, their boss has earned enough money to go abroad directly, leaving the company as an empty shell to eat and die. When he went this time, the manager said that the copyright can be negotiated, and the price is very cheap, as if he didn't feel the CRBT craze outside.

Not only that, but also said on the spot that their company's business is looking for a new one to accept such an amazing speech.

Galaxy Software currently has no acquisition plan in this regard, but it sounds like a pretty good idea. In short, Lu Rong bought out the copyright of Beyond directly. Although I don’t know how popular it is, but when I went to karaoke last time, the programmers liked to sing Huang Jiaju, so it shouldn’t be too bad.

As for the acquisition, I have already told Chen Qin before, so there is no need to rush this matter.

In addition, some individuals and small record companies are also willing to entrust Galaxy Software to act as an agent for copyright development business in the form of split agency.

From this point of view, it seems that Lu Rong's suggestion at the beginning is more accurate. Nowadays, the popularity of ring tones is very high, and real money is also being watched, but it will take time for the entire market to adjust. In fact, continuing to follow the old strategy can actually make money—at least in a short period of time.

However, employees who have touched the front-line business have gradually discovered that they really need to transform.

In the CRBT market, the Matthew effect of songs is more obvious. The so-called Matthew effect probably means that the winner takes all.

This seems to be a common problem in the Internet industry. The experience Lu Rong summed up before is that the songs on the current charts can account for a larger share, and the value of those cheap and unpopular songs is actually worse than most people think.

And these big-name songs... It is indeed as Chen Qin said, no matter whether it is a share or a buyout, it is impossible to buy it now.Major record companies have gradually realized the value of CRBT, and have firmly shrunk their core resources into their arms; this trend is developing. If they rely solely on agents and act as industry lubricants, they will always lose their share in the future.

And the main breakthrough seems to be, as Chen Qin said before, on the side of individual musicians and those small record companies.

Although today's CRBT is profitable, it is very far away for individual creators. At present, most service providers have not opened the entrance to personal CRBT creators. For small record companies, they also lack the bargaining power with large service providers.

Signing a decent agency contract directly with them is a way to cooperate. A better way is to directly sign these individual singers, and then mainly operate online channels and take the path of online distribution.

Lu Rong's strategy is fine, but it's a pity that no one is signed this time.

Today’s record companies and service providers are very open to CRBT, but individual creators still have serious doubts about it. Whether it’s Dao Lang, who Chen Qin was optimistic about before, and is now quite out of the circle, or other singers he found later, it seems that they don’t trust this CRBT-based publishing company.

No matter how promising and extravagant Lu Rong said the project was, those individual creators who already had a certain reputation were still unwilling to sign the contract.

"You don't have to worry about this issue for the time being. We can concentrate our resources to release a few hit songs on the Internet first, and then discuss cooperation with them. Newcomers in the industry who have no works can actually consider it."

"Where can I find lyrics and music?"

"Let me find a few songs myself. I guarantee they will sell well. You just need to do your business well."

(End of this chapter)