Reboot 2003

Chapter 116 023: The Herd Effect

For traditional records, singing songs is certainly not enough. Whether it is physical stocking or media promotion, it requires an extremely complicated industrial chain to operate. These skills are also the foundation of those record companies.

Galaxy Software is not familiar with these, and there is no need to engage in those physical sales links. Since the distribution method is on the Internet, as long as the song is ready, it can be directly put on the shelves and started selling.

Of course, as Chen Qin thought before, someone must first know about the Internet before someone will listen to it, and only after someone listens will someone buy it. Proper and effective commercial promotion is very necessary.

Even if she sang better than Teresa Teng, someone must be able to hear it, so that the singing effect can spread.

However, Chen Qin already has a plan for this. In fact, this is also the most important part of the creative plan of "Where Are We Going, Dad"——

Galaxy Software will take the path of publishing online songs in the future, so it must master the core industry chain of publishing online songs, and the sales link of Internet cultural products is mainly in the hands of the platform, so Galaxy Software should mainly focus on the promotion link.

By 2023, this type of publisher will generally be called an MCN organization, which is proficient in all business methods that turn content into traffic, and then turn traffic into money. Although Chen Qin does not do this, most of the methods of the MCN organization are basically known to anyone who has been on the Internet.

Those messy forums and small websites release free releases, of course, they don’t post in vain, they upload the original song for free, and only when someone listens can someone download the CRBT.

Not only do they have to post, but they also have to pretend to be ordinary people and go to online communities to post. Recently recruited fresh graduates have started to pretend to be ordinary netizens and post links to various forums and post bars. They don’t need any technical content.

A more complicated method—find a picture of a cat or a puppy, add the words "Where are you going, Dad?", and spread the whole emoticon package on the Internet. It doesn't matter if it's a little awkward, as long as it can be seen and remembered by others.

In addition, appropriate and targeted channel promotion operations are also necessary.

From the perspective of future experience, the channel value of online music is mainly concentrated in the major charts.

After all, in the field of online music, it does not make sense to summarize the law of user choice purely based on the Matthew effect—that is, the phenomenon of winner-take-all. Although the top few digital music do occupy most of the market resources, on the one hand, they are time-sensitive, and on the other hand, they cannot achieve a true exclusive monopoly.

In the field of music, a more accurate description should be 'herd effect', which means that users will blindly follow the leader like sheep to a certain extent. Therefore, for digital music, rankings are a very important promotion channel.

In the future, we will often see news such as idols leading fan groups to make charts collectively, and a certain media collects money to set up a black box for rankings. This is relatively new to today’s CRBT industry—of course, the same behind-the-scenes transactions are not uncommon in traditional music media.

So before Li Jian finished writing the song, Lu Rong was engaged in the payment of these businesses——

Most of the current service providers are quite honest. No.1 on the download list of Sohu and Tom is "The First Snow in 2002" which basically has no commercial operation.

As for Galaxy Software, when they came to the door to rank, some of them thought it was not a good idea to be shady, so they didn't agree, but most of them could be used if they had money.

The price is not expensive, tens of thousands of dollars means you can get it at once... The charging standards of the major news platforms were originally from the paper media. Now the advertisements on the portal websites are already very expensive, but the music is more subtle;

Other portals are following behind, and now they are in a state of vacillation. This kind of business is far from becoming an industry. Galaxy Software’s music itself is released for free, and they are too late to welcome such platinum customers. Naturally, they just charge a fee at the level of paper media and it’s over.

In addition, there are some personal music websites that imitate napster, and these small stations are even more convenient.They usually sponsor a little bit of money, and you won’t let you use our songs if you don’t let them rank in the rankings. It’s a combination of carrots and sticks, and these small websites basically agree directly.

And after Li Jian’s song was written, Lu Rong sent the song to those partners who were unwilling to give up the principle of fairness before. These partners thought their behavior was a bit boring, but now they listened to the song.

So from the second day after "Where Are We Going, Dad" was launched, its name appeared on the new song charts of major businesses, and its popularity began to rise rapidly.

And the CRBT users on the website seem to really like this song——

The most intuitive data is the number of downloads. Since its launch in mid-May, the number of downloads of this song has skyrocketed like a rocket.

First, the number of downloads in a single day surpassed that of "Back to LS" which I just bought from Red Star, then "I Have You in My Life", and then "Mouse Loves Rice" - today's "Mouse Loves Rice" are basically copyright-free ring tones, and the singer is not a sweet girl. Within three days, he was defeated by the maturely packaged "Where Are We Going, Dad".

Next, it was even able to keep pace with "Green Light", one of the company's top-streaming resources--it temporarily stopped its upward momentum after reaching the top five in the overall list.

Although there is still a big gap between the top "The First Snow in 2002" and the ace resource "Our Love" held by Galaxy Software, for a song that has just been released, such a result is nothing to be disgusted with.

It seems that this level is already incredible - the people in the company themselves are a little bit fooled.

Li Jian's own name was still on the arrangement, but he looked a little bit shocked. Although Teacher Niu didn't participate in it himself, he was very proud, as if he wrote the song himself.

"I'll just say this song will be successful. If it's directly on the original version, it will be even more explosive..." Of course, he was just talking casually. He was almost fired for talking nonsense last time. He is also very satisfied with the new version this time, and he is the first to assert that this song has a future. Although the current version is not what he expected, he is also very happy that "Where Are We Going, Dad" has succeeded.

Of course, other people are also very happy, just a little confused about why this song is so successful...

"Where Are We Going, Dad" is really good.

The lyrics are cute, and the melody is not bad. There are a few lines that are quite warm, such as "You quietly sprouted, my hair is gray", "This is the first time I am your father, and our mood is a bit complicated", and the little stars echoing from beginning to end can also make people smile knowingly.

Many families with children in the company have already replaced the color rings immediately, and those without children have also changed their own without company tasks, and have already sold several orders to the circle of acquaintances.

From this point of view, it is only natural that this song has a high sales volume of CRBT, but is this enough?Obviously, it is difficult for a song like "I Have You" to be on the list.

(End of this chapter)