Reboot 2003

Chapter 128 035: Split

The CRBT market continues to heat up, and the commercial value of music copyrights is attracting more and more attention. In today's market, those service providers and record companies who have transferred from SMS services are still a bit slow. Among the new players on this track, the most eye-catching one is called 'Galaxy Software'.

Of course, in the beginning, Galaxy Software's lead wasn't that big.

Not only is there no irreplaceable resource advantage for Galaxies Software on this "under the fence" platform, but there are also several small studios that follow suit at the same time as competitors. It is hard to say what the future will be like.

Therefore...Although Galaxy Software has emerged in the industry, it is not the most eye-catching company under the public media platform.

For example, "The First Snow in 2002", which became famous this year and performed well in the CRBT market, such as Rolling Stone Records, which entered the market with a high profile as a record company, and "Carrian CRBT", another start-up company that entered the market later but took the lead through a more aggressive copyright strategy, a more targeted business model, and obtaining the SP qualification in advance...

Although their sp qualifications are only local, at least the name looks very professional...Carrian ringtones, it seems that they specialize in ringtones, and they probably have a better future than the more complicated galaxy software.

However, as time entered July, the pattern of the CRBT market began to become clearer.

The popularity of "Where Are We Going, Dad" has not diminished. After the June [-] Children's Day CCTV turmoil, it still occupies the top three charts of all major SP channels, and even often ranks first.

In the track of lines, Galaxy Software is even more outstanding. While other CRBT content is still in the exploration stage, Galaxy Software has begun to industrially produce a large number of situational CRBTs such as "children's voices", "tricks" and "sound effects"-although this part of CRBTs currently does not occupy a large market share, Galaxy Software has obviously obtained exclusive content resources on this track.

In mid-July, Warner Music, which had just announced its withdrawal from the Chinese market, issued an apology letter for some reason.

To be honest, the content of the letter is a bit inexplicable. It seems that Time Warner and Galaxy Software have a certain copyright conflict, and then Time Warner said that this was done by temporary workers.

This matter has no beginning and no end, and everyone is eating melons and eating a little bit. As a result, there are some rumors on the forum, saying that many ring tones of the popular Carnation Music have been offline directly, and many of them are copyrighted by Warner...

The impact of this incident is not very big, but it seems to be a signal that with the advantages accumulated before, Galaxy Software's leading position in the field of CRBT content has been completely stabilized.

Today's China Internet industry does not have the experience of chasing hot spots as high as it will in the future, but after several rounds of baptism, everyone can see that——

A company that has already obtained this level of first-mover advantage in an emerging industry, as long as there are no major problems in its subsequent decision-making, should be enough to obtain a good development prospect before the entire industry declines.

Although Galaxy Software is not as technically difficult as last year's Kuaikan Media, and the CRBT market is not as big as online games and advertisements...

However, if ordinary enterprises can achieve this level, they can almost gradually enter a stable period.

Under such circumstances, the galaxy software does not intend to stop at this point, and it is still moving forward.

After the successful release of "Where Are We Going, Dad", Galaxy Software launched other release plans. The content of those lines is of course the basic disc, and the cover rights of "Mouse Loves Rice" just obtained can also be used——

Although the company bought the right to sing the cover before, but there are no serious singers under it, only Teacher Niu barely sang it once.

The boss was not satisfied. He said that this song must be sung by "Sweet Girl". Although Mr. Niu is not a professional singer, he should sing it again, but where did the term "Sweet Girl" come from?
In addition, the boss said that he wanted to make a good song that could be on the list, and finally wrote it, called "Love's Offering", and handed it over to Li Jian to organize and arrange the song...

During this period, the SP website that cooperated with Jinshan Company also landed.

The final of Super Girl has not yet started, but Jinshan’s CRBT sp business has already started... Usually the business model of value-added service providers is to use their own traffic to sell the sp resources in their hands, and the national sp license itself is already an important resource channel.

After several rounds of negotiations, Chen Qin invested 200 million in the joint venture company established not long ago. In the end, Galaxy and Jinshan each held 50% of the shares. Now the main business is to provide those provincial-level SPs with national sales shells, and Jinshan Software has built its own website called 'Jinshan Music'. Although there is no traffic, a shell is enough.

These are all natural business development directions. Now the CRBT market is expanding. In a barren place where there is no commercial operation at all, now is an excellent time to enclose the land and make a big splash.

However, at the top of the wave, facing the booming CRBT business and the gradual decline of traditional CRBT service providers, the boss seems to have a new plan.

It seems... recently everyone has forgotten one thing, Galaxy Software is a software company.

Of course, this point is not completely accurate. Although Galaxy Software started from the software industry, the "Internet" is the company's main business direction. In the early days, the boss would emphasize this point every time the product meeting was held. Now making music, I just wanted to develop a side business at the beginning, but I didn't expect it to be so successful in the end.

But it is also because of the profit relationship that the boss seems to be focusing his business on music. Apart from being a little frustrated, everyone in the Shencheng software department is also trying to find a way to match the company's pace——

Changyou and the others set up a homepage like hao123, which allows them to use the traffic of these products by the way, cooperate with music products, and create a promotion channel for themselves, and Galaxy Music and Qianqian Jingting, which has just been compiled, also have built-in songs released by the company.

Especially Zheng Nanling who listened quietly——

Although this person is a programmer, he is also a serious music fan. Recently, he seems to have directly applied to the management and wants to change his career to work in the music department. Although everyone is smiling on the surface, they are also thinking about it in their hearts...

Although these free software looks good, but I really can't see where the money is, why not switch to music, speaking of the software department is the old qualifications, and the newly established digital music department should not be considered a layman...

But things have changed recently.

The music department seems to be on the fast track of rapid development, but during this period, the boss seems to have started to focus on the software department. He not only held several product meetings that had not been held for a month, but also seemed to propose several new company projects.

Midsummer is coming gradually.

Amidst the busyness and turmoil, Li Jian from Yanjing and two newly recruited interns came to Shanghai with a lot of equipment and tools. The MV of "Where Are We Going, Dad" is ready to be filmed.

During the period of rapid development, the companies on both sides have a good relationship with each other. When the filming team first arrived yesterday, Chang You from the development team personally took people to meet the wind. Today's Galaxy Software Shencheng company is also very lively.

A group of people from the music department were busy downstairs, and people from the software department upstairs heard that the little singer who sang "Where Are We Going, Dad" came to the company today, and they all took notes and went downstairs to watch the fun.

At the door of CEO Sun Xiaomei's office, a heavyweight also came today. CEO Sun Xiaomei and project director Chang You were talking with Xu Tao, an executive from the parent company, about another major company event recently.

Chang You rubbed his chin with a serious face, as if he was discussing a very important topic: "That is to say, this time the company splits up, will Galaxy Concert be operated as a subsidiary company instead of an independent company?"

(End of this chapter)