Reboot 2003

Chapter 139 046: Creative ringtone

Among the two key projects, one is "Love of the Linden Tree".

This song is a song by the Romanian group O-Zone, which is the original version of the future "Not Afraid, Not Afraid". It is the famous Ant Hei.

On that evening in June, Boss Chen suddenly thought about the US dollars across the ocean. Although Facebook’s investment was not in a hurry, but he happened to be engaged in digital music, so he naturally thought of this online divine song of the same period...

So if "Where Are We Going, Dad" is China's "Song of the Little Crocodile", then "Love in the Lime Tree" is "The First Snow in 2002" in Europe and America.

Although the content probably has nothing to do with each other, from a commercial point of view, the logic of their success is similar.

If "The Song of the Little Crocodile" and "Where Are We Going, Dad" represent the new demand brought by the Internet for children's songs, a market where commercialization is not enough, then "The First Snow in 2002" and "Lime Tree of Love represents the acceptance and recognition of the mainstream music aesthetics on the Internet to the marginal cultural market.

Among them, "The First Snow in 2002" is still a bit academic. Although the quality is first-class, it is still far from the real popular market.

Of course, this is not a bad thing. The real anchor of Chinese pop music is not entirely in the direction of European and American music.

But just this summer, "Love of the Linden Tree" was born. It not only reproduced the classic opening of MJ's Romania concert ten years ago, switched the hardcore comics of the former Soviet style, but also has important local folk elements such as aircraft punk, and A pure natural Eastern European and American man wearing ikun overalls...

Although it didn't attract the attention of many commercial record companies at first, after spreading through the Internet channels, it gave a fashion lesson to the European and American music circles this summer.

Just this summer, "Love of the Linden Tree" ushered in a huge explosion of popularity through the Internet; in June, Boss Chen asked Lao Chen to find a multinational law firm as an intermediary, and talked with the copyright owner of Moldova about copyright contract.

Although when I went there, the online sales copyright of this song in Europe and the United States had long since disappeared, but the copyright of the new technology was still there, and even the copyright of the record in many regions was still there.

Since Galaxy Software has no record agency experience, and record income is a very sensitive area for most singers, it is not a good condition to buy the record copyright of a song alone.

So after the popularity of the song heated up and Universal Music joined the competition, the record copyright of "The Love of the Lime Tree" finally fell to Universal Music.

However, the copyright in the Tianchao area was directly taken by Galaxy Software. Due to the troublesome transnational agency, Chen Qin directly spent 50 US dollars to buy all the record distribution and adaptation rights including the Tianchao area.

Although this is not a very good business in the traditional record industry, after all, for traditional records, promoting a foreign song is really thankless. A better way is to find someone to cover it. Galaxy Music has already made plans for this.

But the CRBT itself is a mild product. Before that, there is nothing wrong with taking the chorus of this song directly in the CRBT market circle, and this song performed well in the European and American record markets with the same language barrier. Pretty much the same.

Coupled with some other commercial considerations, in short, after allocating some resources, this song lived up to Chen Qin's expectations, and it immediately became the top three in the download charts of all major ring tones, and it also helped the company to introduce other foreign songs in the future. A walkthrough of a business model.

Even so, "Lime Tree Love" is still not the ace of galaxy music at this stage.

Although there are already blockbuster products such as "Linden Tree Love", "Mouse Loves Rice" and "Love's Offering", in the traditional cultural industry, launching too many similar products at once is indeed not a long-term way to do business.

But Boss Chen has other considerations. He has indeed arranged a lot of songs, and they will be released intensively around September. Among these songs, the most anticipated in the company is not "Love of the Linden Tree" or "The Offering of Love". It's a creative ringtone.

Creative CRBT is the homeland of Galaxy software. With Carriand CRBT and a group of peers holding banknotes swarming in, it seems to be a bit of a rivalry now.

However, at this moment, the 'Legend of the Phoenix' appeared.

This group...was recently signed by Galaxy Software. The two lead singers are from Guangdong Province. Qing Ge will show their faces, but they haven't had any outstanding performances in front of the public.

After being signed by Galaxy Software, they changed their name from 'Cool Fire' to 'Phoenix Legend'. They were originally scheduled to be the singers of "The Support of Love", but unfortunately the voice of the lead singer is not suitable, so in Yao Nabei, a newcomer After the younger generation arrived, the lead singer gave the song to her by himself.

At the same time, "Legend of Phoenix" got another source of singing. After entering September, Galaxy Music, which was separated from Galaxy Software, launched a series of weights such as "Love's Offering", "Mouse Loves Rice" and "Lime Tree Love". level products, but in the ring tones market, all these songs were defeated by Legend of Phoenix...

Phoenix Legend released a 'creative ringtone', which cannot be called a song - its name is "I'm Making Money".

It is said that the initial draft was proposed by the boss, and he found a joke on the Internet——

I make money, I make money, and I don't know how to spend it.

I buy a Nokia in my left hand and a Motorola in my right hand.

I move to China Unicom PHS, so I change my phone number every day.

After sitting in a Mercedes-Benz, I drive a BMW, take a sauna and eat lobster...

This joke sounds a bit weird, but it's not easy to write it into a song.

Li Jian, the ace arranger who has performed brilliantly recently, has this task after "Where Are We Going, Dad", but unfortunately he doesn't have any good ideas.

However, another producer of the company, Mr. Niu, took over the task. After he finished writing the script, he added some rap elements, and then cooperated with Phoenix Legend's Zeng Yi to create a rap-style creative ringtone.

It sounds a little out of fashion, not as fashionable as "The Love of the Linden Tree", not as elegant as "The Offering of Love", not as warm as "Where Are We Going, Dad", and not as cute as "Mice Love Rice".

But after it appeared in mid-August, the popularity climbed to No.1 within a week, and then never fell again. The sales volume was almost an order of magnitude higher than other works for a period of time, almost because of this song 'Creative ring tones' has subverted the pattern of today's ring tones industry in one fell swoop.

Phoenix Legend has thus become a new phenomenal combination, but when the public began to pay attention to this combination, they also began to wonder, isn't this combination a man and a woman.

No matter how I sing, Teacher Zeng Yi is singing, and the rap is funny and handsome, with just the right amount of ruffian and a touch of kindness, it's just amazing.

But Wei Yangling's flowery tweed, with her name on it when she sang, didn't make a sound when she sang. The money was so easy to get.

A reporter from the music media asked this question when interviewing teacher Zeng Yi. The teacher said that although we are making creative ring tones, we are still singers in our business. The combination of the two will not be affected, and the money earned is always half of each person .Recently, the group is preparing for their first album, the title song "On the Moon", which can be downloaded for free now, everyone can go and listen to it...

Needless to say, "On the Moon" is now on the rankings, and the number of downloads is quite good after a series of promotional activities. The original copyright risk was also resolved through the company's communication.

However, due to the fierce competition on the list recently, "Above the Moon" did not cause much trouble, and Galaxy Music's next projects are still in the queue, "Two Butterflies" and "Who Do You Love?" The songs are the main series in the future - one is signed from an online singer, and the other is bought from a small record company, and they are now in the process of being intensively produced and released. "On the Moon" can share resources are quite limited...

Although the reporter didn't know the specific project, but he had a general understanding of the situation, so he asked him——Even so, will Phoenix Legend continue to take the singing route?

Teacher Zeng Yi, who was wearing sunglasses, smiled and said that we are already casual, but after all, we are still singers, and it would be too boring to retire before releasing an album. Recently, we made an appointment with Xiao Yao to hold a concert together. , the company does not restrict us to develop our own career path now, the next first record, I would like to ask teachers to give you a lot of guidance.

(End of this chapter)