Reboot 2003

Chapter 179 087: The Logic of the Internet
Maybe that's why he came here in the first place—Principal Lu paid great attention to his wording, and carefully put forward a short-term suggestion.

It's a pity that Lao Xu is not the investment decision-maker, and he doesn't have enough money to help local governments build large projects.

In the end, Principal Lu didn't get any substantive promise. After a meal, he wanted to buy a meal out of his own pocket, but when he went to the counter, he found out that Lao Chen had already paid the bill. Yan Buhe went back to drink. That night, Lao Xu took the lead and got very drunk with relatives and friends in his hometown.

The next day, the winter vacation officially began.

The year 2005 started off so ordinary—of course last year was very exciting, but this year seems to be not bad either. As soon as the year started, the Internet industry became lively.

Facebook has been entangled with the domain name for a whole winter. Now the development of the website has stagnated and there is nothing to do. However, after the investment was made, Zuckerberg began to expand the promotion. Santiago agreed to help them attract traffic, but Facebook is now more focused on the line For marketing, the external traffic entrance is not very important to it. How the company develops next seems to depend on their own performance.

In China, the first Digital Music Contest of Getai.com was settled. Although many mainland music celebrities participated this time, No.1 was taken away by Ke Zhaolei of Titanium Culture.

Ke Zhaolei's stage name is Xiao Ke, and he has a lot of fate with Galaxy Music - he was originally a signed singer of Red Star Music Production Company, and he was very active in the Chinese music scene before the millennium. Over the song.

But he is in a bad situation now, or to be precise, he has nothing to do... In 2003, Xiao Ke had a serious car accident. After he came out of the hospital, he felt that the whole world was different.

The boss of the company ran away, and the situation in the industry changed drastically. He didn't know what to do. During the period, he helped Galaxy Music to write two songs, but he kept wandering on the edge of the industry to explore.

Seeing that Shuixie Getai is holding an event, I don’t have the self-sufficiency of traditional musicians. I wrote the song "Is It Easy for You", and found a friend to make a FLASH version of the mv. Legend and Zhang Hanyun won the first place, and took home the 30 prize money directly. The children next door were so envious that their saliva flowed down...

It is a pity that although Li Jian of Galaxy Music is quite familiar with him and wants to invite him to join Galaxy Music, but when he was preparing a new song, he already had a new home, and he opened a company called Titanium Music with his friends. I also plan to make digital music for a long time.

When the Spring Festival Gala was approaching, four online songs entered the Spring Festival Gala stage last year, two of which were sung by Galaxy Music's leading singers. "Where Are We Going, Dad" was sung by Warner's contracted singer Sun Nan and his daughter, which seemed to express Warner's A signal of reconciliation between records and galaxy music, and the explosion of "Mouse Loves Rice" is also inseparable from galaxy music...

2005, which is full of vigor and temptation, is beckoning ahead. This year is the first year of digital music with the ringing of ring tones and golden ten thousand taels. The ring tones and digital music market will enter thousands of households; this year is also the first year of social networking, blogs and sns will bloom everywhere...

However, just as the spring breeze of web2.0 will sooner or later blow to other fields of the Internet, and the popularity of digital music seems to be spreading to other streaming media tracks, in 2005, there are some more important, or more directly hit the core of Internet business Changes are gradually showing their true colors in the beginning of 2005.

Looking back on last year, Google is undoubtedly the biggest winner. It has made huge profits with simple and exaggerated data, but Google claims that it has not yet entered a mature stage-or that they do not pay dividends.

Of course, to be precise, it does not pay dividends to shareholders. At the beginning of this year, it announced a plan to distribute dividends to executives. If the company's scheduled financial goals for this year can be achieved, then the company's top executives can each receive a reward of up to US$300 million.

In order to explain its plans to shareholders, Google published a 'letter to shareholders' at the beginning of the year.

The general idea is that Google is still in the expansion period and needs to use profits to invest in further development.

And as an analogy - if it's an individual, it started elementary school late last summer and is just finishing first grade now.

A fourth-year industry insider sneered at this. After all, Google’s shareholding structure is very chaotic. If they pay dividends directly, their decision-makers will still be at a loss, and this model is not uncommon in listed companies in Meilijian today.

However, whether it is passive or active, in short, Google continues to grow. It has extended its tentacles to other fields, such as information, media, books and maps. Investors don’t think there is any problem with this. After all, they prefer growth, and Google seems to fit this model well - Microsoft took 15 years to surpass 1 million in revenue, Google did it in 6 years.

In contrast, the case of the South African ubuntu company seems not so conspicuous-ubuntu is a Linux system released last year. It is a very mature version of Linux, but it also brings some new revelations in terms of commercialization, such as this The system makes money by selling USB flash drives equipped with linux systems, and it does make money——

It's a small amount, but for Wall Street investors who occasionally have nightmares about the bubble five years ago, something does seem amiss.

The same thing happened in Tianchao—Tencent Music launched QQ Chess and Cards last year, which defeated the industry leader Lianzhong Games in half a year. Shanda, which was proud of its success after its listing last year, faced legal disputes with the developer of "Legend of Blood", but it raised money through its listing. A lot of money, the money is basically used to buy some other things.

Zona, Haofang, Bianfeng, Digital Red, Starting Point, Actoz, Shanda has acquired small websites in the domestic market, and directly played the game of big fish eating small fish to the Chinese market...

At this time, a concept that appeared last year but sounded a bit strange at the time emerged in the minds of every Internet player, that is, the 'Sun Xiaomei Theorem'——

Once you occupy more than 50% of an industry's share, no matter how hard you work, you can't double the company's share.

So what to do.

Of course, it is necessary to continue to look for growth points. This is a natural choice for Internet companies. The first generation of Internet companies advocates simple business just like traditional companies. Being able to go public is a victory, but these companies are now in decline, and each of them is dying.

But it doesn’t seem right to continue to expand. Yahoo has been advertising for so long, bought so many companies, and spread so much. Now the advertising revenue is not as good as Google’s half, and the Internet is a place that seems difficult to understand. To say that traffic is worth money is of course the opinion of Wall Street fools before the last bubble, but if you can turn suitable traffic into suitable commercial value at suitable nodes, it seems that this is indeed a business logic that is more suitable for the Internet.

So at the beginning of 2005, everyone turned their eyes to the person who said that sentence, that big girl from Northeast China who looked stupid, she didn't know when to talk about it, but last year it was probably forced by China Mobile. Yes, in order to defend my company, I said this simple but interesting truth.

And perhaps because of a premonition, her galaxy software really started to take action. With some banknotes earned through various methods and real money, taking advantage of the beginning of this year, a large amount of money was quickly completed in the investment market. trade……

(End of this chapter)