Reboot 2003

Chapter 181 089: ChinaJoy (two in one)

The Internet boom is getting hotter and hotter, and Zhongguancun is becoming more and more lively day by day.

The summer heat wave is sweeping in. On this day, the bus stop is full of people. Newcomers in the business world wearing ties and newcomers in the workplace with computer bags are fanning the wind and wiping their sweat, waiting for the next bus No. 47 Car, with a vigorous and busy appearance, acquaintances and strangers talking with smiles.

A skinny old man who looks crazy is standing in the crowd, he seems to be following the trend, and he talks about "chips, chips" when he meets people. Strangers frown when they see him, and acquaintances hide away when they see him. .

The old man saw a short boss in a suit and leather shoes passing by in the crowd, his eyes lit up, he squeezed through the crowd and chased after him, but the short boss moved faster, swishing past, and in a blink of an eye he squeezed into a cleanly dressed man. Beside the young people, they exchanged warm greetings.

"Oh... Isn't this Mr. Zheng, the boss of your company with a market value of hundreds of millions, why do you take the bus here?"

"Where is the president, let's talk about our company, which is less than a year old, and you are still Boss Feng's junior."

The short boss chatted with Zheng Nanling of Shuixiegetai familiarly, but even though he met by chance on the road, he really has something to do—just talking about this, the short boss tentatively said:

"Hey, how can you say that, your galaxy software has been so popular recently, and the country is also vigorously developing the software industry. You have caught up with a good time."

Although Zheng Nanling has become a celebrity recently, he doesn't have the self-consciousness of being a celebrity. Just waiting for the bus to have nothing to do, he patiently explained to him: "Our Shuixiegetai and Shencheng developed independently of each other! Besides, we do free Yes, it's not the same thing as the country's projects, and no matter how vigorously it develops, it has nothing to do with us..."

The short boss said: "It's simple, let's engage in contracting. We have a way. Isn't your galaxy software free? If you move it to the popular domestic Linux, a software with hundreds of thousands will not be a problem. Then we will operate it by ourselves." For a moment, Mr. Zheng, you are a big boss, so you don’t have to take the bus here every day, don’t you think so?”

"Cough cough."

The short boss winked, and Zheng Nanling, whom I ran into in front of the bus stop, coughed awkwardly, and pointed to another woman beside him who was fat, with a fierce face, and who was difficult to get along with at first sight: "Let me introduce you to this woman." , this is the auditor of our group..."

The female accountant glanced at the short boss, and said coldly: "I'm just here to check the payment, you can talk about yours."

The short boss was a little embarrassed, and got close to her again, but at this moment, the thin old man who looked a bit dazed came over and grabbed Zheng Nanling: "You also make software?"

The short boss saw him and hid on the other side like a ghost. Zheng Nanling couldn't laugh or cry: "Uncle, I'm a video site!"

"Just now," the old man pointed at the short boss, "why didn't you do it?"

The short boss was dissatisfied: "What are you talking about..."

Zheng Nanling explained: "Because we are a video website! This is not under my control."

"I know that your galaxy software has a browser, an input method, and a player. These are all very good," the old man pestered him persistently, "Isn't that free? The government can Give you money, a project is several million."

The short boss became more and more unhappy: "What are you talking about? How can it be so expensive, you old man, go muttering about your chips..."

Zheng Nanling also said patiently: "Master, we don't have the ability to accept bids, you should find someone else!"

"You are a big company that develops our domestic software in China. If you are willing to accept it, you will definitely be able to accept it..."

He was still a little reconciled, but the bus had already arrived while he was talking.Zheng Nanling got into the car with the auditor woman, and didn't pay much attention to the two people they met just now.

But in the car, the fat female auditor next to her looked at the back of the old man leaving, and nudged Zheng Nanling with her elbow.

"The finances of the head office are a bit tight now, so it would be nice to have this kind of side business." The female auditor suggested to him.

"But we can't help it..."

Zheng Nanling also had a headache, but the female auditor didn't insist. After all, it has nothing to do with her, she is not an enterprise operation and maintenance personnel.

But thinking of the old man just now, the female auditor whispered something in Zheng Nanling's ear, but she didn't expect Zheng Nanling to jump up when she heard it: "Why didn't you say it earlier?"

"Master driver, wait a minute, I got on the wrong car!"

Zheng Nanling couldn't help but squeezed out of the car door, ignored the driver's complaints, and chased after the skinny old man who had just walked away. The summer weather is hot, and Zhongguancun is getting more and more lively.

And on the other side of China, in Shanghai, near the same crowded bus station.

Buses come and go, and pedestrians come and go in front of the platform.

Lou Xuemei held Xu Lingling with one hand and grabbed the map with the other. Finally, when she saw a taxi, she jumped and waved her hands. After the car stopped, she hurriedly put the two children beside her into the back seat, and then said to a man and a woman who were snatching a taxi He apologized and went to the front seat by himself.

When I got on the bus, I was still muttering to the master: "Hey, why are there so few buses today? After waiting for half an hour, there wasn't a single bus..."

The master smiled and asked, "There's a traffic jam on the bridge! Where are you going?"

Lou Xuemei quickly flipped through the map: "Oh... let's go to the International Exhibition Center..."

But the master understood immediately: "It's ChinaJoy, right? You just say the name. There are a lot of people going there today!"

In the back seat, the two children looked at each other and smiled, Chen Qin wiped his sweat with his sleeves, Xu Lingling fanned the wind with his hands, and handed him a bottle of drink from his handbag... Today's galaxy music exhibition, there are free tickets, and For team building, Lao Chen couldn't come to work, and just in summer vacation, Lou Xuemei took her two children to visit Shanghai.

There is no air-conditioning in the taxi, but it is better than being exposed to the hot sun outside; Chen Qin unscrewed the glass bottle cap of Coke, and at this moment, the phone ding-dong, it was an email——

"Boss, this month's estimated deficit is 200 million. People from the investment department signed the mortgage financing form last time. Is that what you mean?"

Chen Qin quickly sent back an email: "Yes, this matter is what I mean, don't worry about the deficit, I will find a way."

After sending it, I scratched my scalp. It's a hot day, and this text message is quite refreshing.

Childhood time flies quickly, and in a blink of an eye, 2005 is half over.

This year is the year when Tianchao Internet is on the right track. Although the most important node has not yet arrived, it is already very hot now.

Although Galaxy Software, a giant in bulk, is a bit of a misnomer, it can be regarded as a ride on the ride of the times—or in fact, it is already at the forefront of the times. It is not a problem to say that it is a "giant".

However, as predicted before, the reason why he couldn't become a serious giant... was quite simple.

Just no money.

In 2005, Shanda's acquisition of Sina was the trigger for the Internet market to become hot again—why it?The principle is well understood.

The biggest advantage in the financial market is that 'there are big players willing to take over'. If there are big players guarding the end of the drumming, there will naturally be more players in front.

So Boss Chen urged his subordinates to complete all the acquisitions at hand before the accident happened.

And by the time everyone gets excited in the middle of the year, the money he saved last year has almost been spent.

In addition, Warner's copyrights this year are all for one year - although the proportion of Galaxy's music revenue is not much, the money is almost net income, and it is still somewhat painful after it is less.

In addition, since the establishment of Getaien, and the younger brother of Facebook, the family and the family are under the fence, and the patent income of Google is naturally offset by cross-licensing... and technical patents have a shelf life. Especially this kind of industry that involves huge profits and is not the kind of killer patent that cannot be avoided. Although you can take advantage of the first-mover advantage to make a fortune, since Kuaikan Media was born, a large number of imitators have followed one after another. .

Old competitors like Sina Haoye quickly followed in. These people are somewhat infringing, but the domestic patent rights protection system is not yet mature, and Meijian, who has become a serious business in the patent litigation system, is naturally the same. There are policies and countermeasures...

It is as slow as Yahoo, and recently hastily launched a new advertising system called "Panama", which seems to want to get rid of the patent fee barrier of ad.net.

As the pioneer of the online advertising sales system, Google actually had a technical solution to bypass patents before, just because Google is also planning to enter the Tianchao market. Galaxy Browser, Galaxy Input and 82 Navigation are important partners of Google. The cooperation between the two parties was in the honeymoon period before, and Google probably felt that it would be impolite to bypass it directly. This time, when Getaien entered the overseas market, patent authorization is a matter of course, so there is no need to mention it.

Without these important sources of income, and before the deal between Shanda and Sina at the beginning of the year, he spent a lot of money. Of course, the projects designated by Boss Chen must be invested, and the project teams themselves must expand, and other small-scale acquisitions, expansion of recruitment, etc. will be implemented , and leave a lot of working capital, plus Boss Chen also needs to make some other investments...

In short, the money accumulated last year has almost been spent.

At this time... If it were someone else, I am afraid that hundreds of millions of funds have already been financed in.

After all—although it is still not easy to find bank financing with the current qualifications, it is already easy to find investment from individuals.

In the stock market, players whose first-year annualized rate is more than double can be called stock gods. In the venture capital market, investors who have successfully invested in four or five projects in a row can already enter the textbook; The boss of technology development can be called the god of products, and entrepreneurs who have completed four or five projects in a row can be the biological fathers of investment institutions.

Even without mentioning the current size of Galaxy Software, during the period after the New Year, Sun Xiaomei, Zheng Nanling, and Lu Rong appeared on the cover of Internet Weekly next to each other. Now they want to continue to expand, and some people are willing to provide ammunition.

But then again, let alone his primary school student, it is somewhat difficult to manage such a big business.

According to the plan, he didn't intend to engage in such a big business at first, it was completely done by Galaxy Music last year by accident, and now he invested in it in a relatively reasonable way.

Now that the money is spent, it may not be of any use to continue spending it like Shanda. As a primary school student, it is better to be honest... Just like the little star next to him, although he already wants money and fame, he still wants money. I go to the dance class for the exam every day, and do some cover songs on my homepage every now and then, and my life doesn't seem to have changed much.

Primary school students should focus on learning and growth.

As for the only remaining question...

Even if you don't invest, the cost of business operations is still a bit high.

Originally quite rich, and there is a cash cow project like galaxy music.

But the investment is lavish, and it is cool to offer high salaries to attract people, and now the overall deficit has begun-this is not counting the financial statements of Meilijian.

Fortunately, the traffic of 82 navigation has gradually increased recently. This kind of navigation page that looks very white is the cash cow of this era.

Not only is the cost low, but the people who use it are also noobs. In this era, novices usually click on advertisements. The conversion rate of this kind of navigation page plus an e-commerce portal is very high. Now it is 200 million per month, and there are galaxy music One-tenth, it's really not easy...

Galaxy Music has almost come to an end in the digital music market, and the only way to find growth points is from 82 Navigation.

How about some built-in advertisements in the galaxy software?Or add a banner to 82 navigation?

If you want to make money, you can always think of a way.Sitting in a taxi, Boss Chen worried about the future of his company. Of course, this is not worth it. After all, Google’s experience is a lesson from the past—commercialization in the right place can get twice the result with half the effort, and other places can only get the most out of it by taking care of the user experience Benefit.

Thinking of this, Boss Chen's restless eyes fell on the girl next to him. This summer vacation is already in the fifth grade, and Boss Chen hasn't changed much. Xu Lingling has started to grow taller. She is now a head taller than Boss Chen. Walking together When I went home, I felt so shameless. Recently when I got home, I ate meat and drank milk like crazy, and sacrificed my work time every night to go for a run. As a result, the company accidentally started to lose money.

or……

Xu Lingling noticed the gaze, turned her head and saw Chen Qin looking at her, and pushed his shoulder: "What are you looking at!"

"nothing……"

Of course, he was thinking about what to copy the text... Chen Qin didn't say anything.

In terms of music, the market is much bigger than the current Internet. This year, CRBT has exploded in the Tianchao market, and the Internet singers who have signed contracts have gradually become famous. Qinmin, the number of fans on Getai.com has surpassed last year's Super Girls and ranked second in the whole station. Considering that copying a nursery rhyme last year could earn so much money, this year there is another first-party song to use her reputation to promote After a while, it is quite simple to make another wave of money.

But what to copy... Those two songs last year took him a lot of effort, and he never started this business again. Compared with copying songs, copying projects and codes is more suitable for him... Boss Chen was thinking, Xu Lingling saw He didn't answer, just stared at himself, turned around and twisted his body a little uncomfortably, but he was used to him being so startled and flickering on weekdays, so he just smoothed out his recently grown hair. The face was a little red, and Lou Xuemei in the front seat was chatting with the driver uncle, and the venue had already arrived.

ChinaJoy... This year is the third time.Last year, there were two shows in the cold winter months, and everyone was too cold to get up. This year, the third one was held in midsummer. When the taxi arrived, there were already people waiting for galaxy music, and there was a Phoenix legend wearing sunglasses in the crowd. And several other singers, when they saw Xu Lingling and her parents coming, they came over from afar to hug their seniors to ask for their care, and they played again and again... After that, they hung up the staff sign and entered the venue. The venue was already very lively.

As soon as you enter the door, you will see the huge booth of today's game giants.

And what the hell is it showing?Whoa, game box!
Of course, this thing is stupid. From the perspective of future people, it can be said to be the key to Shanda's turn from prosperity to decline.

But from the perspective of the industry, it cannot be said that there is any problem with this product.

After all, if you want to say what the 2005 outlet is, that's it.

Although it is indeed a bit silly, it is better to look at who is doing it-Huawei is doing it, Tencent is doing it, Microsoft is doing it, Google is doing it, Netflix and Amazon are more aggressive.

After the h.264 encoding technology matures, iptv has become a favorite to subvert the traditional TV industry. Of course, the most cutting-edge capital can understand its prospects.

Although capital is far-sighted, it is limited after all.

Especially in this kind of place where the established experience can be used-people engaged in the Internet in China copied from foreigners, and those engaged in Internet in foreign countries copied from traditional industries.But it’s also easy to think like a science fiction novel. It’s like using a robot to write a letter on paper, listening to a record on a spaceship, or using a laser machete to fight hand-to-hand. I feel that the definition of TV has been greatly improved. What a big market this is, conservative. A bit imagining a small living room ecology, and a bit more radical is already thinking about reshaping the glory of TV.

Compared with those people, Boss Chen of Shanda still used his brains a little bit, built a game box, and wanted to compete in a differentiated way, but this year Radio and Television has issued a document to sweep the square. He fought with the TV station to grab the cake in advance, and the fight was inextricable, but the Shanda box... Forget it.

Chen Qin wondered if he could find a way to do some outsourcing. The recent development of video technology has brought many opportunities. For example, when investing in the first half of the year, Boss Chen insisted that Sun Xiaomei talk to Hikvision and asked them what they wanted Don’t invest, I was laughed at when I asked about it——Security is a national key project. Although Hikvision is one of the leaders in the field of Internet of Things in the future, it is now a player with a national prefix. Although it has sought financing from individual investors before, But when Sun Xiaomei went to ask, the investment window had already closed, and even if she could invest, the price would not be affordable by Galaxy Software.

However, although the investment was not successful, Hikvision is also very interested in h.264 technology, and we can cooperate in the future.

Maybe you can find some outsourcing to do it. It doesn’t matter if the price is low, but it is still a way to make money. In the early days of Microsoft and Tencent, it was difficult to make a living by doing outsourcing. It is quite good to be able to evaluate the strength of technical personnel by the way For business, I just don’t know if Hikvision has any intention to outsource technology when it comes to security.

Thinking about it this way, the two children walked in the exhibition area with the adults. ChinaJoy itself is quite open, and stand-alone games and digital music can join in the fun. There are also several media gatherings, but this is an online game-based exhibition after all. Sony Sega has online games for the Chinese market, and traditional games are rushing to the Internet market. The adults are talking. Chen Qin and Xu Lingling walked past the crowd, looking at the coolly dressed showgirl, Xu Lingling twisted beside her. a handful of his arms...

Walking past the "QQ Hall" booth, and the Century Tiancheng booth that was just established last year, I quickly found the focus of the audience. This year, World of Warcraft has just been tested, and the booth is not big, but there are many people gathered here. Jumping and jumping can't see inside.

But at this moment, there was a huge cheer from another platform next to it, making the players on the World of Warcraft side also look over.

"What are you doing over there..."

Zeng Yi asked the employees of Galaxy Music, but Wei Yang Linghua said: "Hey, I remember that there is the booth of Quick Kan and Moyou, right?"

(End of this chapter)