Reboot 2003

Chapter 192 Chapter 100: Weibo Network (Two in One)

Perhaps the current netizens are probably very simple, and they are very interested in this kind of interaction with Internet celebrities...

So on the same day, some users logged down 1000 floors, and then asked Mr. Gu on Weibo, saying, can I use my grades for personal verification?
You see, Chen Ao's genius 800 takes this as his personal resume!
Mr. Gu is really the boss behind Weibo, he said that he added it himself, please refer to the introduction page for our review criteria.

Then someone added an account and took a look, happy.

Mr. Gu has only gone down the 107th floor, and he has just reached the level of a man, so inferior.

So this craze spread like this, and people who watched the excitement tried it one after another, and found that this game is really difficult-in fact, there are many people who have played the game of the same name before, but the screen of this version of Flash Empire It's better, but even so, it's still a bit difficult, not to mention that the game's fault tolerance is very low, and the falling speed behind it is faster, and it will be hit to death by the thorn on the top of the head if it is bounced by a spring.

Although it feels like you can go down for a long time with a little care, this is also an important reason why it can attract people to keep going down.

However, most people are humiliated to find that they can't even get to the 100th floor, and when you open the Flash Empire page, you can see the record ranking of your friends. Most people can't even get to the [-]th or [-]th floor. Child stars are not as good.

Then how did Chen Aotian get the 900th floor?Many people went to see the one on the [-]th floor and found that it was changed...

Many people began to speculate whether this person was cheating?Some people also retorted that what's the use of modifying this thing? I'm not a primary school student. Is it interesting to have a grade of [-] and put it on my personal introduction?

What's more, Jiang Dayong of Shanke Empire said that Mr. Chen himself has participated in game design, so why not allow others to debug the game by themselves?
So the controversy quickly subsided, and the strange resume of Chen Aotian of Shanke Empire was talked about by the early users of Weibo, and the users were quickly attracted by other things——

It's not that attractive, but the media attributes of social networks are the current trend. One of Facebook's technical cores is the 'newsfeed', which requires not only information flow, but also a large amount of media content-in theory, this content It's completely possible to prostitute other people's homes for nothing, just shout and pull a few media to come in and post content.

But for a company, it is very dangerous for the core content to be completely controlled by other companies. At this time, donews acquired at the beginning of the year will come in handy. When other media are still waiting to see, donews is the first to settle in Weibo Although Bowang and other media are still waiting and watching, seeing donews as a business demonstration window, the original doubts are almost dispelled.

In addition, Weibo has linked up with several new small websites. One is called "Galaxy Encyclopedia", which is a foreign website imitating Wikipedia. Wikipedia has a long history and has been around for several years. Now The Chinese wiki also appeared.

However, thanks to the development of open source CMS and open source SQL technology recently, it has become conceivable to build an encyclopedia platform at low cost. Think about how Baidu Encyclopedia should have appeared recently. A galaxy encyclopedia came out, and it didn't take much trouble...

Afterwards, someone even suggested a Galaxy Q&A, but Mr. Chen didn’t agree. Of course, the content community has its value, and it can be used as a pretense, but the commercial value is far behind the social community. In the long run, Wikipedia is of course very valuable. It is valuable, and there are real trademark barriers. Although the content is still small, but fortunately it is completely ugc, and the maintenance cost is low. Now an external interface is made, so that users who have submitted the content version can go to Weibo to pretend to be cool. Stretching the brand image of Weibo is not in vain.

With the blessing of this combination boxing, the popularity of Weibo has risen since it was launched, and some advertisements have been selectively placed on the BBS of various universities and the LCD screens of Focus Office buildings, and the popularity has risen almost immediately.

Of course, this is the expected situation - due to the prior arrangements, there is already a combination of encyclopedia and celebrities, and the necessary elements for the success of domestic microblogs have already been gathered.

In contrast, what is even more confusing is the crooked neck network overseas... After all, it is an overseas market where people are not familiar, and various domestic conveniences cannot be enjoyed overseas.

Crooked Neck is headquartered in Xiangjiang, but it has also set up service terminals in other places. Before that, Gu Wenjie originally wanted to do it himself. Later, he got Yahoo's interest after Kuaikan Media said some information.

On both sides of Tianchao and Meilijian, Santiago's business framework is good enough and no longer needs help from others.

But now there are two major regions in the Internet world, Japan and South Korea and Europe. Japan and South Korea have fewer people but better infrastructure; Europe is a large market similar to the United States, but its cultural background is very complicated.In short, there are situations in different places, and localization is an indispensable development path, and Yahoo just has this ability.

So a seemingly awkward equity chain was extended like this-San Diego, San Diego-invested Kuaikan Media and Kuaikan Media’s CEO Gu Wenjie jointly created a website called Weibo, and Xiangjiang, which is wholly owned by Weibo, Crooked Neck and another shareholder of Kuaikan Media, Yahoo, have set up branches in four major regions, and then these branches have carried out capital cooperation with local media groups, some brought by Yahoo, and some brought by San Diego , and these branches are respectively cooperating with FlashEmpire, which is controlled by Xiangjiang in San Diego...

It may seem complicated, but the chain is actually very clear.

Although there are many external investors, external investors enter investment at different nodes, and their influence is limited to each small entity. The original team's control over the company is as stable as Mount Tai - this equity structure is called 'pyramid' "Structure", which is a native equity structure model of China, itself is a leveraged structure that uses a small amount of capital to continuously leverage greater power and divest high-value assets.

However, it will flourish under the new model of Internet companies in the future, and Chen Qin directly took it out and used it.After the overseas Crooked Neck website was launched, at first it only had an English version, and later branches on various continents went online one after another, and Gu Wenjie was so busy flying around the world.

And the market performance...

Although it can’t be compared with domestic products, it’s still okay, and it relies on flash, and on this product, foreign netizens seem to be particularly enthusiastic about it——

China's computer penetration rate is very high, even higher than some second-tier developed countries, but the history of personal use of the Internet is very short.For Chinese people, flash is a new thing that is biased towards the Internet. When it rises, adults will already use more mature video streaming technology. However, in Japan, South Korea, Europe and the United States, websites like Newground are the popularization of new technologies. The previous mainstream streaming media formats, flash games and videos themselves have a fairly large audience.

The earliest Flash game website is Newground, which is a comprehensive ugc platform with videos, flash animations, and flash games.

A new company called ArmorGames was established in 2004. It specializes in Flash games, but it is also a ugc platform. It gathers popularity by paying and sponsoring independent game developers on Newground. It has become the second strongest in the industry, and the third strongest is Kongregate. It has not yet been established. After the domestic pirated websites crushed the peers, the flash game website later established a Sinicization group in time. Thanks to the three giants, it avoided the embarrassing situation of having no content source.

The current Flash Empire sells first-party content, so it may not be able to compete with those two existing peers, but flash is inherently an Internet thing, and it is a pretty good idea to use it on social networks.

Immediately after the launch of Crooked Neck Online, a considerable proportion of gamers gathered. The Dongying guy who was keen on gaming made a record of thousands of layers on the spot, and also joined the team that ran against the Internet celebrity. As for Newground's The staff immediately came to ask whether the crooked neck network can open the external interface format...

So although other businesses are not doing very well - because the terms of the distribution of benefits between the two parties cannot be negotiated, Yahoo has not attracted many celebrities to settle in as in China, and few merchants have gone to Weibo.com to forward the lottery in advance. Now Weibo.com Its users are mainly players, but as time goes into March, at least Crooked Neck seems to be quite successful now.

Some reporters even rushed to interview and asked Lao Xu in San Diego what happened to the "Crooked Neck Network" recently opened in San Diego. Didn't you just invest in Facebook?
In fact, Lao Xu did not directly participate in the construction of Weibo in the end. He said that the two websites were positioned differently in his prepared remarks. Now Facebook is an acquaintance community for college students, while Weibo is a community for office workers and gamers. Anonymous community, no conflict at all.

The reporter asked again, now it seems that social networks are very compatible with third-party social games. If Facebook also introduces this kind of function in the future, what will Crooked Neck do?
Lao Xu said that we can definitely share technology together!Of course, this is just a scene. After all, flash support is not difficult. This "technical innovation" of Crooked Neck.com should be imitated by other companies soon. On the one hand, it really can't stop others from using it, on the other hand, it is a company invested by itself after all. , It is better to cooperate with Facebook than to be snatched away by others.

then……

Then the reporter chatted about something else and left.

Lao Xu is still waiting for him to continue asking—after all, for overseas markets, it is always a good thing that the current popularity is higher than expected. Under the guidance of clear industrial logic, it is really a matter of doing better than Twitter in history. Very simple matter.

But for an entrepreneurial team, ability is usually not everything that can be successful, and it is not even the main reason. It is conceivable that the dangers that may be encountered in setting up a social network that originally sells "freedom of speech" overseas ——

Weibo encountered this problem when it went overseas, that is, what should we do if we encounter attacks from hostile political groups?
In fact, even Chen Shijun, who founded YouTube, was criticized like this when facing reporters. Social networks are closely related to the media industry. In Meilijian, who is keen on identity politics, this kind of "weakness" in their eyes will indeed be brought out as a fuss of.

But maybe Mr. Chen has insight, read a bunch of prohibited discussion lists from 'racial and regional discrimination, identity prejudice' to 'national sovereignty disputes, terrorist attacks' in advance, or maybe he deliberately bypassed the hottest topics Meilijian Market——Nominally, it is to avoid competition with Facebook, so Meilijian has not done too much local publicity and distribution, and the main focus is on the Japanese, Korean, European and American markets, or it is a flash game as The selling point of the social network, those provocateurs in the dark feel that it is a bit worthless to compete with such a website...

In short, the expected troubles from overseas did not appear. By mid-March, Weibo joined hands with Facebook, which also just went overseas in these regions. In terms of advertising, there have been many technical cooperations, and now we can also work together on third-party development tools that support flash services. Immediately, old friends Google and Adobe, the provider of flash services, have thrown olive branches for cooperation. It seems that Weibo.com’s overseas journey It was indeed much smoother than expected.

The smooth days like a dream are still going on-for San Diego, this is an explosion that has accumulated a lot, but for a company, it is not necessary to carry out verification and improvement in one area, and then directly push the product to the world at the same time. A very courageous thing, this model is not a good thing for other products, but it seems to be a very effective operation idea for social networks.

And at this time, accidents did not happen unexpectedly... Mature companies can control risks, but start-ups or projects simply don't have time to make such preparations, so in the process of development, companies will almost inevitably encounter All sorts of problems, like an insignificant blip in a journey, it popped up right on time.

One night at the end of March, Weibo executives were discussing product prospects.

"Since the original plan was to call it 'Quick Kan Weibo', why not change it back to that name? Now our challenger is called 'Sina Weibo', and they had a blogging service before, so it's safe to say this The name is short for 'microblogging', and our trademarks don't bother them."

"Over time, people may think that 'Sina Weibo' is the real Weibo."

"But if we restore Weibo to 'Quick Look at Weibo', hey, when users see these two trademarks, guess which one they will think is a counterfeit?"

On Weibo's conference channel, Yahoo's managers talked about it, because Weibo has become popular recently, and Yahoo has influenced Kuaikan Media's board of directors, and it has also begun to use the opportunity of a new competitor to get back the 'naming rights'.

However, Mr. Chen of Galaxy Software seemed a little embarrassed: "Of course, look at Weibo and compare fakes."

Others followed suit: "Yes, yes, Sina is the number one portal in China after all, and it is born with a trademark advantage..."

"News is originally someone's private land. After all, we are challengers. Putting the name of "Quick Look" will make us fall behind..."

"I think their website is made like shit, and the functions are too poor. Whether they are fake or not has nothing to do with the name..."

The person in charge of Yahoo did not continue to argue. After all, the Weibo network has risen too fast. Before, Kuaikan Media and Yahoo did not value this project, but who knew that the Weibo network rose so fast, and now Yahoo is greedy for social media. Network, recently was thinking about acquiring Facebook, but a Weibo network popped up at hand, and the senior management was furious about it.

Santiago is definitely not willing to sell Weibo for money. As a last resort, they can only make the idea of ​​Kuaikan Media—because of the pre-emptive subscription clause, Yahoo’s hope of acquiring this company is still alive, but it’s too late to say anything now. He also completely followed the high-level opinions and mentioned this matter symbolically.

And in this case, Mr. Chen of Galaxy Software should have his reasons for saying strange things--Weibo is now the first pioneer to open up the market. It's bigger, but no matter how you look at it, it's a copycat.

Everyone thought this way, and Gu Wenjie, who was far away in Sydney, also smiled and said: "Weibo is Weibo, and Kuaikan is Kuaikan. Now Weibo uses the traffic portal of Galaxy, and the advertisement at the end of the page is arranged by Kuaikan. I think we The two didn't feel sorry for the parent company, did they?"

"No, no, I didn't mean that..."

The person in charge of Yahoo quickly explained the misunderstanding, and then wanted to change the topic, saying that Yahoo recently contacted several record companies for Weibo, and said that you were planning to make an acquisition in Kuaikan some time ago?We can also talk about this.

Speaking of this is already a bit off topic, at this time Gu Wenjie ignored him, and instead said to Mr. Chen: "By the way, Aotian, there is something I need to tell you, see if there is any problem..."

He directly interrupted the person in charge of Yahoo. It was not impolite, but when he was so busy, he had to wait for Mr. Chen to have time to talk about big and small matters—thinking about it carefully, he used to be like this, but now he He has a lot of property under his command. Thinking about it, he might be so busy. Others will not think there is a problem. Anyway, he didn't come until after lunch today. Gu Wenjie took the time to talk to him about the most important things.

"what's up?"

"Recently, a lot of college students have poured into our website." Gu Wenjie said.

This is of course a good thing, Gu Wenjie's deputy took out the document and read it, to the effect that since March, there have been more and more new users of the university.

Although this does not seem to be surprising, after all, one of the main drainage channels of Weibo is now the campus bbs of major universities.

But the recent influx seems to have suddenly multiplied...

"It is said that recently the bbs of major colleges and universities have started to be managed by the school one after another." Gu Wenjie's deputy said, "Those college students are dissatisfied with the decision of the school, so they began to seek other social networks, and some chose the one that imitated Facebook. Xiaonei, and some people choose our Weibo network.”

Chen Qin nodded after hearing this: "Isn't this a good thing?"

Gu Wenjie said: "It's really a good thing, but it feels a little troublesome recently, Aotian, are you by the computer? You can check the Weibo called 'Fang Zhouzi'."

Chen Qin thought he heard it wrong, this is really a future celebrity... in a negative sense.

But he was in Xu Lingling's room. After opening Weibo in the background, Gu Wenjie's deputy also explained to him: "Not long ago, the Hanxin in Shencheng was exposed to be fake, and it was because an insider from Shuimu Jinghua broke the news. , It is said that Hanxin chips are making domestic chips, but in fact there is no production line at all, it is just buying chips from overseas and sticking a brand."

Someone asked, "What does this have to do with us?"

Gu Wenjie said: "Although it is just a guess, many people think that this is the reason why the school bbs has been tightened on a large scale recently. Now those college students come to us, and Fang Zhouzi took the lead in cracking down on fakes on our platform. We all feel that this is a bit of a problem. trouble……"

It just so happened that Chen Qin also found Fang Zhouzi's Weibo, and this person reacted very quickly - compared to the down-and-out clown who will be notorious in the future and rely on a little embassy subsidies to live, this person's image is quite positive now, as the first generation of Internet players , and now makes a living by cracking down on counterfeiting. This time he is eyeing on Hanxin. Just when Weibo.com appeared, this person keenly captured the hidden business opportunities. Now he joined Weibo and obtained certification immediately. His The first 'anti-counterfeit project' is today's Hanxin incident.

Others reacted one after another: "That's right, for safety's sake, why don't we just drive these people out?"

Gu Wenjie said: "Of course, those news that violate the regulations must be dealt with, but I don't know how to deal with it. Aotian, don't you know the Tianchao market best? What do you think should be done?"

Chen Qin thought for a while, but didn't answer directly, but asked instead: "Actually, this matter is quite easy to understand. Do you remember what we said about the pirated system last time?"

(End of this chapter)