Reboot 2003

Chapter 214 122: Core Competence (Two in One)

Of course, different industries have different industry ecology, but in the face of the systematic financial industry, there is not much difference. After exceeding a certain share, in addition to geographical expansion, many companies with smaller markets will actively seek new growth points and new fields. The profit growth space is more generous, but there will be competition...

Yes, you will encounter bears when expanding the track. This is a problem that many industries will encounter. In other words, only in the Internet field, you can observe the sleeping bear from a distance, and you can choose not to disturb it. It is okay to hide yourself. Oil and water, but where there are advantages, wait for opportunities. If handled properly, you can never deal with these bears. In fact, most Internet companies do this.

But there are always exceptions to everything. The so-called Norweig's theorem refers to this idea - due to the special nature of the Internet industry, the desire to seek incremental growth is even stronger, and since 'provoking a bear' cannot be avoided, then there is no other way but to dodge Instead of trying to avoid it, you can also choose to compete head-on with the bear. Among Internet companies, there are such a group of 'giants' who have not only done such things, but also have such universal capabilities. They can use a mature business path to The Internet+ method uses a system that can be copied to continuously defeat the opponents encountered.

And just today... Just as usual, as a primary school student, Chen Qin disturbed new opponents in a new field.

There is competition in any field where the per capita income exceeds the basic salary. This time it was the same as in the past, but it was different from the past. This time he disturbed opponents who were more terrifying than every time in the past. The pre-arrangement seemed to have had some effect. , now he is just a little embarrassed, the situation is far from dangerous, but what next?

"Old Chen, let me tell you, those bullies at Goldman Sachs are simply inhuman..."

I heard that Mr. Chen was here, and Gu Wenjie also called... As soon as he started talking, he started to complain. This accident started in China. He was very happy to hear that the market was good yesterday morning, but then something happened again. , he has not slept all night.

"I don't think this is the way to go."

Chen Qin replied with an incomprehensible message. Gu Wenjie didn't think there was any problem, and even comforted him: "Who gave up their Goldman Sachs? We can only fight hard first. When the company goes public, our investment will be rewarded. Then everything will be easier to handle, but you have to help me bear the burden in the country first."

Chen Qin sent him a message: "You don't have to worry about domestic affairs, but Goldman Sachs is so arrogant now, we have to punish him."

"Huh? You didn't...you didn't scare them into confusion, right?"

Gu Wenjie didn't know what he meant, and he didn't take the literal meaning as what he meant: "How do you cure Goldman Sachs? Goldman Sachs can't cure us, and we can't cure Goldman Sachs. Write a short essay to disgust them. That's fine, but I feel that now that the storm is at the forefront, it would be better for us to keep a low profile, or do you have other plans?"

Chen Qin actually had no plans, but Gu Wenjie stopped him by questioning him.

But then Gu Wenjie went to do his own thing, while Chen Qin was still thinking about this issue.

In the world of business, there is of course no need for disputes of will. The purpose of any competition is to gain profits. As long as the direction is correct, then in many cases it is enough to protect the cake on your plate... If the situation does not allow it, It’s even enough to keep most of the cake.

But this understanding is not absolute. Although Goldman Sachs is an ally today, it is also an enemy. This is because Goldman Sachs is both a player and a referee in the market. If the subprime mortgage crisis occurs, the positive and negative energy originally generated by the financial engine will It will disappear out of thin air like a bubble. No matter whose hands these bubbles burst into, it will be a substantial loss to the bank as the referee. What will happen when that happens?

So this conflict was probably unavoidable from the beginning. Thinking of this, I felt that the idea in my heart became more firm. Of course, the specific idea also seemed more ridiculous.

After all... Goldman Sachs is now at its peak, a large company with a market value of hundreds of billions. This value is real. And since both parties are large companies from different countries, it is very difficult to defeat the other party head-on. If it is really so Good tool, Goldman Sachs has already beaten him to the ground, where will it be his turn to fight back?

But thinking of this, Chen Qin remembered something.

After hanging up the phone with Gu Wenjie, the investment department came to report on the work. Chen Qin asked: "Has the ICBC audit and accounting been completed?"

A public relations person who contacted him sent him a message: "ICBC is currently only cooperating with the authorities, verbally asking about our sources of funds, and also issuing account books. It has focused on checking whether we have tax evasion. It has not found other areas yet."

"Where's the Luxembourg branch?"

"They looked very embarrassed and said they were helping us coordinate our relationship."

After Chen Qin learned about it, he said to the people in the investment department: "By the way, there is something I forgot to tell you. Last night, I used the official email address of the relevant company to send an email to the Luxembourg branch and provided them with some information. Unfavorable Financial Information for Goldman Sachs.”

"Ah?" The person in the investment department was a little confused, thinking about his words, "Are you saying that the measures taken by Goldman Sachs against us are related to this matter?"

"The general meaning is that Goldman Sachs is promoting a very risky high-risk asset security to ICBC. I sent the semi-public information I have to ICBC and told them that the transactions currently being conducted are very dangerous. There is no evidence that Goldman Sachs The action taken against us is related to this email, but you can talk to the Luxembourg branch about it..."

After hearing this, the people in the investment department went to a meeting to discuss it themselves. Chen Qin told Sun Xiaomei and Gu Wenjie about the matter again... In short, this seemed to be a way to deal with Goldman Sachs. Goldman Sachs could slander him, and of course he could slander Goldman Sachs. .

And this is one of the most common methods used by the Chinese market to deal with overseas giants... In terms of trade protection, all countries help relatives but not others. The Chinese government is particularly sensitive to this aspect for some reasons. Now he is being used by Goldman Sachs. The official crackdown is actually a bit embarrassing.

So now if I want to win back the victory, I still have to find a way from this aspect... I didn't think so much when I sent the email, but now it seems that this is a topic that can be made into an article.Goldman Sachs' previous series of actions were nothing more than "I am helping the government catch illegal offshore capital." Now Chen Qin can turn around and say, "You are selling risky products and we exposed it and you will be furious." If done properly, you can not only exonerate yourself. Suspicions can also be used to counterattack, which will really affect Goldman Sachs' business future in China.

So at Mr. Chen's insistence, this plan was hastily put on the agenda.

Chen Qin forwarded a copy of last night's email to them, and asked Ji Xianglin to write a more detailed description, and then handed these documents to the company's public relations team... Companies are not born with public relations, but government relations are As part of public relations, although the newly established Weibo network has some experience in public opinion, operations in this area mainly rely on the mature teams of Kuaikan and Galaxy.

As for the next step, all I can do is wait...

And that’s pretty much it for tonight.

It seems that this has found a way to solve the problem and further attack the opponent. If this plan succeeds, it can be regarded as defeating Goldman Sachs on its own territory.

But when he went to school the next day, Chen Qin thought about it carefully and realized that it still didn't work.

It's not that this method doesn't work.

But the so-called defeating the bear is not about the result, but the process, that is, you must have this ability... Musk can build rockets, so no matter how much he brags about his Tesla, some people are optimistic about it, and it can beat the shit out of Wall Street short sellers. ; Apple has already made an iPod, so after taking out the iPhone, outsiders almost saw a press conference and concluded that it would become the direction of future mobile phone development.

In other words, this is like the 'hard power' that the audience in the sports circle pursues. It cannot be said that this thing is necessarily true, but it exists objectively to a certain extent. This thing can defeat the black bear or show off. It scares other black bears so much that they don't dare to make mistakes easily. It may be the end point of the illusory 'growth', and it is also what Chen Qin needs most now...

So using government-enterprise relations to defeat an opponent, is this 'hard power'?

In a sense, it may indeed count, and it is very important, but the reason why there is such a term as "hard power" is because everyone's strength level can be compared...

Two days later, I came home from school.

The final exam was getting closer. Grandma Xu seemed to have a cold after she came back, but she was fine soon.

That day, Lao Chen seemed to have had a phone call with Lao Xu. During the meal, the news was playing on the TV. Lao Chen asked his son: "Lingling, her father asked me to tell you, don't tell anyone about what happened that day, even in the future If people from his company ask you, don’t tell them, got it?”

This matter has been emphasized several times.But as Old Chen said this, he turned around and asked, "But what did you two say to those people in the lounge that day?"

Chen Qin held the bowl and said, "It's the bald guy from ICBC who asked Uncle Xu for the USB flash drive..."

"I know this, but how did they check it later?

Lao Chen was eager to gossip, and Lou Xuemei also asked: "Hey, speaking of that big bald man, who is he?"

Lao Chen said: "He is an investor in Goldman Sachs. Goldman Sachs is a very powerful investment bank in the United States. However, he recently had a conflict with Lao Xu's company. This time he seemed to want to show off his power, so he deliberately set up a trick on Lao Xu in the hotel. After a while, he seemed to have used this opportunity to bypass the contract and reveal a trade secret from Lao Xu's company."

In the past, Lao Chen was a bad chess player, but I don't know if it was because he was out of the Internet. This time, he understood the situation fairly accurately. After hearing this, Lou Xuemei became worried: "What should I do? Lao Xu's company doesn't seem to be very good. Show off your talent, and I was originally just a music and software guy, but now I offend the bank, what should I do?"

"Old Xu's company must have a backend. It has grown so big in three years, so it must have a backend." Old Chen said excitedly and started to tease his wife and children. "Old Xu also said that Goldman Sachs wanted to deceive. Our Tianchao Bank's money was exposed by their company, so don't let this matter out casually..."

Lou Xuemei said worriedly: "But those foreigners have so many tricks. Didn't they manipulate ICBC to deal with Lao Xu that day? Maybe they were in the same group..."

Lao Chen disagreed and seemed to have great confidence in Lao Xu's company. He kept talking about bank share reform and Goldman Sachs entering China, and did not care about gossiping about what happened after that day with his son.

Chen Qin did not explain much. The matter itself is not important. For the corporate confidentiality system, the 'honeypot tactic' does actually exist. However, for organizational management and specific information, the confidentiality system itself is two things. The concept of insulation at different levels, sometimes actively leaking secrets is also a part of the weapon. Recently, the public relations team seems to have begun to spread related rumors... Just thinking about this, Lao Chen suddenly became sharp-eyed: "Hey, isn't that the one? person?"

"what?"

Lao Chen was referring to a person on TV - the family turned around and saw that on the Lin'an news that was being broadcast, an acquaintance flashed across the meeting scene with a red background, but it was a financial symposium with the prefix "国", a group of Chinese and foreign people. Experts are jointly studying the form and scale of domestic overseas investment. The bald man is a senior manager of Goldman Sachs, and his personal image is quite special, so he seems to be sitting near the front.

Although the content discussed on TV is not nutritious, it seems to be today's live report. I vaguely remember seeing relevant documents yesterday.

Chen Qin felt that something was wrong. After dinner, he went back to the room and asked. Sun Xiaomei said that after the meeting today, Goldman Sachs specially invited her to attend a signing meeting. The name of CDO Investment was hung on the red banner, and Bank of China and ICBC The leader of the group came to take a group photo in person. She was from an Internet company and she didn’t know what she was doing there. The person in charge of Goldman Sachs stood on the stage and smiled at her as if provoking.

"However, after the list was submitted, the senior management paid great attention to it. The Luxembourg branch also spoke for us. Although ICBC did not say so, it also said in a recent article that they will not interfere with the normal operations of our private enterprises. It should be a A signal that can be trusted.”

Finally, there is good news. In fact, this problem has been directly solved - because there was no reason to be caught in the first place, and with reasonable operation, at least Goldman Sachs's offensive has been successfully resolved. In addition to quickly Judging from the media's continued wrangling, at least Chen Qin's own Galaxy software is fine.

In the conference channel, after Sun Xiaomei said this, the staff who had been nervous for a few days relaxed.

However, after Sun Xiaomei publicly announced the 'good news', she privately called Chen Qin.

"Mr. Chen, after our signing meeting, Bex invited me to dinner and gave me a car." She said, "He was inquiring about the internal power structure of our company, and I didn't tell him."

After thinking about it, it was not surprising. Chen Qin said: "Just keep the car. If he asks again, you can tell him according to the information in the document discussed before. However, the company's structure has been optimized recently. That’s almost it. You should also send someone to keep an eye on Goldman Sachs’ asset management team to prevent them from causing trouble within the company.”

"Then let the investment department take care of it?" Sun Xiaomei didn't seem to want to get involved in this kind of thing. "I actually don't know what he is talking about. If you ask me to act with him, then I will definitely be exposed."

"Okay, what else did Bex say?"

"It's still the same old thing. He persuaded us to accept the conditions, saying that he knows our methods. As long as we agree to the conditions, the loan can be discussed again, and the trouble of Kuaikan can be solved..."

"Oh……"

Chen Qin nodded, and quickly asked the investment department to control Sun Xiaomei's official seal first, but then he thought about it, this matter was about to be over, and if we let it go, Goldman Sachs might not do anything else. Not necessarily...

But can't give up.

Perhaps we should have thought of it earlier. Although the government-enterprise relationship is a part of "hard power", when it comes to hard power in this aspect, there is probably no company that is more powerful than Goldman Sachs. Goldman Sachs has been a state-enterprise relationship since ancient times. The founder of the company, the chairman of the Federal Reserve, the Secretary of the Treasury, the White House adviser, the local congressman, and the politicians who came from Goldman Sachs are inextricably linked to this company. Even if it is China's home court, it is still difficult to go against them. It's a bit overestimating one's abilities.

But...the so-called 'hard power' is actually called 'competitiveness'.

The competitiveness that needs to be used in a place where it has never been involved is called "core competitiveness". It is something that is still there even after the skin has been peeled off. It is the key to the true survival of the enterprise...

This seems to be a paradox. After all, it makes no sense to talk about competitiveness in an industry that has never been involved. However, for Internet companies that are good at cross-industry competition, they usually have most of the cross-industry competitiveness. It's all just bragging.

However, it is not necessarily true to say that it is not reliable. At least some of the "core competitiveness" can indeed be recognized by the market. Generally speaking, there are two types.

One is to rely on the technical ability to surpass others, just like Apple and Microsoft, which can continuously develop competitive products and quickly establish technical barriers in new fields. By removing accidental factors, it is with this as the core and full-field capabilities. The core competitiveness of competitiveness.

One is to rely on extreme management, just like Amazon and Alibaba, which can always control costs and maintain efficiency. Even if they cannot achieve perfection in the technical field, they can still become the deserved winner with a relatively successful system.

For Internet companies, these two paths are the most fundamental advantages. They may have existed for a long time, but the Internet has turned them into real competitive capital.If you want to be reborn and start a business, if you want to create a great company, of course you cannot do without these two points. If you want to ask if you want to have such a company, of course you do.

pity……

Mr. Chen is just a primary school student.

Speaking of these two paths, he certainly has his own ideas. He knows everything there is to know about knowledge and theory, and his craftsmanship and product capabilities are not bad either.

However, due to the limitations of objective conditions, in short, it means that it is a bit high or low, and in the face of the current competitive advantages, it is unlikely to be used for the time being.

Fortunately, the so-called core competitiveness, those two are of course the best, but apart from these two, there is another option...it is actually called media.

It sounds a bit inferior, but in fact everyone thinks it is. Silicon Valley scholars also say every day that the innovation ability in the Internet field is on a downward trend. Tencent and Google started with this, but they both want to get rid of this label, but now the Internet is indeed in a state of decline. this era.

Internet media, communication channels, and information platforms are the main theme of today's chaotic and expanding Internet. Traditional media has sharpened its head and wanted to reach in, but it was poked to pieces by the complex structure inside the black box. As a primary school student, he could not There are no advantages here, but thanks to the knowledge from the future, he can get the opportunity to compete with those clumsy adults in this field.

Now three years later, he has not changed much, but his core competitiveness has always been clear.

Across the Internet...

Just then Gu Wenjie came to him: "Old Chen, what is the trend of domestic banks?"

Chen Qin turned on the microphone and asked him: "Can you call Teacher Ji? I need to consult him if I have something."

Gu Wenjie went to find someone. Chen Qin was not very familiar with Ji Xianglin, and the other person was not used to communicating through the computer. He said politely: "Hello, Boss Chen."

Chen Qin asked him directly: "Teacher Ji, I want to short stocks. Do you have any suggestions?"

Ji Xianglin seemed a little confused for a moment: "Okay, but we have no money."

Chen Qin said: "I can personally contribute 200 million."

This is my wife's money. I don't want to use the company's money at the moment. The money is still leftover from the patent fees given by Google.

Ji Xianglin immediately said: "Give me the money, 200 million, and I will buy you a 1000 million CDS policy directly. Although the ratio is not very good now, this policy is very good, with high ratings and big credit problems. You can definitely If I invest, I will ship tomorrow, and the rate of return is currently much higher than shorting stocks.”

"No, I want to short Goldman Sachs. This matter is very important to us."

Ji Xianglin was confused: "How to do it? Not very good, the risk of shorting stocks is very high."

"I think this matter is necessary and may help our overall business, but I'm not sure how to do it."

"Okay, let me make a plan. In order to avoid risks, I think I will set up a special account and pair it with some ETFs and index products. Also, what is the reason for your short position? Are you sure you want to buy it now?..."

Ji Xianglin began to advise him seriously. Chen Qin talked to him seriously and shrank the Skype window to the background.

But I opened Kuaikan’s overseas website in the browser and opened Waibo.com.

Nowadays, Waibo.com is very lively. When I enter the watch list on the homepage, I see Xu Jinglei posting beautiful photos. The official news account forwards a news article "U.S. Treasury Secretary urges China to speed up reform". Google's Jeff Ti Ge said that his daughter had a fight with the family dog... Recently Google started to develop Google Plus, but Google is obviously not very social. Their engineers went to Waibo.com to understand the situation. Mr. Chen, as an old friend of Google, now lists Most of them are engineers from Google.

After taking a look at his personal interface, he saw that enthusiastic mainland Chinese people had heard some news related to the Red Water Fund and sent him many private messages.

Chen Qin didn't care - while he was chatting with Teacher Ji about the specific short-selling plan, he typed a line in Chinese in the input window of Waibo.com, which was limited to 140 characters: "Goldman Sachs is so abominable, I want to short Goldman Sachs' stock. , do you think it can be successful?"

(End of this chapter)