Reboot 2003

Chapter 245 024: The Essence of Social Games (Three in One)

It's a coincidence that the 20th is the day of the exam.

The original plan was to release it at the end of the month, but game development was going well, so it was moved forward.

As for now... there are indeed a lot of things going on. Version 1.00 is about to be packaged, and the next thing is issues other than development.

But as the days approached, A Yue seemed a little anxious.

"Is there anything else you can do to help? There are more than a dozen brothers. If you have anything to say, just ask."

Seeing that they were busy, Xiao Gao mentioned something to her.

Originally, there was nothing to help. It’s not that ordinary people with IT skills can’t help at all, but for any commercial project, any reliable resources must be based on the relationship of authority and responsibility. In other words, A Yue said 'Contract'.

Although there are many brothers, they probably really don’t want money.

But Ayue didn't have that much money, and she didn't want to owe any favors, so she had to do it slowly by herself - development positions are all about budgeting, and she also did all the chores like serving tea and water to the main program by herself.

However, A Yue hesitated today, after all, she thought of another question.

Ah Yue didn't refuse the brothers' offer of help. She just said that everyone would support him when the time came.

But a moment later, when Chen Qin used a small software of suspicious origin to access the server and perform a stress test, A Yue watched for a while and suddenly asked: "Chen Qin, should we buy some more ads?"

Publicity, of course, involves both publicity and distribution.

Now the game publisher has been found, that is Weibo. Social games themselves are products that depend on social platforms. Although the rules at home and abroad are different, thanks to the fact that the industry is still in the dividend period, there is no supervision at all. Now She has basically gotten through.

But in addition, there is publicity, which is a necessary step for all Internet projects. At this time, you have to rely on the media - the push mechanism of Weibo itself is not necessarily reliable. You need to let people know that there is such a thing. game and trying it out, it seems like it needs some publicity.

Publicity means spending money, so A-Yue is a little hesitant. Now that the release is getting closer, she feels the importance of this matter more and more. For most colleagues, publicity seems to be a very important thing. Recently, the information flow on Weibo Some flash games gradually appeared in the push, which were bought by peers. You also need to pay to push ads to some advertising alliances.

But Chen Qin was a bit disapproving: "No, just make the promotional picture quickly."

A Yue was a little doubtful: "No need at all?"

"After it goes online, you can do some publicity according to the situation, but it's not necessary yet." Chen Qin said.

Since he said no, let’s not look for it for now.

A Yue had no doubts and started doing her own thing.

First of all, I cut out the large-sized promotional poster that Huang Guangdao sent me. The person on the picture is the paper doll in the game. There is a ball of flashing thunder and fire in my hand. The light and shadow effect is very cool.

As for the name of the above game, it was finally decided on "Friends Brawl", which is simple, straightforward and interesting. During the period, Chen Qin originally wanted to propose calling it "Codename: Brawl" or "National Brawl", but it was unanimously rejected by everyone.

The promotional picture was submitted to the staff of Weibo. After receiving the message, the other party replied: "Excuse me, is your studio in Longshan City?"

A Yue replied: "Yes, but the registered place is in Lin'an."

"So what does the developer of the game fill in?"

Ah Yue thought about it carefully, and it seemed to be a question. She had never thought about it before, what name should she give?

Although I haven't registered with the industrial and commercial department yet, I think about it in the future, it may be time to come up with a name that I will use all the time.

Ah Yue glanced at Chen Qin next to her, typed two words in Pinyin, looked at the word selection list, and puffed up her little face.

Suddenly Chen Qin came over and said, "Hey."

"what!"

Ah Yue was so frightened that she almost threw the mouse away. Chen Qin asked her: "What are you doing? Have you posted the promotional picture?"

"Sent it." A Yue quickly explained, "People asked me what the name of our studio is."

And he suggested with some guilt: "Let's call it 'New Era Studio', okay?"

"Yes, yes." Chen Qin asked her, "But are you sure you want to use another name?"

"What's wrong? Actually, I don't know what this means..."

“First of all, the developer of the game does not need to be a company, but you need a company to collect money. Now these accounts have been received by Kuaiwan in the form of debt, and the owner of the debt is you, so there is no need to worry about this yet. .”

A Yue nodded: "Oh..."

"Now they are asking about the studio signature. For a small studio, signing the work is the main means to enhance the brand value, but do you still remember your original plan?"

"What?" A Yue was stunned for a moment, and immediately understood what Chen Qin meant, and frowned, "By the way, I have to negotiate with the company. Isn't it a good idea to sign my own studio name now?"

"There will be no problem, but you don't want to knock down your company. You want the stock price to rise back. The reason why the stock price fell in the first place..."

"It's Kuaiwan." A Yue said to herself, "I want to restore the confidence of investors, but I can't throw away the chips in my hand, and I can't reconcile with Yahoo."

Chen Qin asked: "So which name do you want to sign?"

Ah Yue somewhat understood: "If I sign it with Kuaiwan, investors will probably be happier, but will this make people in the company angry? After all, they don't like my Kuaiwan publicity, and I'm also waiting to talk to them. negotiation……"

"The company is indeed a place where everyone does business together, but sometimes there will always be problems that cannot be solved by compromise alone. You just have to obey your original purpose." Chen Qin said seriously, "If there are enemies who cannot compromise, The best way is to beat him head-on."

"……Um."

In fact, I should have known the stakes, but... forget it.

A Yue sighed.

I took one last look at the screen, and there was the 'qinyue studio' I just entered on it.

A Yue deleted that line in frustration, sent the name of Kuaiwan Company, and then continued to work.

Time continues to move forward, the heavy snow in the south has not diminished, and the 20th day of the game’s release has gradually arrived.

Classes in Longshan City had not yet been suspended. On the day of the exam, the ice and snow weather had lasted for nearly ten days.

Chen Qin was wearing a sweater and a down jacket, and he put the two sleeves together in the examination room. He looked worried at the paramecium on the biology test paper. He turned around and looked out the window. A Yue was already waiting on the playground.

He vaguely felt that he had seen a similar scene somewhere, but he still had to take the test; Chen Qin sat in the classroom until the end of the test. When he went out, Guo Yang and Song Ziyun also came out, waiting with A Yue, scratching his head and head anxiously.

"Don't take it easy. If you don't do well in the exam, it's not a big deal for your father to beat you. Be careful of being repeated!"

Chen Qin threatened Song Ziyun, but Song Ziyun didn't take it seriously: "It's okay. Guo Yang was in the same examination room as me and he copied me cheat sheets."

He said excitedly: "Chen Qin, why don't you hurry up? We agreed to start the server at six o'clock. What if we are delayed along the way!"

"The server will open at six o'clock and we don't need to operate it. Our server has been deployed long ago. When the time comes, people from Weibo will just open the external interface."

Chen Qin patiently explained to them, but Song Ziyun was still jumping up and down anxiously, Guo Yang was also very excited, and even Ayue was a little anxious. The two boys started jogging on the icy road, and Ayue also pulled Chen Qin. Qin's hands followed behind. She was not wearing gloves, and her little hands were red from the cold.

But today is indeed not the day to go home from school as slowly as usual. The first time I release my own game is probably a day worth remembering.

Four middle school students walked and ran to the studio. The Internet cafe had not opened yet, but the electric heater was burning in the studio. When they entered the door, they saw Xiao Gao and a large group of brothers waiting in the dark. When A Yue came in, they were crowded. Go behind the computers next to the counter.

A Yue was sitting on a chair, with nothing to do, just busy answering various phone calls.

"Well, aunt, it's online today..."

"Thank you, Uncle Ma. If there is one, I will definitely give you a VIP when the time comes."

"I understand. We will monitor player data at all times and keep in touch with your company."

"Yes, Mr. Zhou, our game is going online."

The time is quickly approaching 6 o'clock, and it's time to start the server.

It feels like we should do something, such as pressing a button and the server on the website will start. However, this function does not exist now. Ayue can only keep pressing f5 to refresh.

At 6 o'clock, A Yue refreshed once, and "Friends Brawl" appeared on the Weibo game interface.

She raised her head and said to everyone: "Okay, the server has been successfully launched!"

The friends and brothers in the studio became happy: "Okay!"

Then they clapped together, and A Yue's eyes turned a little red.

"What are you doing standing there in a daze? Hurry up and level up. We are professionals and we can't let others see the joke!"

Xiao Gao gave an order, and the brothers sat down in front of the computer, opened Weibo, and started playing games.

These computers were originally running the World of Warcraft client. In order to avoid account ban monitoring, basically one was installed on each computer. At this time, running other games would be a bit laggy, but chatting, browsing the web, and even playing QQ games would not be a problem.

The brothers rolled up their sleeves, quickly logged into Weibo, expertly entered the game's special page, and found the "Friends Brawl" interface on the new game interface.

The home page is an interface with blue sky and green grass. The biggest button is 'Enter the Arena'. Clicking on it will directly open a window to create a character. The brothers clicked and entered their Martian IDs in the text box.

Then a complicated screen for pinching a person appeared. You can choose the character's hairstyle, hair color, eye color, and clothing style... Compared with those complex social games, this system is actually a bit crude. The main problem is the material - —For a vector graphics system like Flash and a matching game engine, making a paper doll system is easier than breathing. However, the development cycle of Friends Battle is short, and the art is all outsourced. Taking into account the unification of the art style Sex, rashly adding more materials may be counterproductive. In the current character creation page, there are only two or three sets of clothes that can be changed.

However, the brothers were still very enthusiastic and kept looking at the screen from both sides. One brother made a handsome boy with a white face and yellow hair. The other brothers followed suit after seeing it. One brother made a strong man with dark skin and scars. He looked very handsome. Looks strong.

At this time, someone has already entered. After the character is created successfully, the system displays 'Gladiator registration successful! 'At the same time, the gladiator in the middle of the screen performed several martial arts moves. Of course, they were actually ordinary punches, kicks, sticks, swords, and slashes. A gift package for newbies came out, showing that everyone had obtained the initial stunt 'Dragon and Tiger Mind Technique'. '.

Then the background changed to an interface similar to a fighting game, with the villain walking majestically and a dialog box——

"It's your first time coming to the arena. What kind of challenges will you face next?"

"Today's number of fights has not been used yet. I can fight 3 times."

The character on the screen was talking to himself, walking around with jerky steps, and an option to 'Enter the Arena' appeared naturally.Click once and the screen will go dark, and the interface will display:
"You found out in the arena..."

Below is another player. The brothers were happy when they saw it: "Hey, isn't this Kaizi? Why are you a shemale!" The other brothers happily gathered around and saw that the player's image on the screen was pink with big waves. The clothes are on women, and isn’t the ID the other brother across from me?

Everyone laughed and saw four buttons next to the transvestite.

One is to say hello, one is to send roses, one is to hold a fist, and the other is to 'punch him'.

"Quick, give him a punch!"

The other brothers encouraged him, and the brother in front of the screen clicked 'Send a Rose', and a rose flew out from the button and flew to the ladyboy in pink clothes opposite.

Everyone covered their eyes and said they couldn't stand it anymore: "What kind of flowers are you giving to this dead demon? Give him a quick punch!"

The brother in front of the screen behaved as usual and quickly clicked 'Punch him', but the interface changed immediately and turned into a lively arena.

Two brother characters appeared in the arena, a handsome boy with yellow hair and a beautiful girl in a pink skirt. There were also health bars on them - the brothers were all from the arcade era, so they naturally knew that a fight was about to begin. .

"Hey, there's a fight!"

"How to operate?"

But there is no need to operate. The two characters started fighting automatically. Xiaoshuai made the first move and punched his opponent. Xiaomei followed up with a kick, but Xiaoshuai dodged it.

After that, the two of them started fighting each other with punches and kicks. During this period, weapons fell from the sky. Xiaoshuai got a hammer and Xiaomei got a sword. Xiaomei's sword was very sharp, but Xiaoshuai's hammer was more powerful. Seeing that Xiaomei was about to lose when suddenly the screen went black, Xiaomei flew up into the air, and a line of big words appeared behind her - 'Dragon and Tiger Sword Technique'!
Swish, swish, a string of sword light flew over, and Xiaoshuai was knocked to the ground, lying on the ground with his butt sticking out in a funny posture.

The brothers were very angry: "Why, so much blood was lost all at once!"

"How come you can't even defeat the shemale..."

Xiaoshuai's face was also dull. At this time, an option appeared on the screen: "You have been defeated. Apply for friends to help you revive with full health!"

The brother clicked, and the system displayed "Recruiting friends for help, click to get the invitation link..."

In short, I gave him a link. It seemed that he needed the help of a friend to be resurrected. The other brothers also asked him to send the link quickly. Cleaning up the portal now should not be embarrassing. At this time, a person next to him said: "I have already come out. Look, his handsome boy died miserably, haha."

It turns out that friends who have added friends can directly help other brothers. Click on the friend list, and the friends on Weibo will be directly synchronized.

Xiaoshuai, who had just been defeated, was lying on the top with his butt sticking out. He looked different from the other brothers. There was an 'aid' button next to him. The brother clicked on it, and a pop-up window appeared here: "Friends have been obtained." Power, resurrect with full health! How to choose how to deal with the battle just now?"

"Challenge again/Change opponent/Give up sadly"

How could the brother succumb to the power of the shemale? He quickly clicked to challenge again and re-entered the interface. The little beauty opposite was still waiting: "Have you finished the fight? Why haven't I responded yet?"

The person here explained: "You have won the battle. This is an automatic battle. We are about to start the second battle!"

Brother Xiaomei was a little disappointed at first, but then there was a prompt in the information list: "Character: Xiaoshuai (Mars text) gave you a flower and fought with you."

Brother Xiaomei was happy: "Hey, it shows. It shows that my defense won!"

Just as he was about to open it and take a look, the brothers on the opposite side were shocked again: "Damn it, it's Dragon Tiger again..."

Xiaomei quickly asked: "Did I win again?"

"No, you missed it!"

"The swordsmanship of Dragon and Tiger is so good, how can it be defeated?"

"Because we have the dragon-tiger mentality!"

Everyone looked over quickly. Halfway through Xiaoshuai's fight this time, it was the same situation as last time. Xiaomei got the sword and used the Dragon-Tiger Sword Technique again, but this time the bloody Xiaoshuai opposite him directly used the Dragon-Tiger Mental Technique. He actually forced the dragon-tiger swordsmanship to pass through him, and after a series of blows, he actually turned the tables.

"Awesome, the dragon-tiger mentality..."

The brothers nearby were very happy to see the shemale defeated. At this time, Xiaoshuai's screen displayed: "You successfully challenged Xiaomei and understood the opponent's skills during the battle: 'Dragon and Tiger Sword Technique'!"

[Dragon and Tiger Sword Technique]:
(Passive effect) Permanently increases hit rate by +1.

(Actively used) Leap into the air to perform gorgeous sword skills, causing 1.75 times the damage!
"Wori, can this be learned?"

"It can also add attributes permanently!"

At this time, everyone also noticed that there were a lot of things in the novice gift pack in their skill bar. These things were sent based on real geographical information. Everyone was either the Dragon and Tiger Sword Technique or the Dragon and Tiger Mental Technique. Unexpectedly, Xiao Shuai got two of them in one breath, how will he fight in the future?But can I win?

The brothers suddenly became interested and started screening in the background. Some found Xiaoshuai and tried to challenge him. Some won, but did not get the skills; some looked up the game strategy document and looked at it. It seems like this "Friends Brawl" is just such a game——

Click on a person, challenge, and automatically fight.

What determines the outcome are some awesome skills. Each player has one of these skills initially, but after defeating the enemy, there is a chance to learn the opponent's skills.

In addition, there seem to be pets... I don't know where they come from now.

And the Community Cup... I don’t know how to participate yet.

It seemed interesting, so everyone gradually got into the mood, clicking around in the big server, clicking on randomly matched strangers, but for some reason the probability of randomly matching one of their own was a bit high.

The brothers didn't feel anything, but A Yue, who was sitting at the counter, became a little uneasy.

The game background provided by Weibo has rich statistical data, and the server side also has a database statistics entrance.

After going online at 6 o'clock, the popularity of "Friends' Battle" is constantly rising, but it doesn't look very ideal at the moment.

Two hours have passed, and A Yue is not doing anything else, just looking at the data.

And the current number of registered people... is actually only a thousand people.

To say it is a lot less, 1000 people is already a lot. Many online games in the stable period and a large server only have so many stable players.

However, considering that many people just come in to take a look, and the data at home and abroad are not consistent, judging from the current situation, maybe the current active players are basically our own people in the studio.

A Yue became a little anxious, and she remembered the problem that day.

"Chen Qin, don't we really need to publicize it?"

It seems that it is indeed a publicity issue. Ah Yue became a little uneasy. Although looking back now, the gameplay of the game actually seems a bit crude. Moreover, due to the short construction period, the characters in the paper doll system all have a set of actions. In order to cover up the problem of simple actions. , using a lot of animation special effects, it doesn’t look very beautiful.

But now, these are not problems that can be solved at once, so the only thing we can hope for next is publicity, but how to publicize it now?

Chen Qin did not insist today and leaned on the computer desk next to him and said, "I don't think it's necessary, but if you think you need it, you can actually give it a try."

A Yue nodded. She was not familiar with advertising. After Chen Qin nodded, she began to think about how to promote, and thought of the information flow advertising system she saw in the backend of Weibo two days ago.

Thinking of this, she began to feel anxious again. After all, other web game companies had begun to place a large amount of advertisements. She didn't have much money herself. How could she compete with others?
But then Chen Qin taught her: "Since we want to do publicity, we must first do targeted traffic. Now that the game is online, our main users are from Weibo. Just search for our game on Weibo. What are the players talking about?"

A Yue entered the keywords as instructed and searched for 'Friends Fight'.

A Yue was a little disappointed to find that not many people mentioned this game now. Thinking that the fruits of three months of hard work have now been posted on the Internet, she originally had some vague and grand expectations, but if even a little bit of the waves were lifted, If you can’t get up, what should you do in the future?

Just as I was thinking this, I refreshed my search reflexively. I couldn't find anything just now, but now two related pages appeared.

One is from an acquaintance - "I'm Xiaoshuai. I just won three consecutive victories in "Friends Brawl". Click the link to compete with me."

Looking up, Xiaoshuai himself was shouting from the audience: "If you want to learn my skills, just click on my link, but you must be able to beat me..."

One is also an acquaintance——

"A project I participated in recently went online. It's quite interesting. Do you have any friends?

I am Huang Guangdao. I just lost the battle in "Friends Brawl". I think I can still save my life... Click the link to revive me with full health. "

A Yue was stunned for a moment after seeing it, and then her eyes lit up.

She suddenly thought of something Chen Qin told her before -

Social games, games are not necessarily all about social interaction.

Maybe it has no player interaction at all, or even a chat system, but it can still contain social elements, and social elements are game features that have just been implemented by today's most cutting-edge Internet technology.

Maybe it's crude, maybe it's not pretty enough, but it's very real. It uses technical means to directly move social relationships between people online. This is something that graphics engines with higher resolution and more polyhedrons cannot simulate. .

Due to the 'third person principle', players themselves are often unaware of this.However, players of online games are often the ones who are most obsessed with 'reality'. If social networks are technologies that give people a real communication experience, social games are software that provide players with social conversation materials and opportunities. Perhaps from the beginning, this has been The best direction for social games to start.

And now to 'propaganda'... it may indeed be unnecessary.

This is not to promote a product, this is social, advertising is not necessary from the beginning, but to 'promote' it...

Thinking of this, A Yue already knew what she should do.

First, I wrote a paragraph: "Hello, I am an ordinary game developer and a fan of yours. Our company's free game has just been released recently. Can you please give it a try?..."

After typing, Ah Yue immediately clicked on Weibo, wondering if she could send it to those big Vs so that they could play with it... Chen Qin had told her before that Weibo was a one-to-many centralized social platform. , the attention gathered by big V is much higher than that of ordinary small websites, and the appeal cannot be compared with commercial advertisements.

The number one fan who recently clicked on Weibo is Yao Cheng, who just starred in "Wulin Gaiden". She is not a first-rate star, but she is very diligent in writing Weibo. Sometimes she posts seven or eight posts a day, and her number of followers is as high as one. All A-list stars.

At this time, news came from the communication software. The customer service of Weibo told her that your game would soon be promoted for free. Ayue felt her heart twitch.

However, she had to do less. She still opened the private message window and prepared to send some private messages to try her luck. For those big Vs, her game is also an important medium for them to interact with their fans.

I entered the words, checked it twice, and clicked send.

After sending it out, Ah Yue breathed a sigh of relief and subconsciously looked up. She saw Chen Qin leaning on the wall next to him and playing with his mobile phone, Guo Yang was getting ready to go home, and Song Ziyun was bragging to a brother about the Dragon-Tiger Sword Technique. He wrote it.

Maybe finding more celebrities to play with would be a way, if not, you can pay them. Thinking of this, A Yue was about to lower her head and continue working, when suddenly there was a click.

In the crowded studio, the incandescent lights overhead suddenly went out, along with dozens of computer screens and electric heaters in the corners of the room.

It was already dark outside the door, and there were no windows in this room. In a blink of an eye, the brightly lit studio fell into absolute darkness.

(End of this chapter)