Reboot 2003

Chapter 274 053: Content is King (Two in One)

"Everyone, don't panic..."

"Yes, we don't need to worry about others. Our current situation has not changed from before."

"Mr. Chen is right, as long as the ecosystem is built, everything will be fine..."

News of the press conference came back one after another, and it seemed that there was some confusion in Galaxy Software. The parties involved, that is, Mr. Li and his Kaitian team, although they didn't have much feeling, the originally agreed allies suddenly became ambiguous. Some of the other managers and senior executives in the group started to get angry.

During the discussion, Mr. Chen personally came out to calm people's hearts and said that "everyone should not panic". This may have been a very useful method in the past, but the effect this time did not seem to be that good; since I started making mobile OS the year before last, this The product carries a lot of things. Although everyone has basically recognized this goal now, and now the company's business has achieved results in all lines, there is no expectation that it will bring much revenue.

But after doing it for so long, if it fails at the last moment, it is very frustrating anyway.

So in such a situation, many words began to become inconvenient to say.

It was not until the conference was over that Ji Xianglin, an outsider, asked him privately: "Old Chen, I recently met a group of engineers from DEC who are probably quite capable in embedded systems. If we are willing to acquire them, we can do it for around 5000 million." Take it directly..."

Ji Xianglin also had good intentions, but Chen Qin said: "No need."

He added: "It is not necessary for the time being. After all, Google is powerful, but their development route is chasing us. If we compete with them to improve program efficiency, we will lose. Now our route is right, and we just need to keep going." "

"But people from Lenovo and BBK are not talking about comparing Google's system efficiency..."

"Google's system efficiency is higher than ours." Chen Qin said, "But they sacrificed the support of OpenJDK in exchange for it. Now just in terms of technology, we are not far behind."

Ji Xianglin hesitated: "Actually, I don't understand very well, but I saw that the private participants on Weibo also said the same thing, saying that our memory management system is a bit cumbersome. If it is streamlined appropriately, maybe it will not be compared to Google... "

"Let's just do it now. Sooner or later, the performance of mobile phones will increase. We can reduce the difficulty of development in advance so that we can build an ecosystem." Chen Qin said, "Ultimately, mobile phone systems are used to run software. They choose to show their favor to hardware vendors. We choose Support low-level developers, you can’t have your cake and eat it too.”

Ji Xianglin didn't quite understand it at first, but now he remembered the term mentioned in a previous conversation: "Is it because of Moore's Law?"

Chen Qin corrected: "It's Andy Beer's law. Let's plan a little earlier and wait for the performance of mobile phones to catch up."

Ji Xianglin thinks this idea is a bit novel: "But Google's system can also evolve. If they wait until the hardware improves, they will catch up..."

"It will be too late by then." Chen Qin concluded, "Their system can continue to be optimized, but the software ecosystem cannot. When our format becomes mainstream, it will be useless for them to catch up."

In the middle of the night, the Star Core Channel discusses the development direction of one of the most important software systems in the world. The content is of course beyond the scope of what an ordinary junior high school girl can understand...

But if Ah Yue were here, she would probably be able to hear some familiar terms. As for the core, of course she would be clearer, just like what she said to Ah Yue before -

Developing a mobile phone system is an embedded project with a lot of work. In short, it is a typical "no silver bullet" field. To become a mobile OS recognized by the world, there is of course no shortcut, especially when choosing open source. After the road, these challenges themselves should be expected.

However, as the saying goes, 'there is no silver bullet'...

This is true for yourself, and it is true for others.

Apple bought Motorola, which is the key to breaking through the patent barrier of the galaxy, but of course it comes at a cost; Apple's market value is not as high as it will be in the future, and the cost-effectiveness of merging a company with only patent value in its teens is a bit too low.

Even as a means to deal with patent blockade, the price is a bit too high.Now is the economic crisis and corporate financing difficulties. If Apple spends so much at once, the resources invested in other projects will naturally decrease.

And Google is gradually investing resources into their FushsiaOS, taking advantage of technological advantages, of course, it can quickly become competitive, but no matter what, it is Kaitian OS that Mr. Li and his team are at the forefront.

Google is now establishing the route of 'my system is lighter', which is technically a shortcut, but it also comes at a cost.

As for the future, of course there is a risk of being replaced. Apple is still following their closed brand path as it has historically been, while Google is a more direct competitor to Kaitian OS.

Who will win in the end?
The most correct answer is of course 'there is no shortcut', but to be successful in business, there are indeed some other ways to choose from. The reason why we started Fantong Cup is actually the correct way to take this 'shortcut'.

As for why...

"Content is king?"

After the meeting, it was early the next morning.

In the morning self-study class, Ayue came over and saw the writing on Chen Qin's scratch paper, and read it out with some curiosity.

Chen Qin was lost in thought, so he asked her, "Do you know who said this?"

"do not know……"

"It was Redstone who said it...the one who filmed Titanic." Chen Qin said, "It means that you have to make good content, and then you can get ahead in the media industry."

A Yue nodded, thinking that was the end.

But Chen Qin added: "Of course, the reason why this statement is famous here has little to do with him. After all, he is in the media, and it is his job to create content..."

"The reason why this sentence is famous here is because Bill Gates also said it later."

A Yue was curious: "Is this Bill Gates from Microsoft?"

Chen Qin asked: "Why do you think Gates said this?"

Ah Yue vaguely remembered hearing a similar class, but she couldn't remember it... "Because Microsoft is also making games now?"

Chen Qin said: "Yes, ordinary software cannot be counted as 'content', but Microsoft wants to build a platform, so although it sounds a bit contrary, Bill Gates does regard all software as 'content'..." "

Listening to these inexplicable things, A Yue probably had no interest, and just listened with the idea of ​​gaining knowledge.

But Ah Yue really hasn't come into contact with this kind of thing yet. Now that Chen Qin was talking like this, his thoughts began to become clearer.

Yes, for a mobile phone system developed from scratch, although it has shortcuts, the shortcuts are not within the reach of most businessmen.

That is not a trademark, nor is it a share of a development company. If a businessman wants to get involved in this field, he does not have many tools at hand. It is difficult to just find someone to make the system good. If he always wants to take advantage of opportunities, the tools at hand are really not enough. Very useful.

But when it comes to setting up a battle to compete with Google, these may not be enough; Chen Qin thought about it before, and finally came up with this strategy... This is it.

'Content is king'.

This sentence is a bit nonsensical, especially for practitioners of China Mobile Internet.

After all... software is not content; in the era of Bill Gates, software could still be sold by the copy, but it is different now.

After the popularization of the Internet, whether in China or overseas, software is indeed becoming less and less like content and more like a service - one of the main businesses of cloud services, SAAS, is to charge for software services, and Microsoft has also transformed and started to provide software services. , only to become the world's largest company again.

In the Internet industry, in order to "rectify chaos", the industry's slogan was "channel is king".

Only with media can there be traffic, and only with traffic can there be commercial value. Perhaps users are not the sales target, but the goods being sold, and the people who do this business are the 'channels'.

From this perspective, many things now become understandable. The development of open source mobile phone systems means that everyone works together to develop a 'channel'. Google wants to continue their search engine and advertising agency business on this channel, and hardware manufacturers They want to use this system to obtain independent and controllable Internet 'channels'; they have no objections to open source, and the milk powder incident is probably just a reason; they are just used to being the boss in their own industry, so they want to jump out and be the leader. .

But looking back at the actual situation when Redstone said this - as a media tycoon, he owns TV stations, publishing houses, newspapers, MTV...

These things are all channels, but the channels themselves will face competition. When the market growth is not that big or the competition is too fierce, the content will still have to be produced after all.

Redstone chose to create content and became the emperor of the media with this strategy. When Gates said this, of course what he saw was not 'whether software is content', but 'if there is too much software, people will use the system' , so from the perspective of maintaining the hegemony of the Windows Platform Alliance, 'content is king' is also correct.

and so……

Now when developing a mobile phone system, 'channel' is of course very important, but 'content' is also a magic weapon that can be taken seriously.

After all, by 2023, when Tencent’s channels have gradually failed to catch up with the byte system, they will naturally turn to content; and streaming media was a typical traffic industry before, and by 2023, what is best will also be the best in content. Netflix and Disney.

Of course it’s fun to kick Apple and punch Google with technology, but aren’t we still relatively backward?
Capital hates uncertainty, and companies prefer technical barriers that can be fixed once and for all and turned into competitive advantages.

But when things come to a close, we still have to rely on content to stabilize the basic base of developers first, and then users and hardware vendors will continue to come...

Thinking this in his mind, he suddenly came back to his senses. A Yue looked at him and listened carefully. Where was he talking? "Forget it, read your book carefully."

Chen Qin sent his niece to play by herself, and then turned around and seriously considered his own affairs. It was a troubled time now, and the reactions of Google and Apple were expected. After all, those patents were used for two years, which was almost enough. As for Google's current claim that its Higher system performance is achieved at the expense of support for the Java ecosystem, which is not a concern in itself.

As for the biggest question...

In fact, it is still these domestic manufacturers.

Although once the ecosystem is established, hardware manufacturers will come back sooner or later. But since it is an ecosystem, of course there must be users, developers, and hardware manufacturers. Users need equipment with software, and developers also need enough users to make money. to advertising fees...

"Chen Qin..."

A Yue suddenly scratched Chen Qin's arm. Chen Qin looked back and saw that she was still looking at him. A Yue asked, "Are you very busy in the past few days?"

"Not really." Chen Qin thought to himself, wasn't this because he was angry with those people? Now they are determined to cause trouble, so let's just do it. There will be times when they will regret it in the future.

But A Yue asked again: "Then are you feeling unwell?"

"No, I'm very fine."

Ah Yue glanced at the others furtively and waved to Chen Qin to come closer.

Chen Qin leaned over and Ah Yue asked in his ear: "Are you really okay?"

"No, what's wrong?"

Ah Yue asked quietly: "Have you corrected the bug I gave you yesterday?"

The girl's slight breath tickled his ears. Chen Qin sat back and looked back at A Yue who was looking into his eyes.

Is this some kind of performance art?And it’s actually a bit scary.

But then Chen Qin remembered: "You mean the ruins battle?...I forgot."

A Yue waved him back again.

"We registered the map as our own, so now we can't use people from the company." A Yue whispered, "It's so popular now, and we can't find anyone else, so we can only do more ourselves. "

"This."

Chen Qin regretted signing the patent application. As of today, "Relics Brawl" has been online for almost a week.

It was quite leisurely when I was doing GameJam, but now... I actually have nothing to do.A Yue insisted on sharing the spoils with him, so Chen Qin did not object at the time.

It's just that there has been a lot of bad news recently. He went to the company himself and shouted, "Don't panic, everyone." Although it was of little use, he had to go.

Unfortunately, what we are working on now is the World of Warcraft map, because it relies on Blizzard's map editor to exist. The engineering codes are all put together, and there is no such thing as modularity.

He couldn't find temporary workers on csdn. After all, Chen Qin was afraid that the other party would steal the original map file as soon as he inserted the USB flash drive.

To seriously hire people to do it, you need to work in a special working environment like a workstation. The so-called workstation means that the computer's USB drive and other redundant external data transmission paths are blocked, and no external data can be transmitted without permission. transmission.

Thinking about it this way, things are probably a bit tricky indeed. No wonder A Yue is so anxious seeing that he has been passive and slowing down work these days.

Of course, you can think about the solution slowly. Chen Qin said a few perfunctory words, but the day passed normally.

During the day, Chen Qin was thinking about the rice bucket cup, but he was stared at by Ah Yue with unknown meaning. The young man is in good spirits. She was not so enthusiastic in the social game last time, Chen Qin thought to himself.

In the afternoon, A-Yue was already planning what to do after school. During the extracurricular activities, A-Yue specifically confirmed with him: "Are you going to New Times today? Are you going today?"

For some reason, it felt a bit coercive, but Chen Qin didn't object at the time.

But when school was about to end, an email came in the mailbox: "Boss, Google has just announced the arrangement document for a series of developer support activities..."

Attached to the email is an announcement document, which talks about a series of Google's future events, such as the I/O annual web developer conference, regular developer challenges, and a $1000 million developer competition.

Although these activities seem to be aimed at BlackBerry and Apple, Apple has just completed the acquisition and does not have that much money to engage in such activities; BlackBerry has received a lot of money, directly paying 1.5 million US dollars, but no one seems to care about it. .

So...are you still here for Kaitian?

Seeing this news, Chen Qin wanted to go home again.

But as soon as he and Guo Yang left the classroom door, Song Ziyun was waiting outside.

A Yue ran from the direction of the student union, carrying her schoolbag, and hurriedly ran to Chen Qin: "Chen Qin, Chen Qin!"

She said to the three of them: "You go to the New Era first, I'll be right back!"

"Is something wrong? If something happens..."

"No, there is a reporter who wants to interview us. I think it should be very helpful. Do you want to come?"

The three of them expressed that they did not want to go, so you can go on our behalf.

Ah Yue didn't force it: "Then you go to New Times first. I have my aunt with me. I'll come right after the interview!"

Then he picked up his schoolbag and ran away again.

Chen Qin and his two brothers left the school. When they went out, they saw Ah Yue staying with her aunt outside the school, talking to a reporter who looked like a reporter from out of town. The ruins fight has become popular recently, and the media has contributed a lot to it; There has been a lot of related news on the Internet in recent days, and someone seemed to be interviewing me directly today.

Seeing the shadows of them talking in the distance, for some reason, a vague outline appeared in Chen Qin's mind.

Of course, the idea is still unclear. The three of them left the school and parted ways at the crossroads. After all, Song Ziyun could no longer be a wild child and went home honestly.

Chen Qin and Guo Yang came to the downstairs of New Times and looked up to see a DNF banner hanging outside the Internet cafe door.

After all, DNF was appointed as an agent, but the buyer was not him. In 06, Gu Wenjie wanted to negotiate, but the negotiation failed. Later, the game became popular, and the asking price became higher, and finally it was won by Shanda.

The game has been heavily promoted recently, and they are willing to spend money to advertise in Internet cafes. Of course, there is no reason not to do so. In addition, although Shanda is a sick tiger in the future and is now on the decline, its size is there after all.

Moreover, they have recently opened a Shanda Innovation Institute, which looks really good. They also said they are willing to get involved in Kaitian Ecology, and the relationship between the two companies has suddenly improved.

So they recently want to promote DNF, and Galaxy is indeed helping with this matter - although they have a lot of games that need to be promoted, let alone the Three Kingdoms family, there are also a lot of new games and promotion resources in the Smash Empire waiting to be fed. But in any case, we still freed up certain resources to do business with Shanda. Some time ago, the "Six Major Factions Besieged Guangmingding" had little impact, but in short, the galaxy was a bit of a lone star, and now it barely had a companion.

In a sense, it was a good thing. It was this DNF plus Shanda that made Chen Qin feel a little high blood pressure.

Anyway, he went upstairs like this, and Guo Yang said to him: "Dungeon Warrior, there are people playing it in the Internet cafe recently, but not as many people play our games."

Chen Qin took a moment to realize that he was talking about 'Relics Brawl'. Compared with games like 'Friends Brawl' which are rooted in social networks, this kind of game may be more suitable for an environment like an Internet cafe.

The two went upstairs to the studio and saw that the studio was very busy today.

The two rows of computers where scripts were originally hung were usually open but empty on both sides. Today, there were many people sitting there.

Before entering the door, I saw Xiaoshuai calling downstairs through the railing: "Which room is it? Is it 167?"

When I turned around and saw two middle school students arriving, my eyes lit up.

"Hey, Xiao Chen, you guys are here. Why didn't you come yesterday? We mobilized all the Internet cafes to collect feedback. The little book A Yue gave us is full!"

　I feel like procrastinating after adding more updates, so why not continue to add more updates tonight (

　　
　
(End of this chapter)