Reboot 2003

Chapter 29 029: Look at the Media

Chen Qin probably knew what was going on.

Haoye.com is serious about advertising business, so it shouldn't be too much of a black advertising fee.

However, Boss Liang is a person who doesn't understand marketing at all, and basically just throws the money away, so if Haoye.com finds the wrong target or the design of the advertisement is a little behind, the effect will probably not be as good as the "killing pigs and exploding gold coins" that Chen Qin did for Boss Liang before.

Of course, considering the actual situation, this is actually the truth - Chen Qin has limited energy, so he doesn't really care about these regular customers running away, but the boss Liang on the other side of the screen is not ashamed to say it.

Before Chen Qin introduced these old customers to go to Haoye.com. When they saw the low price of Allye.com, they really thought, maybe this time they really found the right place.

It's just that without the contribution of Chen Qin, a reborn person who is well versed in the methods of publicity and distribution for the next generation, the service of Haoye.com is somewhat "except Wushan is not a cloud".

And Boss Liang just happened to attach great importance to this aspect-his private server flooded with a large number of players because of advertisements, which made him earn a lot of money. Since he himself is only a private server and has no idea of ​​upgrading the industry, he can only increase the amount of publicity. The effect of advertisements is very important to him.

Goodye.com couldn't satisfy him, so he had to go back to the experts in San Diego.

Chen Qin didn't expect this regular customer to be so 'loyal'. It happened that the document of 'killing pigs and exploding gold coins' was still there. Chen Qin wanted to help Boss Liang make another one by the way.

But Chen Qin changed his mind: "Thank you for supporting our company's services, but our company's new project is almost completed, you can come and try the effect."

Talking about sending the URL, Boss Liang was a little impatient at first, he didn't know much about these messes, as long as he could type up the advertisement, wouldn't he just have to pay?Anyway, you have to pay in the end, so Yewang has a lot of contract procedures, and the final advertisement is useless.

However, when I clicked it in, it was a fairly simple website, with the headline 'Kaikan Media' and the domain name kuaikan.com, which seemed quite formal.

It's a pity that there are a bunch of squares and text blocks without content below, and it really hasn't been built.

In the center is the guide module:

"Welcome to Kuaikan.com. Kuaikan.com is a high-end online advertising platform built by a San Diego company in the United States and facing the Chinese market. It provides you with convenient, economical and transparent network promotion services."

Then there are two windows, one is 'I want to advertise' and the other is 'I want to sell advertising space'.

This is not a rare thing, and the same is true of Yewang.

Boss Liang went in and took a look. There were a lot of options inside, such as what kind of advertisers I was targeting, such as which province I mainly wanted to advertise to users, which was not available on Yewang. Although Boss Liang did not understand media studies, he knew that these restrictions would definitely be useful. Xindao Santiago was indeed reliable.

However, Chen Qin said to him in msn: "Have you entered? Ignore the options on the first page, those haven't been developed yet."

Boss Liang in front of the screen spent a long time filling in for nothing, scratched his head, and reluctantly clicked on the next page, and then the next page was an advertisement for payment, allowing users to enter how much they want to buy. Boss Liang filled in 30000 without thinking, but Chen Qin told him on msn: "The function is not stable now, you can get a 500 one first."

Boss Liang honestly lost 500, and then Chen Qin said: "You can transfer the money to me now."

So what's the use of doing this for a long time?Boss Liang was confused. He quit Kuaikan.com and paid the money to Chen Qin through PayPal. However, after a while, Chen Qin said, "Okay, have you checked the gateway yet?"

Boss Liang said, "Hasn't the money already been paid?"

Chen Qin patiently explained to him: "The payment has not been integrated yet, so we need customer service to help verify, but the effect of Kuaikan.com is mainly after-sales service, you can take a look now."

Boss Liang re-logged on Kuaikan.com, and used the tracking number Chen Qin gave him to enter the background, and saw that there was a list at the back, and the statistical information about him was already listed on it——

Client: Boss Liang
Balance: 500.00
Delivery target now:
Kuaikan.com, a vertical banner on the side page
Hailv.com forum, category page pop-up window
……

The next one couldn’t understand the form. This one seemed very novel, but Haoye.com didn’t have it. Boss Liang felt very novel. He exited Kuaikan.com and saw that there was a flash advertisement on the side of Kuaikan.com that killed pigs and exploded gold coins. Xindao Santiago was really awesome, so he praised in msn: “I understand. Does this mean that one money can get two advertisements? This seems to be pretty good.”

However, Chen Qin corrected him: "Kaikan.com is still in the beta stage. This ad space is for debugging, just to let you see it more intuitively. Your 500 is paid to this Hailv.com forum. In fact, this has not yet been developed, but you can see how effective your ad can be through the current page."

Boss Liang really didn't think about this: "How can I know this?"

Chen Qin told him: "Look at the table below, all the people who click into your advertisement page through the Hailv website will count the number of effective people according to their IP, and count them into the advertisement effect."

Boss Liang took a closer look, and now both Kuaikan.com and Hailv.com have numbers behind them, but Kuaikan.com has 0 behind it, and Hailv.com has 1 behind.

And he gradually figured it out—the background statistics are very detailed, including the ratio of impressions and clicks, the number of daily visitors, the distribution ratio of time periods, and the distribution of visitors' IP provinces...

If it was a month ago, Boss Liang, who was just tricked into the door by Santiago, would definitely not bother to read these things, but in the past month or so, he has gained huge benefits from the advertisements, clearly realized the importance of advertisements, and vaguely realized that the effects of different advertisements are different——

Although generally you get what you pay for, and it is closely related to the level of advertisers, but he has no control over all of this, so he can only try his best to find advertisers like San Diego who are a little expensive but more reliable.

However, now that he realized the real effect of this platform, Boss Liang knew that he had found the right person. He thought Allyes.com’s advertisements were not as good as San Diego’s advertisements before, but this was just his own feeling. But with this statistical system, it’s different. He can clearly know how effective his advertisements are and how much traffic they have attracted.

Of course, if you just look at the results, it’s fine. Boss Liang clicked on 'Haitv.com Forum (category page pop-up window)', and there was a secondary page.

There is no data in it, but it seems that it can display the past transaction experience of the advertising space and the corresponding data effect for people's reference...

In other words, in the future, can we choose advertising positions directly through this kind of data?
Boss Liang was excited, even a little excited.

He immediately asked in MSN: "Very useful! When will it be online?"

As a result, the next second, his website was down, and the opposite expert replied: "Thank you for your support, the function is still under development, and the launch date has not been disclosed yet."

Boss Liang was a little disappointed: "Then hurry up, I think this thing will work, it's much easier to use than Haoye's!"

Replied from the other side: "In this case, let's fill out a feedback form! The platform is still in the early testing stage. If there are any expected functions, we can consider adding them first."

(End of this chapter)