Reboot 2003

Chapter 300 080: Digital Music ([-]-in-[-])

It felt like a good start to a good vacation. After returning home, Chen Qin hummed a tune and opened the editor. He didn't think about what he was going to do today for a long time. After sitting for a while, he thought of A Yue's arrival.

It seemed a little inappropriate to think about someone at this time... So Chen Qin didn't go to her directly at that time, but later he checked the company mailbox and asked acquaintances about the situation in Kuaikan Media.

Now Kuaikan is on the fast track of steady growth. Although Ayue's game is now on the decline after becoming popular. As for the company's original business, there are no short-term growth expectations, but there are only a few Internet companies with moats. Since If you can take a breather, you can always think of a solution slowly.

However, the board of directors of Kuaikan recently decided on future strategies. His own suggestion for Galaxy Software was to focus on developing the advertising business and focus on mobile phone development. The company's normal profitability is the first priority. Ali also agrees with this.

But the Gu family seems to be proposing to transplant the company's "Super Smash Bros." to the mobile platform, which makes Chen Qin feel a little baffled. Although he didn't see the scene and didn't get more evidence, he felt that this was A Yue's idea. .

After that, he went shopping on social platforms. There were people taking care of several projects on Github, so he didn’t have to worry about it. He went to Waibo and looked through today’s beautiful pictures. Recently, more and more women were sending bad pictures to him, a little boy. , he liked it, and netizens followed him to watch, as if some kind of subtle community environment had been formed.

But looking at these today, I feel that they are not interesting. I can't help but think about Xu Lingling's long legs just now. What should I do? A greasy junior high school student with a mental age of more than 30 years old is like this.

As a result, I checked Fota's official account and was chatting with netizens. It seemed that someone was asking about the ported version. Recently, this game has also entered the promotion cycle.

Therefore, some netizens were worried whether this ported version would affect the development of the main body. The official account replied: "I have been updating Fota, but it is also because of their support that Fota can now be known to so many people. If you can, please Go buy Kaitian’s mobile phone.”

This was probably some kind of joke, and netizens asked: "Do I have to buy it?"

Fota: "Yes, and you must buy the native Kaitian system, not the Google version."

I always felt that the person behind the account was familiar, but Chen Qin didn't think too much and gave this sentence a thumbs up. After all, this was Party B taking the initiative to promote himself, so he should show it.

It was almost time for lunch, but after the meal, I went back and took a look, and saw that Fota’s official account had liked a lot of pictures of beautiful women for some reason, and those pictures looked familiar for some reason. If I took a closer look, they were all him. Ordered before.

Why is she checking my account?

Chen Qin muttered to himself. Of course, there should be no problem at the moment, but he had already experienced the power of a woman's sixth sense before... He originally planned to ask her how she was doing there first, but he thought to himself Let’s wait two days before talking.

After dinner, Xu Lingling asked him to go shopping, and Chen Qin almost forgot about it.

However, such a good vacation seemed to take a turn for the worse after two days.

Of course the holidays continue, but the good times suddenly come to an end.

But it was Xu Lingling who went to Shanghai...

She had said this before, that she was going to Galaxy Software to take a photo and would come back after the photo was taken.

But the accident just happened - of course Chen Qin was still to blame.

Before going, Chen Qin gave her a task: "You go to Galaxy Software. There is a department that deals with cloud computing. The office should be downstairs where you are received. You go to their office and take a video for me." look……"

Xu Lingling was curious: "Isn't this a bad thing? What if I get caught?"

"Don't worry..." Chen Qin said vaguely, "Take this."

As he spoke, he took out a plastic badge with a blue ribbon from the drawer and gave it to her, and instigated her: "When the time comes, you can hide this and just find a place to take pictures. When someone asks you who you are, give this to them." Look, don’t say that I gave you the things. When others ask, just say that I asked you to come..."

Xu Lingling was confused: "What are you filming?"

"Just take a picture of how they work and who is in the office."

Xu Lingling didn't know what the meaning of this was. Anyway, she was a little reluctant, but she still accepted the task and left.

When they arrived at the place, they were abducted on the spot - it is said that Xu Lingling searched for 5 minutes, but he could not find the place Chen Qin mentioned at all.

I got lost while walking, and finally found a place that looked very similar. When I went in, I saw Lu Rong talking to someone inside, and there was also someone who turned out to be her singing teacher in Xiangjiang. The atmosphere was said to be very serious.

Lu Rong met and asked, "Lina, why are you here? Haven't you already finished taking photos?"

Xu Lingling is an honest person and said quickly when we met: "My father asked me to come here."

The other party just misunderstood, and the vocal teacher asked her: "Do you know what we are talking about?"

Xu Lingling said she didn't know, so he advocated: "Then you come and have a listen."

Lu Rong hesitated: "This matter is not simple. Although it is not much, Lina is still young after all."

But her teacher said: "Lina has a good voice. I think she is capable of taking on these tasks. Party A's requirements are not a problem for her. In addition, she lives in Xiangjiang, so it will be convenient for her to make adjustments in the future..."

She said a lot of good things at that time, and Xu Lingling won the bid in a daze. She came back and reported to Chen Qin: "It seems that Party A has customized a product, and then asked Galaxy Music to provide a singer to record for them. The work requirements are not high, but the cycle is It needs to be longer.”

Chen Qin didn't know how to sing, so he thought it was just a matter of singing a song casually. He heard that Lu Rong helped to check it himself, so he thought there should be no problem. Even a month was too long. It sounded like a whole summer vacation. A big, endless project... What task takes so long?
But then Xu Lingling asked: "Chen Qin, what is the 'Galaxy Music Mall'?"

"what happened?"

"This seems to be what they did this time..."

Chen Qin understood this time: "No wonder."

Xu Lingling asked: "Have you heard of it?"

Chen Qin began to think deeply: "You can tell by the name that it is a website that sells music. I talked to them... half a year ago."

Xu Lingling said: "Yes, but the website that sells music is just like the Water Pavilion Songtai, isn't it?"

"Well, actually it's almost the same," Chen Qin said, "But I don't know if you know it, but your Galaxy Music business has actually started to decline recently."

Xu Lingling didn't feel it: "My account declined for a while at the beginning of the year, but the sales volume recently increased to 5 yuan. In addition, Brother Zeng and others seem to be very popular recently, and they also rely on ring tones..."

Chen Qin was helpless: "You are a stuffed man and don't know how hungry a man is. You are considered the head of digital music. You can be full by just one song. But now the Internet speed is getting faster and faster, and you can send people to your mobile phone." The time thing has also increased, and it’s not as easy for other people to join the industry as it is for you.”

Xu Lingling had somewhat heard about it: "But since the entire industry is failing, can we just use another website to sell music?"

"Of course not, but digital music could be sold before, and the selling method was different." Chen Qin taught her a lesson through the video on the spot, "For example, you are using the iTunes model, which means one song at a time. For the first sale, there is also a Netflix model, which treats music as a service and allows users to pay for a monthly subscription."

"Because there is a generational difference in the business model, the second one is relatively better, but in fact the overall money earned is about the same. The advantage of the second one is that for users, the website is the object of payment, so on the one hand, user stickiness High, on the one hand, it has stronger negotiation power with content parties, so although users and content parties do not like the second one, the second one will become mainstream in the future."

Xu Lingling was a little confused: "So the new website is planning to use the second type?" Chen Qin did not say the answer: "I have this plan. After all, Shuitai sold ring tones before, and content payment was another channel. If you buy it directly on the page , you can only use the first iTunes model, and transformation is impossible. If you just move the place elsewhere, you will have less pressure to sell VIP in the future. But as I said just now, digital music is no longer possible. , whether it is the second or the first type, they are actually struggling to survive, and now of course we cannot just rely on this to make money."

Xu Lingling was curious: "How to sell it?"

"In addition to changing the sales method, we can rely on the traffic of Galaxy Software to make use of the popularity of light users here," Chen Qin said, "Then we can rely on social networking. CRBT became popular only through social networking, but now everyone's social mode has changed It’s not just a phone call anymore.”

"So what exactly?"

"The details are kept secret. After all, do you really want to do this?"

"you you you……"

Xu Lingling asked for a long time and heard that he was telling the truth. She was so angry that she almost hit the camera. Of course, it was not that Chen Qin didn't want to say it. After all, for people of this era, it is quite difficult to explain, and Galaxy Music's The method was given by him, it is a wonderful tool that only the reborn can understand...

Digital music has been hit by piracy, and is generally on the verge of extinction. In a sense, ring tones are similar to Happy Farm, but like Happy Farm, they are also short-lived. After the golden years of 05 and 06, this genre The business that became popular through social networking quickly declined and ended, and now its glory is gone.

Of course, the head can still reap dividends for a few more years, but of course when doing business, you must have an escape route in advance.

This retreat... When Lu Rong asked him before, he gave him a move.

Due to the low amount of information, digital music is actually no longer a track worth investing in in the Internet era. At that time, Alibaba was deceived by the short and tight brothers into tens of billions. As a result, it hit the market at the speed of light. It can be seen that whether it is IP or pure content, it is No future.

But Tencent next door unexpectedly started doing it. This is of course not because Tencent is richer than Alibaba, but because Tencent’s commercial foundation is already very high.

For example, some people have actually bought yellow diamonds and green diamonds for a long time, and the basic user base has come very early.

Then how did this user basic disk come about?

In fact, it comes from QQ space.

Loyal QQ users in the early years may not have liked paying to listen to music, but the motivation for a few more to add their own accounts to show off to schoolgirls is not small.

And the greater attraction comes from QQ Space - for poor students, although I can download the music online by myself, others who click on my space must have background music. This consumption cannot be stingy...

So now Web2.0, how to make digital music.

Just add background music to Weibo.

Now we are catching up with this trend, it is neither too early nor too late. Of course, Weibo is not a QQ space after all, and being too casual will affect the user experience. Therefore, Chen Qin gave the solution to Lu Rong half a year ago, and they have been tossing this recently. , Chen Qin has not inquired about the details, nor has he specified whether he plans to pay a down payment or a monthly payment in the end.

However, Galaxy Music asked Xu Lingling to take photos before, probably for this purpose. It is said that they plan to focus on an IP peripheral. In addition to setting background music for the Weibo backend, they can also bundle some optional backgrounds for sale, so that both It's not too complicated, and the music can be sold. It just needs more help from other departments. However, Galaxy Software is single-handedly driven by the music department. Before, the company had no other revenue and basically relied on ringtones to make money. , now that the music department is pioneering, other departments are willing to cooperate.

And Xu Lingling...probably was caught doing things because of this.

Now that I heard the name, I almost reacted. I just thought about what Xu Lingling said before, "It's more convenient to work in Xiangjiang"?And this time is too long. Does it take this long to sing a song? It doesn’t even take that long including filming the MV.

But after thinking about it, Xu Lingling was now Shen Cheng. Xu Lingling seemed to have told him at that time, and this was a business run by Lu Rong herself. It should be just an ordinary cover business.

And more importantly, she seemed to want to give it a try, so let her go. Thinking of this, Xu Lingling suddenly asked: "By the way, Chen Qin, is this related to your mobile phone?"

"What phone?"

"In the past, ring tones were sold through mobile phones," Xu Lingling said. "You say you can't sell them now because there are more things on mobile phones for people to use."

"Well, in short, the era of smart phones is coming." Chen Qin said.

"So does this new business law have something to do with your mobile phone? After all, what you mentioned about 'ecology' that day makes sense to me. Since games can make others buy mobile phones, maybe music can too."

Chen Qin smiled: "It is true that mobile phone users are more 'fearful of trouble' than others. They are actually very high-quality users, but this is a matter of the future."

"I think this is very good," Xu Lingling insisted, "If you can sell music on your mobile phone, it should be better than others."

"The Internet is still underdeveloped, and directly producing mobile phone music will rob the operator of the cake. It is unlikely to be successful if we do this now," Chen Qin said.

Xu Lingling was disappointed. "I was wondering if I could be of any help."

It turns out that you are thinking about this, Chen Qin felt warm in his heart, and thought that if you are doing this, why not come to Longshan and rub your brother Aqin's shoulders more.

But then again...is there something key that's not quite right?

At that time, I didn't think about what the problem was, and then I thought that Xu Lingling was singing her song seriously. If she was willing to develop, there was no reason to stop her.

So the vacation began, but Chen Qin seemed to be back to being alone again. Although he didn't have nothing to do, he always felt a little uncomfortable after returning to this situation.

I had nothing to do every day, so I went to the studio to watch Song Ziyun and the others prepare for the finals. After a few days, I really gained some experience——

I have to say this game is really perfect.

RTS itself is a very fun game category, but it is too difficult, but e-sports itself is difficult. In the future, getting started with Dota will also be difficult. A lot of people will be stumped by positive and negative. LOL has cut off negative and negative results. A bunch of non-directional skills are stuffed in, and a good Moba game looks like a fighting game, except that the real-time operations are more complicated than Dota.

According to industry discussions, the problem of RTS is actually a problem of dual-line operation. Whether it is it or the future interstellar, novices will inevitably have the problem of distraction. For example, they forget to upgrade the technology halfway through building the building, or the soldiers are placed on the front line and do not care about being attacked. It is a pity that others have failed to play the game, and it is a pity to see others fighting passionately in head-to-head battles in e-sports competitions. Newbies have almost no ability to experience this kind of scene.

But the game Ayue is pretty good.

On the one hand, the auto-chess model is directly used to simplify operations and increase uncertainty, and on the other hand, it enhances the operational benefits of head-on battles.

In order to solve the current problem of being unable to repeat formations in Warcraft, the number of troops that players can obtain is also intentionally controlled.

I still remember that during Gamejam, Song Ziyun was beaten up by Ah Yue, who had not played for a year. Chen Qin’s impression of Song Ziyun was that his level was indeed a bit low, but looking back, he has now begun to learn to use airships to get up and down heroes to block the trajectory. .

Thinking of this, Chen Qin naturally thought of A Yue again. This little girl is probably really talented. Besides...

But Ah Yue was probably really busy, and she seemed to have other schedules. Anyway, there was basically no contact in the next few days. By the end of July, Song Ziyun packed his luggage and prepared to go to Yanjing to play with his two teammates. Competition.

　Uh...this is yesterday's update (

　　That is to say, I will try my best to add another chapter today (
　　
　
(End of this chapter)