Reboot 2003

Chapter 367 017: Celebration Banquet (Two in One)

Participating in a public event is like experiencing a mysterious ritual event. In this event, the entity condensed by public opinion is like a clumsy but vicious monster.

The monster is very ferocious and powerful, but when you look closer, its main feature is still clumsy, like a ragtag mob. In past sacrifices, there will always be some people who can see more aspects and patterns of actions of monsters, so that they will have the illusion that they can completely control it. Of course, this may not be an illusion, but no matter what, experienced people Often like the master of ceremonies at a festival, they can know what will happen next and how they can use this trend to obtain the greatest benefit.

For example... the current public aesthetics seems to be on the eve of this kind of festival.

It was clear that they were just posting a few samples to test the waters, but the rate of increase in forwarding volume increased incredibly. The principle behind this seems to be analyzable, and it can even be said that due to Chen Qin's previous preparations, the final success was a natural result.

But this is a monster after all, and you can't expect it to stop and wait for you to be ready. The current result is like a dancing master dancing halfway. Since the festival suddenly has a response, you should seize the opportunity to add fire to it. ——A Yue and Xu Lingling discussed the purchase amount, and now they have made a plan.

Principal Lu couldn't make up his mind about this matter. He hurriedly made a phone call and sat in front of the computer next to him. He uploaded the advertising paintings brought by Chen Qin to the backends of several e-commerce platforms and talked to his boss on the phone. Chen and the supplier's contacts discussed countermeasures. For this marketing, tens of thousands had been invested in the previous budget. Because Lao Chen had previous experience in buying quantities, he was not too repelled by this. Principal Wen and The other accountant who seemed to be helping with the accounting was a little unsure, and Chen Qin didn't bother to care about how they discussed it.

Looking back, he saw Aunt Yu standing behind with her hands hanging down. Chen Qin urged: "Hurry up and post everything on Weibo. Do you want me to teach you how to write copy?"

"Hey, I'll go right away."

At this time, Aunt Yu was quite honest. She quickly went to the store, asked for a customer service computer and started operating it - she was obviously aware of the huge opportunity that was approaching.

Because of the 'Compiler Dance', she had experienced such media events before and gained something from it.

This time, she seems to be able to observe her position in this public incident from a more calm perspective - last time she danced and it was spread everywhere by netizens, this seemed like a good opportunity, but with her Personally, the benefits of online visibility seem to be quite limited. Not only does the audience seem not to care who the dancing woman is, she herself has no actual involvement in the communication process.

In comparison, the situation this time is much better.

Because the source of the spread was the set of print ads, she was the absolute focus of attention in the ads.

There is her own name below. Although the font is a bit small, compared to the group of dances that were secretly photographed by others, the attention she received this time will naturally be higher. As long as the audience remembers her name, the attention will be It truly became her popularity and strength.

Xiao Chen even agreed to let her own account be used to repost those things on Weibo - after the last time it became popular, she registered a Weibo account for herself and asked the firm to ask for it. Celebrity certification.

At the time, this seemed useless, and it caused a lot of laughter among colleagues in the industry. But this time it seemed to come in handy. Chen Qin sent the processed photos to her and asked her to send these things first. came out - "Recently I helped @Red Hat Leisure House shoot a set of creative advertisements. The process was very hard, but everyone was very friendly. Please click like and urge Red Hat's boss Lu to hold a lottery!..."

Is that all it takes?

Aunt Yu seemed unsure about this at the moment, but she obviously got this opportunity.

After this Weibo was posted, all the work on the surface of this marketing campaign was completed.

Along with Weibo, a set of 9 artistic photos were released. These photos are the core content of this communication. The response to the previous sample photos was good. Taking advantage of the popularity, Aunt Yu posted a more complete set. After coming out, a group of fans poured out to praise Ms. Yu's taste and aesthetics. Although the words and expressions obviously overlapped, some 'fans' not only clicked in, they could see that they had just registered a new account, and some of their personal nicknames were also registered in scripts. Even if Waibo.com discloses province information in the future, you can probably see that the IP addresses of these accounts are all in small counties in some inland provinces.

However, most people are still ignorant about this kind of routine, so the apparent success of this marketing is all that matters - after the goods were distributed, Aunt Yu was still in the shop, and Principal Lu was also busy discussing with the partners. Expenditure on further marketing, as well as dealing with the enthusiastic orders that gradually began to pour into the store, Chen Qin went home and didn’t know what she was doing. Outsiders couldn’t see what the reason was, only the rapid retweeting and clicks of her personal pictures. is increasing, and this is just the beginning.

In the afternoon of that day, several bloggers who seemed to be from the photography circle joined the discussion. Netizens began to discuss whether the design level of this small online store was high. In the evening, some people began to discuss e-commerce advertising, which involved A small address was posted that had not been updated for a long time. Early the next morning, a netizen appeared out of nowhere and found an artistic photo from "Tom and Jerry" that was in a similar pose to one of the artistic photos in the group. The screenshots were circulated on the Internet and turned into emoticons, allowing the advertisement to be promoted in a wider space...

"cheers!"

Still in the private room of Longshan Hotel, three glasses of orange juice clinked together. Before Lao Chen returned home, his VIP card had been swiped by his good son and he was almost out of money.

"Doesn't it feel like it's too wasteful? In fact, if there aren't many people, we can celebrate in a small place..."

Xu Lingling is a good girl who works hard at home. This is the second time that Chen Qin took her to the best four-star hotel in the city. She was serious about saving money for Xiao Chen.

Chen Qin drank the orange juice in one gulp and said boldly: "What's the point? We made a lot of money this time. Do you know how many orders were placed in Uncle Lu's store yesterday?"

"How many?"

"Three thousand orders." Chen Qin said, "One day!"

"Oh..." The two of them had a little idea of ​​this, "I remember last time I said there were only so many orders in a week..."

"In the past, there were only one or two thousand orders a week, and the gap is huge." Chen Qin said, "Even if we can get a 10% repurchase rate in the future, it will be enough to double our daily turnover."

"In this case, it seems that we can really celebrate." A Yue nodded, "Then Uncle Lu is coming today? Since it is such a big success, then everyone should celebrate together, and Brother Gao also helped a lot I'm busy, I've recently recruited a lot of people to help with the work in the shop..."

Chen Qin said: "With so many orders, how can they have time to rest?"

As he spoke, he began to ponder: "Also, I heard that there have been some other troubles recently. After all, there are too many orders. There are many issues that have not been considered before. It is time to consider them."

He did not explain what the 'problem that had not been considered before' was, and Xu Lingling and A Yue did not ask in detail, because success on the Internet is like the tide, it often goes away as quickly as it comes. Since the popularity exploded yesterday, the online store has The side was so busy that although Chen Qin and the two girls were also helping, they were not the same thing after all. The celebration banquet could be held now, but Principal Lu had just started to get busy...

That's fine. If you can't come, let's talk about it next time. Anyway, we have a long time to come.

Thinking about it this way, there was no pressure on the three of them, but it felt like a waste for just three middle school students to eat in such a big box.

Xu Lingling asked: "Speaking of which, Aunt Yu is gone?"

"No," Chen Qin said, "When I went there yesterday, she said she would stay until the end of the contract before leaving."

"How about asking Aunt Yu to come with us?" Xu Lingling asked, "She is the starring role this time. In the past two days of operation and promotion, her Weibo has been forwarded more than 50,000 times, and her number of fans has also increased by nine More than a thousand.”

A Yue followed: "Although she didn't add much herself, the topic has already been on Weibo's hot list, and I have spread the news in those places, and soon everyone knows about 'Tianzhihen' and Yu It’s my grievance.”

After hearing this, Xu Lingling held the goblet and said seriously: "Now our casual Chinese style series is very popular, and the media is also publicizing that our marketing is very successful. The next thing everyone knows, Tianzhihen actually kicked Aunt Yu out. , we will definitely laugh at their short-sightedness, and in this way our second goal at the beginning will be achieved."

A Yue nodded: "Yes, in this way, the sales volume of our store will increase, and the brand will be established at the same time. Besides, Aunt Yu can earn advertising fees and take revenge on the snobbish Lin'an crew..."

"Anyway, let's have a toast!" Xu Lingling happily wanted to touch another one, "I didn't expect that our commercial this time would be so successful."

A Yue urged: "Chen Qinqin, please call quickly and ask Aunt Yu to come and have a celebration banquet. She happens to be leaving soon, so let's get together too!"

Chen Qin nodded, took out his cell phone and started to make a call.

It seems that this advertisement was undoubtedly successful. It seems that everyone has indeed got the results they wanted. Not only the online store and Aunt Yu have achieved the expected results, but now Chen Qin is sitting here celebrating, I'm in a good mood too - that's probably what the saying 'the scenery on the journey is the most precious' means. I still remember that he acted like Meng Lang the day before yesterday. In the end, he was fine, but the two girls almost got into a fight, which was a bit dumbfounding.

But after all, the route at the beginning was right. Now that the online store is successful, Aunt Yu is angry, and the two of them seem to have 'reconciled'. Of course, it still feels a bit strange to say 'reconciled', and now they are both on the left and the other. Sitting on the right side of Chen Qin, I feel that I have only initially accepted that the other person is one of my own in the process of cooperation.

However, as the saying goes, everything is difficult at the beginning. With this trend, it is already very rare.

And as long as the two of them don't have the same tit-for-tat confrontation as before, the following days should be able to return to normal, and the relationship can continue to be slowly cultivated.

Until then, don't talk about it as a small goal like "I don't have to live in fear anymore."

Thinking of the magical feeling of being hugged that morning, it seems that it is not impossible to be bolder...

Thinking like this, Chen Qin's thoughts became a little fascinating again. "Fight quickly, fight quickly!"

“It’s time to serve!”

The two little girls were quite impatient. One was drinking orange juice, the other was happily arranging the tableware. They were both busy urging Chen Qin to call Aunt Yu over...

After all, they were probably a little embarrassed. Now they wouldn't be as tit-for-tat as before, but the three of them were still a little uncomfortable in such a big space.

"Don't rush, don't rush, we're fighting." Chen Qin said casually, "Actually, I have already called her before."

"today?"

"Yes, no one answered the phone I called her just now, so I sent her a text message." Chen Qin said.

"She's probably busy." Xu Lingling guessed seriously, "Maybe a big company has called her. This time the advertising effect is so good, Aunt Yu will definitely benefit from it."

"She hasn't left, has she?" Ah Yue said, "Actually, she no longer has a job. If she wanted to leave, she could have left long ago. She has to stay."

Chen Qin hummed twice, but there was always a busy signal on the phone, and no one answered it.

"Maybe something really happened." Chen Qin said regretfully, "Then it's just the three of us. By the way, Ayue, why don't you ask your aunt to come too? Xu Lingling, where are your uncle and his family?"

With that said, the three of them probably didn't take Aunt Yu's matter seriously, but when Chen Qin took back his phone, it rang again.

I thought it was Aunt Yu who called me back, but it seemed like it was someone else.

"Hey?"

"Hello, Mr. Chen?"

"It's me, you are..."

"I am Party B of the lighting plan that I worked with you a few days ago..."

"Oh, you're the one wearing the peaked cap!"

"That's right, I really didn't expect you guys to be more powerful than I thought. I really am blind and blind. I have been dealing with the media industry for seven or eight years. To be honest, I have never seen you like this. It's really inappropriate for you to have spoken rudely before. Yes, I have to ask you for advice next time!"

Chen Qin knew who the other person was, so he reached out to avoid hitting the smiling person. In any case, he didn't say anything rude. He asked: "You are too flattering. Is there anything wrong?"

The other party replied: "Actually, it's nothing. I went back to the company yesterday, but I still remember how I offended the two young masters..."

Chen Qin smiled and said, "Don't worry about it. They just talked casually. They just shared the same hatred for Aunt Yu when she was fired from the crew."

The matter is over, so there is no need to rush to distinguish right from wrong with these people.

The other party didn't care about losing a little face. He probably thought that he had met a real master this time, so he called him to compliment and celebrate. It was indeed a normal relationship in the industry.

However, Chen Qin did not intend to have a close relationship with the other party. He made a few casual remarks, but the other party said seriously: "But Mr. Chen, you seem to be very concerned about Miss Yu..."

Chen Qin said: "Although Aunt Yu is not good at acting, she can understand our design intentions and work hard when filming advertisements. We think this is enough. It is really inappropriate for you to slander her in the first place."

Such a casual explanation, but the other party did not mean to say this.

"Actually, I got some new news today, so I specially contacted you. I wonder if you have heard any news about her today?"

Chen Qin was confused: "What did you say?"

"I make lighting equipment. I know some people in the entertainment industry here in Lin'an. This time I filmed this commercial with you, and many people in the industry came to me for information." The peaked hat said, "Among them are " I thought the producer of "Henmark in the Sky" was quite strange at the time..."

"Oh..." Chen Qin somewhat understood the purpose of the other party's call, "What did he ask?"

"The questions they asked were very common things, but they seem to be interested in Miss Yu again." The peaked hat said, "Then I heard some rumors today, saying that there are changes in the crew of "Henmark in the Sky". It is said that Miss Yu, who was kicked away by them, was suddenly called back to start filming again."

"……what?"

Chen Qin was a little surprised - not only him, but even after putting the call on speakerphone, A Yue and Xu Lingling next to him heard this.

A'yue and Xu Lingling also looked at him with wide eyes. Chen Qin asked doubtfully: "She didn't tell us about this. When did this happen?"

The peaked hat said: "About today, according to acquaintances, her agent appeared on the set, and she herself seemed to have appeared on the scene. Although I am not sure yet, I think it is better to tell you."

Chen Qin scratched his head: "I didn't know yet, but we were just planning to invite her to the hotel for a celebration banquet."

The peaked hat seems to be used to this kind of thing: "I don't know about this, but I also have some connections here. If there is any news, I will tell you as soon as possible."

"Okay, thanks."

Chen Qin thanked him and raised his head to meet the eyes of the two girls.

A Yue quickly took out her mobile phone, and Xu Lingling also opened her address book.

When the call was dialed, no one answered at first, but after Xu Lingling called twice, someone answered.

"Sorry, Lingling, I just took a shower!" Aunt Yu's friendly voice came over, "What's wrong? I saw some customers on the Internet asking me about the products in the store through private messages. It seems that everyone is interested in the products in the store. This is so enthusiastic, a lot of people really like our photos this time!”

Xu Lingling asked: "Aunt Yu, where are you?"

"I'm sorry, I'm feeling a little unwell today. For this dinner, you guys will..."

"I'm asking you where you are? You are in Lin'an, right?"

"I'm really sorry, because my agent suddenly had something to do, and Xiao Chen also said that I could leave that day..."

"How did we hear that you went back to act with the Sky Trace crew again?" A-Yue grabbed the phone and asked, "We all exposed you on the Internet, saying that the crew kicked you off before. This is also Chen Qin promised it before..."

"Ah, I'm sorry, I don't know about this." Aunt Yu quickly apologized, but denied it and didn't know what she was apologizing for. "This must be someone else spreading the news. Although I am in Lin'an, I just talked to my agent. After meeting Mr. Ren, we will discuss some contracts for advertising fees. I have never seen any Tianzhihen crew."

(End of this chapter)