Reboot 2003

Chapter 51 051: Ali's 'Blitzscaling'

Qiao Yongping is Chen Qin's right-hand man. Recently, he is also managing the maintenance of the server and helping Chen Qin with development.

On weekdays, it is indeed under Chen Qin's arrangement to work overtime. Today, Chen Qin and Gu Wenjie have something to discuss, so he shouldn't be here.

only……

"Hello, Joe?"

Chen Qin immediately called him again.

"Brother Chen, what's the matter?"

"are you in the company?"

"Here, Brother Chen, Mr. Gu just asked me to come to the company to do something."

"What's the matter? Is it important?" Chen Qin asked naturally, "Do you still have the ppt that demonstrated the new function last week? The company's coverage has been lost, can you send me another copy?"

Qiao Yongping replied: "Ah, yes, I have a backup at home, and I will send it to you later. I will fix what Mr. Gu said first. Mr. Gu asked me to go to the company to back up something."

"what?"

"It is said that the machine will be maintained recently, so let's back up the developed content." Qiao Yongping said.

The guess in Chen Qin's mind became clearer, but he still remained calm: "It's too late, you should take a taxi home, and I'll reimburse you for the fare."

"Oh... are you in a hurry?"

Chen Qin urged him: "I have an urgent need here. I will arrange for someone else to do the backup in your computer. Hurry up."

"Good... good!"

Qiao Yongping didn't seem to be in a hurry, after being asked by Chen Qin, he went back to his home.Chen Qin took a deep breath, and walked back to the 'office' himself...

In short, he already understood what was going on.

He had a vague feeling that he had overlooked some important information before, but now he has reacted.

It's Ali.

Regarding intellectual property rights, Gu Wenjie doesn't seem to care about this matter...Of course, it doesn't mean that Gu Wenjie has no intentions. After all, as the helm of a company, Gu Wenjie must think about the company's long-term interests. Perhaps it was because Chen Qin was too harmless to humans and animals before, which made him think that Chen Qin would hand over the software copyright to the company, so he dragged Chen Qin for so long to chat.

However, if you think about it carefully, the reason why Gu Wenjie talked to Chen Qin about this matter was that "Ali wants to inject capital"... This may seem to be just an excuse or bait.

But Ali was just next door to Quickwatch Media, and there was no need for Gu Wenjie to lie about this.

So if Ali really wants to inject capital, what will happen?

Maybe... Ali will think that the copyright risk of software is a huge hidden danger. Whether it is acquisition or investment, it is safer to solve it in advance.

In this way, it is convenient for Chen Qin to collect money from the other party. After all, cheating his own company's money seems a bit mentally retarded, but cheating investors' money is different.

This did not conflict with Chen Qin's plan, or it coincided with his meeting.

With this opportunity, Gu Wenjie would be more willing to pay more to buy back the intellectual property rights.

but……

The reason why Chen Qin dared to play like this was that he knew that the company would not treat him well. As a primary school student who started a company remotely, he also needed to save something as a weight for him to restrain the company.

It should be noted that the company's equity is not a golden hen to sit back and relax. On the one hand, he cheated the company, and he himself had to prevent the company from cheating his program away by transferring core assets.

In this regard, Gu Wenjie and Chen Qin are actually quite happy to cooperate at present. It seems that Chen Qin's intellectual property right this time seems to be a bit of a "resignation". However, Chen Qin's own contribution to the company is obvious to all, and Gu Wenjie will not take the risk of damaging the company's interests to retaliate against him.

Only Ali is different.

Ali didn't join the group at the beginning, and he is not yet the "person" of Kuaikan Media.

Look, if the media is dirty, it will not be a good thing for Ali, but there will be no direct loss.

And compared to Chen Qin and Gu Wenjie who want to make the Kuaikan platform bigger, what do they want to do? ...

The answer is perhaps self-evident.

Today's Ali's development focus is on Taobao, and they want to develop Taobao as soon as possible.

And the recent Taobao...

To be honest, it didn't develop very well.

Compared with Kuaikan Media, where the wind and water are booming, the development of Taobao seems a bit tepid.

On the one hand, it is bleak in attracting customers. Although Taobao is now implementing a free strategy, as the foundation of a C2C website, product categories are equally important. Today, Taobao is still not as attractive to customers as eBay.

On the other hand... the product maker himself is a bit confused about the situation.

It is obviously a shopping website, but it has to catch up with the current popularity. In 2003, blogs were just emerging, and the homepage of Taobao was filled with a lot of social content such as "prawn essays" and "taoyou sharing".

But he also knows the direction of history-Taobao will still be able to defeat eBay after all, and take the top spot in domestic e-commerce.

There are many reasons for this. First of all, eBay committed suicide. If it hadn't met such a pig-like opponent, Taobao would not have been able to win so thoroughly.

Secondly, perhaps because of Alipay, online payment is as important as breathing for e-commerce. It is precisely because the services provided by Alipay are revolutionary enough that Taobao can take advantage of the tide of the times to aspire to e-commerce.

And then……

Probably the investment is not in place yet.

Now Taobao is still in the stage of "personal small station", and has not yet exerted its strength in all aspects. It is not a "money-burning war" just to rely on free.

And the so-called money-burning war... Of course, it's not just advertising. It doesn't cost a few dollars to run a website. For Taobao, there is only one thing that really burns money.

ad.

Thinking of this, Chen Qin stopped in front of the bus stop, and he felt that he gradually understood everything.

Just like what he said when he painted big cakes for those in Ali, if Taobao wants to develop, the most important thing is the free strategy, and the most important thing is probably the product category.

But in the Internet industry, users are the most intuitive assets, only no matter what kind of service, its purpose is to obtain users.

To acquire users, of course, advertisements are needed—advertising is to distribute users from the Internet traffic entrance to the upper ladder, and it is the "protection fee" collected by the first movers from the latecomers.

Although the e-commerce platform itself is also a part of the infrastructure, today's Taobao is just a small bud growing from the trunk.

It needs to absorb nutrients, so it needs advertising, a lot of advertising, although advertising means a lot of expenses, especially for Taobao, which implements a free policy, it is an unbearable price.

But this can draw opponents into the quagmire of vicious competition, and only one person can get out of this battle in the end, and this strategy itself is absolutely effective-in 2023, this strategy is called "blitz expansion". In his book of the same name, Huffman, the founder of LinkedIn, discussed in detail the advantages of this business model in the technology industry, which was regarded as a standard by later Internet entrepreneurs, and Alibaba is one of the typical cases cited in the book.

Today, this theory is not very popular, but Ma Yun and his investors are full of confidence in it——

Back then, Yahoo used the free strategy to become the number one portal in the world, and Yahoo and its investors were familiar with this strategy; Yahoo has not yet become a shareholder of Alibaba, but Masayoshi Son, the man behind Yahoo, is now standing behind Alibaba. He is not only willing to spend money, but also obviously has some experience in this development model.

From this point of view, perhaps Taobao’s success is not accidental, and it’s not the first time Chen Qin thought of this matter—when the person who tricked Ali joined him as a partner, Chen Qin used this matter to lure Ali.

It's a pity that Ali himself didn't directly join the group. How would they feel now?
I will probably regret it very much, and considering the future company strategy, it is normal to be willing to spend money to acquire Kuaikan.

But it's more likely to be another way of thinking...

That is to make one yourself.

Just like the dream he had in May, Chen Qin realized it all at once. Of course, this was not a development that Chen Qin could control, but now that Chen Qin remembered this, he immediately knew what he should do——

Maybe it was Gu Wenjie who figured it out, or maybe it was someone from the Ali family.

In short, Qiao Yongping was clearly fine tonight, but he was asked to go to the company. It was Gu Wenjie who asked him to go.

Chen Qin first stabilized Qiao Yongping and let him go home. Chen Qin also went back to his office. He had to stabilize Qiao Yong first and not let him go to the company to back up the source code.

And then... what to do next?

Chen Qin returned to the address book and looked down one by one on the list.

It is not enough to stabilize Qiao Yongping, he has to solve this problem...Of course, to understand this matter now, we still have to look at this issue from Ali's perspective; from the overall situation, Ali's motivation for doing this is understandable, after all, Chen Qin Zaikan media accounted for 50%, which is indeed a bit high, and Chen Qin himself did not expect this.

Under such circumstances, if Chen Qin still holds the copyright in his own hands, it will undoubtedly have an impact on Ali’s future arrangements—if it’s just an investment, it’s okay, but Ali now urgently needs to expand its advertising strategy. Look at the uncertain factors of the platform like a knife in front of them, but behind it is sweet honey...

This is very dangerous. Chen Qin realized that if Ali succeeds, not only will he not earn a dime, but he may be forced to make concessions. If Gu Wenjie is more ruthless, he may be out of the game.

but……

At this moment, Chen Qin also realized that this was also an opportunity.

Inadvertently, perhaps he had put the tip of the knife in front of Ali.

This sharp knife probably wasn't fatal, and Chen Qin himself didn't want to argue with Ali for a petty gain.

In order to keep friendly, maybe he can open up his words in advance, and then everyone will take a step back and make a fortune together.

But with such a huge threat in hand, it would be a waste not to extort some money...

So to reap the rewards while staying classy...

This is probably the right time to try that strategy.

It is not a red herring strategy. It is a negotiation technique that is only used when the bargaining chips and goals of the two parties are not clear, but the status is equal.

Chen Qin was thinking in his mind while turning on the computer.

What he thought of was another strategy... Chen Qin thought for a while, and the name of that negotiating trick appeared in his mind.

Cherry picking strategy.

(End of this chapter)